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This article aims to report the results of a complete survey of enterprise education in all higher education institutions (HEIs) in England, undertaken in 2010 by the Institute for Small Business & Entrepreneurship (ISBE) on behalf of the National Council for Graduate Entrepreneurship (NCGE). The survey builds on prior work undertaken by the NCGE in England in 2006 and in 2007.

The survey aimed to establish a complete picture of curricular and extra‐curricular enterprise and entrepreneurship education. The survey uses a similar structure to the previous survey, enabling comparison to be made with enterprise provision over the 2006‐2010 period, as well as with the 2008 European survey of entrepreneurship in HE.

The results provide a stock‐take of enterprise education provision in participating HEIs and highlight the connections in institutional strategies between enterprise education, incubation/new venture support, graduate employability, innovation and academic enterprise. The paper reveals “hotspots” and gaps in enterprise provision and offers “benchmarks” for the sector.

The article offers a summary of the implications for the future development and sustainability of enterprise education in HE, in relation to policy, funding and other changes in the sector. It also considers these issues in relation to recommendations from professional educators and government policy for future development of enterprise in HE and comments on the policy impact of this work.

The timing of the survey, in May‐July 2010, was important as it reflected the end of a period of over ten years of sustained investment in enterprise in higher education by the previous Labour government in the UK, through a range of funding initiatives. As major public expenditure reductions in support for HE and enterprise activity followed, this represented the “high water mark” of publicly funded enterprise activity in the HE sector, and raised the question of how enterprise education and support activities would become sustainable for the future. The report analyses existing provision, assesses its development over the 2006‐2010 period, and provides conclusions and recommendations covering future policy, development, resourcing, and sustainability of enterprise and entrepreneurship provision in higher education.

The purpose of this study is to explore the difference in entrepreneurial intentions, perceived entrepreneurial motivation, and cognitive profiles (attitudes towards entrepreneurship, perceived behaviour control, and subjective norms) between individuals who have participated in enterprise education programmes in the universities and those who have not. The paper also investigates the mediating role of attitudes towards entrepreneurship, perceived behaviour control, and subjective norms related to entrepreneurial motivation and the forming of entrepreneurial intentions.

Survey information from 321 students from three universities in the Ukraine was hand collected. Hierarchical multiple regressions were used to test hypotheses.

Individuals who participate in enterprise programmes tend to have higher entrepreneurial motivation and are more likely to become entrepreneurs. Empirical evidence shows that attitudes, subjective norms and perceived behaviour control mediate the relationship between perceived entrepreneurial motivation and entrepreneurial intentions.

The study is based on data collected from three universities in one city. The implications for education managers related to the inclusion of enterprise courses into the study plans of engineering students are also discussed here.

The findings have implications for the stimulation of student enterprise in transitional economies where attitudinal and resource (i.e. skill, competence and knowledge) deficiencies can retard enterprise. Entrepreneurial motivation is an important link between an intention and action. Enterprise education programs which stimulate entrepreneurial motivation should be offered to engineering students since many of them start ventures later. Engagement into enterprise development programs of engineering students might evoke earlier interest in self‐employment career path among young people.

The article contributes to the field of entrepreneurial motivation and intentions. The study extends insights from the theory of planned behaviour (TPB) (i.e. subjective norms, attitudes toward this behaviour, and perceived behavioural control) by also considering the perceived entrepreneurial motivation profiles of students.

A case study was undertaken to evaluate the use of self-reflection in enterprise education in a UK university, where the taught content was tailored to ensure relevance to the students who were from a variety of subject disciplines.

Enterprise taught content was established in masters level 7 programmes across a range of subject disciplines. Taught content was designed using problem based learning, and evaluated using self-reflective methodologies. The paper reflects on the current position of enterprise education and asks the research question of whether the use of self-reflective teaching methodologies are valid for enterprise education.

Results suggest that the students appreciated the introduction of enterprise into their course and in the main did not view it as disjointed or irrelevant to their wider aims. More so, the students commented favourably towards the integration of enterprise into their primary discipline, and noted an enhanced learning experience because of this integration.

For the University: A novel approach to enterprise teaching has been developed at a UK university, focusing on teaching non-business students how to be more valuable to a business within their degree subject context. This has empowered the students with an enhanced understanding of commercial issues and increased employability (Rae 2007; Huq and Gilbert 2017). This has also led to enhanced relationships with industry and given students a wider understanding of their degree area.

For the educator: The use of self-reflective teaching methodologies (Hayward 2000) are noted to be vital in order to deliver enterprise education in a way that is relevant to the student cohort body. By reflecting on one’s teaching style and delivery method, the authors were able to engage non-business students in enterprise education, and receive a high level of student satisfaction. It is noted that self-reflection was a valuable process for delivery to each degree discipline. By employing problem based learning and self-reflective teaching methodologies, an increased synergy between the business taught elements and the science subjects was created.

