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The chapter highlights some of the challenges of research on supplementary education, and indicates ways in which the challenges were tackled in one particular study on Chongqing Municipality, China.

The Chongqing research investigated the determinants of demand for shadow education by Grade 9 students, using a mixed-methods design. A questionnaire was used to collect data from students and parents on various background details and on the nature of the tutoring that they or their children had received. Interviews of a smaller number of respondents provided qualitative data that supplemented and illuminated the quantitative responses.

Different methodological decisions may have different implications. The sampling strategies in the study limited the generalizability but increased the feasibility of the fieldwork and comparability of findings. The top-down strategy of gaining access secured high response rates in the surveys, but to some extent decreased some participants’ willingness to provide information on gray areas. Interviews generated deep and detailed data, but some sensitive topics were intentionally avoided. Informal chats with note taking were constrained in depth and breadth by random time slots and venues, and some details were difficult to record. However, the approach expanded the horizons and facilitated the triangulation of information.

Discussion focuses on collection of data, and stresses the importance of cultural, social, and economic contexts. The chapter may be seen as a case study that provides insights into methods for researching forms of supplementary education. Methodological lessons from the fieldwork in Chongqing have wider relevance, particularly in settings where regular teachers provide extra private classes.

The rising number of marriages between a Korean husband and a foreign wife, the growing influx of foreign migrant workers, and the ongoing entrance of North Korean defectors have diversified the racial and ethnic composition of student populations in South Korea. The increased diversity in student populations presents serious challenges to Korean schools that have long been accustomed to homogeneous population and culture. The current study provides an overview of the current educational conditions of “multicultural students,” encompassing three major groups: children of international-marriage couples, children of foreign workers, and children who are North Korean defectors (or born in South Korea to parents who are North Korean defectors). In particular, current school attendance of children from multicultural families and the educational challenges they face in school and at home are described. Then, this study introduces current policies and programs enacted by various agencies to deal with the diverse needs of those multicultural students and also to increase awareness among citizens of multicultural issues. Finally, this chapter closes by suggesting directions for further policies and efforts to promote multiculturalism in Korean education.

Incentives are effective at enhancing productivity, but research also suggests that performance incentives can have “unintended negative consequences” including increases in hazard/injuries, increases in errors, and reduction in cooperation, prosocial behaviors, and creativity. Relatively overlooked is whether, when, and how incentives can be designed to prevent such negative consequences. The authors review literature in several disciplines (construction, healthcare delivery, economics, psychology, and [some] management) on this issue. This chapter, in toto, sheds a generally positive light and suggests that, beyond productivity, incentives can be used to improve other outcomes such as safety, quality, prosocial behaviors, and creativity, particularly when the incentives are thoughtfully designed. The review concludes with several potential fruitful areas for future research such as investigations of incentive-effect duration.

Brand pages are a very popular tool for companies to communicate with consumers in SNSs. Although brand pages could be considered virtual brand communities, they differ in several aspects. Thus, this chapter reviews the literature on brand pages attending to the main differences with other virtual communities, the motivations to join brand pages and its consequences for consumers and brands.

The studies reviewed have allowed us to identify the main characteristics of brand pages as a communication tool, as well as the definition of an important research agenda for this topic.

We have identified the main unique aspects that characterize brand pages as a virtual brand community. The motivations to become members of brand pages are analyzed as well as the positive consequences of these pages on the marketing variables. We also identified the research needs on brand pages.

This chapter can be useful to both, marketers, by showing them how brand pages work and what motivate consumers to join it; and researchers, by showing them the main gaps on brand pages that should be addressed in future studies.

This chapter highlights the role of brand pages as a communication tool. It constitutes an attempt to review the literature and organize knowledge on brand pages. The characteristics of brand pages and virtual brand communities, the motivations to participate, the consequences for the brand and an important research agenda are developed.

Customer experience (CX) has become a major concern of business managers around the world and is considered a determinant factor of continuing corporate success. Despite the growing number of research studies focusing on the topic, knowledge remains underexamined in general, and specifically in terms of online users. Understanding how online platforms inspire travel experience is increasingly pertinent as visual contents acquire insignificance. This is especially relevant when travel is restricted such as during the COVID-19 outbreak. Nevertheless, there is a gap in the literature research on online CX in online visitor attractions. The study aimed to investigate the visitors' reviews of online visits during the lockdown. The research has followed the Netnography approach as modern qualitative research to understand the online CX of visiting virtually the attractions.

The results revealed three dimensions of cyber-tourist experiences related to the tourism-driven with its four subdimensions, the emotional reaction and expectation, and satisfaction and behavior intentions. The study adds to the better knowledge of the modern research methods dealing with the cyber-customer experience (CCX) by examining the Netnography method.

This research is a pioneering attempt to mitigate the impact of COVID-19 on tourists' experience and to highlight the opportunities for tourism practitioners to profit from the online presence, to be more accessible, and to increase their traffic to guaranty their online visibility.

This chapter aims to shed light on the role that a sustainable orientation plays in strengthening the relationships between global consumers and online brands. Despite many previous studies about the importance of sustainability considerations for national consumers’ brand commitments and purchase intentions, there is a lack of empirical studies focussing on this relationship from a global consumer perspective. A pre-study (consisting of focus group discussions) and a widely distributed international survey with responses from 74 countries show mixed results. Whereas the results from the focus groups imply that a sustainable orientation influences both global consumers’ purchase intentions and brand commitments towards online brands, the survey results imply that global consumers’ sustainable orientations do not affect purchase intentions directly, even though they influence brand commitments. An implication of these results is that an international online brand’s possibility to portray a sustainable orientation plays an important role in strengthening the relationship with global consumers, especially regarding brand commitment.

The aim of this chapter is to identify factors that have been affecting the increase of transhipment (T/S) cargoes of the port of Busan and to explore how these factors can be utilised more effectively to attract and increase T/S cargoes through the development of a port choice model using the technique of system dynamics (SD). To clarify the reason why T/S cargoes have increased in the port of Busan, several steps have been taken as follows.

The first step was to design a quantitative model to explain the development of T/S cargoes during the last decade. The second step was to define dependent and independent variables for multiple regressions after testing variable significance. For this, data collection and the accuracy of validation have been achieved by using the direct interview procedure involving experienced experts from both Korean and foreign shipping companies. After validating the model with the collected data, the final step was to find variables that confidently explain the model.

It is found that two variables are clearly identified as core factors that describe well the development of T/S cargoes in the port of Busan: ‘Mohring effect’ and total cost. Further, it is strongly recommended, through this empirical study, that an incentive scheme be changed to the way in which more feeder vessels rather than mother vessels can reduce their direct costs to call at the port of Busan.

Based on regression analysis, it is also found that the sensitivity model for transhipment cargo is useful for dynamic forecasting in changing the cost factor and Mohring factor with time-series technique.