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Publication date: 21 November 2016

Cleopatra Veloutsou and Francisco Guzman

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Journal of Product & Brand Management, vol. 25 no. 7
Type: Research Article
ISSN: 1061-0421

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Publication date: 2 November 2010

Sarah Maxwell and Hooman Estelami

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Journal of Product & Brand Management, vol. 19 no. 7
Type: Research Article
ISSN: 1061-0421

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Publication date: 20 April 2015

Cleopatra Veloutsou and Francisco Guzman

225

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Journal of Product & Brand Management, vol. 24 no. 2
Type: Research Article
ISSN: 1061-0421

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