This approach is shown to empower the students with an enhanced understanding of commercial issues and an increased employability. This has led to enhanced relationships between academia and industry, and given students a wider understanding of their degree area; the enhanced relationships with industry offer students a wider commercial understanding of their degree area. A gap in the current knowledge base in enterprise education has been identified: enterprise education with the aim of educating the student to be more valuable to a business as opposed to starting a business. The use of self-reflective methodologies has offered a novel approach to enterprise teaching in a UK university.

There are few female‐led enterprises in the male‐dominated occupations of science, engineering and technology (SET) and very little research is devoted to this area. The purpose of this paper is to report on a study that investigated differences and similarities in career aspirations, attitudes to enterprise, and experiences/opinions regarding setting up a business, among PhD students in SET disciplines.

A confidential online survey was distributed via e‐mail to all doctorate students in SET departments in the Yorkshire and Humber region, with an 8.6 per cent return rate.

The results show that all respondents had a preference for work in academia, but men were also more likely to indicate a preference for work in industry and women for work in the public sector. Gender differences were further pronounced in students' attitudes to and knowledge of enterprise. Women provided more potential advantages of owning a business than men; however, they also reported having less business training and/or experience, being less aware of entrepreneurial possibilities, and being less likely to believe that their business ideas could have commercial potential or to discuss enterprise with their supervisor. The results indicate a lack of information and lack of encouragement by academic staff for female students' potential progression from PhD study into enterprise.

This paper provides an insight into the aspirations of SET doctorate students from a gender perspective. The results of this study should help academic staff and higher education practitioners to improve their strategies for promoting entrepreneurial possibilities to female students.

The paper aims to understand how resource constraints are addressed in the development of a marketing strategy by a social enterprise.

The authors have used an in-depth case study of collaboration between a Finnish university and an Indian social enterprise as the methodology for the research in which the data were collected over a period of two years. The data involve semi-structured interviews, field notes and student reports.

The authors propose bricolage as a method of marketing ingenuity in resource-constrained social enterprises. Network bricolage and entrepreneurship education bricolage were identified as two mechanisms adopted to address resource constraints in the early stage of the development of a social enterprise. Further studies need to be conducted to test the applicability of network bricolage among a variety of small and medium-sized enterprises and start-ups. Bricolage could be explored in more detail as an alternative to resource leveraging to understand the marketing activities of social businesses in their initial stages.

Network bricolage is a type of bricolage in which an entrepreneur utilizes existing personal and professional networks as a resource at hand. Although networking and resource leveraging imply that the founders of an organization pursue resources from previously unknown people, network bricolage involves already known contacts of the entrepreneur.

Another type of bricolage that observed by the authors was entrepreneurship education bricolage. A combination of students, business mentors and university resources such as faculty members was utilized as an ingenuity mechanism to develop creative solutions for a shortage of marketing resources.

The theoretical framework of entrepreneurial bricolage is applied in the context of the marketing of a social enterprise.

The purpose of this paper is to investigate the impact of using summative peer assessment to develop enterprise skills within higher education.

An empirical investigation analysing students own perceptions of the peer assessment process to evaluate its impact.

Participating students indicate that peer assessment aided the achievement of an enterprise learning outcome relating to persuading and influencing. They also report developing skills that will be useful for the workplace, and identify additional learning benefits. Qualitative feedback suggests some discomfort with the inherent non-traditional instructor-learner relationship.

Acknowledging the limitations of using students’ own perceptions, the narrow focus on one course and the singular experience of summative peer assessment this investigation highlights the need for additional research into the impact of pedagogies where “teachers” deliver more of a facilitation role.

The study reinforces the need for educators to invest time and effort in explaining the processes and issues involved with peer assessment. It highlights the contribution that creative industries’ educators might be able to make to the wider development of enterprise skills across higher education disciplines.

The study contributes to two important but under-explored areas of educational research: the development of enterprise skills outside the business school and the use of peer assessment within enterprise education. It provides a case study for non-traditional assessment and identifies a key challenge associated with the emergent pedagogical approach of heutagogy.

The purpose of this paper is to discuss the proposal that curriculum designed for and about enterprise education can be sustained via a cyclical model of evaluation. Such an approach takes into consideration an important aspect of enterprise education which is “context”, a significant aspect overtly linked to the differing subject disciplines offering such curriculum.

The design of this research project was driven by the authors’ suggestion that to evaluate the impact of enterprise education pedagogy different factors to those that are currently prescribed need to be taken into consideration. Current evaluation practice is to take a global, generic approach, often utilising quantitative techniques, but the authors argue that evaluation of enterprise education should consider local, contextual factors only – key contextual factors being subject discipline, along with the lecturer's own context, teaching and learning materials and implicit and explicit notions of enterprise education. The research utilised two different modules and approaches to evaluation: first, a questionnaire designed using module materials such as learning descriptor and module outcomes which produced quantitative data that could be linked directly to the module learning and teaching inputs as well as lecturer's approach; and second, a focus group‐type approach undertaken with students on a completely separate and distinct module returning qualitative data, The former module was explicitly enterprise education and the latter module had a very implicit nature in relation to enterprise education. The students for the latter module were not aware of the enterprise connotation of the module.

