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This study aims to analyze the processes of introducing apps (Easy Taxi and Uber) in the work routine of taxi and private drivers, exploring their work relations and identifying new forms of relationship between them and their passengers. The authors expose the complexity in which such processes occur in a dialogical way, aligning poststructuralist notions of actor–network theory with theorizations on subjectivity production.

The authors conducted semi-structured interviews with 16 drivers of Easy Taxi and Uber apps in three Brazilian capitals.

Apps came to play a central role in the work practice of the drivers interviewed. The authors suggest that they offer more security, convenience, accessibility and agility, going beyond dependent forms of working and living, in overlapping networks and connections, enacting entities that guide workers and users to an increasingly programmed way of life.

New forms of thinking managerial relations with taxi and private drivers work and their work relations with other drivers and passengers.

This kind of technology not only generates new social relations but also activates mechanisms of subjectivation that reverberate new forms of relating, working and living in contemporaneity.

Approaches on subjectivity regarding the adoption of technology in the practice of work in the contemporaneity, with the emergence of new working relations mediated by e-hailing technology.

The purpose of this paper is to examine identity formation and networking practices relevant for high-technology entrepreneuring or the enactment of entrepreneurship in Silicon Valley by Turkish business people.

Guided by postcolonial feminist frameworks, the author conducted a combination of ethnographic and auto-ethnographic fieldwork at high-technology conferences in Silicon Valley by focussing on talk and text as relevant for understanding entrepreneuring. Through a reflexive stance, the author analyzed observations, conversations, and experiences inclusive of her own positionality during the research process as they related to entrepreneurial identity formation and networking.

During business networking conferences taking place among Turkish business people in Silicon Valley, women and older males became marginalized through the emergence of a hegemonic masculinity associated with young Turkish male entrepreneurs. In addition, local context impacted whether and how actors engaged in practices that produced marginalization and resistance simultaneously.

The research is of value for scholars interested in understanding how identity formation and networking in high-technology entrepreneuring take place through gendered practices and ideas. Scholars interested in deploying postcolonial feminist perspectives will also benefit by understanding how key analytic tools and research methods from these lenses can be used for conducting fieldwork in other contexts.

The purpose of this chapter is to bring three recent and innovative feminist science and technology studies paradigms into dialogue on the topics of subjectivity and knowledge.

Each of the three frameworks – feminist postcolonial science and technology studies, queer ecologies, and new feminist materialisms – reconceptualizes and expands our understanding of subjectivity and knowledge. As projects invested in identifying and challenging the strategic conferral of subjectivity, they move from subjectivity located in all human life, to subjectivity as indivisible from nature, to a broader notion of subjectivity as both material and discursive. Despite some methodological differences, the three frameworks all broaden feminist conceptions of knowledge production and validation, advocating for increased consideration of scientific practices and material conditions in feminist scholarship.

This chapter examines three feminist science and technology studies paradigms by comparing and contrasting how each addresses notions of subjectivity and knowledge in ways that push us to rethink key epistemological issues.

This chapter identifies similarities and differences in the three frameworks’ discussions of subjectivity and knowledge production. By putting these frameworks into conversation, we identify methodological crossover, capture the coevolution of subjectivity and knowledge production in feminist theory, and emphasize the importance of matter in sociocultural explorations.

An inquiry into the constitution of the experience of patienthood. It understands “becoming a patient” as a production of a subjectivity, in other words as a process of individuation and milieu that occurs through an ontology of production. This ontology of production can, of course, also be understood as a political ontology. Therefore, this is, first of all, an inquiry into a mode of production, and, secondly, an inquiry into its relation to the issue of social justice – because of effects of digital divisions. In these terms, it also reflects on how expert discourses, such as in medical sociology and science studies (STS), can (and do) articulate their problems.

An integrative mode of discourse analysis, strongly related to discursive institutionalism, called semantic agency theory: it considers those arrangements (institutions, informal organizations, networks, collectivities, etc.) and assemblages (intellectual equipment, vernacular epistemologies, etc.) that are constitutive of how the issue of “patient experience” can be articulated form its position within an ontology of production.

The aim not being the production of a finite result, what is needed is a shift in how “the construction of patient experience” is produced by expert discourses. While the inquiry is not primarily an empirical study and is also limited to “Western societies,” it emphasizes that there is a relation between political ontologies (including the issues of social justice) and the subjectivities that shape the experiences of people in contemporary health care systems, and, finally, that this relation is troubled by the effects of the digital divide(s).

A proposal “to interrogate and trouble” some innovative extensions and revisions – even though it will not be able to speculate about matters of degree – to contemporary theories of biomedicalization, patienthood, and managed care.

The purpose of this paper is to illustrate the authors’ multiple subjectivities, in research and in practice which are ever shifting in context with each other. The authors present richness of understanding which can be revealed when researchers eschew consensus, certainty and easy solutions. The authors aim to show that plurality of ontological and epistemological approaches combined with diversity in understanding and subjective experience is necessary in qualitative research in organisations.

The authors take a playful and incomplete narrative approach in their critical reflection on the subjectivities being silenced or ignored in organisations and in academia. The authors present an unsettling and ambiguous read but the aim is to question the formulaic, linear, simplistic solutions and structures evident in organisations and academia that silence uncertainty, emotions, voice and creativity through standardisation and the rhetoric of collaboration for performance enhancement. This process the authors have termed philosophical violence.

