Search results

Neuromarketing is a marketing communication field that applies neuroscience and physiological research tools to study consumer behavior toward stimuli, viz., ads and brands. This study aims to assess research trends in the neuromarketing field on the most influential journals, authorships, countries, citations and co-occurrences. The Scopus database is used to analyze identified articles from 2013 to 2022 and for the eligible research articles, a “systematic methodological review” (SMR) on consumer behavior through neuromarketing approach was done. “Visualization of Science (VOS)” viewer and “Biblioshiny” by R-studio software have been used for mapping the keyword analysis, co-citation analysis and author occurrence analysis. It was further found that of the top 10 academic institutions, the list is dominated by the six Asian institutions. It was further witnessed that journal “Physiology and Behavior” is trending as the most dedicated and emerging journals on neuromarketing and consumer behavior. Asian nations such as Bangladesh, China, India, Indonesia, etc., are turning out to be an emerging collaborators and publishers in this niche area of research, thereby giving tough competition to most developed countries. The findings of the thematic mapping show that neuromarketing is itself a very novel and newest area of study and topics such as “human marketing,” “neuromarketing,” “consumer behavior” and “electroencephalography” are new dimensions that can be looked upon in future.

In explaining international expansion and performance, the traditional explanation in international business literature has mainly offered country, and firm-level structural explanations for performance. Moreover, this literature has been biased toward larger, established multinational manufacturing companies (Dunning, 1958; Hymer, 1960; Aharoni, 1966; Vernon, 1966). This was understandable as, for much of the 20th century, manufacturing occupied the dominant share of the economy. However, by the early 1960s, the service sector already accounted for more than half of the domestic economic activity in developed nations. Today, even in international operations, the share of services is rapidly increasing. For example, the share of services in U.S. exports in 1997 had grown to 27%, and to 16% in U.S. imports (Contractor, 1999). Moreover, in sectors such as information technology, telecommunications or biotechnology, recent years have seen a proliferation of entrepreneurial start-up companies, where the characteristics of their founders and leaders appear to have as much, or greater, impact on performance, as traditional firm-level explanations. Since the late 1980s, the growth of venture capital markets and rise in entrepreneurship have been observed in technology-driven industries (The Economist, 1993; Gupta, 1989; Mamis, 1989). Could entrepreneurial and leadership factors assume greater importance in explaining performance, especially international performance, of younger companies in such sectors? This is the broad hypothesis pursued in this study.

India and the Republic of Korea are two prominent democracies in Asia. Both countries had to fight for their long-desired freedom. India's growing friendly relationship with the Republic of Korea has been marked by mutual understanding and bilateral trading cooperation. India–Republic of Korea relations have made great strides in recent years and have become truly multidimensional, spurred by a significant convergence of interests, mutual goodwill, and high-level knowledge exchanges. This study intends to critically discuss how soft power has been applied in New Delhi–Seoul relations and how soft power has been a very effective tool to maintain unity among the Indian diaspora and the Korean community. Soft power has been beneficial for India in propagating India's films, culture, medicines, yoga, heritage, etc., through which India is generating revenue. The blending of liberal economic policy and knowledge-based soft power diplomacy has immensely helped in making reciprocal bilateral relations. South Korea's open market policies found resonance with India's economic liberalization and “Look East Policy” as well as “Act East Policy.” Similarly, India has opened up its economy through the adoption of “new economic policy.” With the trade liberalization, India had started vibrant trading relations with South Korea. The significant investment of Korean companies in India has made a strong base of economic relations. Both countries have developed their knowledge exchange programs in many ways.

Artificial neural networks (ANNs), which represent computational models simulating the biological neural systems, have become a dominant paradigm for solving complex analytical problems. ANN applications have been employed in various disciplines such as psychology, computer science, mathematics, engineering, medicine, manufacturing, and business studies. Academic research on ANNs is witnessing considerable publication activity, and there exists a need to track the intellectual structure of the existing research for a better comprehension of the domain. The current study uses a bibliometric approach to ANN business literature extracted from the Web of Science database. The study also performs a chronological review using science mapping and examines the evolution trajectory to determine research areas relevant to future research. The authors suggest that researchers focus on ANN deep learning models as the bibliometric results predict an expeditious growth of the research topic in the upcoming years. The findings reveal that business research on ANNs is flourishing and suggest further work on domains, such as back-propagation neural networks, support vector machines, and predictive modeling. By providing a systematic and dynamic understanding of ANN business research, the current study enhances the readers' understanding of existing reviews and complements the domain knowledge.