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Article
Publication date: 11 July 2016

The dynamic models of consumers’ symbolic needs: in the context of restaurant brands

Sung Ho Han, Bang Nguyen and Lyndon Simkin

The purpose of this paper is to investigate the dynamic process and the meaning of symbolic consumption according to the three symbolic needs (i.e. status needs, social…

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Abstract

Purpose

The purpose of this paper is to investigate the dynamic process and the meaning of symbolic consumption according to the three symbolic needs (i.e. status needs, social needs, status and social needs) to understand how symbolic messages are conveyed when consumers choose a brand.

Design/methodology/approach

This paper develops three dynamic models, categorized according to the consumers’ needs. The conceptual framework consists of the six constructs: collectivism/individualism, brand reputation, self-congruence, brand affect, brand identification and brand loyalty. Twelve hypotheses were developed and tested. Data were collected from consumers who had experienced well-known global chain restaurant brands. The three models were tested using confirmatory factor analysis and structural equation modelling.

Findings

Findings highlight the important mediating role of brand affect in symbolic consumption, which previously has not been revealed empirically. Moreover, it is found that self-congruence does not mediate the relationship between brand reputation, collectivism/individualism and brand affect, despite its prominence in previous symbolic consumption studies. In the status and social needs models, brand reputation mediates between collectivism/individualism and self-congruence, brand identification, brand affect and brand loyalty.

Originality/value

This is the first empirical paper to investigate symbolic consumption in the context of three types of models, according to symbolic needs, in the context of restaurant consumption. The study also identifies the major components of the consumer’s symbolic needs based on the attributes of symbolic consumption. Moreover, this study reveals that when both social needs and status needs are mixed, a hierarchy exists between consumers’ symbolic needs. Finally, the study makes an important contribution to the literature by applying the concept of brand affect to symbolic consumption research and exploring the relationships between the external motivational factors and the internal elements of symbolic consumption.

Details

European Journal of Marketing, vol. 50 no. 7/8
Type: Research Article
DOI: https://doi.org/10.1108/EJM-03-2015-0144
ISSN: 0309-0566

Keywords

  • Brand reputation
  • Brand affect
  • Collectivism/individualism
  • Consumer’s needs hierarchy
  • Dynamic models
  • Symbolic consumption

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Article
Publication date: 8 April 2019

Heterogeneity in a dual personal values–dual purchase consequences–green consumption commitment framework

Angelina Nhat Hanh Le, Mai Dong Tran, Dong Phong Nguyen and Julian Ming Sung Cheng

The purpose of this paper is to study the roles of dual personal values (individualistic and collectivistic) and consumer attitudes toward dual purchase consequences…

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Abstract

Purpose

The purpose of this paper is to study the roles of dual personal values (individualistic and collectivistic) and consumer attitudes toward dual purchase consequences (individual and environmental) as the precursors of a commitment to green consumption. Furthermore, the variance within the studied relationships is explored across the segments of the selected consumer sample.

Design/methodology/approach

Partial least squares and finite mixture–partial least squares path modeling approaches are employed to examine the studied relationships and check for heterogeneity, respectively, among the sample of 406 Vietnamese consumers.

Findings

The results indicate that individualistic values positively and negatively affect attitudes toward purchase consequences at the individual and environmental levels, respectively, while collectivistic values have only a positive impact on attitudes at the environment level. Compared to the individual level, attitudes toward environmental purchase consequences propagate a fuller commitment to green consumption. Collectivistic, but not individualistic, consumers are a suitable target segment for green business. Consumers within the selected sample exhibit different green behavioral patterns.

