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Article
Publication date: 5 July 2021

Bhaveshkumar Nandanram Pasi, Subhash K. Mahajan and Santosh B. Rane

The purpose of this paper is to develop an industry 4.0 (I4.0) innovation ecosystem framework by exploring the essential components of the same to ensure the collaborative…

Abstract

Purpose

The purpose of this paper is to develop an industry 4.0 (I4.0) innovation ecosystem framework by exploring the essential components of the same to ensure the collaborative efforts of different stakeholders.

Design/methodology/approach

In this research work, important perspectives and their sub-components for the I4.0 innovation ecosystem framework are identified by performing a systematic literature survey of peer-reviewed journal articles. Then, I4.0 challenges among higher education (HE) institutions students and industries in India are explored by adopting the questionnaire-based research approach. Finally, the importance of the identified perspectives and their sub-components and causal relations among components are analyzed by using the decision-making trial and evaluation laboratory method.

Findings

From the literature survey, three perspectives and their 45 sub-components are identified for the I4.0 innovation ecosystem framework. The outcomes show that the industry has a direct impact on HE institutions and the government. While HE institutions are most influenced by the industry and government.

Research limitations/implications

I4.0 innovation ecosystem framework is developed by analyzing responses received through questionnaires. There are other methods also available for ecosystem framework development, which are beyond this study.

Practical implications

This research work will facilitate policy formulation by the government. It will also help the managers to develop strategies for the adoption of I4.0 enabling technologies in their business.

Originality/value

This research study gives an idea about the innovation ecosystem framework for the successful adoption of I4.0 enabling technologies in Indian Manufacturing Industries.

Details

Journal of Science and Technology Policy Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2053-4620

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Article
Publication date: 1 December 2020

Bhaveshkumar Nandanram Pasi, Subhash K. Mahajan and Santosh B. Rane

The purposes of this research article are as follows: to explore the understanding of the Industry 4.0 (I4.0) concept among Indian manufacturing industries, to determine…

Abstract

Purpose

The purposes of this research article are as follows: to explore the understanding of the Industry 4.0 (I4.0) concept among Indian manufacturing industries, to determine the motivating factors for I4.0 implementation, to identify I4.0 enabling technologies which are used by Indian manufacturing industries and assess their sustainability, to explore the impact of above identified enabling technologies on sustainability pillars, to determine how Indian manufacturing industries interpret the concept of I4.0 and to develop a road map for I4.0 implementation and sustainability.

Design/methodology/approach

To perform this research work, a dual research methodology was adopted. Questionnaires were sent to 16 Indian manufacturing industries, and expert interviews were conducted with seven experts who have been practicing the I4.0 concept since the last three years in their business. Also, a sustainability measurement tool was developed to measure the sustainability of the used I4.0 enabling technologies.

Findings

In this research article, it is found that smart sensors and robot arms have high sustainability, whereas cyber physical systems (CPSs) and big data analytics have low sustainability. During an expert interview, it has been found that adoption of the I4.0 concept in Indian manufacturing industries is creating job loss fear in employees. Also, it is found that Indian workers must be trained to adopt and sustain I4.0 enabling technologies.

Research limitations/implications

The sustainability of I4.0 enabling technologies in Indian manufacturing industries was indicated by analyzing responses received through questionnaires and expert interviews. There are other measures of sustainability which are beyond this study. Further studies are expected to fill the gap.

Practical implications

The authors have explored reasons for low sustainability of I4.0 enabling technologies in Indian manufacturing industries, suggested a road map for its implementation and sustainability and identified the relationship between different parameters (such as job loss, job creation, workers’ qualification and business profit) and I4.0 sustainability, therefore helping Indian organizations to develop sustainable manufacturing systems based on the I4.0 concept.

Originality/value

This research article gives an idea about sustainability of I4.0 enabling technologies in Indian manufacturing industries.

