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Article

Pradeep Kautish, Sunita Guru and Anamika Sinha

The purpose of this study is to survey the associations among innovation perspective on value priorities, i.e. hedonic vs utilitarian facets, satisfaction among customers…

Abstract

Purpose

The purpose of this study is to survey the associations among innovation perspective on value priorities, i.e. hedonic vs utilitarian facets, satisfaction among customers and behavioral intents for online fashion apparels in the Asian economic context, i.e. Indian market.

Design/methodology/approach

The research used a hypo-deductive strategy and all the constructs were amended from the previous scholarly work. The two-step methodology with structural equation modelling in terms of covariance-based methodology was deployed to weigh the measurement and structural models.

Findings

The conclusions reveal that value priorities in terms of hedonic vs utilitarian dimensions have a substantial influence on satisfaction, and satisfaction significantly affects intentions for online apparels. Additionally, customer satisfaction performs the role of a partial facilitator between hedonic and utilitarian values and purchase intents. In comparison to hedonic, utilitarian priorities display a superior outcome on customer satisfaction and purchase intents for fashion apparels getting sold online portals.

Research limitations/implications

The research will facilitate online researchers and fashion managers recognize the underlying dimensions of innovation-led perspectives on values, i.e. hedonic vs utilitarian, for satisfaction and behavioral intents.

Practical implications

The study results will assist online marketers, fashion portals and specialists recognize the characteristics of hedonic vs utilitarian dimensions to improve satisfaction facets and behavioral intents for online fashion apparels.

Social implications

The present scholarly work presents useful insights related to social transformation with respect to innovative online fashion apparel buying paradigms.

Originality/value

In an Asian market context, the paper is pioneer work to examine the comparative relationships among value priorities, e.g. hedonic vs utilitarian dimensions and their influence on satisfaction and purchase intents for the fashion apparels sold online sector a two-dimensional measure of consumption values.

Details

International Journal of Innovation Science, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1757-2223

Keywords

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Article

Sunita Deswal, Devender Sheoran and Kapil Kumar Kalkal

The purpose of this paper is to establish a model of two-dimensional half-space problem of linear, isotropic, homogeneous, initially stressed, rotating thermoelastic…

Abstract

Purpose

The purpose of this paper is to establish a model of two-dimensional half-space problem of linear, isotropic, homogeneous, initially stressed, rotating thermoelastic medium with microtemperatures. The expressions for different physical variables such as displacement distribution, stress distribution, temperature field and microtemperatures are obtained in the physical domain.

Design/methodology/approach

Normal mode analysis technique is adopted to procure the exact solution of the problem.

Findings

Numerical computations have been carried out with the help of MATLAB programming, and the results are illustrated graphically. Comparisons are made to show the effects of rotation, time and microtemperatures on the resulting quantities. The graphical results indicate that the effects of rotation, microtemperatures and time are very pronounced on the field variables.

Originality/value

In the present work, we have investigated the effects of rotation, time and microtemperature in an initially stressed thermoelastic medium. Although various investigations do exist to observe the disturbances in a thermoelastic medium under the effects of different parameters, the work in its present form, i.e. the disturbances in a thermoelastic medium in the presence of angular velocity, initial stress and microtemperature have not been studied till now. The present work is useful and valuable for analysis of problems involving coupled thermal shock, rotation parameter, microtemperatures and elastic deformation.

Details

Multidiscipline Modeling in Materials and Structures, vol. 16 no. 6
Type: Research Article
ISSN: 1573-6105

Keywords

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Article

Sunita Deswal, Ravinder Poonia and Kapil Kumar Kalkal

The present investigation is concerned with the two-dimensional deformations in an inhomogeneous fiber-reinforced thermoelastic medium under the influence of gravity in…

Abstract

Purpose

The present investigation is concerned with the two-dimensional deformations in an inhomogeneous fiber-reinforced thermoelastic medium under the influence of gravity in the context of Green–Lindsay theory.

Design/methodology/approach

Material properties are supposed to be graded in x-direction, and normal mode technique is adopted to obtain the exact expressions for the temperature field, displacement components and stresses.

Findings

Numerical computations have been carried out with the help of MATLAB software, and the results are depicted graphically to observe the disturbances induced in the considered medium. Comparisons made within the theory of the physical quantities are shown in figures to highlight the effects of fiber reinforcement, inhomogeneity parameter, gravity and time.

Originality/value

In the present work, we have investigated the effects of fiber reinforcement, inhomogeneity parameter, gravity and time in an inhomogeneous, fiber-reinforced thermoelastic medium under the influence of gravity. Although various investigations do exist to observe the disturbances in a thermoelastic medium under the effects of different parameters, the work in its present form i.e. thermally induced vibrations in an inhomogeneous fiber-reinforced thermoelastic material with gravity has not been studied till now. The present work is useful and valuable for analysis of problems involving thermal shock, gravity parameter, fiber reinforcement, inhomogeneous and elastic deformation.

