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The purpose of this paper is to explore a central issue in industrial marketing, namely the buyer‐seller relationship, by focusing on how its development influences and is influenced by the use of B2B e‐commerce strategies. More specifically, the paper aims at identifying what kinds of B2B electronic interactions are imposed by influential buyers; exploring the link between these electronic interactions and the buyer‐seller relationship; and seeing how influential buyers and SME suppliers adapt their own strategies in this online environment.

The multi‐case study methodology was used to allow for rich data collection and analysis and to support the discovery of patterns.

The results indicate that large buyers use specific e‐commerce processes and tools for the different relationships they have with their SME suppliers. The latter must adapt to these requirements to attain the next relationship level or risk forfeiting their established position. When a supplier reaches the new level, other requirements arise, forcing it to continuously adapt its e‐commerce strategy.

The model proposed in this paper can serve as a tool to align B2B e‐commerce strategies and buyer‐seller relationship levels.

Some SME suppliers have developed a competitive advantage by going through this cycle faster than their competitors. The following relationship stages were observed: pre‐relationship, spot relationship and contractual relationship. Interestingly, there was no collaboration stage in the relationships studied.

The paper contributes to an understanding of the link between electronic interactions and the buyer‐seller relationship. Its information is particularly relevant to organizations that transact or plan on transacting electronically with clients or suppliers in a B2B setting.

This paper investigates third-party relationships in project networks in the construction industry and seeks increased understanding on how such relationships can be strengthened. The purpose of this paper is to develop a framework and propositions on enhanced relationship strength between component suppliers and designers as third parties.

A conceptual approach is used in this paper. Previous empirical research on business relationships, project networks and relationship strength is reviewed systematically, to identify factors required for strengthening the relationship in project networks.

Cooperative practices needed for strengthening the relationships in project networks were identified. The framework on how such practices are associated with relationship strength between supplier and designers was developed. Propositions on strengthening the relationship between component suppliers and designers were stated. These propositions can be developed further and tested in a hypothetic-deductive study.

The research was delimited by the choice of designers as third parties. The authors used some excerpts from the earlier interview study with over 20 designers, to illustrate the issues. Empirical analysis was not included in this paper which causes an evident limitation to validity. Additional research is proposed on analyzing the contractors’ and suppliers’ viewpoints to third-party relationships.

The paper suggests cooperative practices for construction component suppliers to enhance their relationship strength with third parties in project networks.

Limited research attention has been directed at the third-party relationships of suppliers in project networks. This paper offers important knowledge about these less salient relationships in project networks, beyond a simple dyadic relationship in the direct supply chain.

The purpose of this study is to identify the types and features of business relationship when the value co-creation phenomenon is extended to an early stage of the value chain, in which technological innovation is essential, in a high-tech business-to-business (B2B) market.

The methodology of building a theory from a case study is adopted in this study to propose an early-stage value co-creation network. Qualitative data are coded on the basis of grounded theory coding after collecting the triangulation data from multiple sources.

In a high-tech B2B market, three types of business relationships (supplier–customer mutual, supplier-centric and network-based business relationships) co-create values at an early stage of the value chain. Intellectual resource, efficiency resource and supplier-centric business relationships are uniquely found in this stage.

This study provides new insight suggesting that the notion of value co-creation can be extended to early stages of the value chain in a high-tech B2B market. In addition, this research identifies vital business relationships and how these relationships develop successfully at an early-stage value co-creation network in a high-tech B2B market.

Technology development managers at an early stage of the value chain can co-create relationship benefits by building proposed business relationships integrating resources in a high-tech B2B market. In addition, marketing managers should consider the early stage as another source of value co-creation.

The notion of value co-creation is extended from the later stage to an early stage of the value chain in a high-tech B2B market. Consolidated framework of a value co-creation network integrating actors, resources and relationships, suggested in this study, will be valuable for further theoretical research and business application.

