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This study aims to reveal the impact of consumers’ price sensitivity on their purchase intention within the scope of supermarkets. Besides, the study aims to examine the impact of consumers’ price sensitivity on their price perception level and emotions and the impact of consumers’ price level perception and emotions toward supermarkets on their purchase intention. It also aims to detect the mediating effects of consumers’ price level perception and emotions toward supermarkets between their price sensitivity and purchase intention.

The quota sampling method was used to form the study sample. The population was 20–69-year-old consumers. The study sample included 513 consumers, 276 of whom were men, and 237 of whom were women. Data were collected via a questionnaire by the researchers in Mersin’s (Turkey) five central counties. Explanatory and confirmatory factor analyses and structural equation models were used to analyze data.

Consumers’ price sensitivity, perception of cheapness, perception of expensiveness and positive emotions toward supermarkets affect their purchase intention. Besides, price sensitivity affects their perception of cheapness while it does not affect their perception of expensiveness. It influences negative emotions, but not on positive emotions. Consumers’ perception of cheapness and perception of expensiveness have impacts on positive emotions toward supermarkets. It was additionally discovered that perception of cheapness and perception of expensiveness affected negative emotions toward supermarkets. A contributed finding was that perception of cheapness had a partial mediating role between price sensitivity and purchase intention.

The study provides managerial implications in terms of understanding consumers’ behavioral changes, developing effective pricing strategies and achieving competitive advantages over the other retailing companies.

The study illustrates that consumer behavior can be explained by a theoretical construct considering the price perception levels and emotions toward supermarkets in examining the effect of consumers’ price sensitivity on their purchase intention. Therefore, it contributes to explain consumers’ behavior by bringing the stimulus–organism–response (SOR) model into a theoretical construct.

本研究旨在揭示在超級市場的研究範疇內，消費者的價格敏感度對其購買意圖的影響。此外，本研究亦擬探討消費者的價格敏感度對其價格水平感知及情緒的影響，以及消費者的價格水平感知及對超級市場的情感對其購買意圖的影響。本研究亦旨在檢測在消費者的價格敏感度與購買意圖之間，其價格水平感知及對超級市場的情感兩者的仲介效果。

本研究用了配額抽樣法來建立研究樣本。研究的對象為20嵗至69嵗的消費者。研究樣本包括513名消費者，其中276人為男性，237人為女性。數據由研究人員透過一項問卷調查在梅爾辛省 (土耳其) 的五個中心縣取得。使用探索性因素分析，驗證性因素分析及結構方程模型來分析數據。

研究結果顯示，消費者的價格敏感度，廉價感，對昂貴的看法及對超級市場的正面情緒，均影響其購買意圖。此外，消費者的價格敏感度會影響其廉價感，唯其對昂貴的看法則不受影響。價格敏感度對負面情緒帶來影響，但正面情緒則不受影響。消費者對廉價的看法及對昂貴的看法均影響他們對超級市場的正面情緒。研究亦發現，廉價感及對昂貴的看法均影響消費者對超級市場的負面情緒。貢獻的發現是：廉價感於價格敏感度與購買意圖之間扮演部分仲介角色。

本研究對管理有其作用。研究結果幫助管理人員更了解消費者行為的改變，發展有效的定價策略，以及比其它零售公司更能發展競爭優勢。

本研究闡明消費者行為是可以利用一個理論構建來說明的，而這個理論構建是透過考慮價格水平感知及對超級市場的情感來探討消費者的價格敏感度對其購買意圖的影響。因此，本研究透過把「刺激 – 機制 – 反應」模型變成為一個理論構建來說明消費者的行為， 在這方面，本研究是有其貢獻的.

There is an argument that the channel of distribution reflects the economic development of a country. China is a developing country. When supermarket technology was introduced to China in 1981, supermarkets were mainly serving visitors from overseas. When the economic environment improved during the 1990s, supermarkets in China shifted focus to the local community. The findings of this study showed that the nature of problems faced by supermarkets changed over time during the past 18 years. In the 1980s, most of the problems were related to technology transfer and the support from supplementary industries. In the 1990s, the problems were mainly related to competition and management issues. If China joins the WTO the Chinese government will speed up the development of the service industry. Supermarkets will then become a new power in the retailing industry in China. Multinational retailing giants will play a significant role in the technology transfer. However, their presence will also create tremendous pressure on local operators, forcing many inefficient ones out of the retailing scene.

To explore the nature and scope of good and bad practice in the relationships that UK supermarkets have with their suppliers of own‐label products in the main commodity sectors (meat, dairy, fresh produce).

The paper presents the results of a postal survey of supermarket suppliers, which formed part of a wider study of corporate social responsibility in UK supermarket supply chains.

The results demonstrate the heterogeneity in relationships between supermarkets and their suppliers of own‐label products in the main commodity sectors the extent to which retail and supply chain strategy is likely to influence the way in which supermarkets deal with suppliers. Best practice was most evident in the two supermarket supply chains where supply base rationalisation has virtually ceased and the adoption of lead suppliers and sole suppliers has been most evident in recent years.

Postal survey limited to suppliers in three commodity sectors, where buyer power is greatest. Would expect different results for relationships with branded suppliers.

With supermarkets coming under increasing scrutiny over the way they treat suppliers, the conceptual framework and survey instrument represent a mechanism for independent assessment of supply chain relationships in sensitive markets, which could be used constructively to encourage the more widespread adoption of good practice and the elimination of bad practice in supermarket relationships.

This paper presents the results of the first attempt anywhere to empirically measure fairness in relationships between supermarkets and their suppliers. Further research is necessary but the results of our early work are extremely encouraging.