Originality/value

This research provides valuable insights into the under-researched aspect of green consumption commitment based on an extended value–attitude–behavior model. Previously unobserved heterogeneity is revealed and green consumption tendency segments are identified.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 31 no. 2
Type: Research Article
DOI: https://doi.org/10.1108/APJML-12-2017-0303
ISSN: 1355-5855

Keywords

  • Heterogeneity
  • FIMIX-PLS
  • Dual personal values
  • Dual purchase consequences
  • Green consumption commitment

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Article
Publication date: 11 February 2019

“A woman CEO? You’d better think twice!”: Exploring career challenges of women CEOs at multinational corporations in South Korea

Yonjoo Cho, Jiwon Park, Soo Jeoung Han and Yedam Ho

The purpose of this paper is to explore how multinational corporations’ (MNCs’) women leaders in South Korea (Korea) have overcome career challenges in the process of…

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Abstract

Purpose

The purpose of this paper is to explore how multinational corporations’ (MNCs’) women leaders in South Korea (Korea) have overcome career challenges in the process of becoming CEOs. The two guiding questions for this study included: what career challenges have MNCs’ women leaders in Korea faced to become CEOs? How have they overcome their career challenges?

Design/methodology/approach

The authors used a basic qualitative research design, the goal of which is to understand how people make sense of their lives and experiences. Qualitative data were collected by semi-structured interviews with 15 women CEOs at MNCs in Korea to capture their lived experiences (challenges and strategies) in their careers. The authors used NVivo 11, a qualitative data analysis software, to analyze the interview data.

Findings

From data analysis, the authors identified five themes including: becoming a CEO, key success factors, MNC culture, career challenges and career development strategies. The authors found that in the process of becoming CEOs, 15 women leaders faced career challenges that are largely generated by traditional culture, work stress and work–life balance. The authors also found that the women leaders became CEOs through diverse on-the-job experiences (e.g. marketing and sales) and positions (e.g. managers, senior managers and regional directors) with organizational support (e.g. supervisor support).

Research limitations/implications

Given research on organizational support for leadership, human resource practices and working conditions, this study’s findings have qualitatively confirmed the importance of organizational support for women CEOs’ career success. For theory building in women in leadership, the authors suggest that researchers investigate the complex process of becoming women CEOs, including their early experiences in their career in tandem with family background, organizational climate and national culture.

Practical implications

The study findings on women CEOs’ career strategies can be used as a reference for women in the leadership pipeline who aspire to take leadership positions in organizations. A lack of role models or mentors for women leaders is one of the reasons why women give up on their career. Learning career strategies (e.g. global development programs, mentoring and networks) that women CEOs have employed to overcome their career challenges can help women in the leadership pipeline from their early career on.

Originality/value

The authors found that both internal and external factors combined were instrumental in the women CEOs’ career success. What stood out from this study was that the women’s desirable personality attributes might not have materialized without the MNC culture that has been supportive for these women. The women CEOs shared their company’s values and philosophy that is based on gender equality, received supervisor support that is crucial for their career success, experienced diverse jobs and positions along the way and were recognized for their work ethic. Given research on women leaders conducted largely in western contexts, this qualitative study on the lived experiences of women CEOs in MNCs contributes to emerging non-western research by capturing the importance of culture that is uniquely Korean.

Details

Career Development International, vol. 24 no. 1
Type: Research Article
DOI: https://doi.org/10.1108/CDI-03-2018-0078
ISSN: 1362-0436

Keywords

  • Multinational corporations
  • South Korea
  • Career challenges
  • Women CEOs

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Article
Publication date: 1 November 1997

Aid Dependence and The Structure Of Corruption: The Case of Post‐Korean War South Korea

John Lie

From 1953 to 1961, the South Korean economy grew slowly; the average per capita GNP growth was a mere percent, amounting to less than $100 in 1961. Few people, therefore…

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Abstract

From 1953 to 1961, the South Korean economy grew slowly; the average per capita GNP growth was a mere percent, amounting to less than $100 in 1961. Few people, therefore, look for the sources of later dynamism in this period. As Kyung Cho Chung (1956:225) wrote in the mid‐1950s: “[South Korea] faces grave economic difficulties. The limitations imposed by the Japanese have been succeeded by the division of the country, the general destruction incurred by the Korean War, and the attendant dislocation of the population, which has further disorganized the economy” (see also McCune 1956:191–192). T.R. Fehrenbach (1963:37), in his widely read book on the Korean War, prognosticated: “By themselves, the two halves [of Korea] might possibly build a viable economy by the year 2000, certainly not sooner.”

