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1 – 10 of over 11000Yukiko Kawahara and Mark Speece
Argues that, by the early 1990s, an estimated half of all non‐restaurantfood sales in Hong Kong went through supermarkets. Local independentsand small local chains cater to the…
Abstract
Argues that, by the early 1990s, an estimated half of all non‐restaurant food sales in Hong Kong went through supermarkets. Local independents and small local chains cater to the lower end of the market. Two large local chains focus on Hong Kong′s broad middle class and control over half of packaged food sales. Some Japanese supermarkets also target the local Chinese middle class. They define the two major local chains as their main competition, and make little attempt to maintain their Japanese identities. Other Japanese supermarkets are niche marketers. They maintain their Japanese identities more strongly, and give more weight to Japanese products. These stores are located in major shopping districts rather than in the main residential districts. They target expatriates, who may account for 30 to 40 per cent of customers. Finally, one Japanese store has positioned itself as the top quality supplier for the upper end of the market, and presents an international, not Japanese, image.
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Dionéia Dalcin, A^ngela R. Leal de Souza, João B. de Freitas, Ântonio D. Padula and Homero Dewes
– The purpose of this paper is to analyse the evolution of the production and commercialisation of organic products in Brazil since 1980.
Abstract
Purpose
The purpose of this paper is to analyse the evolution of the production and commercialisation of organic products in Brazil since 1980.
Design/methodology/approach
The literature review in this study assesses scientific papers, studies conducted by Brazilian and international institutions, and trade news related to the evolution of the production and commercialisation of organic products. The analysis is based on theories of consumer behaviour and competitive strategies.
Findings
The results provide evidence that the organic food market in Brazil was initially based on social ideology and a movement that was opposed to conventional farming; however, since 1980, the supply and demand patterns have changed. The commercialisation of organic products since the turn of the decade has expanded beyond ideological motivation and into the Brazilian agribusiness sector. The main reasons for this expansion are changes in preferences by the Brazilian consumer, a substantial number of whom have become more concerned with the nutritional value and quality of the food they eat. This study also demonstrates that in Brazil, as well as in other countries, organic products have become a market trend.
Research limitations/implications
The limited research material concerning the ideological aspects of production and trading of organic products is a factor to be considered with respect to this study.
Originality/value
The presentation of comparative elements for two phases of organic agricultural development in Brazil, especially by the establishment of comparative elements, provide value and originality to this study.
Roberta de Castro Souza and João Amato Neto
The objective of this paper is to characterise the transactions between European buyers and Brazilian mango and grape producers.
Abstract
Purpose
The objective of this paper is to characterise the transactions between European buyers and Brazilian mango and grape producers.
Design/methodology/approach
The method selected for this paper was multiple case studies. The Brazilian mango and grape supply chains' export activities to Europe were investigated. The field research was undertaken in Brazil, Germany, The Netherlands and the UK. In total, 41 face‐to‐face interviews were carried out.
Findings
The supermarkets' literature tends to generalise the strategies of retailers focusing on differentiation and preferred suppliers. However, in empirical research conducted in the UK, Germany and The Netherlands it is possible to conclude that the procurement strategies of supermarkets can vary sharply. The results reveal the presence of different agents who demand different quality standards. The level of intensity depends on consumer behaviour, the features of product commercialised and the characteristics of the production segment in each country.
Research limitations/implications
First, in relation to the empirical method there is a limitation because the case study does not allow statistical generalisation. Consequently, it will be interesting to undertake quantitative research in order to quantify the variables presented and their impact on the structure of value chains. Second, the research focuses only on two stages of the supply chain, producers and buyers.
Practical implications
The differences between UK and German supermarkets challenge the supermarket literature, which tends to generalise the strategies of retailers focusing on differentiation and preferred suppliers.
Originality/value
The study shows that the issue of influence and activities of retail agents along the value chain can be analysed taking several variables into consideration: the products commercialised; the distribution segment; and the consumer market. This result opens the way for analysing different structures of the value chain and the impact of these differences on the entry of producers for developing countries into the global market.
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Neale Slack, Gurmeet Singh and Shavneet Sharma
The purpose of this paper is to provide insight into the impact of customer perceived value and its dimensions on customer satisfaction in a developing country, and practical…
Abstract
Purpose
The purpose of this paper is to provide insight into the impact of customer perceived value and its dimensions on customer satisfaction in a developing country, and practical suggestions for marketing strategies.
Design/methodology/approach
A cross-sectional survey collected data from five-hundred supermarket customers in Fiji. SPSS was used to provide descriptive and inferential analysis.
Findings
Results reveal that customer perceived value (CPV) has a positive impact on customer satisfaction; and functional value (price/value for money) has more positive impact than social value, emotional value has a negative impact and functional value (performance/quality) has no significant impact on customer satisfaction.
Research limitations/implications
Considering this research was undertaken in the supermarket sector of only one country, other researchers are urged to replicate this research in Fiji and other developing countries, to yield further insight into the context-specific nature of CPV.
Practical implications
It is suggested that marketers note these findings (to understand better the conceptualisation and context-dependent nature of CPV, its dimensional interrelationships and its impact on customer satisfaction) in order to enhance CPV and ultimately customer satisfaction.
