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This paper aims to examine the causes and consequences of animosity that Sunni Arabs may harbor against Iran and Turkey – two regional powers and key players in the Middle East.

Using Jordanians as proxy for Sunni Arab consumers, data were collected from 218 respondents by means of an intercept survey. A systematic random sampling was used in selecting the respondents. Structural equation modeling was used to examine the role of religious/sectarian commitment (Sunni Islamic), ethnic identification (Arab), nationalism, patriotism and internationalism as potential sources of animosity of Sunni Arabs toward Iran and Turkey.

The findings show integrative/multiplicative impact of various social attributes on Sunni Arabs’ animosity toward Iran and Turkey and indicate a higher prevalence of animosity toward Iran than toward Turkey among the respondents. The findings also show how animosity decreases the likelihood of buying Iranian and Turkish products by Jordanian consumers.

This paper, while unearthing interesting relationships among five antecedent variables, consumer animosity and purchase intentions, calls for further research to examine how the relationships between feelings of animosity and willingness to purchase products could be moderated by variables such as world-mindedness and foreign travel. Future researchers should also study how consumer animosity can be reduced.

The findings provide insights as to how foreign marketers can adjust their marketing strategies in the lucrative Arab market.

The findings call for a more nuanced understanding of the role of religious/sectarian commitment, ethnicity, nationalism, patriotism and internationalism in causing and/or exacerbating animosity and consequently affecting purchase decisions of consumers.

The study contributes to the existing literature by measuring the hitherto unexamined role of intra-religious sectarian feelings in consumer animosity and purchase decisions and by analyzing the mediating role of consumer animosity between the five antecedent variables and willingness to purchase products from “enemy” countries.

Pakistan's present war against extremists has many folds and sheds. The country's initial participation in the Afghan War in 1979 later gave birth to different extremist trends in the country. State patronage of the extremist Wahabi Islamists during the Afghan jihad opened another conflict in Pakistan, and things became more complicated. The combination of external and internal factors gave birth to the worst kind of conflict, which now has not only become dangerous for the country's own existence but also a major threat for global peace. The Afghan jihad initially started as a war against Soviet occupation and later became the hub of global jihad-war against infidels.

This chapter analyzes how external factors promoted internal contradictions in Pakistan due to which the country became not only an exporter of jihadis for the world but also the worst kind of sectarian conflicts, including. Shia–Sunni, Deobandi–Wahabi clashes, entered into in the past two decades. Such a strong link exists with Pakistan's official support to global jihad. Draft sectarian groups now head to head with their opponents have killed thousands of members of rival sectors, have strong support from external sympathizers, and have spread in the country. The well planned terrorist activities of these groups reflect the fact that support to these groups in the past is now leading to a severe crisis in Pakistan. The nexuses of these indigenous extremists like Lashkar-e-Jhangvi, Lashkar-e-Taiba, Tehrik-e-Taliban Pakistan, and Hizb-ul-Mujahideen with external terrorist organizations like Al-Qaeda, the Taliban, and Islamic Movement of Uzbekistan of Tahir Yuldasher Chechen Guerilla War has led to several bloody clashes in the country and outside.

The purpose of this paper is to explore the major players operating on Al‐Saha Al‐Siyasia online community, which is by far the most widely spread political online community in Saudi Arabia receiving 20 million page views per month.

In addition to using “focused” silent observation to observe Al‐Saha Al‐Siyasia over a period of three months (May‐July 2007) and thematic content analysis to examine 2,000 topics (and their replies) posted to Al‐Saha Al‐Siyasia during the period of May‐June 2007, semi‐structured interviews were conducted (in Arabic) with 15 key informants to report their perceptions regarding Islamic fundamentalists, extremists and liberals, etc. on their forum.

The results of this study indicate that there are three main players operating in Al‐Saha Al‐Siyasia: Islamic fundamentalists, extremists, and liberals. Islamic fundamentalists who are the vast majority on this community use the forum as a medium to promote their image and defend their way of practising the religion. Extremists on the other hand, although their numbers in the forum are very small, use the forum as a medium to establish their credibility and the grounds for their actions. Finally, the liberals use the forum to communicate with the public, and advocate their plans for social reform, invite people to adopt a less strict version of Islam and adopt secularism as a way of life.

This paper continues the first comprehensive descriptive study of the size and influence of the Islamic fundamentalists, extremists, and liberals in their activities as online communities.

The main purpose of this research was to investigate whether there is a relationship between religiosity and ethical behavior of salespeople.

To investigate this association, structural equation modeling (SEM) was used; also, both exploratory and confirmatory factor analyses were undertaken to examine a scale measuring salespeople's ethical behaviors. The context in which the study was conducted was in Iranian retail specialty stores.

The results revealed for the first time the impact of religiosity on ethical behavior of the seller, a key entity in the buyer-seller dyad, that had been virtually ignored in extant empirical work.

