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1 – 10 of over 4000Razaz Waheeb Attar, Mohana Shanmugam and Nick Hajli
Social media is still influencing consumers and is extending social commerce (S-Commerce) use. Different social media activities can influence the users' trust and e-satisfaction…
Abstract
Purpose
Social media is still influencing consumers and is extending social commerce (S-Commerce) use. Different social media activities can influence the users' trust and e-satisfaction at different levels, which in turn influence the purchase intentions. This is evident for the food and beverage industry as S-Commerce mediated by social media can help realise a shorter time to market and meet buyer demands. In addition, credibility factors may influence trust and purchase intentions. Understanding the various factors of influence such as social constructs, namely ratings, reviews and referrals; design constructs such as credibility and features and behavioural constructs such as trust, satisfaction and motivation; and analysing the relationship between these factors and how they influence purchase intentions can provide deeper insights into S-Commerce research, decision-making process and purchase intentions particularly from a food and beverage context.
Design/methodology/approach
Drawing on trust through social media activities and surface credibility as well as e-commerce satisfaction, the authors have proposed a research model to investigate the purchase intention of consumers in S-Commerce platforms. Survey data were collected from six countries in Asia and analysed using SEM-PLS.
Findings
Results indicated that both trust and surface credibility significantly influence e-commerce satisfaction leading to purchase intention. Furthermore, surface credibility, which is a novel predictor for purchase intention in S-Commerce context, is highly significant on e-commerce satisfaction. Besides, encouraged by surface credibility, it was identified that trust significantly affects e-commerce satisfaction and results in purchase intention. This research adds contribution to theory and practice in S-Commerce stream as discussed at the end of the paper.
Originality/value
The results of this research contribute to the S-Commerce literature and have practical implications for practitioners in the food and beverage industry. As such, focussing on these constructs, this paper analyses the relationship between the social media activities, trust, e-commerce satisfaction, surface credibility and intention to buy.
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Hsiao-Ting Tseng, Mohana Shanmugam, Pritheega Magalingam, Shahriyar Shahbazi and Mauricio S. Featherman
This study examines the impact of social media information sharing and usage on consumer beliefs particularly in the credibility of the information provided by e-commerce vendors…
Abstract
Purpose
This study examines the impact of social media information sharing and usage on consumer beliefs particularly in the credibility of the information provided by e-commerce vendors, and consumer trust formation.
Design/methodology/approach
Drawing on trust through social media usage and surface credibility, the authors have proposed a research model to investigate consumers satisfaction on food and beverage (F&B) products. Empirical support for the research model was provided by using structural equation modelling using survey data drawn from Malaysian consumers with an account with Facebook.
Findings
Results indicate that consumer participation in social media communities support higher levels of consumer trust and ratings of the surface credibility of information provided by an F&B vendor, and surface credibility also helped to develop consumer trust. Trust in the vendor also exerted a positive influence on consumer satisfaction with F&B product offerings. Results suggest that F&B that provide credible and transparent information regarding their branded products, enjoy increased levels of consumer trust, leading to higher levels of consumer satisfaction with their F&B consumption experience.
Originality/value
The result of this research contributes to social commerce branch of literature and has practical implications for practitioners in the F&B industry as a means to survival strategies to embrace critical and challenging period during an endemic, particularly. As such, this study analyses the relationship between social media usage, surface credibility, trust and satisfaction for developing consumer trust while managing enterprise social media.
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Farrah Diana Saiful Bahry, Maslin Masrom and Mohamad Noorman Masrek
The purpose of this paper is to show the importance of validity process in survey questionnaire instrument development. It is to confirm all items chosen are valid in the context…
Abstract
Purpose
The purpose of this paper is to show the importance of validity process in survey questionnaire instrument development. It is to confirm all items chosen are valid in the context of study, especially in assessing municipal website Web user behaviours. The quality of measurement also can be assured.
Design/methodology/approach
Several methods used to assess validity of the survey instrument in this study, such as face validity, content validity index (CVI) and construct validity. CVI assessment is widely used to examine each item in the survey instrument exact measures what is supposed to be measured. Prolific items used to evaluate web aesthetic, usability, navigation, content organization, interactivity and user engagement.
Findings
Several items were rephrased and simplified during face validity assessment, while three items from user engagement construct were excluded after the CVI assessment. Reliability and redundancy analysis had shown good results for each item and construct for both dependent and independent variables. None of the items in any construct need to be eliminated.
Research limitations/implications
The face validity, content validity and construct validity assessments are sufficient to assure the consistency of the conceptual framework, the content of items and overall measurement approach reflecting the setting or context of study which are web users.
Practical implications
The validated survey instrument provides practical guidelines for government municipal website owners on how to stimulate website user to keep engaged on the government municipal website. Identified website content that acts as credibility cues can be as object attention when planning the strategy of Web content management. Through proper design and attracting touch up, the credibility cues can attract website user and force the user to engage deeper on the government municipal website content, believe it as the main source of information and recognize it as authoritative organization.
