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Article
Publication date: 12 April 2021

Olivia Johnson, Christin Seifert and Angie Lee

To address the volatile nature of the retail industry, retailers have adopted clothing subscription services (CSS) to meet the demanding needs of consumers. This study…

Abstract

Purpose

To address the volatile nature of the retail industry, retailers have adopted clothing subscription services (CSS) to meet the demanding needs of consumers. This study provides insight into different types of CSS, as well as a process by which behavioural intentions are influenced by CSS type through cognitive dissonance (wisdom of purchase and emotional dissonance) and attitude towards the CSS.

Design/methodology/approach

An experimental design manipulating the CSS type (full/partial/none) was conducted among 358 US consumers to test the proposed hypotheses.

Findings

Hayes PROCESS macro model results demonstrated that consumers did not experience more cognitive dissonance towards a partially, fully curated or non-curated CSS. However, a significant interaction effect further uncovered that consumers with high aesthetic perception experience more negative wisdom of purchase towards a fully compared to a partially curated CSS, thereby impacting attitude and behavioural intention towards CSS.

Practical implications

Due to today's rapidly evolving retail industry, retailers endeavouring to engage in this business model should come up with strategies to turn a visitor into a subscriber and decrease hesitation in novice consumers. Moreover, retailers should ascertain consumers’ level of aesthetic perception as it plays an important role in CSS adoption.

Originality/value

We introduced a unique operationalization of CSS types by differentiating between fully, partially and non-curated subscriptions, which are commonly employed in the subscription-box marketplace. The previous literature rarely makes distinctions between these types, although our findings show that consumers perceive them differently.

Details

International Journal of Retail & Distribution Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-0552

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Article
Publication date: 15 December 2020

Elisa Tattersall Wallin

The purpose of this paper is to clarify issues related to the contemporary study of audiobook practices, in order to aid subsequent research on topics related to reading…

Abstract

Purpose

The purpose of this paper is to clarify issues related to the contemporary study of audiobook practices, in order to aid subsequent research on topics related to reading, digital audiobooks and streaming subscription services.

Design/methodology/approach

Using the concept of remediation, this paper covers four messy issues for audiobook researchers, primarily by developing the concept of reading by listening and then exploring the different remediations of the audiobook, clarifying the audiobook as a book and exploring the context of streaming subscription services.

Findings

Reading is here conceptualised according to the human sense used when making meaning from text, with reading by listening suggested for reading done with the help of the ears. Three different forms of remediation can be seen in subscription-based audiobooks, related to format, content and sense. Audiobooks simultaneously follow traditions of reading aloud, remediates the printed book and previous audiobook formats. It is suggested that the content is what makes an audiobook a book. The concepts library model and bookshop model are introduced to understand different audiobook subscription service models.

Originality/value

This is a research area on the rise with several messy issues and the concepts and clarifications in this paper may benefit future research.

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Book part
Publication date: 2 August 2021

Alexander W. Wiseman, Petrina M. Davidson, Maureen F. Park, Nino Dzotsenidze and Obioma Okogbue

This chapter examines the trends in published comparative and international education research from 2014 to 2019 with a special focus on 2019 publication in open access…

Abstract

This chapter examines the trends in published comparative and international education research from 2014 to 2019 with a special focus on 2019 publication in open access journals and by authors situated in the Global South. In particular, two trends from 2019 are (1) the increasing number of research publications in the field of comparative and international education that are being published in online, open access journals and (2) the representation among these research publications between authors situated in Global North versus Global South contexts. Evidence from the six years of data collection suggests that single country studies and qualitative methods continue to dominate published research in comparative and international education journals. 2019 data also show that there are significant different in the publication trends in subscription versus open access journals in the field, and that authors from the Global South are more likely to publish in open access journals, especially if they are female.

Details

Annual Review of Comparative and International Education 2020
Type: Book
ISBN: 978-1-80071-907-1

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Article
Publication date: 9 July 2021

Pablo Farías and Luis Torres

This paper explores which market and product category characteristics could influence the use of foreign language brand names (i.e. whether a brand uses a foreign language…

Abstract

Purpose

This paper explores which market and product category characteristics could influence the use of foreign language brand names (i.e. whether a brand uses a foreign language versus local language brand name) in some of the largest Latin American countries.

Design/methodology/approach

Hypotheses are tested using 880 brands from 39 product categories and nine Latin American markets using a hierarchical logistic regression.

Findings

Results revealed that foreign language brand names are more likely to be used in product categories related to local infrastructure, high-tech and global community. In contrast, local language brand names are more likely to be used in product categories associated to subscriptions. Findings also suggest that Hofstede's national cultural dimensions are significant factors. Finally, the results revealed that foreign language brand names are more likely to be used in markets with a low level of foreign language proficiency.

Originality/value

This paper shows the importance of considering market and product category characteristics and their potential influence on local versus foreign language branding in Latin America – an ignored issue in previous research.