This research describes and evaluates the co-creation of a programme called “A Healthy Choice”. Underpinned by design thinking (DT), this study aims to improve the healthfulness of food choices in supermarkets among consumers to promote their well-being.

The research features two studies. Study 1 included five co-design workshops with consumers and staff (n = 32) to develop a consumer-centred programme. The findings supported the design and implementation of a programme evaluated in Study 2 (an ecological trial). The programme modified a supermarket environment to increase the prominence of healthier products (shelf-talkers and no discount), ran positive food experiences (cooking and label reading workshops) and was supported by a community-wide information campaign in social and local print media.

A total of 15 new strategies were developed by consumers and staff to support health and well-being in supermarkets. Feasibility discussions and staff voting contributed to the development and storewide implementation of the programme. Evaluation showed that the programme was effective in increasing consumer knowledge of healthier food choices (measured via public survey). Sales analysis showed mixed results; sales increased for promoted products in some categories, but there was no effect in others.

Given the real-world setting in which this programme and its evaluation were conducted, there were several innate limitations. The co-design process generated many more ideas than could be implemented, thus creating a healthy “pipe line” for the next iterations of the programme.

The key contribution of this work to supermarket intervention literature is the recommendation to change the paradigm of engagement between the key stakeholders who are typically involved in supermarket programs. Using the co-design and DT frameworks, the authors offer an example of stakeholders working together in close partnership to co-design and collaboratively implement a programme that promotes healthier choices.

This project contributes to the emerging body of empirical work using DT principles in the area of healthy food choices in supermarkets. A rigorously designed evaluation of a co-designed supermarket programme contributes to scholarly evidence on food well-being programs in supermarkets.

Most of the largest UK supermarket chains are very successful; they have strong cash balances and generate large profits. The writer asserts that it is in the areas of strong centralised control over margins, stock levels, cash flow and good lines of communication that supermarket chains have developed highly sophisticated control systems. This article looks at some of the larger supermarket chains in terms of margins and returns, working capital, labour, and the accountant's role in communication and control. It is an abridged version of an article which originally appeared in “Accountancy”, and is reproduced here with their permission.

States that perceived risk is an integral component of contemporary models/theories of consumer behaviour. Assesses if perceived risk is a determinant of supermarket patronage using Saudi Arabia as an example. Draws the conclusions that: perceived risk is a determinant of supermarket patronage in developing countries; and it leads to variations in grocery shopping characteristics.

Many studies have been carried out on how Information Technology (IT) has transformed ways of doing business, but little is known about IT in the retail food industry in Saudi Arabia. The study reported here is the first to shed light on the usage of IT in the Saudi supermarket industry and to report outcomes which will set the scene for further investigation. This study was conducted to investigate the use of IT in Saudi supermarkets, the barriers to usage and the benefits gained in their business. The methods selected for this study were personal interviews and questionnaires with the MIS managers of the 21 supermarkets listed in the 1995‐1996 Saudi Business trade directory published by Kompass.

The purpose of this paper is to quantify the impact of Wal-Mart Supercenters (WMSs) on supermarkets’ profit margins using fluid milk in the Dallas/Fort Worth metropolitan area in the USA as a case study.

The authors develop a two-stage dynamic entry game to model market competition in the pre- and post-WMS stages, and test the theoretical model using the method of simulated moments and milk scanner data from Dallas/Fort Worth supermarkets.

The empirical findings show that the entry of WMSs accounts for an average of about 16.29-25.69 percent decline in milk profit margins of nearby, or incumbent, supermarkets. Economies of scale and chain synergies are found to be five times more significant for WMSs than for incumbent supermarkets, granting Wal-Mart a significant competitive edge.

This paper quantifies the impact of WMS’s entry on incumbent supermarkets’ profit margins through a structural model of entry. In addition, this paper assesses the effect economies of scale stemming from the ability to provide shopping convenience to consumers as well as chain economies from operating stores near each other.

The purpose of this paper is to provide a historic perspective on the supermarket industry that has changed from the small Mom and Pop stores to major supermarket chains.

This study is a review of secondary information from trade literature, popular new media and academic publications.

The changes in supermarkets and food stores followed the trends in how consumers have changed and developed. As consumers around the world continue to change, so will food retailers.

The author could have included more on the development in underdeveloped countries.

This paper has practical implication in that to understand that food retailers must continue to follow consumer and technology changes if they want to grow and prosper. To quote Winston Churchill, “The farther backward you can look, the farther forward you are likely to see.”

Supermarkets must be responsive to consumer changes and as consumer become more demanding for convenience so must supermarkets must continue to provide it or disappear.

This study is original to the extent that it brought together the different eras in supermarket. The actual changes have been well known.

Electronic scanning check‐out systems now operate in most New Zealand supermarkets, and three‐quarters of all grocery products bought by New Zealand households are optically scanned. With the introduction of optical scanning technology at point‐of‐sale comes the debate on price accuracy. Based on a sample of 18.129 products bought in 86 New Zealand supermarkets, the level of pricing errors and the monetary value of pricing errors are examined. Previous research in the USA has suggested that consumers suspect pricing errors may disadvantage them rather than the retailer. However, the monetary consequences of price inaccuracy resulted in a net average undercharge to the consumer of 31 cents in every NZ$100 spent; half of this net average undercharge resulted from uncharged goods, that is, goods free to the consumer. Price inaccuracy in the New Zealand supermarket industry is disadvantaging the supermarket retailer. Extrapolation of the results of this research shows that this industry could be losing nearly NZ$18 million per annum from pricing errors. Recommends detection of pricing errors and greater emphasis on staff training and supervision for check‐out operators and for those responsible for price changes.