The authors identify philosophical violence as a dominant theme in qualitative research, in organisational practice and within academia. In contrast, the authors’ embodied subjectivities preclude the reaching agreement or consensus too quickly, or indeed, at all. The authors’ embodied struggles add to the understanding of ambiguity, difference, critical reflexivity and understanding, providing richness and accommodating diversity and paradox in the inquiries in the organisations.

The authors show the struggles as hopeful and the non-collaborative collaboration as a resource from which the authors can individually and jointly develop new understandings of working and thus survive the philosophical violence found in organisations and in research. Honouring subjectivities is essential for rich qualitative research in organisations.

The main purpose of this paper is to explore and revitalise key contributions of Peter Drucker for the understanding of how changing conditions in the economy radically alter the ways business value is created. Second, the authors wish to demonstrate how the changes in key economic resources pose altogether different challenges and opportunities for management research and practice.

Taking Peter F. Drucker as a point of departure, the paper presents a conceptual reflection of the conditions and new challenges for the creation of business. Drucker's insights are discussed and accelerated with a philosophical and sociologically inspired position on management.

The paper demonstrates that the creation of business value in the knowledge economy is highly immaterial and socially embedded. This demands a broadening of perspective to (ontologically) encompass both the technical and the social. Production and the value of consumption cannot be measured independently of the affects produced in the consuming, social subject.

The paper helps to conceptualise the productivity of knowledge work in the new economy in order to direct managerial practice towards the basics of value driving production.

Both the production of business value as well as the working conditions of this production must be readdressed in respect of both the creative and the repressive forces of how social subjects are formed.

The paper illustrates that the economy is faced with new challenges following the changing relationship between the creation of business value from the optimisation and exploitation of knowledge as the new key economic resource.

Marketing “from the intra‐organizational perspective” has been comparatively untouched by the critical turn in organization studies. The objective of the present paper is to contribute to a critical examination of marketing as a change discourse by focusing on service management scholarship. In particular, the paper focuses upon the gap‐model.

Foucault's disciplinary power concept is used to analyze how the gap‐model tends to objectify, subjectify and normalize.

Focusing on service management contributes to the scarce critical examination of marketing in general and the almost non‐existent critical examination of service management in particular. Further, the paper contributes to the investigation of the potential production of subjectivity and normalization as an effect of marketing technologies.

This paper suggests empirical exploration of subjective responses to marketing discourse and associated technologies.

Critical examinations of marketing discourse in general, and service management in particular, are very scarce. Specifically, the paper contributes to the understanding of how service management intends to fixate the subject.

This paper attempts to capture how self-initiated expatriates (SIEs) produce and reconstruct “self” and “place” through their own processes of expatriation and career development as mobility becomes a norm under present conditions of globalization. In so doing, the paper reexamines assumptions of previous expatriate adjustment scholarship by using phenomenon-driven problematization to critically reflect on underlying theoretical assumptions in the extant literature. Empirically, the paper is an exploratory attempt to understanding and offering fresh insights on the notion of expatriation itself under these present conditions.

Bougon's (1983) Self-Q technique was used to develop interview protocols uncovering cognitive maps of SIEs' “enacted environments” as an abstraction of their experiences, while also mapping their “enacted selves”. Analyzing social action with a cognitive map approach reveals the meanings of specific social territories, i.e. the enactment of SIEs' mobility environments (place) and their subjectivities (self).

The authors’ findings suggest that SIEs seem to be constituting and reconstituting their subjectivities and their sense of “place” by displacing the notion of “home”. This notion transforms and recedes as SIEs go about their lives abroad, allowing for the emergence of plural subjectivities, never fully formed but formulated and reformulated in social encounters.

This study contributes to the expatriation literature by focusing on processes through which SIEs construct their world through their mobility and overseas experiences. Observing expatriation processes as continuous cycles of creating and recreating “self” and “place” may reflect better how contemporary business practitioners engage in transnational activities. Management scholars should attend to how these processes enact social territories for a better understanding of expatriation as a global phenomenon.

This paper traces the path of Marxism in the 20th century with special focus upon its place within political economy. It argues that the emphasis upon Marxism as a political economy has been directly connected to movement away from Marxism as a theory of class struggle. It begins by establishing how and why, in Marx’s view, all history is a history of class struggles and integrates this perspective with his work in Capital. It is argued that political economy was one of the things Marx was critiquing and that he was attempting to show political economy to be a product of capitalism rather than seeking to establish a Marxist political economy.

This paper seeks to explore the notion of desire in relation to subjectivity at work by drawing on the work of Jacques Lacan. It aims particularly to consider the possible ways in which desire is evoked and channeled in managerial practices that are aimed at managing the self.

The paper provides an illustration of this by a reading of how developmental HRM practices attempt to elicit and channel subjects' desire.

Particular images promulgated by these practices appeal to the subject in such a way, that it becomes caught in a relationship of fascination with them. These practices thereby attempt to create identification with a fantasmatic image of the self, and in so doing, to shape subjectivity in line with managerial objectives. It is also argued that a different modality of relating to desire can provide a way of avoiding the most detrimental effects associated with these practices, and I indicate possible ways in which this different modality or “traversal” may take shape.

The paper analyzes the use of desire in management practices.