The purpose of this study is to examine the relation between relationship value and relationship quality in the business relationship between customers and facility management (FM) suppliers. To investigate the relationship value in outsourced FM services, the customer’s perspective is used to identify the dimensions and drivers of relationship value.

A three-stage research design was used. The first stage was a thorough literature review, followed by expert interviews with six senior managers from the customer side, together with workshop and discussion with FM academics. In the third stage, quantitative data were gathered in a survey of 60 senior managers whose companies outsourced FM services.

Findings show that relationship value is an antecedent to relationship quality of the business relationship in the context of FM. In all, 9 dimensions and 34 drivers of relationship value were identified, and a framework of relationship value for FM was established and measured. The sacrifice dimension correlates positively with relationship value, which contrasts with previous studies of relationship value in the context of business markets.

A framework of relationship value has been established for further in-depth investigation. There are limitations related to the sampling procedure: qualitative research selected large-sized organizations; the relationship value was only studied within the customer–FM supplier dyad; and a static view of customers’ perceived value from the relationship with their FM suppliers.

The study provides a set of value dimensions and drivers for customers to assess how a FM supplier adds value in a relationship, and for FM suppliers to improve their services.

This research narrowed the gap in relationship-value studies in FM. The findings can contribute to traditional theory that customer value can be the add-on between benefits (“what you get”) and sacrifices (“what you give”), rather than just a trade-off between these two dimensions.

Companies that are able to manage efficient relationships with their suppliers have a greater guarantee of success and profitability in their activity. Their products will achieve the desired standards of quality. The amount of time and economic resources that firms need to build relationships is substantial and hence involves greater risk and uncertainty. Furthermore, smaller firms have fewer resources than larger ones and, therefore, the management of supply relationships can be more complicated. Therefore, this paper, by analysing a specific case, tries to identify those factors that a small to medium‐sized enterprise (SME) assesses when choosing and deciding on building a supply relationship with a specific supplier.

Through a real and practical case, considering the customer's point‐of‐view, this paper aims to offer a new model. It links to one group of some previously tested variables that illustrates the temporary evolution of supply relationships with present observations where both temporal extremes, the moment in which the relationship is in a latent state and its termination, are considered.

Finds that prior to terminating a relationship the company carries out a re‐evaluation of the supplier. The decision whether to continue the relationship after renegotiating some of its aspects, or terminate it altogether, will be made after analysing the results of that new evaluation. But firms are more demanding in this than in the initial assessment.

Limitations could arise because we consider only one case study, although a set of relationships are analysed.

No previous researches analysing the dynamics of supply relationships have compared both initial assessment to possible reassessment processes.

The purpose of this paper is to investigate performance outcomes of strategic sourcing, specifically examining how strategic sourcing affects buyer‐supplier relationship, supplier evaluation, and sourcing performance from the buying firm's perspective in the context of the US textile and apparel industry.

This study provides an empirical investigation of a theory‐based model integrating the resource‐based view and the relational view of strategic management. The model is tested using data from 180 US textile and apparel firms by structural equation modeling.

The survey results indicate that strategic sourcing significantly impacts buyer‐supplier relationships, supplier evaluation, and sourcing performance of buying companies. The study also shows that supplier evaluation significantly influences buyer‐supplier relationship.

Given that the data are from a specific industry, the generalizability of current findings to other industries may require additional investigation.

Sourcing becomes a key strategic consideration for textile and apparel firms to sustain or improve their competitiveness.

The study contributes to the literature by developing a research model based on a multi‐theoretical perspective and conducting a large‐scale empirical survey in the textile and apparel industry and analyzing the model by structural equation modeling. The dynamic textile and apparel industry is a classical representation of global supply chain, characterized by the industry's significant contribution to the world economy and international trade, the extremely worldwide spread supply network, and the tremendous competition in global market. Examining strategic sourcing's influences in this important industry provides many valuable implications for industrial practitioners.

The purpose of this paper is to investigate the climate for co‐operation, from both the supplier and buyer perspectives, for its impact on co‐operative activities. Climate encompasses the constructs of cross functional barriers, participation by the respondent in strategic customer/supply decisions and expectation of the continuity of the relationship, competitive pressure and institutionalized beliefs about co‐operation in the firm's industry.

