Search results
1 – 10 of 11Kyung Young Lee, Sumin Han, Soo Il Shin and Sung-Byung Yang
This study aims to apply the information system success model (ISSM) to examine the relationships among actual use, use continuance intention, user satisfaction and net benefits…
Abstract
Purpose
This study aims to apply the information system success model (ISSM) to examine the relationships among actual use, use continuance intention, user satisfaction and net benefits in the context of quick-service restaurant (QSR) patrons using two contactless technologies (CT): self-service kiosks (SSK) and mobile applications (MA) for food ordering. The study also investigates the moderating roles of social interaction anxiety (SIA) and language proficiency (LP) in the abovementioned relationships.
Design/methodology/approach
Survey data from 421 QSR patrons with experience using McDonald's SSK and MA were collected and analyzed through a seemingly unrelated regressions (SUR) technique.
Findings
Research findings reveal positive associations among actual use, use continuance intention and satisfaction with CT (i.e. SSK and MA). The actual use and satisfaction with CT are positively associated with individual benefits, leading to improved patron satisfaction with QSR. Findings also reveal that, in the case of MA, SIA positively moderates relationships between actual use/satisfaction and individual benefits and between satisfaction and organizational benefit, while LP shows negative moderating effects on those relationships.
Originality/value
This study is one of the first attempts to present empirical evidence of constructs in the ISSM (actual use, use continuance intention, satisfaction and individual/organizational benefits) in the context of QSR patrons using SSK and MA. It also shows that using MA can address some patrons' psychological problems interacting with others in their food-ordering processes.
Details
Keywords
Soo Il Shin, Dianne Hall, Kyung Young Lee and Sumin Han
The purpose of the current study is to examine a social network site (SNS) users' overall satisfaction with SNS use in conjunction with their fan page visiting activities. We…
Abstract
Purpose
The purpose of the current study is to examine a social network site (SNS) users' overall satisfaction with SNS use in conjunction with their fan page visiting activities. We examined overall satisfaction with SNS usage from the lens of people's perceptions acquired from the use of sub-components of SNS.
Design/methodology/approach
The current study employed uncertainty reduction theory (URT) and general systems theory (GST) to examine antecedents affecting overall satisfaction with SNS use. Five constructs were adopted: interactive and passive uncertainty reduction strategies, perceived usefulness and continuance visiting behavior, satisfaction, and perceived functional benefits. Using a web-based survey, we analyzed 200 SNS users who follow at least one company's fan page, utilizing seemingly unrelated regression models to test hypotheses empirically.
Findings
Research findings reveal that uncertainty reduction strategies supported by URT are significantly associated with the perceived usefulness of a company's fan page. In turn, we found that perceived usefulness becomes a strong motivator to continuance visits to the fan page. The frequency of return visiting behaviors eventually accounts for overall satisfaction with SNS. Perceived functional benefits moderates the relationship between perceived usefulness and visiting behaviors significantly.
Originality/value
The current study contributes to information systems (IS), electronic communication, and their adjacent academic disciplines in providing evidence, including (1) the impact of uncertainty reduction strategies on continuance visiting behaviors in the SNS context, (2) SNS functionalities influencing the relationship between people's belief and behavior, and (3) theoretical significant perceptional link between a sub-component and a whole.
Details
Keywords
Soo Il Shin, J.B. Kim, Sumin Han and Sangmi Lee
The purpose of this study is to examine factors affecting mobile phone users' attitude toward watching TV content on a mobile device. Under the uses and gratifications theory, the…
Abstract
Purpose
The purpose of this study is to examine factors affecting mobile phone users' attitude toward watching TV content on a mobile device. Under the uses and gratifications theory, the current study examined attitude toward watching TV content on a mobile phone, with antecedents of affinities for both watching TV content and a mobile phone use.
Design/methodology/approach
The current study adopted a construct of relative advantage as a mediator between affinities and attitude, and four moderators that affect the relationship between relative advantage and attitude. The study then analyzed 430 survey responses from public mobile phone users with a generalized linear model.
Findings
Research findings reveal that both affinities are significantly associated with the relative advantage of watching TV content on a mobile phone. Relative advantage plays a salient role in explaining attitudes toward watching TV content on a mobile phone. The relationship between attitude and relative advantage was significantly affected by relaxation, fashion status and accessibility.