Details

Management Decision, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 8 June 2021

Phuc Hong Huynh

Digital innovation and circular business model innovation are two critical enablers of a circular economy. A wide variety of digital technologies such as blockchain, 3D…

Abstract

Purpose

Digital innovation and circular business model innovation are two critical enablers of a circular economy. A wide variety of digital technologies such as blockchain, 3D printing, cyber-physical systems, or big data also diverges the applications of digital technologies in circular business models. Given heterogeneous attributes of circular business models and digital technologies, the selections of digital technologies and circular business models might be highly distinctive within and between sectorial contexts. This paper examines digital circular business models in the context of the fashion industry and its multiple actors. This industry as the world’s second polluting industry requires an urgent circular economy (CE) transition with less resource consumption, lower waste emissions and a more stable economy.

Design/methodology/approach

An inductive, exploratory multiple-case study method is employed to investigate the ten cases of different sized fashion companies (i.e. large, small medium-sized firm (SME) and startup firms). The comparison across cases is conducted to understand fashion firms' distinct behaviours in adopting various digital circular economy strategies.

Findings

The paper presents three archetypes of digital-based circular business models in the fashion industry: the blockchain-based supply chain model, the service-based model and the pull demand-driven model. Besides incremental innovations, the radical business model and digital innovations as presented in the pull demand-driven model may be crucial to the fashion circular economy transition. The pull demand–driven model may shift the economy from scales to scopes, change the whole process of how the fashion items are forecasted, produced, and used, and reform consumer behaviours. The paths of adopting digital fashion circular business models are also different among large, SMEs and startup fashion firms.

Practical implications

The study provides business managers with empirical insights on how circular business models (CBMs) should be chosen according to intrinsic business capacities, technological competences and CE strategies. The emerging trends of new fashion markets (e.g. rental, subscription) and consumers' sustainable awareness should be not be neglected. Moreover, besides adopting recycling and reuse strategies, large fashion incumbents consider collaborating with other technology suppliers and startup companies to incubate more radical innovations.

Social implications

Appropriate policies and regulations should be enacted to enable the digital CE transition. Market patterns and consumer acceptances are considered highly challenging to these digital fashion models. A balanced policy on both the demand and supply sides are suggested. The one-side policy may fail CBMs that entail an upside-down collaboration of both producers and consumers. Moreover, it is perhaps time to rethink how to reduce unnecessary new demand rather than repeatedly producing and recycling.

Originality/value

The pace of CE research is lagging far behind the accelerating environmental contamination by the fashion industry. The study aims to narrow the gap between theory and practice to harmonise fashion firms' orchestration and accelerate the transition of the fashion industry towards the CE. This study examines diverse types of digital technologies in different circular business models in a homogeneous context of the fashion industry with heterogeneous firm types.

Details

International Journal of Productivity and Performance Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1741-0401

Keywords

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Article
Publication date: 24 December 2020

Shiva Koul, Suhas Suresh Ambekar and Manoj Hudnurkar

The purpose of this paper is to determine, rank and form composite relational factors that impact the millennial consumer’s mind-set when they opt for an access-based…

Abstract

Purpose

The purpose of this paper is to determine, rank and form composite relational factors that impact the millennial consumer’s mind-set when they opt for an access-based subscription of an over-the-top (OTT) platform service. In the competitive rising Indian market of OTT platforms, there is a need to understand what factors drive the subscription of a service for a company strategizing to build up on their customer base or for a company seeking to retain its customers.

Design/methodology/approach

The approach includes determining factors that impact the buying behavior of the consumer and have them ranked by the survey participants in order of their importance as a factor in considering a subscription of an OTT platform service. Questionnaire as a method is used for primary data collection in this research. Using “purposive sampling,” participants of the survey were determined based on their age group and current or historic consumption of at least one OTT platform service. The survey was conducted for the millennial viewership from Tier I and Tier II cities that have good internet connectivity over their mobile phones.

Findings

The result of this research is a ranking of factors based on their importance as perceived by the millennial consumers and then form composite factors, which have similarities in responses.

Practical implications

This research enables the consumers of the information to dwell on the factors that prove to be of comparative importance to the consumer and plan/forecast their strategies and further research studies accordingly.

Originality/value

A research along similar lines has been conducted for US-based OTT platforms. However, this research is specific for Indian consumers and platforms and holds significance because of growth in the Indian OTT market.

Details

International Journal of Innovation Science, vol. 13 no. 1
Type: Research Article
ISSN: 1757-2223

Keywords

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Article
Publication date: 22 November 2019

Ge Zhang, Liang Ma, Xin Zhang, Xiao Yan Ding and Yi Ping Yang

An increasing number of users join and become immersed in WeChat official accounts, but many users quit using these services as well. Nevertheless, most of the previous…

Abstract

Purpose

An increasing number of users join and become immersed in WeChat official accounts, but many users quit using these services as well. Nevertheless, most of the previous studies mainly focussed on the usage behavior. The purpose of this paper is to fill the gap by examining factors affecting users’ unfollow intentions for WeChat subscriptions in a Chinese context.

