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Buoyed by the increasing demand for improved productivity and environmentally conscious manufacturing, research in the area of lean production and green manufacturing has experienced significant growth since Dües et al. (2013). Taking the latter as the point of reference, a review of recent developments in the complementary and conflicting areas between lean production and green manufacturing that has been missing is presented.

A systematic search was done to identify articles on lean production and green manufacturing from Scopus, Web of Science and Google Scholar. The population-intervention-outcome format was used to develop and answer the research questions. ATLAS.ti 22 was used to analyse 141 qualifying papers and identify the research themes.

Lean production and green manufacturing have strong synergy, and when integrated, they tend to deliver superior organisational performance than their individual implementations. This is consistent with the pre-2013 results, and other areas of synergy and divergence were also identified.

The study considers only papers published in the manufacturing sector after Dües et al. (2013). A review of lean production and green manufacturing in integrated product-service systems may also be relevant, especially due to the continuing trend since its introduction.

Any new adopter of lean production should consider implementing it simultaneously with green manufacturing.

This study establishes the persistence of the pre-2013 patterns of synergy and divergence between lean production and green manufacturing, and identifies new considerations for their joint implementation.

The study employs two independent experimental studies to collect data. It focuses on the matching effect between advertising appeals and product types. The Elaboration Likelihood Model serves as the theoretical framework for understanding the cognitive processing involved in consumers' responses to these advertising appeals and product combinations.

This paper aims to investigate the impact of advertising appeals on consumers' intentions to purchase organic food. We explored the interaction between advertising appeals (egoistic vs altruistic) and product types (virtue vs vice) and purchase intention. The goal is to provide insights that can enhance the advertising effectiveness of organic food manufacturers and retailers.

The analysis reveals significant effects on consumers' purchase intentions based on the matching of advertising appeals with product types. Specifically, when egoistic appeals align with virtuous products, there is an improvement in consumers' purchase intentions. When altruistic appeals match vice products, a positive impact on purchase intention is observed. The results suggest that the matching of advertising appeals with product types enhances processing fluency, contributing to increased purchase intention.

This research contributes to the field by providing nuanced insights into the interplay between advertising appeals and product types within the context of organic food. The findings highlight the importance of considering the synergy between egoistic appeals and virtuous products, as well as altruistic appeals and vice products. This understanding can be strategically employed by organic food manufacturers and retailers to optimize their advertising strategies, thereby improving their overall effectiveness in influencing consumers' purchase intentions.

Significant developments in the service sector have been brought about by Industry 4.0. Automated digital technologies make it possible to upgrade existing services and develop modern industrial services. This study prioritizes critical factors for adopting Industry 4.0 in the Indian service industries.

The author identified four criteria and fifteen significant factors from the relevant literature that have been corroborated by industry experts. Models are then developed by the analytical hierarchy process (AHP) and analytical network process (ANP) approach to ascertain the significant factors for adopting Industry 4.0 in service industries. Further, sensitivity analysis has been conducted to determine the sensitivities of the rank of criteria and sub-factors to corroborate the results.

The outcome reveals the top significant criteria as organizational criteria (0.5019) and innovation criteria (0.3081). This study prioritizes six significant factors information technology (IT) specialization, digital decentralization of all departments, organizational size, smart services through customer data, top management support and Industry 4.0 infrastructure in the transition toward Industry 4.0 in the service industries.

The potential factors identified in this study will assist managers in determining strategies to effectively manage the Industry 4.0 transition by concentrating on top priorities when leveraging Industry 4.0. The significance of organizational and innovation criteria given more weight will lay the groundwork for future Industry 4.0 implementation guidelines in service industries.

Our research is novel since, to our knowledge, no previous study has investigated the potential critical factors from organizational, environmental, innovation and cost dimensions. Thus, the potential critical factors identified are the contributions of this study.