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Article
Publication date: 28 April 2020

Lita Alita, Liesbeth Dries and Peter Oosterveer

The purpose of this paper is to analyze the process of supermarketization in the vegetable retail sector in China and its impact on food safety.

Abstract

Purpose

The purpose of this paper is to analyze the process of supermarketization in the vegetable retail sector in China and its impact on food safety.

Design/methodology/approach

Data from food safety reports by the Chinese Food and Drug Administration (CFDA) are used to investigate the degree of vegetable safety in different value chain types. To assess the predictors of the degree of vegetable safety, a logistic regression model is applied.

Findings

Supermarketization has led to the reorganization of the vegetables provision system, through closer coordination along the supply chain and the use of secured production bases. We identify four types of vegetable value chains in China based on their form of coordination. Supermarkets improve vegetable safety even when they rely on external suppliers, but also wet markets perform significantly better than other small-scale retailers in terms of vegetable safety.

Originality/value

The study has expanded the knowledge of the supermarketization in urban China by collecting data from CFDA. Furthermore, the study used the theory of food value chain to understand determinant factors in securing food safety. Moreover, this study reveals that wet markets also have prospects in solving vegetable safety problems in China, especially in underdeveloped areas.

Details

British Food Journal, vol. 122 no. 11
Type: Research Article
ISSN: 0007-070X

Keywords

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Book part
Publication date: 1 August 2017

Emine Tugba Kocabiyik

This chapter aims to explore how supermarketization structure consumption of poor people and its sociocultural and moral consequences. In other words, this study expands…

Abstract

Purpose

This chapter aims to explore how supermarketization structure consumption of poor people and its sociocultural and moral consequences. In other words, this study expands the role of supermarketization in influencing consumer culture in Turkey.

Methodology/approach

An action research approach was used to analyze the in-depth interview data and field notes.

Findings

Before the supermarketization effect Turkish food retail industry was highly dominated by small, independent, and mostly family-owned single-location retailers: bakkal (neighborhood store which carries a wide range of both food and nonfood items with less than 100 square meters of floor space), manav (greengrocery), kasap (butcher), mandıra (dairy), fırın (bakery), and others. Bakkals – the focus of this research, make an analogy between the mushrooming of chain supermarkets and a cancerous tissue. The findings of this research reveal that not only in economic but also in social, moral, and cultural terms that these subaltern consumers cannot survive without bakkals.

Practical implications

The results of this research will provide some useful coping strategies for poverty confronting marketplace forces by reflecting on the grocery consumption patterns of subalterns. In addition, the findings will yield insights for unemployment among grocers by creating competitive advantage to maintain their existence against the influence of organized retailers.

Social implications

Any contribution in poverty alleviation shall appease concerns about the role of poverty in fostering undesired consequences such as terrorism. Since poor consumers have scant resources and little education to develop a culture in more legitimized forms, it is likely that they become more vulnerable due to marketization effects on their sociocultural evolution.

Originality/value

Given the level of public interest in organized retailers and subaltern consumers, there has been surprisingly little research on both foreign- and domestic-organized retailers’ impact on traditional small size grocers and subaltern consumers. In addition, sociocultural and moral aspects of retailing and consequences of retailing activities, particularly, on subaltern consumers have not been fully explored.

Details

Qualitative Consumer Research
Type: Book
ISBN: 978-1-78714-491-0

Keywords

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Book part
Publication date: 19 May 2009

Jayant Anand

This chapter evaluates the proliferation of supermarkets in developing countries using data collected between May 2005 and June 2006 in Citlalicalli, Mexico. Contrary to…

Abstract

This chapter evaluates the proliferation of supermarkets in developing countries using data collected between May 2005 and June 2006 in Citlalicalli, Mexico. Contrary to the experience of most developed countries, this study revealed that supermarkets and small retailers can coexist by catering to different income groups and product categories. Consumer choices are driven by the desire to reduce transaction costs in terms of time and money. In striking a balance between the two, consumers look for retail outlets that offer them the best value for their money with the least amount of time spent in shopping trips. Location of the store plays a critical role in buying choices that consumers make. In developing countries, generally, only high-income consumers can afford to own cars and choose to buy most products in supermarkets. Consumers without cars buy frequently purchased goods (foods) in small stores and infrequently purchased goods (consumer durables) in supermarkets.