Originality/value
The measurement model of this study that consists of formative construct of surface credibility, and user engagement is proposed to be tested in a different context of this study.
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Mega Subramaniam, Natalie Greene Taylor, Beth St. Jean, Rebecca Follman, Christie Kodama and Dana Casciotti
The purpose of this paper is to focus on disadvantaged tweens’ (ages 11 through 13) strategies for making predictive and evaluative judgments of the credibility of health…
Abstract
Purpose
The purpose of this paper is to focus on disadvantaged tweens’ (ages 11 through 13) strategies for making predictive and evaluative judgments of the credibility of health information online. More specifically, this paper identifies the features of Google search results pages and web sites that signal credibility (or lack thereof) to this population and the reasons behind their perceptions.
Design/methodology/approach
The authors employed an ethnographic approach (using various types of data collection methods) targeted to generate in-depth descriptions of tweens making predictive and evaluative judgments of credibility, focussing on the ways in which these tweens naturally assess the credibility of online information.
Findings
The research has yielded novel findings concerning the types of factors that influence disadvantaged tweens’ credibility assessment strategies, such as limited English-language vocabularies, lack of familiarity with perhaps otherwise well-known sources, and forced reliance on (and/or general preference for) non-textual modalities, such as audio and video.
Practical implications
The findings indicate a need for implementing digital literacy programs in a naturalized setting, building on tweens’ existing heuristics and thereby resulting in strategies that are simultaneously compatible with their natural inclinations within the online environment and likely to consistently lead them to accurate credibility-related judgments.
Originality/value
This study provides novel insights into how disadvantaged tweens interact with online health information in a natural context, and offers invaluable information regarding the ways in which credibility assessment processes should be facilitated within formal or informal digital literacy programs.
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William Brown, Mezbahur Rahman and Travis Hacker
The purpose of the research was to compare web site designs used by the fastest growing companies in the USA to the largest companies in the USA and to benchmark those designs…
Abstract
Purpose
The purpose of the research was to compare web site designs used by the fastest growing companies in the USA to the largest companies in the USA and to benchmark those designs against best practices as defined by a leading consultant in the industry.
Design/methodology/approach
This approach surveyed the web site designs by each group of companies against a set of best practices and developed summary data about the observations.
Findings
The largest companies in the USA used designs that are more consistent with the best practices as defined by a leading consultant in the industry.
Research limitations/implications
The fastest growing companies did not use best practices in their web site design and still maintained very rapid growth as evidenced by their national rankings. A poorly executed design was less of a detractor to the company's success than anticipated. Web site design may have a role (positive or negative) in the company's growth rate but further research is required to understand the scope and nature of the role.
Practical implications
The reason why a company maintains a rapid growth rate may be dependent on numerous factors and as such, a comprehensive evaluation of why a company sustains a rapid growth rate should be undertaken. The role of the web site in the company's success should be evaluated in more depth.
Originality/value
This paper has value for web site designers, entrepreneurs, IT management, IT consultants, and large company personnel involved with web site design.
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This paper aims to explore the relationship between the characteristics of social media health information and its adoption. The purpose is to identify information characteristics…
Abstract
Purpose
This paper aims to explore the relationship between the characteristics of social media health information and its adoption. The purpose is to identify information characteristics that can be used to estimate the level of health information adoption in advance.
Design/methodology/approach
According to the Information Adoption Model (IAM), the study extracted ten information characteristics from the aspects of information quality and information source credibility. The sample data was collected from the top ten influential health accounts based on the Impact List of Sina Weibo to test the effectiveness of these characteristics in distinguishing information at different levels of adoption. The forecasting of information adoption level is regarded as a binary classification question in the study and support vector machine (SVM) is used to do the research.
Findings
The results indicate that ten information characteristics chosen in this study are related to information adoption. Based on these information characteristics, it is feasible to estimate the level of health information adoption, and the estimation accuracy is relatively high.
Originality/value
A lot of work has been done in previous researches to reveal the factors that influence information adoption. The theoretical contribution of this work is to further discuss how to use the influencing factors to do some predictive work for information adoption. In practice, it will help health information publishers to disseminate high-quality health information more effectively as well as promote the adoption of health information.
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Understanding customer behavior from the perspective of channel integration has become a major stream of research in multi-channel retailing literature. Yet, despite recent…
Abstract
Purpose
Understanding customer behavior from the perspective of channel integration has become a major stream of research in multi-channel retailing literature. Yet, despite recent advancements in scholarship, how retailers can most effectively sustain customers in online retailing remains unclear. Scholars have suggested online–offline channel integration (OOCI) as an effective multi-channel approach for increasing online loyalty; yet, few studies have explored OOCI's influencing mechanism. This study addresses that gap by investigating how OOCI helps achieve customer loyalty online and further examines the moderating role of retailer credibility in the influencing mechanism of OOCI.
