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Article
Publication date: 2 March 2022

Vitor Lima and Russell Belk

The purpose of this paper is to propose a conceptual framework that highlights transhumanism’s ideals of achieving superintelligence, super longevity and super well-being through…

2345

Abstract

Purpose

The purpose of this paper is to propose a conceptual framework that highlights transhumanism’s ideals of achieving superintelligence, super longevity and super well-being through human enhancement technologies (HET) and their relations with services marketing principles.

Design/methodology/approach

Framed by the transformative service research (TSR), this conceptual work articulates the 7Ps of the marketing mix with four macro-factors that create tensions at both the marketplace and consumer levels.

Findings

HET has potential for doing good but also tremendous bad; greater attention is needed from services marketing researchers especially in one proprietary research area: bioethics.

Research limitations/implications

The authors contribute to the growing work on TSR investigating how the interplay between service providers and consumers affects the well-being of both. Additionally, the authors call for novel interdisciplinary work in transhuman services research.

Originality/value

To the best of the authors’ knowledge, this is one of the first papers in services marketing research to explore the promises and perils of transhumanism ideals and human enhancement technologies.

Details

Journal of Services Marketing, vol. 36 no. 7
Type: Research Article
ISSN: 0887-6045

Keywords

Content available
Book part
Publication date: 3 April 2023

Lee Barron

Abstract

Details

AI and Popular Culture
Type: Book
ISBN: 978-1-80382-327-0

Open Access
Article
Publication date: 28 July 2021

Ahmad Arslan, Cary Cooper, Zaheer Khan, Ismail Golgeci and Imran Ali

This paper aims to specifically focus on the challenges that human resource management (HRM) leaders and departments in contemporary organisations face due to close interaction…

28176

Abstract

Purpose

This paper aims to specifically focus on the challenges that human resource management (HRM) leaders and departments in contemporary organisations face due to close interaction between artificial intelligence (AI) (primarily robots) and human workers especially at the team level. It further discusses important potential strategies, which can be useful to overcome these challenges based on a conceptual review of extant research.

Design/methodology/approach

The current paper undertakes a conceptual work where multiple streams of literature are integrated to present a rather holistic yet critical overview of the relationship between AI (particularly robots) and HRM in contemporary organisations.

Findings

We highlight that interaction and collaboration between human workers and robots is visible in a range of industries and organisational functions, where both are working as team members. This gives rise to unique challenges for HRM function in contemporary organisations where they need to address workers' fear of working with AI, especially in relation to future job loss and difficult dynamics associated with building trust between human workers and AI-enabled robots as team members. Along with these, human workers' task fulfilment expectations with their AI-enabled robot colleagues need to be carefully communicated and managed by HRM staff to maintain the collaborative spirit, as well as future performance evaluations of employees. The authors found that organisational support mechanisms such as facilitating environment, training opportunities and ensuring a viable technological competence level before organising human workers in teams with robots are important. Finally, we found that one of the toughest challenges for HRM relates to performance evaluation in teams where both humans and AI (including robots) work side by side. We referred to the lack of existing frameworks to guide HRM managers in this concern and stressed the possibility of taking insights from the computer gaming literature, where performance evaluation models have been developed to analyse humans and AI interactions while keeping the context and limitations of both in view.

Originality/value

Our paper is one of the few studies that go beyond a rather general or functional analysis of AI in the HRM context. It specifically focusses on the teamwork dimension, where human workers and AI-powered machines (robots) work together and offer insights and suggestions for such teams' smooth functioning.

Details

International Journal of Manpower, vol. 43 no. 1
Type: Research Article
ISSN: 0143-7720

Keywords

Content available
Book part
Publication date: 3 April 2023

Lee Barron

Abstract

Details

AI and Popular Culture
Type: Book
ISBN: 978-1-80382-327-0

Content available
Book part
Publication date: 11 May 2020

Benjamin Ross

Abstract

Details

The Philosophy of Transhumanism
Type: Book
ISBN: 978-1-83982-625-2

Content available
Book part
Publication date: 14 October 2019

Abstract

Details

Robots, Artificial Intelligence, and Service Automation in Travel, Tourism and Hospitality
Type: Book
ISBN: 978-1-78756-688-0

Open Access
Article
Publication date: 23 June 2022

Stanislav Ivanov

This viewpoint is a response to Yeoman's (2022) editorial on Sunderland AFC and the future of tourism. This viewpoint aims to outline the lessons one can learn from Star Wars…

1259

Abstract

Purpose

This viewpoint is a response to Yeoman's (2022) editorial on Sunderland AFC and the future of tourism. This viewpoint aims to outline the lessons one can learn from Star Wars about the future of tourism.

Design/methodology/approach

The paper reviews the live-action movies and series of the Star Wars franchise.

Findings

The paper derives specific conclusions in the following directions: the future technology in travel, tourism and hospitality; the tourists' motivation and behaviour; the management of travel, tourism and hospitality companies; destination management; economy and society and lessons from the franchise.

Originality/value

This is one of the first papers to elaborate on the lessons one can learn about the future of tourism from the Star Wars live-action movies and series.

Details

Journal of Tourism Futures, vol. 9 no. 2
Type: Research Article
ISSN: 2055-5911

Keywords

Content available
Book part
Publication date: 8 July 2021

Abstract

Details

Media, Technology and Education in a Post-Truth Society
Type: Book
ISBN: 978-1-80043-907-8

Content available
Book part
Publication date: 11 June 2021

Abstract

Details

Developing Digital Marketing
Type: Book
ISBN: 978-1-80071-349-9

Content available
Article
Publication date: 9 April 2019

Olle Häggström and Catherine Rhodes

1012

Abstract

Details

foresight, vol. 21 no. 1
Type: Research Article
ISSN: 1463-6689

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