Details

Multidiscipline Modeling in Materials and Structures, vol. 17 no. 2
Type: Research Article
ISSN: 1573-6105

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Article

Subhash C. Kundu and Sunita Rani

– The main purpose of the study was to assess the entrepreneurial orientation based on personality and attitude of female aspirant human resources in India.

Abstract

Purpose

The main purpose of the study was to assess the entrepreneurial orientation based on personality and attitude of female aspirant human resources in India.

Design/methodology/approach

For collecting primary data, the scale on entrepreneurial attitude orientation developed by Robinson et al. (1991) was used. Statistical tools such as correlations, analysis of variance, means, grand means, standard deviations and percentages were used for the analysis of the primary data gathered from 500 female respondents.

Findings

The results showed the highest score of the female respondents on the achievement motivation as compared to other three personality descriptors and lowest but positive score on the self-esteem dimension. Among attitude components, the cognition had emerged as highest. MBAs showed comparatively less entrepreneurial orientation than other categories of female aspirants. Results indicated that lower age, lower educational qualifications and high socioeconomic status supported the entrepreneurship.

Research limitations/implications

The study was limited to only four personality traits and three attitude components. Another limitation of the study was that the data were collected from North India that could have been collected from the wider area.

Practical implications

The study will be helpful to the female aspirant participants to decide whether to choose managerial or entrepreneurial careers. By taking cues from this study, educators can build curriculum and develop programs to encourage and empower future female entrepreneurs.

Originality/value

Inclusion of Indian female aspirants of different backgrounds will definitely add value to the existing knowledge, management theory and practice.

Details

Management Research Review, vol. 39 no. 2
Type: Research Article
ISSN: 2040-8269

Keywords

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Article

Subhash C. Kundu and Sunita Rani

The main objective of the study is to assess the self‐esteem of the human resources including future workforce, trainees, managers, and entrepreneurs.

Abstract

Purpose

The main objective of the study is to assess the self‐esteem of the human resources including future workforce, trainees, managers, and entrepreneurs.

Design/methodology/approach

Primary data based on 1,835 respondents were analyzed to compare the self‐esteem of males and females of various categories. Statistical tools such as factor analysis, correlations, analysis of variance, means, grand means, and standard deviations were used for the analysis of the data gathered.

Findings

Among all the derived five factors, respondents scored highest on strong belief which indicated the high self‐esteem cognition. Significant differences were found between the various categories of students, managers, entrepreneurs, and trainees. Males and females also differed on certain aspects of self‐esteem. The overall self‐esteem of the sample was found to be marginally positive.

Research limitations/implications

The limitation of the study was that the data were collected from North India only, though they could have been collected from the wider area. Rather it can be extended cross‐culturally so that it may give more generalized conclusions.

Practical implications

Self‐esteem of human resources has managerial and policy implications. Self‐esteem affects the organisational decisions regarding planning and hiring, motivating, retaining, and laying‐off of human resources. High and positive self‐esteem has a positive relationship with job performance, job satisfaction, organisational commitment, need for achievement, self‐perceived competence, self‐image, and success expectancy. Organizations should not only concentrate on hiring and retaining high and positive self‐esteem employees, but also try to maintain the self‐esteem level of the employees. Organisations can enhance employees' self‐esteem by allowing them ample room for self‐determination.

Originality/value

This paper helps in understanding the level of self‐esteem of males and females across categories and resultant behaviour. Inclusion of aspirants along with managers and entrepreneurs will definitely add to the existing knowledge, management theory and practice.

Details

Industrial Management & Data Systems, vol. 107 no. 9
Type: Research Article
ISSN: 0263-5577

Keywords

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Article

Sunita Deswal, Baljit Singh Punia and Kapil Kumar Kalkal

The dual-phase-lag (DPL) model is applied to study the effect of the gravity field and micropolarity on the wave propagation in a two-temperature generalized thermoelastic…

Abstract

Purpose

The dual-phase-lag (DPL) model is applied to study the effect of the gravity field and micropolarity on the wave propagation in a two-temperature generalized thermoelastic problem for a medium. The paper aims to discuss this issue.

Design/methodology/approach

The exact expressions of the considered variables are obtained by using normal mode analysis.

Findings

Numerical results for the field quantities are given in the physical domain and illustrated graphically to show the effect of angle of inclination. Comparisons of the physical quantities are also shown in figure to study the effect of gravity and two-temperature parameter.

Originality/value

This paper is concerned with the analysis of transient wave phenomena in a micropolar thermoelastic half-space subjected to inclined load. The governing equations are formulated in the context of two-temperature generalized thermoelasticity theory with DPLs. A medium is assumed to be initially quiescent and under the effect of gravity. An analytical solution of the problem is obtained by employing normal mode analysis. Numerical estimates of displacement, stresses and temperatures are computed for magnesium crystal-like material and are illustrated graphically. Comparisons of the physical quantities are shown in figures to study the effects of gravity, two-temperature parameter and angle of inclination. Some particular cases of interest have also been inferred from the present problem.