Design/methodology/approach

Structural equation modeling is used in our study. A field survey with 260 WeChat users is conducted to test the research model and hypotheses.

Findings

The results show the following interesting key findings: first, the effect of actual cost on users’ unfollow intentions is larger than the effect of opportunity cost; second, users’ unfollow intentions will decrease with the increase of users’ perceptions of information usefulness; third, the results of the control variables showed that only landing frequency has a negative effect on users’ unfollow intentions; and fourth, users’ demographic differences are also examined in regard to how they may affect users’ unfollow intentions.

Originality/value

First, this paper studies factors influencing users’ unfollow intentions for WeChat subscriptions from a social exchange theory perspective; the authors considered both extraneous factors and users’ internal perception factors potentially affecting users’ unfollow intentions, which has rarely been researched. Furthermore, the authors examined significant differences among users’ demographic characteristics in affecting users’ unfollow intentions. The results of the study provide a more comprehensive understanding of the influencing factors of users’ unfollow intentions.

Details

Online Information Review, vol. 43 no. 7
Type: Research Article
ISSN: 1468-4527

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Article
Publication date: 3 April 2009

Yuan Hong Liang, Guo ChangGuo and Zou Peng

The publish/subscribe paradigm is useful for content diffusion in the internet. The purpose of this paper is to propose subscription covering to reduce the size of…

Abstract

Purpose

The publish/subscribe paradigm is useful for content diffusion in the internet. The purpose of this paper is to propose subscription covering to reduce the size of routeing table and notification matching time.

Design/methodology/approach

The paper proposes a necessary and sufficient condition of correct routeing table configuration when using SSCBR algorithm.

Findings

Experiments show that both SSCBR and RSCBR can reduce the size of routeing table, network traffic and time.

Research limitations/implications

All these experiments are based on high speed wireline network. For wireless network, the results may be different.

Originality/value

The paper proposes a necessary and sufficient condition of correct routeing table configuration when using SSCBR algorithm and can easily validate the correctness of brokers' routeing table through it. Because RSCBR calculates less subscription covering relation, its performance in network traffic and average notification processing time may be better than SSCBR in certain scenarios.

Details

International Journal of Pervasive Computing and Communications, vol. 5 no. 1
Type: Research Article
ISSN: 1742-7371

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Article
Publication date: 10 August 2012

Joachim Schöpfel and Claire Leduc

This paper is aimed primarily at academic library managers and acquisition librarians. By analogy to Pareto studying the relationship between clients and turnover, the…

Abstract

Purpose

This paper is aimed primarily at academic library managers and acquisition librarians. By analogy to Pareto studying the relationship between clients and turnover, the paper will study subscriptions to e‐journals and usage statistics. The aim is to evaluate the long tail of usage statistics and to compare it with subscription lists of individually selected titles and packages (big deals).

Design/methodology/approach

The paper exploits usage statistics and subscription data from a national usage study of an academic publisher. Data are from 2010.

Findings

Usage statistics are partly shaped by the long tail effect. Individual subscriptions of journals are more selective than big deals, and trend towards a traditional retail curve. Unlike subscriptions through packages, usage and individual subscriptions can be related by a similar inclination. But both types of subscriptions fail to predict the popularity of a title in its usage.

Research limitations/implications

The paper uses data from a national usage study and tries to identify global trends. Thus, it does not distinguish between customer categories, disciplines or activity domains.

Practical implications

The paper considers the opportunity provided by big deal for acquisition policy. Ready‐made big deals sometimes appear as an unbounded and excessive supply, not suited to true and sufficient users' needs, but on the other hand, selective acquisition policy cannot completely anticipate online usage behaviour.

Originality/value

Only a few studies distinguish Pareto from long tail distributions in usage statistics, and there is little empirical evidence on the impact of selected subscriptions versus big deals on these statistics.

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Article
Publication date: 28 October 2002

Robert L. Cook and Michael S. Garver

Supply chain practitioners have made great strides in forming collaborative partnerships, yet the end consumer is often left out of these plans. Being an important member…

Abstract

Supply chain practitioners have made great strides in forming collaborative partnerships, yet the end consumer is often left out of these plans. Being an important member of the supply chain, we propose that supply chains need to get closer to the end consumer ‐ forming collaborative relationships that center around demand planning. Developing subscription relationships with end consumers will lead to increased planning time, which will result in dramatic cost reductions and superior consumer value and satisfaction through lower costs, increased convenience, and improved availability of supply. Being a new and unique strategy, not all consumers will adopt subscription supply chains. However, we argue that some consumer segments will receive tremendous value and satisfaction purchasing certain types of products and services through subscriptions. Tremendous opportunities await those supply chains who target the right consumers, marketing the right products and services through a subscription supply chain.

Details

American Journal of Business, vol. 17 no. 2
Type: Research Article
ISSN: 1935-5181

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