Originality/value
This study contributes to media literature, especially where new, applied technology is considered. Particularly, the current research theoretically explains rationale behind a mobile phone user's positive attitude toward watching TV content on a mobile phone, and potential implication of the current and increasing trend of broadcasting individual content through social media outlets.
Details
Keywords
Adam Powell, Charles H. Noble, Stephanie M. Noble and Sumin Han
The purpose of this paper is to examine the use of technology in customer relationship management (CRM) support capabilities by using an environmental contingency perspective. By…
Abstract
Purpose
The purpose of this paper is to examine the use of technology in customer relationship management (CRM) support capabilities by using an environmental contingency perspective. By examining the moderating effects of micro- and macro-environmental characteristics in which CRM support capabilities are used, the authors seek to extend the literature on CRM technology effectiveness in both customer commitment and overall firm performance. The authors also seek to advance managerial knowledge about CRM support capability technology utilization strategies in various market offering and dynamic market settings.
Design/methodology/approach
The authors utilized a questionnaire to collect data from a sample of 276 small business CRM managers across a wide range of industries. Measures were adapted from the existing literature, and these were largely multiple-item measures of latent variables. The hypotheses were tested using a combination of Ridge regression and a bootstrapping test of mediation. In addition, residual centering was used to reduce multi-collinearity in the interaction analysis.
Findings
The contingency/fit analysis performed in this research highlights the complex nature of the use of technology in CRM support capabilities. The benefits of a man vs a machine CRM support capability depend on the support function (whether marketing, sales, service, data access or data analysis), as well as upon the characteristics of the operating environment. Machine-based marketing support is positively related with customer commitment in turbulent markets, and machine-based service support is preferred in technologically turbulent markets. Sales support, on the other hand, is positively related to customer commitment in technologically turbulent markets when performed by man rather than machine.
Practical implications
CRM support capabilities differ across firms and markets, thus a “one size fits all” approach is not appropriate. This research shows under what conditions a machine-based approach to CRM can be effective for small businesses.
Originality/value
This research is the first to consider market offering and turbulence variables as moderators of the relationship between technology use in CRM support capabilities and customer commitment. Taking this contingency approach, the authors find that resource-based competitive advantage is obtainable based on the fit of the resources (e.g. CRM capabilities) to the environmental characteristics of the firm. Through this perspective that is unique to CRM research, the authors are able to provide both general and specific recommendations to managers and researchers.
Details
Keywords
Younghoon Chang, One-Ki Daniel Lee, Jaehyun Park and Juyeon Ham
Jiaoli Piao, Yehyoun Kim, Ru Han, Darinka Popov and Sumin Koo
An increasing aging population and an increasing number of people suffering from musculoskeletal disorders have increased the demand for wearable robots. Comfortable, wearable…
Abstract
Purpose
An increasing aging population and an increasing number of people suffering from musculoskeletal disorders have increased the demand for wearable robots. Comfortable, wearable robots that can be worn like clothing are currently being investigated. However, the embedded components may be displaced owing to the flexibility of the fabrics, which can lower the sensing accuracy and limit natural body movements. This study aims to develop clothing-type wearable platforms to minimize the displacement of embedded components such as sensors and actuators while maintaining comfort.
Design/methodology/approach
Four designs were developed using materials with different seam lines, that can serve as anchoring details, and flatlock stitches considering body movements and musculoskeletal structures. The wear evaluation experiment was filmed using a speed camera and analyzed using the TimeViewer software and SPSS 26.0. Based on these results, four clothing-type wearable platform designs were developed.
Findings
The variation in the location of a point in the armhole among the designs was marginal. Participants were satisfied with the functionality, practicality, wearability, efficiency and ease of use of the developed designs. A final clothing-type wearable platform was developed by applying a design with the least change in location, a suitable design for each area and wear comfort.
Originality/value
The results of this study contribute to the development of wearable robots by establishing clothing design data to minimize changes in sensor and actuator movements.
Details
Keywords
This research was to understand people's perceptions and trends in wearable robots and the research questions were as follows: (1) investigating key terms related to wearable…
Abstract
Purpose
This research was to understand people's perceptions and trends in wearable robots and the research questions were as follows: (1) investigating key terms related to wearable robots that were frequently used by and exposed to people and (2) analyzing relationships among those key terms.
Design/methodology/approach
Textom, a big data collection and analysis software system, was used to collect data using the keyword – wearable robot.