The design of the study is based on a cross‐sectional mail‐based survey of 89 buyer and supplier dyads, involving 178 manufacturing companies. First, the psychometric properties of the proposed constructs were assessed. Then the relationships among the proposed constructs were tested by structural equation modeling for the supplier and then the buyer samples.

Both parties' co‐operative behaviors were strongly influenced by the expected continuity of the relationship. Suppliers differed from buyers in that they were influenced by institutional beliefs about co‐operation. Involvement in decision making positively affected shared planning activities for the suppliers whereas it affected relationship flexibility for the buyers. Lastly, buyers in contrast to suppliers were influenced by competitive pressure.

As a cross‐sectional study about complex inter‐firm relationships, the research does not directly capture relationship effects over time. The paper also does not address how climate affects the formulation and implementation of dysfunctional buyer‐supplier relationships.

Buyers and suppliers should be aware that there are significant similarities and differences in how their partners respond to the context in which they operate. This knowledge is important in understanding what drives the other party's behavior in the formal and informal negotiations and problem solving that characterize an ongoing relationship.

The research uses dyadic data to understand both sides of the buyer supplier relationship. It introduces constructs such as institutional belief and cross‐functional barriers and functional involvement in strategic planning as components of a new concept called co‐operative climate. This concept is found to be relevant to both buyer and supplier perspectives.

The purpose of this study is to compare two models, traditional‐ and performance‐based, of Japanese retailers' channel relationships. The traditional model proposes Japanese retailers' long‐term orientation with their supplier is an antecedent of Japanese retailers' trust and dependence on the supplier. The performance model, on the other hand, proposes significant influences of suppliers' role performance and dependence on channel relationships.

Data were collected from Japanese department store buyers and specialty store buyers. A total of 141 cases were analyzed using the EQS structural equation modeling software.

Results show that the traditional model had a higher explanatory power than the performance model, which indicates the strong influence of culture on Japanese channel relationships.

Some measures have relatively poor psychometric properties. A further study should refine these measurements by exploring the meanings of these constructs from the cultural context.

This study provides insight into how cultural influences are embedded in distribution channel relationships.

The purpose of this paper is to investigate the relationships among suppliers’ trust and commitment, transaction-specific investment, switching cost, and customer involvement within the context of relational governance mechanism and the social exchange theory.

The authors use survey data from 214 Chinese manufacturing firms and employ the structural equation model to verify the conceptual model.

Relational governance benefits customer involvement. Transaction-specific investment mediates the relationship between trust and commitment of suppliers. Switching costs negatively moderate the relationship between suppliers’ trust and customer involvement, but positively moderate the relationship between suppliers’ commitment and customer involvement.

The authors focus on two key elements of relationship, namely, trust and commitment of suppliers, but neglect other relational factors, such as relational norms and interdependence.

These findings broaden the understanding and present new directions for the implementation of customer involvement from the perspective of relational governance and social exchange theory.

The purpose of this paper is to evaluate the effect of logistics collaboration, meetings, relationship history, and supplier selection on the logistics performance of shippers, carriers, and logistics services providers. Rather than focusing on collaboration and performance, the research provides a wide analysis of how logistics collaboration and performance interact with other organizational practices.

To investigate the interaction among the constructs, the authors proposed a structural equation model to understand the influence of meetings, relationship history, supplier selection, and collaboration on logistics performance. The data were obtained through a survey of 199 managers of Brazilian companies in the retail sector.

Supplier selection has the strongest effect on logistics collaboration, and relationship history has the strongest effect on logistics performance. Rather than meetings and operational features, the elements of interpersonal skills, organizational culture, and communication appear to be the most important contributors to logistics performance achievements; relationship history leads to better performance.

This study contributes to our understanding of how and with whom to collaborate by highlighting the relationships among supplier selection, relationship history, meetings, and logistics collaboration and logistics performance.