Details

Multidiscipline Modeling in Materials and Structures, vol. 14 no. 1
Type: Research Article
ISSN: 1573-6105

Keywords

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Case study

Varun Agarwal and Sweta Agrawalla

Marketing Management, Product & Brand Management, Entrepreneurship.

Abstract

Subject area

Marketing Management, Product & Brand Management, Entrepreneurship.

Study level/applicability

This case can be taught effectively to MBA/BBA students as part of Marketing Management, Product & Brand Management, Entrepreneurship.

Case overview

The case talks about the marketing mix strategy of India’s fastest growing fast moving consumer goods (FMCGs) brand Patanjali, with a tremendous revenue growth rate of 100 per cent for the past five years, leaving major FMCG companies insomniac. Patanjali Ayurved Limited riding on Baba Ramdev’s brand equity positioned itself as an authentic Ayurved brand with ancient Indian roots. Patanjali’s product line ranges from healthcare, personal care, home care, to food and more. Patanjali’s products were priced 10-40 per cent lower than that of its competitors. Run by franchisees, Patanjali had a three-tier distribution system. These included Patanjali Chikitsalayas which were franchise dispensaries and clinics along with doctors, Patanjali Arogya Kendra which were health and wellness centres and Swadeshi Kendra, non-medicine outlets. The company has 15,000 exclusive outlets across India and plans to grow to 1,00,000 exclusive outlets by 2020. Patanjali amazed the world by achieving phenomenal success without spending much on advertising in its nascent stage. Recently Patanjali adopted the multinational corporation (MNC) style of advertising by hiring two top advertising agencies McCann and DDB Mudra to prepare the company for the next phase of growth. Patanjali diversified into various segments of the market, ranging from FMCG products, Ayurvedic medicines, Ayurvedic hospitals and a medical college. Patanjali plans to enter various categories of products including the beauty products segment to compete with major MNCs, the baby care segment to compete with Johnson & Johnson, and the sports segment to compete with Nike and Adidas. Patanjali as a brand has a strong positioning in the minds of consumers as a natural and Ayurvedic brand. Will Patanjali’s foray into so many diversified segments lead to a brand extension trap and confused positioning? Because Patanjali as a brand, solely rides on Baba Ramdev’s image, if Baba Ramdev ever finds himself at the centre of a controversy, will Patanjali’s brand equity take a hit? Will it affect the brand Patanjali? Even if Baba Ramdev does not get into any controversy, what will happen to the brand Patanjali when Baba Ramdev is no more? Who should be the next face of Patanjali? Can the brand survive without a face?

Expected learning outcomes

The case is designed to enable students to understand the following key learning points: The concept of marketing mix. Product mix, Promotion mix branding (especially “Person as a Brand”), customer-based brand equity (CBBE) model or brand resonance pyramid.

Supplementary materials

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Subject code

CSS 8: Marketing.

Details

Emerald Emerging Markets Case Studies, vol. 7 no. 4
Type: Case Study
ISSN: 2045-0621

Keywords

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Article

Mandeep Kaur and Tina Vohra

The paper aims to attempt to identify the attributes that women look for in their financial advisor and to examine if the choice of attributes of a financial advisor among…

Abstract

Purpose

The paper aims to attempt to identify the attributes that women look for in their financial advisor and to examine if the choice of attributes of a financial advisor among women investors in Punjab is the same across demographics. The understanding of the attributes that women want in their financial advisor will help the financial advisors to be mindful of the opportunities and the challenges they have to face while working with women investors. Studying the impact of demographics on the choice of the investment advisor would enable the service providers to provide women with services relevant to their unique and individual situations.

Design/methodology/approach

A pre-tested, well-structured questionnaire was constructed and administered personally, and the responses of 200 women investors were analyzed. The sum of the ranks assigned by women to various attributes determining the choice of a financial advisor was used to find out the most preferred attribute on the basis of which women choose their financial advisor. The Kruskal Wallis test was used to analyze the impact of demographics on the choice of the respondents.

Findings

The results of the study brought out that the friendliness of the financial advisor, and the quality of advice provided by them are preferred attributes determining the choice of a financial advisor. Along with this, the results also state that the preference for the attribute friendliness and quality of advice is not the same across age groups. The choice of attributes also varies according to the marital status of the respondents.

Practical implications

The current study will contribute toward a greater understanding of the attributes which are considered important by women while choosing their financial advisor. The study will help the financial advisors to cater to the needs of their women clients. Moreover, the study will also benefit women by bringing about a positive change in the attitude of the financial advisors in favor of them. The greater sensitization of the financial advisors toward their women clients would lead to greater stock market participation among women, thereby benefitting the society.

Originality/value

The paper is an attempt to identify the attributes that women look for in their financial advisor and to examine if the choice of attributes of a financial advisor among women investors in Punjab is the same across demographics or not. Therefore, the study contributes to the understanding of the investment behavior of women.

Details

International Journal of Law and Management, vol. 59 no. 2
Type: Research Article
ISSN: 1754-243X

Keywords

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