Originality/value
This study makes several contributions to research on CPV by providing insight into how developing country customers perceive the value of supermarkets from a construct and multidimensional perspective, the inter-relatedness of CPV dimensions and the impact of CPV and its dimensions on customer satisfaction.
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Emmanuel Ogbonna and Barry Wilkinson
Strategy and culture in British supermarkets aredealt with in a second article, this time from theviewpoint of the checkout. Attempts to create acustomer care ethos include…
Abstract
Strategy and culture in British supermarkets are dealt with in a second article, this time from the viewpoint of the checkout. Attempts to create a customer care ethos include instilling a corporate philosophy. For checkout staff this means smiling and meaning it. The staff see it differently; compliance may mean just “putting on an act”. Their response is discussed within the broader context of internal resistance to change and market factors beyond company control.
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Richard Kwasi Bannor, Bismark Amfo, Helena Oppong-Kyeremeh and Samuel Kwabena Chaa Kyire
This paper aims to assess the choice of supermarkets for purchasing fresh agricultural products among urban consumers in Ghana.
Abstract
Purpose
This paper aims to assess the choice of supermarkets for purchasing fresh agricultural products among urban consumers in Ghana.
Design/methodology/approach
Likert scale was used to investigate reasons for purchasing agricultural products from supermarkets, while heteroskedastic probit was used to estimate the determinants. Beta regression was used to examine the determinants of the proportion of food expenditure on raw/unprocessed agricultural products.
Findings
The principal reasons for purchasing agricultural products from supermarkets are convenience, a guarantee of assorted products, high-quality products and food safety, constant supply of products, conducive shopping environment, excellent customer service and social influence. The probability of purchasing agricultural products from supermarkets is high for consumers who are either males, young, educated, high-income earners or salaried workers. Consumers residing closer to supermarkets have a greater probability of shopping for agricultural products from same. The proportion of food expenditure on unprocessed agricultural products increases with age but decreases with education and distance to local markets.
Originality/value
Few prior studies have investigated supermarket’s surge in developing countries and its connection with consumer food-outlet choice. Unfortunately, little is evident in the extant literature on consumers' choice of supermarkets as purchasing outlets for fresh agricultural products. Hence, this study closes the gap on consumers and fresh agricultural product purchases from supermarkets in Ghana. Results from the study will provide grounding evidence to supermarket owners to adjust their services to meet consumers’ needs and provide relevant information to evolving supermarkets or investors who may venture into the supermarket business on the attributes that influence consumers to use supermarkets as a purchasing outlet.
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Taho Yang, Yuan-Feng Wen, Zong-Rui Hsieh and Jianxia Zhang
The purpose of this study is to propose an innovative methodology in solving the lean production design from semiconductor crystal-ingot pulling manufacturing which is an…
Abstract
Purpose
The purpose of this study is to propose an innovative methodology in solving the lean production design from semiconductor crystal-ingot pulling manufacturing which is an important industry. Due to the complexity of the system, it is computationally prohibited by an analytical approach; thus, simulation optimization is adopted for this study.
Design/methodology/approach
Four control factors that affect the system’s performance, including the pulling strategy, machine limitations, dispatching rules and batch-size control, are identified to generate the future-state value stream mapping. Taguchi two-step procedure and simulation optimization are used to determine the optimal parameter values for a robust system.
Findings
The proposed methodology improved the system performances by 6.42 and 12.02 per cent for service level and throughput, respectively.
Research limitations/implications
This study does not investigate operations management issues such as setup reduction, demand forecasting and layout design.
Practical implications
A real-world crystal-ingot pulling manufacturing factory was used for the case study. The results are promising and are readily applied to other industrial applications.
Social implications
The improved performances, service level and throughout rate, can result in an improved customer satisfaction level and a reduced resources consumption, respectively.
Originality/value
The proposed methodology innovatively solved a practical application and the results are promising.
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In order to develop more innovative products, process and services, organisations must encourage their employees to think more creatively. One method of achieving this is to…
Abstract
In order to develop more innovative products, process and services, organisations must encourage their employees to think more creatively. One method of achieving this is to encourage teams to utilise creative problem‐solving (CPS) techniques. There is a variety of different CPS techniques. Perhaps the most common technique utilised is that of brainstorming. This, however, does not necessarily produce novel and innovative solutions. The purpose of this article is to explore creative problem solving and to present a model that can help facilitators and team members choose an appropriate technique for their situation. The model has divided creative problem solving into three categories, namely paradigm preserving techniques, paradigm stretching techniques and paradigm breaking techniques. The article discusses these three categories and presents some examples of their use.
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In order to develop more innovative products, process and services, organisations must encourage their employees to think more creatively. One method of achieving this is to…
Abstract
In order to develop more innovative products, process and services, organisations must encourage their employees to think more creatively. One method of achieving this is to encourage teams to utilise creative problem‐solving (CPS) techniques. There are a variety of different CPS techniques. Perhaps the most common technique utilised is that of brainstorming. This, however, does not necessarily produce novel and innovative solutions. The purpose of this article is to explore creative problem solving and to present a model that can help facilitators and team members choose an appropriate technique for their situation. The model has divided creative problem solving into three categories, namely paradigm preserving techniques, paradigm stretching techniques and paradigm breaking techniques. The article discusses these three categories and presents some examples of their use.
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