Details

International Journal of Productivity and Performance Management, vol. 70 no. 5
Type: Research Article
ISSN: 1741-0401

Keywords

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Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-7656-1306-6

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Article
Publication date: 1 October 1991

Yash P. Gupta, Subhash C. Lonial and W. Glynn Mangold

The development of a manufacturing strategy that is in consonancewith marketing objectives is an essential ingredient for success in thecurrent business environment…

Abstract

The development of a manufacturing strategy that is in consonance with marketing objectives is an essential ingredient for success in the current business environment. Therefore, the relationship between marketing objectives and manufacturing strategies was examined in this article. Responses from 175 manufacturing organisations indicated that high levels of process structure complexity and organisational scope are associated with companies that have a dominant market share. Conversely, organisations that are minor competitors tend to have lower levels of process structure complexity and organisational scope.

Details

International Journal of Operations & Production Management, vol. 11 no. 10
Type: Research Article
ISSN: 0144-3577

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Article
Publication date: 1 March 1994

Carol M. Lawrence and Robert W. Parry

This paper develops and tests a descriptive model of management accounting system choice through an empirical analysis of the adoption of innovative cost accounting…

Abstract

This paper develops and tests a descriptive model of management accounting system choice through an empirical analysis of the adoption of innovative cost accounting systems in not-for-profit hospitals. The logistic regression analysis indicates that management accounting system design is impacted by organi zational objectives, technological complexity, and other features of the organizational control system. Descriptive statistics indicate limited use of management accounting techniques common in manufacturing firms, such as standard costing and variance analysis. A cross-lagged model suggests that implementation of an innovative management accounting system may be causally linked to decreasing operating costs.

Details

Journal of Public Budgeting, Accounting & Financial Management, vol. 6 no. 1
Type: Research Article
ISSN: 1096-3367

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Article
Publication date: 1 June 2005

Sadrudin A. Ahmed, Alain d’Astous and Christian Champagne

This article presents the results of a survey of 202 male Taiwanese consumers. In this study, consumer judgements of two technological products varying in their level of…

Abstract

This article presents the results of a survey of 202 male Taiwanese consumers. In this study, consumer judgements of two technological products varying in their level of complexity made in highly, moderately, and newly industrialised countries were obtained in a multi‐attribute context. The results show that the country‐of‐origin image of moderately and newly industrialised countries was less negative for technologically simpler products (i.e. a television) than they were for technologically complex products (i.e. a computer). It appears that the negative image of moderately and newly industrialised countries can be attenuated by making Taiwanese consumers more familiar with products made in these countries and/or by providing them with other product‐related information such as brand name and warranty. Newly industrialised countries were perceived more negatively as countries of design than as countries of assembly, especially in the context of making technologically complex products. The image of foreign countries as producers of consumer goods was positively correlated with education. The more familiar consumers were with the products of a country, the more favourable was their evaluation of that country. Consumer involvement with purchasing a technologically complex product such as a computer was positively associated with the appreciation of products made in moderately industrialised countries. Managerial and research implications are derived from these results.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 17 no. 2
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 8 May 2019

Mohammad Hatim Abuljadail and Louisa Ha

This paper aims to investigate the “posting” behavior of marketers on brands’ Facebook pages and whether these “posting” behaviors differ between local and global brands…

Abstract

Purpose

This paper aims to investigate the “posting” behavior of marketers on brands’ Facebook pages and whether these “posting” behaviors differ between local and global brands in Saudi Arabia.

Design/methodology/approach

The study randomly selected a total of 400 Facebook brand page posts from a matching sample of top 20 global and 20 local brands in Saudi Arabia using content analysis.

Findings

One of the notable findings show that global brands are more likely to post content that consists of prizes/giveaways, games/competitions and socializing than local brands, while local brands are more likely to post informative content than global brands. The findings also show that local brands are more likely to use content that includes Islamic messages, women in modest clothing, Arabic language and Saudi dialect than global brands.

