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The purpose of this paper is to examine the effect of transformational leadership – broadly defined as an individual who is visionary, innovative, inspirational and sensitive to the needs of followers – on the level of organizational resiliency.

This study employs multiple hierarchical regression analysis to test the causal relationship between transformational leadership and organizational resiliency by utilizing 112 respondents working in emergency management departments of local governments, fire and police stations, and nonprofit organizations in the Southeastern Economic Region of South Korea.

The results of the analysis indicate that transformational leadership style has a positive and statistically significant effect on perceived organizational resiliency. The findings also indicate that elected officials such as mayors are more likely to focus on building organizational resiliency than appointed officials and nonprofit leaders.

This study fills the gap of the current literature in the field of emergency management by establishing empirical evidence of the need to identify leaders with transformational traits in order to build a resilient organization, which can better respond and adapt to a catastrophic event in the Asian context.

This article sets out to address the response of traditional societies in facing natural hazards through the lens of the concept of resilience.

This paper considers that resilient societies are those able to overcome the damage caused by the occurrence of natural hazards, either through maintaining their pre‐disaster social fabric, or through accepting marginal or larger change in order to survive. The discussion is based on a review of the corpus of case studies available in the literature.

The present article suggests that the capacity of resilience of traditional societies and the concurrent degree of cultural change rely on four factors, namely: the nature of the hazard, the pre‐disaster socio‐cultural context and capacity of resilience of the community, the geographical setting, and the rehabilitation policy set up by the authorities. These factors significantly vary in time and space, from one disaster to another.

It is important to perceive local variations of the foregoing factors to better anticipate the capability of traditional societies to overcome the damage caused by the occurrence of natural hazards and therefore predict eventual cultural change.

This article takes off from the previous vulnerability‐driven literature by emphasizing the resilience of traditional societies.

To forecast the path of tropic cyclones by using a non‐linear statistical forecasting technique – the method of successive analogy.

Non‐linear statistical forecasting models can describe the non‐linear relationship between the factors and the forecasting objects and the real atmospheric movement more accurately, so they usually have stronger forecasting capability. In practice, however, it is shown that the relationships between predictors and predictands sometimes are so complex that it is very difficult or even impossible to establish the kind of non‐linear mathematical model. Therefore, it is an important topic for atmospheric science to solve non‐linear prediction problem of atmospheric systems by using the non‐function model approach.

The objective and quantitative prediction of tropical cyclone moving path can be given by using the method of successive analogy, a non‐linear forecasting technique, and calculating the similarity parameters between the grayscale field and the height field.

Further experiments are needed to verify this technique.

A very useful technique for solving non‐linear problem.

Illustrates the new technique of solving non‐linear statistic problem and its application.

This paper addresses how local retailers remain resilient in negotiating the lead up to and immediate aftermath of two major disasters (Typhoons Nesat and Nalgae) within a developing urban context (Dagupan City, Pangasinan). It highlights the specific mechanisms by which urban traders engage the Philippines’ more pervasive and highly resilient “culture of disaster” vis-à-vis conditions of chronic natural hazard.

This study relies predominately on the traditional anthropological techniques of participant observation and informal/semi-structured interviews to gather relevant project data. Supplementing these two core methods are findings derived from secondary sources like local and provincial newspapers, government records, public and university libraries, and census findings.

Findings suggest that a continual cycle of disaster impact and response does not overtly affect small retailers’ entrepreneurial initiative. It becomes clear that a persistent threat of natural hazards fosters a rather fatalistic sense of self-reliance.

Study was designed and funded as a quick-response study; therefore, the research timeframe was rather compressed and the informant pool somewhat limited.

The Philippines is widely recognized as a “culture of disaster” given its volatile position along the Pacific’s “Ring of Fire” and “Typhoon Alley.” This distinction assumes added dimension as the effects of global climate change become increasingly pervasive at the local level.

This paper adds ethnographic detail to a growing body of data on small business resilience within disaster prone areas of the Global South amid intensifying global climate change.

It is generally recognised that companies spend approximately 50% of their marketing budget on promotional activities. Advertising belongs to the most visible areas of a company’s activity. Therefore, it should not be surprising that the average recipient associates marketing with advertising, competitions and leaflets about new promotions delivered to houses or offices. Advertising, especially Internet advertising, is one of the most effective forms of marketing and one of the fastest developing areas of business. New channels of communication are emerging all the time – the Internet, digital television, mobile telephony; accompanied by new forms, such as the so-called ambient media. Advertising benefits from the achievements of many fields of science, that is, psychology, sociology, statistics, medicine and economics. At the same time, it combines science and the arts – it requires both knowledge and intuition. Contemporary advertising has different forms and areas of activity; yet it is always closely linked with the operations of a company – it is a form of marketing communication.

The indices of marketing communication presented in this chapter are generally known and used not only by advertising agencies but also by the marketing departments of many organisations. Brand awareness, advertising scope and frequency, the penetration index or the response rate belong to the most widely used indices; others, like the conversion rate or the affinity index, will get increasingly more significant along with the process of professionalisation of the environment of marketing specialists in Poland and with increased pressure on measuring marketing activities. Marketing indices are used for not only planning activities, but also their evaluation; some of them, such as telemarketing, mailing and coupons, provide an extensive array of possibilities of performance evaluation.