The authors’ notion that contextual evaluation has real value was upheld in each case. Both lecturers used the data collected to improve and make productive changes to their module content and teaching and learning materials for the following cohorts of students.

It is the authors’ belief that contextual evaluation offers enterprise education pedagogy the opportunity to be evaluated in a more useful and practical forum, with results not only illustrating the impact on students but also on the module content and how this has been instrumental in the students’ progress.

Those wishing to embed and sustain enterprise education by keeping the topic up to date on an annual basis will find this case study useful and, upon request, may have access to the evaluation methods used by the authors.

The aim of this paper is to present the findings of a comprehensive study of enterprise and entrepreneurship education provision in England's 131 Higher Education Institutions (HEIs). The paper is based upon the National Council for Graduate Entrepreneurship (NCGE) mapping study of formal and informal activity conducted in 2006.

All HEIs in England were invited to complete an online institutional mapping template seeking data on enterprise and entrepreneurship accredited programmes/modules, non‐accredited enterprise and entrepreneurship provision and other institutional characteristics that support enterprise and entrepreneurship development. The research team maintained regular contact with all HEIs to maximise participation and to provide support where requested. A number of institutional visits were made by the research team both to introduce the study and to assist data entry where there was limited resource. The approach led to the collection of a unique and robust data set.

The results illuminate the scale and scope of dedicated provision for enterprise and entrepreneurship across the HE sector in England. Of all institutions, 94 per cent participated, ensuring that these results are analogous to a census report. The results further highlight the penetration of the student population and in particular the nature of their engagement.

This is the first time such an approach has been taken in England and the results are illuminating for academics, policy‐makers (particularly regional development agencies) and enterprise educators. The data provide an evidence base for supporting further development needs across the HE sector and offer opportunities for benchmarking and the exchange of practice, knowledge and experience.

The employment market means students need to be equipped with wide-ranging enterprising skills and experience. With small- and medium-sized enterprises crucial to the health of the UK economy providing graduates with the skills to start-up their own business is also of increasing pertinence. The purpose of this paper is to analyse universities’ provision and delivery of student support in developing their enterprise knowledge, skills and experience outside of the curriculum.

An e-survey of universities alongside three follow-up semi-structured interviews with participants and an in-depth case study was gathered. The e-survey quantified what enterprise support activities the sample institutions currently offered and the interviews and case study examined the delivery of those activities through the perceptions of university staff/students.

The respondents offered a range of enterprise support activity outside of the curriculum but delivery was hindered by a limited means to track proceedings. Support activities were predominantly concentrated both in delivery and receipt within business schools rather than across departments. Support typically consisted of networking events, business advice sessions and workshops as opposed to intensive provisions such as incubation space or start-up loans. The presence and influence of student-led enterprise groups was apparent.

The results will inform those staff involved in the planning and delivery of enterprise support activity at UK universities.

This research extends a limited literature mapping extra-curricular enterprise support provision at universities with qualitative data on the delivery of these activities as perceived by staff/students.

The Technology Enhanced Enterprise Education project (TE3) promotes the use of learning technologies to enhance enterprise and entrepreneurship education in the 12 HEI partners of the Mercia Institute of Enterprise (MIE). This paper describes the formal processes and procedures underpinning TE3, describes issues around material development and use, and comments on the lessons learned and added value outcomes experienced by community members.

TE3 works as a community of practice with regular events and online support for the sharing of materials and experience. Materials developed with TE3 funds are made available to all partners to download, adapt, and use for educational or research purposes. Community learning is captured via quarterly progress and end‐of‐project forms which ask educators to reflect on the lessons they have learned, and to note any added‐value benefits that have emerged as a result of material development.

Since its creation in August 2003, over 13,000 students have been registered to learn about enterprise using TE3 developed materials, and over 500 members of staff have been involved with TE3 through projects or training events. Educators have reported that TE3 has led to increased skills and knowledge for both themselves and their students, and increased the pool of resources available. Added‐value outcomes include increased research output, increased links with small firms, and links between academics and educators from different institutions that may not otherwise have arisen.

TE3 demonstrates how enterprise educators can work together to share resources and expertise, whilst embedding enterprise education within a sustainable local context, either as a dedicated module, or within a student's normal programme of study. The lessons learned by TE3 as a whole will be of use to those supporting enterprise educators, and those learned by individual TE3 projects can inform good practice in the use of e‐learning to support enterprise students.

TE3 has successfully supported educators and facilitated the spread of enterprise education to students in West Midlands HEIs across all subject disciplines. It is now moving into a second phase which will concentrate on dissemination of the materials produced and in supporting the community of educators that has emerged.