Research limitations/implications

This study is limited to 20 global and 20 local brands. More product categories are needed.

Practical implications

The findings of this study have implications for marketers in regards to what types of communication content is more likely to be posted on brands’ Facebook fan pages in Saudi Arabia – especially for those global brands that are interested in having a localized brand Facebook fan page for Saudi Arabia.

Originality/value

The first study to compare Facebook strategies used by global brands and local brands in the same market.

Details

Journal of Islamic Marketing, vol. 10 no. 4
Type: Research Article
ISSN: 1759-0833

Keywords

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Article
Publication date: 1 January 1983

Jon M. Hawes and C.P. Rao

Stagflation and persistent balance of trade deficits during the 1970's encouraged government policy makers in many countries to seek improvements in export market…

Abstract

Stagflation and persistent balance of trade deficits during the 1970's encouraged government policy makers in many countries to seek improvements in export market performance. Another significant development during the 1970's was the empirical verification provided by the PIMS project of the positive relationship between a firm's market share and its profit ability, or other measures of performance in a particular market. The authors propose that the PIMS findings may also apply for an aggregation of firms — namely, world traders. A market share analysis of the export trade performance of the U.S., the E.E.C., and for Japan is presented, the implications of this research are discussed, and some directions for future research are provided.

Details

International Marketing Review, vol. 1 no. 1
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 11 July 2020

Natasha Saqib

The purpose of this paper is to review state-of-the-art literature on product/brand positioning to re-examine the positioning concept and developing a more comprehensive…

Abstract

Purpose

The purpose of this paper is to review state-of-the-art literature on product/brand positioning to re-examine the positioning concept and developing a more comprehensive definition from a theoretical viewpoint.

Design/methodology/approach

A systematic review of positioning was conducted. The review conformed to a rigorous set of core principles: it was systematic (organized according to a method designed to address the review questions), transparent (explicitly stated), reproducible and updatable and synthesized (summarized the evidence relating to the review question).

Findings

The literature review reveals that there is lack of coherent definition for positioning, and there is no mutual agreement among marketing scholars and practitioners about the exact meaning of the concept. Therefore, comprehensive definition of positioning encompassing the five underlying positioning perspectives (competition; empty slot/mind; consumers’ perception, differentiation and competitive advantage) is suggested.

Research limitations/implications

This paper will be useful for academicians to analyze the current nature of academic research in this area and will provide an added advantage to managers to design and implement positioning strategies for their product/brands that will allow their organizations to gain competitive advantage. This study acknowledges limitations with respect to its exclusive search criteria, which might affect its generalizability.

Social implications

Position and positioning is of relevance in society in broad terms, e.g. in sports, politics and culture. Positioning strategy is discussed and implemented in different industries (business-to-business and consumer), for all kinds of brands (including, for instance, corporate brands) and for “brands” in the very widest sense (such as places or people).

Originality/value

This is the first systematic review of positioning that provides a detailed understanding of the current state of positioning research on a single platform and also draws a comprehensive positioning conceptualization.

Details

PSU Research Review, vol. 5 no. 2
Type: Research Article
ISSN: 2399-1747

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Article
Publication date: 1 January 2004

Jaroslav Mackerle

This paper gives a bibliographical review of the finite element modelling and simulation of indentation testing from the theoretical as well as practical points of view…

Abstract

This paper gives a bibliographical review of the finite element modelling and simulation of indentation testing from the theoretical as well as practical points of view. The bibliography lists references to papers, conference proceedings and theses/dissertations that were published between 1990 and 2002. At the end of this paper, 509 references are listed dealing with subjects such as, fundamental relations and modelling in indentation testing, identification of mechanical properties for specific materials, fracture mechanics problems in indentation, scaling relationship for indentation, indenter geometry and indentation testing.

Details

Engineering Computations, vol. 21 no. 1
Type: Research Article
ISSN: 0264-4401

Keywords

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