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This paper aims to identify the perception levels of the child and parents towards the child’s influence on different product categories and stages of the family buying process in an Arab country Oman.

On the basis of the research gap identified from the literature, two separate bilingual questionnaires (parent and child) in English and local language (Arabic) were developed. The research commenced with a pilot study on 10 school students followed by contact with school authorities requesting to conduct a survey on school students 8–12 years of age and data collection through the survey on the students and their parents (either father/mother) during September-November, 2017–2018. Data analysis was made through an independent sample t-test and confirmatory factor analysis was made using AMOS 24.

A model was proposed incorporating three product categories as noisy, quiet and loud goods and perceptions of Arab parents and children were examined for the three stages of the family buying process. The findings of the study reveal that significant differences exist in child-parental perceptions on the child’s influence in the search, evaluation and final buying stages. The mean score among the three product categories was highest for noisy goods (Mean = 3.21, SD = 0.817) while in the case of buying stages, the mean of the final buying stage was highest (Mean = 2.11, SD = 0.514).

More research studies are required in the Arab context, especially bringing in the social status of parents to justify their different shopping behaviours. This analysis is based on the perceptions of the tweenager segment, adding perceptions of the teenage segment could generate better research implications.

The research will serve as a base to consumer marketers in understanding distinct features of Arab tweenagers towards different products and will aid them in designing appropriate marketing strategies targeting parents and children in the Arab region.

After an extensive review of the consumer literature, it is assumed that almost no research study has been made examining parent-child perceptions towards the different product categories and buying stages targeting traditionally oriented families in the Arab region.

This study aims to examine millennial consumers’ intentions towards purchasing eco-friendly products in the emerging Arab nation of Oman, focusing on the moderating role of eco-labelling (EL).

Environmental knowledge (EK) and environmental concern (EC) are integrated into the theory of planned behaviour (TPB) framework as independent variables, along with EL as a moderating variable. The data was collected through a self-administered survey and consisted of 705 random responses that was tabulated and analysed through the structural equation modelling technique.

ECs, subjective norms (SNs) and perceived behavioural control (PBC) significantly influence consumer attitudes towards green eco-friendly products. Consumers’ EK and attitudes positively influence the purchase intention (PI) to make green purchases. SNs and PBC substantially influence consumer attitudes towards adopting green products. However, the findings reveal a non-significant moderating influence of EL on the relationship between EC and PI for millennial Omani consumers.

The findings are limited to only one Arab country, Oman, which limits the scope of the study. This study contributes to the TPB by using additional dimensions to examine the green purchasing behaviour of millennials.

Marketers can use these insights to develop strategies that emphasise the environmental benefits of products, leverage social influences and empower consumers to make environmentally conscious choices. Incorporating EL and green packaging can enhance the visibility and attractiveness of green products.

Promoting environmental education, awareness campaigns and policy interventions that highlight the importance of eco-friendly product choices can foster more sustainable consumption patterns among Arab consumers.

To the best of the authors’ knowledge, this is the first study to examine the green PIs of millennials in an Arab context, specifically focusing on the moderating role of EL.

This study explores green consumer behaviour among Generation Y (Gen Y) and Generation Z (Gen Z) in India, applying the Theory of Planned Behaviour (TPB) to assess how digital literacy and eco-friendly behaviour, alongside knowledge, attitude, subjective norms, and perceived behavioural control, shape purchase intentions in line with Sustainable Development Goal 12 (SDG 12).

The research involved a survey of 680 randomly selected respondents from educational institutions across three northern Indian cities. Data collection was conducted using a structured questionnaire with items measured on a 5-point Likert scale. Statistical methods, including confirmatory factor analysis, were used to validate the measurement model, while descriptive statistics, reliability analysis, and regression analysis were employed to analyse the data.

The study uncovers differences between Gen Y and Gen Z regarding the factors influencing green product purchase intentions. Gen Y’s purchase intentions are shaped by attitude, digital literacy, eco-friendly behaviour, and perceived behavioural control, whereas Gen Z’s intentions are also affected by environmental knowledge and subjective norms.

This research provides significant insights into the factors determining green consumer behaviour among Gen Y and Gen Z in India, enriching the knowledge of sustainable consumption practices. It highlights the importance of digital literacy and eco-friendly behaviour in promoting green purchase intentions, and the differing roles of environmental knowledge and subjective norms across generational cohorts.

Understanding the drivers behind green product purchase intentions for Gen Y and Gen Z enables stakeholders to craft specific marketing strategies, educational programs, and policy initiatives that promote sustainable behaviours and mitigate environmental impacts.

The study’s findings have significant social implications, promoting sustainable lifestyles and behaviours among younger generations. By influencing peer groups and communities, and guiding the development of effective public campaigns and CSR initiatives, the study contributes to fostering a more informed and engaged citizenry that advocates for environmental sustainability.

The uniqueness of this study comes from its focus on the Indian youth demographic, the application of the TPB framework with additional variables, and its contribution to SDG 12, enhancing our comprehension of green consumer behaviour and supporting sustainability advancements in India and globally.

The purpose of this study was to investigate the perceptions of business students in India toward business managers (not self-employed) and entrepreneurs.

Students’ perceptions of the ethical behaviors of business managers and entrepreneurs were measured using the Bucar and Hisrich (2001) model. The scale comprises 20 behavioral descriptors, and the students were asked to indicate the degree to which they believed entrepreneurs and business managers would consider these actions as ethical.

Responses to general items of ethical behavior demonstrated a difference in the perception of Indian students between business managers and entrepreneurs.

This study contributes to the field of entrepreneurship in two ways. One involves the results of the hypothesis testing presented herein to evaluate the perceptions of business students in India toward entrepreneurs and business managers. The second contribution is comparing these results to that of a similar study using a US sample (Batchelor et al., 2011) to compare the differences in perceptions toward entrepreneurs and business managers across these two nations.