Design/methodology/approach
The research model driving this study draws upon the stimulus-organism-response (S-O-R) model and cue consistency theory. The authors collected a sample of 259 customers in China with experience making multi-channel purchases from retailers that have implemented OOCI in online retailing. Structural equation modeling and response surface analyses were employed to conduct data analysis.
Findings
The results revealed that the relationship between OOCI and customers' online channel loyalty was mediated by customers' perceptions of the usefulness and risks of online channel usage. The results also found that congruence and incongruence between informational OOCI (IOOCI) and fulfillment OOCI (FOOCI) had different curvilinear associations with perceived online channel usefulness and perceived online channel risk. In addition, retailer credibility weakened the effects of IOOCI on perceived online channel usefulness and FOOCI on perceived online channel risk but strengthened the effect of IOOCI on perceived online channel risk and had no impact on the effect of FOOCI on perceived online channel risk.
Originality/value
Theoretical and practical implications of this study are also discussed.
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Anne Gerdes and Peter Øhrstrøm
Helping Autism‐diagnosed teenagers navigate and develop socially (HANDS) is an EU research project in progress. The aim of HANDS is to investigate the potential of persuasive…
Abstract
Purpose
Helping Autism‐diagnosed teenagers navigate and develop socially (HANDS) is an EU research project in progress. The aim of HANDS is to investigate the potential of persuasive technology as a tool to help young people diagnosed, to whatever degree, as autistic. The HANDS project set out to develop mobile ICT solutions to help young people with autism become more fully integrated into society and the purpose of this paper is to present an overview of the design behind the HANDS toolset.
Design/methodology/approach
The topic of credibility is approached from an analytical, as well as an ethical, angle in order to address issues of credibility in relation to designing assistive technological tools. In addition, the authors set out to explore possible ways in which credibility can be evaluated. The paper presents a preliminary method for the evaluation of credibility; but which requires further refinement, as well as empirical support in order to inform us about issues of system credibility. Therefore, the suggested method reflects a working hypothesis which may serve as a springboard for further investigation.
Findings
The authors propose a preliminary method which reveals the necessity of certain preconditions requisite for evaluating the credibility of a system; and, in this way, seek to establish an ethically sound evaluation procedure for analysing credibility, by combining quantitative (i.e. electronic footprints) and qualitative assessments (i.e. dialogue between teacher and learner) of system credibility.
Research limitations/implications
Further investigation of the evaluation process is needed to develop a standard for resolving the credibility of a system. Naturally, such a standard would serve not only as a tool for measuring credibility but also as a didactic tool for scaffolding a pedagogic dialogue between teacher and learner. It becomes important, therefore, to undertake the task of developing this standard in collaboration with the teachers in the HANDS project.
Originality/value
The paper discusses credibility issues and ethical concerns with a view to designing mobile solutions for autism‐diagnosed teenagers. The ideas expressed and developed herein are applicable to many assistive, technological tools available to persons with special needs.
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This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
S-commerce is becoming a central facet to most organizations’ ability to compete online. Building trust and surface credibility is key to improving purchase intention.
Originality/value
The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
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This paper explores the online customer experience (OCE) within business-to-business (B2B) websites. The purpose of this paper is to understand the influence of website credibility…
Abstract
Purpose
This paper explores the online customer experience (OCE) within business-to-business (B2B) websites. The purpose of this paper is to understand the influence of website credibility and information quality on the OCE during search for information and services. In addition, this paper acknowledges the role of customer support within the offline environment and thus explores the potential role of online customer support during a customer’s online experience.
Design/methodology/approach
An online experiment was conducted with 195 participants along with an associated questionnaire for data capture. Three tasks were developed for participants which they had to complete on three different business advisory websites. The online experiment gave all participants the experience of using a business advisory website. In order to analyse the hypothesised relationships, structural equation modelling was used.
Findings
The results outlined that the credibility of the website and the quality of the information on the website have a significant effect on the OCE in a B2B context. The research highlights the need for online customer support with a service representative during search on a B2B website. The credibility of the website as well as the success of the search drives the need for online customer support. The lack of online customer support will result in customers becoming dissatisfied with their experience if they have an unsuccessful search.
Practical implications
Managers of B2B websites should acknowledge the importance of website credibility cues and information quality cues. Each of these variables drive the success of a customer’s search and in turn the customer’s impression of the experience. Additionally, managers ought to provide customers online support, through functions such as an online help desk or a live chat function, as those who have an unsuccessful search expect to be able to seek online support from a company representative, the same way as they would do in the offline environment. Online customer support can act as a service recovery tool for website providers.
Originality/value
Empirical research on the OCE within B2B websites is limited and somewhat out-dated. Due to technological advancements and changing customer expectations, this research has filled a knowledge gap on the OCE in a B2B perspective. Website credibility and information quality have been overlooked in previous research in relation to the OCE. In addition, this study outlines the need for online customer support resulting from the need to clarify information and the success of the search.
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