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Innovation has become extremely important, especially concerning manufacturing firms, as it is known to foster robust and healthy competition. The study aims to examine the effect of innovation orientation and supply chain integration on structural flexibility and strategic business performance.

Using the quantitative approach, 315 questionnaires were distributed to manufacturing firms in three cities (Accra, Kumasi and Takoradi) in Ghana out of which 305 usable responses were retrieved. The partial least square structural equation modeling technique and the statistical package for social sciences software version 27 were used for the data analysis.

The findings showed that supply chain integration and innovation orientation have a strong beneficial association. A substantial favorable association between structural flexibility and supply chain integration was found in the study once more. What is more, the research revealed a strong positive relationship between supply chain integration and strategic business performance. Furthermore, the study found a strong relation between innovation orientation and strategic business performance.

The research paper adds to the body of knowledge by examining how supply chain integration affects the relationship between innovation orientation, structural flexibility and strategic business performance.

The purpose of this paper is to investigate the relationships between technology orientations and export performance of small and medium-sized enterprises (SMEs).

A quantitative research design was adopted for this study. The paper formulates hypotheses from the literature review. These hypotheses are tested using structural equation modeling with data collected from 231 SMEs in Uganda. Data were analyzed using SPSS version 23 and AMOS.

The findings of this study showed technology orientation has a positive and significant relationship with the performance of Ugandan SMEs and that supply chain agility moderates technology orientation and export performance.

The study discusses the findings, advances limitations and managerial implications. It also suggests future research avenues. It proposes some recommendations to help Ugandan SMEs to form flexible supply chains, use the latest technology and create strong relationship ties with their partners in the supply chain.

The study suggests that managers of Ugandan SMEs should use the latest technology in production, marketing, logistics and supply chain management which will enable them to respond quickly to customer tastes and preferences leading to higher levels of export performance.

This study contributes to the literature on strategic management showing the reliability of scales used and the confirmatory of the factor structure. This study shows that in strategic management technology, orientation is critical in increasing export performance. This study has extended the resource-based view (RBV) and dynamic capabilities theories.

The purpose of this paper is to use a theoretical framework (i.e. resource-based view) to investigate causal relationships between the supply chain integration, market orientation, information technology (IT) application and firm performance of container shipping firms in Taiwan.

The data are collected from 124 container shipping firms in Taiwan. The methodologies used in the paper are exploratory factor analysis, confirmatory factor analysis and structural equation modeling.

The findings indicated that IT application and market orientation positively influence supply chain integration. It revealed that IT-based and market-oriented firms more easily integrate market information related to partners, departments and customers. Further, supply chain integration and market orientation have a positive effect on firm performance.

Such a result indicated a market-oriented firm quickly responds to market information and competitors’ strategies; and thus, it would make effort to offer satisfactory customer services in dynamically fluctuating markets, and obtain better firm performance. Also, the integration provides higher operation efficiency and obtains an enhanced performance improvement.

The results also indicated that firms are able to develop their market-oriented strategies through electronic information transmission and exchange platform. Based on the study’s findings, managerial strategies are proposed to improve firm performance.

This paper clarifies the concept of supply chain integration, market orientation and IT application in the context of container shipping, and investigates the inter-relationship between supply chain integration, market orientation, IT application and firm performance and develop a conceptual model in the context of container shipping.

Little previous research has investigated the relationships among strategic orientations, supply chain integration and firm performance. The purpose of this study is to advance a research model that examines the direct and indirect effects of strategic orientations via supply chain integration on firm performance in the Saudi transitional context.

This study is based on data collected from a survey using questionnaires completed by 187 top management members of Saudi firms from different sectors. To analyse the data and test the proposed hypotheses, confirmatory factor analysis and structural equation modelling were conducted using the AMOS statistical analysis package.

Results show that both market orientation and supply chain integration have a significant positive direct effect on Saudi firm performance. They also reveal that supply chain integration fully mediates the effect of technology orientation on firm performance, while partially mediating the effect of market orientation on firm performance.

This study contributes to the literature by showing how SCI could serve as an organizational capability that links strategic resources to firm performance. The main limitation of this study is that it was not possible to generalize the findings. Future research perspectives were proposed to address this limitation and add new insights to the field.

The results could help decision-makers in Saudi firms choose the right strategic orientations and aid them in integrating their supply chains by sharing the necessary information and coordinating operations with key partners to enhance their firms' performance.

This study is one of the first to conduct such an investigation in the Saudi context. The study simultaneously examines the role of supply chain integration in linking strategic orientations to firm performance and fills a current research gap in such a transitional context.

Scholars have recently begun to empirically evaluate the triple-A supply chain, which emphasizes concurrent capabilities in agility, adaptability and alignment across the supply chain to develop sustainable competitive advantage. Complexity theory suggests however that other combinations of triple-A capabilities may be equally effective, especially given a firm's strategic orientation relative to its market and its supply chain. Our research objective was to examine what combinations of these capabilities lead to the same outcome (i.e. high firm performance).

We collected 182 survey responses from a global sample of supply chain managers. Qualitative comparative analysis (QCA) was employed to assess effective recipes of agility, adaptability, alignment, supply chain orientation, and market orientation.

Our results revealed four distinct “recipes” (i.e. combinations of agility, adaptability, alignment, supply chain orientation and market orientation) that lead to high levels of firm performance.

Our results indicate that firms currently do not necessarily have to concomitantly develop capabilities across all triple-A components. Considering the costs associated with developing each of these capabilities, the findings allow us to derive several theoretical and managerial insights.

Despite an extensive body of knowledge on the importance of customer orientation in the marketing and management literature, the impact of customer orientation and interactive system infrastructure throughout enterprise networks is not fully understood. The purpose of this paper is to present a model linking customer orientation, interactive system infrastructure, value chain practices, and network performance outcomes.

