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This chapter discusses portrayals of attitudes towards and experiences of gender and sexuality diversity in The Archers and discusses the role of media in shaping social change. Using existing data on attitudes across the UK, a survey was developed for The Archers’ audience to measure listener perceptions of key character attitudes. The survey findings are compared against the UK data. Broadly, the audience perceived characters in The Archers as reflecting a similar attitudinal spread to the UK. However, irrespective of attitudes, within The Archers, there is a lack of representation of the experiences of gender diversity or alternative forms of sexuality. In conclusion, I argue The Archers could do more to drive social change by featuring a wider range of gender diversity and non-heteronormative queer experiences.

This paper explores four works of contemporary fiction to illuminate formal and informal regulation of sex. The paper’s co-authors frame analysis with the story of their creation of a transdisciplinary course, entitled “Regulating Sex: Historical and Cultural Encounters,” in which students mined literature for social critique, became immersed in the study of law and its limits, and developed increased sensitivity to power, its uses, and abuses. The paper demonstrates the value theoretically and pedagogically of third-wave feminisms, wild zones, and contact zones as analytic constructs and contends that including sex and sexualities in conversations transforms personal experience, education, society, and culture, including law.

This paper argues for the following sensitizing proposition. At its core, much of consumer behavior that involves brand meanings is an attempt to influence, or symbolically mark, interpersonal relationships.

This paper presents a conceptual argument based on a literature review.

First, I argue that our pervasive concern with other people is a basic genetic component of human beings, and discuss some possible evolutionary pressures that may have led to this result. Then I discuss how this pervasive concern influences consumer behavior related to brand meanings. This discussion is structured around two aspects of social relationships: interpersonal closeness and social status. Relationship closeness is discussed with regard to brand communities, gifts, special possessions and brand love, and the often hidden ways that social relationships permeate everyday consumer behavior. Social status is discussed with reference to materialism. Materialism is sometimes misunderstood as an obsession with physical object, or as occurring when people care more about products than they do about people. In contrast, I argue that materialism is better understood as a style of relating to people.

This paper integrates a range of disparate findings in support of a broadly applicable generalization that nothing matters more to people than other people. This generalization can function as a sensitizing proposition that managers and researchers can bear in mind as they seek to interpret and understand how brand meaning influences consumer behavior.

In March 2014, the minister responsible for public housing in the state of New South Wales in Australia announced that all 600 public housing tenants living in the historic heritage-listed adjacent inner-city neighbourhoods of Millers Point and The Rocks in Sydney were to be moved and the homes sold to the highest bidder on the open market. There were to be no exceptions, and the last public housing resident was moved from the area in July 2018. A common view is that public housing areas in countries with a residualised welfare system are characterised by attenuated social ties, anomie and bleakness. This chapter examines neighbouring, social ties, mutual assistance and sense of community among public housing tenants in Millers Point and demonstrates that this is not always the case. Drawing on 48 in-depth interviews with residents, plus observation, I show that the social connections among public housing tenants in the area were unusually strong and enduring. I argue that in order to understand why this was so, we need to look at the physical and social features of the area. Following on from the seminal work of Jane Jacobs, the New Urbanism movement argues that compactness, mixed land use and walkability are crucial enablers of social interaction and neighbourliness. These physical features were present in Millers Point. There is now a recognition by New Urbanism scholars that physical elements in themselves rarely create community and that the social features of neighbourhoods also have to be taken into account. In the case of the public housing tenants in inner Sydney, the key social features were longevity of residence and homogeneity. Another crucial aspect was a strong sense of social obligation. This was partially due to the presence of strong trade unionism in the area historically and the intermittent nature of employment at certain periods, which ensured neighbours rallied round to help those who were less fortunate.

Gossip is part of everyday life and can play an important role in society. It has been part of human communication since we started to talk and is common to communities around the world. Evidence of gossip adorned the walls of ancient tombs in Egypt, and advice against gossiping can be found in the words of King Solomon in the Old Testament, in the theses of Greek philosophers, and in proverbs from all cultures. Yet gossip continues to be all around us, and most of our conversation time involves some form of it. Despite this, those who initiate gossip are often derided for being gossip mongers, and not without good reason. At its worst, gossip can destroy reputations and businesses, be used as a form of bullying, and cause a great deal of distress. In this chapter, however, I focus on why and how gossip is used and the purpose it serves in village life. Ambridge resident Susan Carter is a renowned gossip with high, unsubtle output compared to other villagers. I look at Susan's gossiping at both a psychosocial level and in terms of benefits she may gain. I also discuss gossip at the village level from two perspectives. I explore the importance of gossip to village life based upon peer reviewed literature, and relate these findings to the comings and goings of the residents of Ambridge. I then also look at how gossip is needed to relay storylines to the listeners. Finally, social media has helped to bring together Archers fans who like nothing more than to spend hours gossiping about their favourite villagers and berating Susan for her tittle-tattle. Yet The Archers wouldn't exist without gossip, so maybe we should be grateful to Susan and carry on gossiping.