Details

Economic Development, Integration, and Morality in Asia and the Americas
Type: Book
ISBN: 978-1-84855-542-6

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Article
Publication date: 25 January 2009

Ursula Bougoure and Bernard Lee

The purpose of this paper is to determine consumer perceptions of service quality in wet markets and supermarkets in Hong Kong.

Abstract

Purpose

The purpose of this paper is to determine consumer perceptions of service quality in wet markets and supermarkets in Hong Kong.

Design/methodology/approach

A questionnaire was developed and distributed via a convenience sample to consumers in shopping malls in Causeway Bay, Mong Kok and Tsuen Wan.

Findings

The study finds that supermarkets outperformed wet markets across all aspects of service quality as measured by SERVQUAL‐P.

Research limitations/implications

Implications suggest that wet market vendors are not providing the level of service quality demanded by their customers. In particular, findings suggest that wet market vendors need to improve the visual attractiveness of their stalls, work on making them look more professional and start using more modern equipment.

Practical implications

Wet market vendors in conjunction with government representatives need to develop standards of service quality for wet markets across Hong Kong. This is imperative if the wet market model is to survive in what is a highly competitive food retailing industry. Without action, it appears that the supermarketization of the Hong Kong food retailing industry will continue unabated.

Originality/value

This paper adds to a small but growing research stream examining service quality in the food retailing industry in Hong Kong. It provides empirical results that guide suggested actions for change.

Details

British Food Journal, vol. 111 no. 1
Type: Research Article
ISSN: 0007-070X

Keywords

Content available
Book part
Publication date: 29 July 2020

Abstract

Details

Innovation for Sustainability
Type: Book
ISBN: 978-1-83982-157-8

Content available
Article
Publication date: 25 January 2009

Adam Lindgreen and Martin Hingley

Abstract

Details

British Food Journal, vol. 111 no. 1
Type: Research Article
ISSN: 0007-070X

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Book part
Publication date: 1 August 2017

Abstract

Details

Qualitative Consumer Research
Type: Book
ISBN: 978-1-78714-491-0

To view the access options for this content please click here
Book part
Publication date: 29 July 2020

Stefano Grando, Gianluca Brunori, Teresa Pinto-Correia and Lee-Ann Sutherland

This chapter provides a first systemic analysis of the environment in which small farms operate, hinging on the concept of ‘food system’. Food systems are not detached…

Abstract

This chapter provides a first systemic analysis of the environment in which small farms operate, hinging on the concept of ‘food system’. Food systems are not detached from the territory: an effective conceptualization must take into account the geographical dimension in which actors operate, originating material and immaterial flows. Thus food systems can be represented according to their functional elements, but also conceptualized and represented in their spatial dimension. This chapter provides a conceptualization of territorialized food systems, seen as a set of relations between actors located in a regional geographic space and coordinated by territorial governance (Rastoin, 2015). In the analysis of a food system in the context of a specific territory, geographical elements like distances, spatial distribution and physical and administrative borders become key factors that influence the systems’ capability to provide sustainable food and nutrition security and to achieve the other socially expected outcomes. Having explored the conceptualization of food systems as systems of actors ad flows in a given space, the chapter ends with a representation of small farms' interaction with the system (taken from a report by the High Level Panel of Experts on Food Security and Nutrition of the Committee on World Food Security – HLPE), where the specific types of flows they activate are highlighted (HLPE, 2013).

Details

Innovation for Sustainability
Type: Book
ISBN: 978-1-83982-157-8

Keywords

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Book part
Publication date: 3 July 2018

Abstract

Details

Innovation and Strategy
Type: Book
ISBN: 978-1-78754-828-2

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Book part
Publication date: 1 August 2017

Abstract

Details

Qualitative Consumer Research
Type: Book
ISBN: 978-1-78714-491-0

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