The study focused solely on retail salespeople in Iran. Future research should examine the religiosity-ethical behavior nexus using other kinds of sales personnel and those practicing other kinds of religion than the Shia Muslim faith investigated here. The investigation examined the association between religiosity and ethical behavior. Future work could include additional measures of religion (e.g. religious orientation) as well other individual, cultural, and organizational factors that may have an influence on salespeople's ethical conduct.

Sales managers should try to convince salespeople to behave ethically. Also, sales managers should not establish unachievable sales objectives for salespeople and try to employ more religious individuals as salespeople. Multinational corporations (MNCs) should treat Shia Muslim salespersons with the utmost of respect, relying on their word. Similarly, MNCs should incorporate ethical guidelines into their training classes in order to be able to communicate conveniently with local salespeople and persuade them to act more ethically.

The authors believe that this research can arouse managers in retail stores to set specific plans for evaluating their ethical behaviors. This research also has managerial and research implications for designing and formulating operations strategy in providing ethical standards for sales force.

The purpose of this paper is to examine the impact of religious sect on the Lebanese consumer’s perception of controversial product advertisements.

The study used a quantitative survey that was administered to a purposive representative sample of respondents from the two main Muslim sects in the country, namely, Sunni and Shiite Muslims.

The results indicated significant differences in perceptions between Sunni and Shiite Muslims with regards to the offensiveness of the advertising of controversial products. Briefly, Sunni Muslims found the advertising of social and political as well as health and care products more offensive, whereas Shiite Muslims found the advertising of gender and sex-related products more offensive, and no significant difference in offensiveness perception between the two sects was found with regards to the advertising of addictive products.

Two main limitations faced the researchers: the fact that the respondents were not shown examples of offensive product advertisements; and that religiosity was not measured for the respondents, which could also be a factor in offensiveness perception.

The study indicates that a consumer’s religious sect can play a determining role in how he/she perceives product advertisement, thus encouraging marketers to consider the differences between these sects while advertising to ensure no potential consumers are alienated.

Although research has looked into the impact of religiosity and religion on the perception of offensive product advertisements, minimal research exists on the impact of religious sects on the perception of offensive product advertisement. The results of this study provide some insights into the consumer behavior differences between the two sects.

Authenticity/ الصحة (as-sehah) serves as a criterion or predictor variable for the purpose of a comparative theological investigation of employment relations parameters in light of social teachings from Sunni Islam and Roman Catholicism. Authenticity finds initial, shared significance in both religious traditions because of its critically important role in judgments concerning the legitimacy of source documents. It also stands in both traditions as an inspirational goal for human life.

Particular issues of theological method for cross-cultural analysis are addressed by the use of insight-based critical realism as a transcultural foundation. Workplace parameters, the minimal enabling conditions for the possibility of authentic employment relations, are then identified and compared. The authors explore shared expectations for authenticity enabling conditions in terms of the direct and indirect employer: those national laws, systems and traditions that condition the functional range of authenticity that can be actualized within national or other work settings as experienced in the direct employment contract.

The study found remarkable consistency in the minimal conditions identified by Roman Catholic and Sunni Islam social teachings for the prospects of authenticity in employment relations. These conditions addressed seven parameters: work and the concept of labor; private property; the nature of the employment contract; unions and collective bargaining; the treatment of wages; the relationship between managerial prerogative and employee participation; and the crucial role of the state as indirect employer.

Specific minimal or threshold conditions of employment are described to ensure the prospect for authenticity in modern employment relations according to religious traditions. These include just cause employment conditions, unions and collective bargaining support, some form of management consultation/Shura, a living wage and a consultative exercise of managerial prerogative.

The study offers prescriptive and analytical aid to ensure assessment of circumstances fostering authenticity in employment relations.

The method and findings are a first effort to clarify thought and aid mutual understanding for inter-faith employment circumstances based on Roman Catholic and Sunni Islam social teachings through a transcultural foundation in cognitional operations. The criterion variable specification of authenticity conditions offers a fully developed basis to support further empirical research in management spirituality, corporate social responsibility and enterprise sustainability.

This study focuses on variations of the importance of core values through motivational domains of individuals by their cultural background. The effect of motivational domains on operational performance has also been investigated.

The study used survey as the main data collection method to elicit data from managerial workers in spa businesses in four regions of Thailand. An unpublished database of spa businesses was provided to the study by the Thai Chamber of Commerce.

Significant variations of the importance of motivational domains of managerial workers can be found according to the subculture of each of the four regions of Thailand. In addition, the motivational domains have found their significant impact on worker operational performance.

One of the limitations of this study may be the distribution of samples because the study focuses on spa businesses, most of which in each region are located in big tourism provinces that may not be wholly representative of the characteristics of each region.

This study will be of practical value for practitioners or managers of any firms since it is important to consider value variations when assessing the operational performance; workers, especially managerial workers, in each subculture may have different priorities in the motivational domains of their lives. This could affect their operational performance.

This is an original attempt to ascertain variations of core values through motivational domains by subculture. It fills a knowledge gap in under-researched area in the literature since so far a few studies have examined this issue in the ASEAN countries.