Details

International Journal of Sociology and Social Policy, vol. 17 no. 11/12
Type: Research Article
DOI: https://doi.org/10.1108/eb013331
ISSN: 0144-333X

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Article
Publication date: 1 October 2000

New Zealand takeover evidence: firm characteristics and payment method

Rebecca Mackenzie, Ben Kelleher and Ed Vos

Refers to previous research on the reasons for takeovers, the characteristics of bidders/targets and methods of payment. Uses 1987‐1998 New Zealand data on a sample of 28…

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Abstract

Refers to previous research on the reasons for takeovers, the characteristics of bidders/targets and methods of payment. Uses 1987‐1998 New Zealand data on a sample of 28 successful bidder/target pairs to analyse their growth/value relationships and methods of payment. Shows that target firms have significantly higher book‐to‐market ratios and lower price‐earnings and price to cash flow ratios than bidders, who appeared to overpay for targets’ shares. Finds bidders with the highest growth and market value tend to use shares or mixed payments while those with lower growth use cash. Describes some less conclusive results and considers consistency with other research and theories.

Details

Managerial Finance, vol. 26 no. 10
Type: Research Article
DOI: https://doi.org/10.1108/03074350010766936
ISSN: 0307-4358

Keywords

  • Accounting research
  • Mergers and acquisitions
  • Motivation
  • Payments
  • New Zealand

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Article
Publication date: 17 May 2013

Photo‐crosslinkable NIR‐absorbing window with environmental stability

Hyunmin Hwang, Moon Sung Kang, Jong Hun Han, Kwonwoo Shin and Jeong Ho Cho

The authors aimed to develop environmentally stable NIR‐absorbing windows by blending a near‐infrared (NIR)‐absorbing dye and a photo‐crosslinkable polymer.

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Abstract

Purpose

The authors aimed to develop environmentally stable NIR‐absorbing windows by blending a near‐infrared (NIR)‐absorbing dye and a photo‐crosslinkable polymer.

Design/methodology/approach

To prepare an environmentally stable NIR‐absorbing window, a NIR‐absorbing dye was mixed with crosslinkable poly(vinyl cinnamate) (PVCn). The crosslinking of PVCn was carried out by photo‐dimerisation reaction of cinnamate with UV‐exposure at a wavelength of 254 nm for 4 min.

Findings

The resistance of the photo‐crosslinked hybrid films against humidity, heat, and ultraviolet radiation damage was improved dramatically relative to the pristine NIR‐absorbing dye. These improvements result from the protection of NIR‐absorbing dye to moisture exposure in the presence of the polymer network.

Originality/value

The simple and practical method resulted in a dramatic improvement in the environmental stability of NIR‐absorbing window.

Details

Pigment & Resin Technology, vol. 42 no. 3
Type: Research Article
DOI: https://doi.org/10.1108/03699421311317334
ISSN: 0369-9420

Keywords

  • Energy saving
  • NIR absorbing dye
  • Window
  • Environmental stability
  • Hybrid film
  • Photo crosslinking
  • Dyes
  • Infrared radiation

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Book part
Publication date: 6 September 2019

References

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Abstract

Details

Experiencing Persian Heritage
Type: Book
DOI: https://doi.org/10.1108/S2042-144320190000010023
ISBN: 978-1-78754-813-8

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Article
Publication date: 1 June 2005

Paradigm weak and strong – Volume 2

Li‐teh Sun

Man has been seeking an ideal existence for a very long time. In this existence, justice, love, and peace are no longer words, but actual experiences. How ever, with the…