Findings
The frequency-inverse document frequency, term frequency and central analyses were investigated, and the major key terms related to wearable robots and their connectivity were identified. After performing network analysis and convergence of iterated correlations analyses using UCINET and NetDraw programs, the major key term categories were identified.
Originality/value
It is important to understand how people think and perceive about wearable robots before developing wearable robots. The results of the research are expected to be helpful to better understand how people perceive and what key terms are mainly discussed by people in both countries and ultimately help when developing wearable robots with better market targeting approach methods.
Details
Keywords
Han Jia, Sumin Shin and Jinfeng Jiao
This paper aims to offer a framework explaining how product experience (i.e. think vs feel) and product involvement (high vs low) influence the helpfulness of online reviews. It…
Abstract
Purpose
This paper aims to offer a framework explaining how product experience (i.e. think vs feel) and product involvement (high vs low) influence the helpfulness of online reviews. It also reexamined how online consumer review dimensions help to build online review helpfulness under different contexts.
Design/methodology/approach
Data were collected using content analysis on 1,200 online customer reviews on 12 products from four categories to measure the relationships between online review dimensions and the helpfulness of reviews. The regression analysis and analysis of variance (ANOVA) were used to test the hypotheses.
Findings
The findings indicate that the effectiveness of length of a review is moderated by product type; for think products, longer reviews yield higher helpfulness. Furthermore, the level of consistency between individual review ratings and overall product ratings is associated with review helpfulness. The length of product descriptions and product ratings is moderated by the level of involvement. For products with high involvement, longer descriptions yield higher helpfulness.
Originality/value
A conceptual connection to customer interaction is proposed by online customer reviews that vary by product type. The findings provide implications for online retailers to better manage online customer reviews and increase the value of product ratings.
Details
Keywords
Sumin Helen Koo, Young Bin Lee, Changhwan Kim, Gibaek Kim, Giuk Lee and Je-Sung Koh
The purpose of this research was to develop clothing-typed soft wearable robot embedded with textile-based actuators on ankles for elderly adults needing gait assistance.
Abstract
Purpose
The purpose of this research was to develop clothing-typed soft wearable robot embedded with textile-based actuators on ankles for elderly adults needing gait assistance.
Design/methodology/approach
Design guidelines were developed and they included function (type, targeting area, routing line and anchor points), design (size/fit, fabric/material, fastener, detail, color) and actuator (shape memory alloy type, size, deformation type, integration material, integration technique and evaluation method). Fabric-based actuator, integration methods to fabrics, routing lines and anchoring points were developed based on the guidelines and evaluated. Then, three long socks types and a pants type were designed and prototyped. Routing line position displacement measurement test was conducted with the prototypes. A survey was conducted to investigate satisfaction, likeness and use intention on the design/prototype to modify the designs.
Findings
Important design factors were identified, and design guidelines for clothing-typed soft wearable robots (SWRs) were developed. People satisfied the developed SWR designs and prototypes with mean scores over 4.60.
Originality/value
The results are expected to be helpful for designers and developers of SWRs in the development process, and they will ultimately be beneficial to members of the elderly population who have gait difficulties.
Details
Keywords
The aim of this study was to develop a smart wearable mask designed for the prevention of respiratory infectious diseases by understanding consumer's preferences in designs and…
Abstract
Purpose
The aim of this study was to develop a smart wearable mask designed for the prevention of respiratory infectious diseases by understanding consumer's preferences in designs and functions of the smart wearable masks.
Design/methodology/approach
To develop a smart mask design, a survey was conducted on Chinese consumers in their 20–40s and analyzed their mask wearing behaviors, preferences and caring aspects of masks. The collected data were analyzed to identify the demographic characteristics of the subjects surveyed by using the SPSS program, and technical statistical analysis was conducted. To identify differences in demographic characteristics, an independent samples t-test, one-way analysis of variance and Scheffe's ad hoc test were conducted.
Findings
Based on the research results, design guidelines for wearable masks were defined, and four wearable mask designs were developed and presented in 2D and 3D images based on the design guidelines. There were significant differences among people with different backgrounds.
Originality/value
It is significant that this research presents smart wearable mask design guidelines and designs through supplementation and improvement of existing mask. It is expected that this research provides basic empirical data for mask designs through the planning of smart wearable mask designs and surveys assessing consumer perceptions, attitudes and satisfaction.
Details