The prior literature on customer orientation and supply chains is reviewed and a framework is presented which shows the relationship between customer orientation and network performance outcomes, along with other variables.

The conclusion supports the importance of customer orientation in the context of the proposed value chain framework.

The framework introduced in this paper provides a review of customer orientation in the enterprise network and a basis for further empirical validation.

The research framework suggests that customer orientation practices may have a positive impact on network infrastructure design, practices, and performance outcomes. Implementation of customer orientation practices and outcomes within this research framework may allow management to meet customer requirements more effectively.

This paper expands the concept of customer‐orientation in the extended enterprise network context.

This study aims to examine the effect of green human capital readiness on business performance in the green economy era. This study also focuses on investigating whether the relationship is mediated by green market orientation and green supply chain management.

This is a quantitative study using the data of 182 manufacturing small and medium-sized enterprises in East Java, Indonesia. Data are collected using an online survey. A multiple mediation research framework is employed, and partial least squares structural equation modeling is used to test the hypotheses.

The findings demonstrate the following important results. First, green human capital readiness affects business performance. Second, green market orientation partially mediates the effect of green human capital readiness on business performance. Third, green supply chain management partially mediates the effect of green human capital readiness on business performance. Fourth, green market orientation and green supply chain management sequentially mediate the green human capital readiness-business performance relationship.

This study limits its sample to the small and medium-sized enterprises in East Java, Indonesia. Thus, caution must be applied when generalizing to other types of organizations and different regions. The results confirm the resource-based view and sustainability theory in explaining the antecedents of business performance in the era of the green economy which are useful for future researchers and students who are interested in studying human capital, market orientation, supply chain management and business performance.

This study has the following practical implications. First, it implies that the owners/managers of small and medium-sized enterprises need to properly develop their green human capital readiness because they play a strategic role in driving green market orientation, improving green supply chain management and enhancing business performance. Second, it provides useful information to policymakers to make better decision-making in developing environmentally friendly companies.

This study is a response to calls for studies on the antecedents of business performance in the green economy era. It provides empirical evidence for the development of resource-based view and sustainability theory by employing the new construct of green human capital readiness, which has been rarely investigated in previous studies. It also employs a multiple mediation research framework that provides a more comprehensive understanding by including green market orientation and green supply chain management. It also provides empirical evidence in the research setting of small and medium-sized enterprises in Indonesia as an emerging market.

The purpose of this paper is to analyse how a company’s orientation enables sustainable practices in its supply chains. Specifically, it focusses on how the strategic orientation of a company may stimulate new behaviours in supply chains.

Two in-depth qualitative case studies were conducted. Each company’s orientation to sustainable supply chains was studied using cross-case analysis.

The organisations in this study have a market-driving (i.e. proactive) orientation instead of market-driven (i.e. responsive) behaviour. Using analysis from the process of change for sustainability and explaining some challenges faced by both organisations, findings indicate that a corporate strategy of sustainability modified the companies’ management processes, even for the company that changed its orientation during the time (i.e. sustainability was not the main strategy at first). Practical examples of actions are provided to illustrate the study’s conclusion that a corporate orientation towards sustainability is an enabling factor in developing sustainable supply chain management (SCM).

Strategic management plays an important role in a company’s orientation towards sustainability – internally and throughout its supply chains. Based on the findings, future research should measure the effect of a company’s orientation on sustainable SCM.

This study contributes to the understanding of companies’ strategic orientations and explores ways to introduce sustainability into supply chains.

The paper examines an underexplored debate regarding to how strategic orientations are related to sustainable SCM, focussing on both market-driving (i.e. proactive) and market-driven (i.e. responsive) orientations.

The purpose of this paper is to explore the ways in which various dimensions of supply chain performance (SCP) can be improved through increased levels of process orientation across different core operational processes. This study aims to provide simple guidelines which are practical for business managers.

A conceptual model was developed based on the literature review and it was tested using an empirical study. Various factor analysis techniques are used to construct different components of the research model and test the hypotheses.

This study provides two main categories of findings. First, based on the exploratory analysis several constructs were developed. Second, using structural equation modeling the relationships among the constructs were examined. The findings suggest that managers need to take a targeted approach in increasing the levels of process orientation in order to achieve particular SCP goals.

The result of this study is not indented to be generalized to all businesses; however, the methodology is flexible enough to be utilized in different industries and business scenarios.

The present study provides specific recommendations for business managers seeking to enhance various aspects of their organizational SCP. The research model can be used for future empirical as well as case studies.

This is the first comprehensive empirical study that separately measures business process orientation with respect to four core supply chain processes (planning, sourcing, making, and delivering) and assesses the impact of each core process on various dimensions of supply chain performance.

Based on the dynamic capability theory, our study tries to explore the mediator mechanism of service supply chain dynamic capability between market orientation and service innovation performance, as well as the boundary conditions in which service supply chain dynamic capability plays a role, in order to reveal the key elements and their mechanisms for manufacturing enterprises to improve service performance.

With a total of 317 valid questionnaires, structural equation modeling (SEM) was used to test the research model and hypotheses.

The empirical results confirm that the three types of service supply chain dynamic capability (environment insight capability, resource integration capability and resource reconfiguration capability) can partially mediate the relationship between firm market orientation (responsive and proactive market orientations) and service innovation performance. In addition, supply chain collaboration has different types of moderator effects on the relationship between the three types of service supply chain dynamic capability and service innovation performance.

This research discovers that market orientation and dynamic capability are the key factors leading to high service performance and reveals the mediating role of service supply chain dynamic capability between market orientation and service innovation performance. Moreover, this research explores the moderating role of supply chain collaboration in service supply chain resource reconfiguration capability and service innovation performance.