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Man has been seeking an ideal existence for a very long time. In this existence, justice, love, and peace are no longer words, but actual experiences. How ever, with the American preemptive invasion and occupation of Afghanistan and Iraq and the subsequent prisoner abuse, such an existence seems to be farther and farther away from reality. The purpose of this work is to stop this dangerous trend by promoting justice, love, and peace through a change of the paradigm that is inconsistent with justice, love, and peace. The strong paradigm that created the strong nation like the U.S. and the strong man like George W. Bush have been the culprit, rather than the contributor, of the above three universal ideals. Thus, rather than justice, love, and peace, the strong paradigm resulted in in justice, hatred, and violence. In order to remove these three and related evils, what the world needs in the beginning of the third millenium is the weak paradigm. Through the acceptance of the latter paradigm, the golden mean or middle paradigm can be formulated, which is a synergy of the weak and the strong paradigm. In order to understand properly the meaning of these paradigms, however, some digression appears necessary.

Details

International Journal of Sociology and Social Policy, vol. 25 no. 6/7
Type: Research Article
DOI: https://doi.org/10.1108/01443330510791342
ISSN: 0144-333X

Keywords

  • Paradigms
  • Society
  • Cause and effect

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Article
Publication date: 1 February 2004

Revisiting the critical moment of the Korean economy and labor market: From central control to liberalization

Kiyoung Kim

This paper, in face of the increasing interconnectivity between local and global, has attempted to retrospect the critical moment of Korean society under Tae‐woo Rho…

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This paper, in face of the increasing interconnectivity between local and global, has attempted to retrospect the critical moment of Korean society under Tae‐woo Rho (1988–93) regime, in which Korea struggled for fundamental reforms of the earlier centrally controlled state system through economic rationalization and labor flexibilization. During that juncture of Korean history, neo‐liberalization under the influence of Fordian decline was a governing theme behind the Korean economy's policy formation as well as labor agenda. This reliance of government on the neo‐liberal pillar has made an impact on the subsequent leaderships under Young Sam Kim (1993–1998) and Dae Jung Kim (1998‐present). After briefly reviewing the major aspect of Korean economy and labor problems surrounding the financial crisis of East Asia around 1998, the international influence of Fordian decline and neo‐liberalization as a Korean alternative has been discussed.

Details

International Journal of Development Issues, vol. 3 no. 2
Type: Research Article
DOI: https://doi.org/10.1108/eb045845
ISSN: 1446-8956

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Article
Publication date: 1 April 2005

Paradigm weak and strong – Volume 1

Li‐teh Sun

Man has been seeking an ideal existence for a very long time. In this existence, justice, love, and peace are no longer words, but actual experiences. How ever, with the…

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PDF (1.1 MB)

Abstract

Man has been seeking an ideal existence for a very long time. In this existence, justice, love, and peace are no longer words, but actual experiences. How ever, with the American preemptive invasion and occupation of Afghanistan and Iraq and the subsequent prisoner abuse, such an existence seems to be farther and farther away from reality. The purpose of this work is to stop this dangerous trend by promoting justice, love, and peace through a change of the paradigm that is inconsistent with justice, love, and peace. The strong paradigm that created the strong nation like the U.S. and the strong man like George W. Bush have been the culprit, rather than the contributor, of the above three universal ideals. Thus, rather than justice, love, and peace, the strong paradigm resulted in in justice, hatred, and violence. In order to remove these three and related evils, what the world needs in the beginning of the third millenium is the weak paradigm. Through the acceptance of the latter paradigm, the golden mean or middle paradigm can be formulated, which is a synergy of the weak and the strong paradigm. In order to understand properly the meaning of these paradigms, however, some digression appears necessary.

Details

International Journal of Sociology and Social Policy, vol. 25 no. 4/5
Type: Research Article
DOI: https://doi.org/10.1108/01443330510791333
ISSN: 0144-333X

Keywords

  • Paradigms
  • Society
  • Cause and effect

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