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Issues such as managing brand image, assessing advertising medium effectiveness and collecting market intelligence are common practice for higher education institutions (HEIs). Consequently, understanding the information needs of potential students to the HEI when they make their decisions is paramount. The aim of this survey is to analyse the decision‐making criteria of new undergraduates enrolling at a UK HEI on their first day in terms of marketing activities employed throughout the decision‐making period during their last 12 months. Focusing in particular on the effectiveness of the dissemination of information with the influences on their decisions of whether or not to keep this HEI in their preferred set and to enrol (purchase) will be investigated.

The research was designed to establish the key marketing communication activities that contribute to the student decision‐making process. A survey of 318 students enrolling on their first day at a Welsh (traditional) university was achieved from a sampling frame of 469. In order to supplement the literature, four semi structured in‐depth interviews with university staff (the School Manager, School Admissions Tutor, Head of Central Marketing, and Head of Central Recruitment) were also held. These interviews identified the key marketing communication themes (information sources with the application of new technologies in disseminating information during the decision‐making period) that acted as the foundation for the questionnaire. The respondents were asked to consider each phase of the decision‐making process and rank the information sources that had the most impact upon them. Hence a critical incident approach was employed.

The results show that the respondents did receive adequate information, with details of the programme of study being most important, but they would have preferred greater use of electronic sources and especially from current undergraduates on a regular basis. If the HE senior management knows the impact in terms of the timing and content of marketing activities on potential HE students, there is a better chance of matching the information sources to the needs of the students.

HEIs can do more for potential HE students by trying to offer the most relevant information that will satisfy each of their information needs. It is beneficial for all parties concerned that potential students are better informed and prepared to make those decisions. This is especially true as potential students are frequently young and living at home, planning to consume this “good experience” over a relatively long period of time, and the financial risks with opportunity costs involved are substantial. By addressing potential students' concerns and offering more “tailor‐made” communication strategies to suit them, HEIs can easily segment the market place and then position themselves within the competitive environment.

This paper aims to investigate the role of affect and tolerance of ambiguity on ethical decision-making of management and accounting students.

Weisbrod’s (2009) questionnaire on ethical decision-making in individual and organizational situations, McDonald’s (1970)16-factor questionnaire on tolerance of ambiguity and Watson et al.’s (1988) Positive and Negative Affect Schedule were used to study the students’ views toward research hypotheses. The population used in this study includes graduate and PhD students of accounting and management during the academic year 2014-2015. The number of samples is 398 and sample members selected using simple random sampling method. Hypotheses test using structural equation modeling in the AMOS software version 18.

Results of hypotheses shows that individual characteristics of positive and negative affect and tolerance of ambiguity have no effect on accounting students’ ethical decision-making, but there is a significant positive relationship between management students’ negative affect and ethical decision-making, and a significant negative relationship between management students’ increased level of tolerance of ambiguity and ethical decision-making. The findings also show that affect (positive and negative) and tolerance of ambiguity have no interactive effect on accounting students’ ethical decision-making, whereas among students of management, there is a significant relationship between interactive effect of negative affect and tolerance of ambiguity on ethical decision-making. The results show that there is a significant difference between students of management and accounting based on negative effects and tolerance of ambiguity on ethical decision-making.

The current paper is almost the first paper which was conducted in developing countries.

The purpose of this study is to examine the role of mastery goal orientation, support for career development, career decision-making self-efficacy and engineering interest in career adaptability for engineering students.

Data were collected from 307 Korean engineering students from two universities. Structural equation modeling was used to analyze data and examine the relationships among the variables.

The results indicated that the level of mastery of goal orientation and support for career development significantly affected career decision-making self-efficacy. Engineering students’ career decision-making self-efficacy also positively influenced their engineering interests and career adaptability. Finally, the students’ engineering interest positively affected their career adaptability.

This study demonstrated that important factors for career planning and development need to be successively considered during the career choice process by linking it to career decision-making self-efficacy, engineering interest and career adaptability (career choice action), in consecutive order.

The primary purpose is to present empirical measures of variables relating to practices engaged in by site‐based teams, and then to use these variables to test a model predicting significant outcomes of site‐based decision making. The practice variables of site‐based management (SBM) teams are essential in promoting research within a distributed leadership framework.

A path model is computed to test the relationships between factors relating to the support received by site‐based teams; site team communication and decision‐making practice, and perceived outcomes of SBM. Measures are based on survey data collected from 367 team members in 50 schools from fifteen school districts in a northeastern state in the US.

Results show that different factors relating to the support provided to site‐based teams and practices employed by these teams emerge as statistically significant predictors of various outcomes. Results suggest that the resources provided to support site teams, e.g. the devolution of decision‐making power, results in enhanced stakeholder influence, but whether this influence results in better decisions or improvement in teaching and learning depends on the communication and decision‐making practices site teams employ within a distributed leadership framework.

This study sought to identify site team decision making and communication processes that reflect how site teams conduct their work, defining how members of site teams perceive the “rules of the game.” In doing so, it offers a new and different perspective on how such processes impact outcomes associated with shared decision‐making processes, and thus a better understanding of the complex dynamics of school‐site decision making and the distribution of leadership in schools.

The study examines the effects of organisational size on elementary school principals′ instructional leadership decisions to allocate teachers to groups of students. More specifically, the study tested the invariance of a personnel allocation decision‐making model for principals from three categories of California district and school sizes, using the LISREL methodology. The results confirmed the fit of the proposed model to the data across schools of all sizes and in small and medium school districts. In large school districts, however, the proposed model did not fit the data. A specification search to determine the model that describes this organisational context indicated that political bargaining with parents and teachers over the allocation of teachers and students is a less important decision input for principals in large school districts.

It is unclear how nascent entrepreneurs make decisions during the venture creation process. The purpose of this paper is to investigate decision-making logics and their transformation over time among student entrepreneurs who aim to create new business ventures in the higher education setting.

The study employs the mixed methods approach through the use of survey and observation data. The longitudinal survey data comprise three surveys collected via an internet-aided tool. The constructs of causation and effectuation are measured using previously tested scales (Chandler et al., 2011). Non-participant observation data were collected during the course, focussing on the venture creation processes of four different start-ups, and were analysed thematically.

The findings show three transformation patterns – doubts in how to proceed, unwillingness to proceed, and unsatisfactory team dynamics – that led individuals towards a coping decision-making logic in which no causation or effectuation is emphasised. The findings illustrate that, despite this stage of decision-making logic, the learning process continues: Even if no new business venture is launched, entrepreneurship education can still generate learning outcomes that improve students’ understanding of entrepreneurship as well as understanding of themselves as entrepreneurs.

This study brings the theories of causation and effectuation into the teaching of entrepreneurship. Of particular value to scholars is the fact that the study generates new understanding of the decision-making logics during new venture creation. Accordingly, this study sheds new light on the transformation and complementarity of the decision-making logic of an individual as new ventures emerge in an educational context reflecting the real-life start-up context.

This article explores the relationship between teachers' perceptions of administrative practice in high schools and students' perceptions of the school, teachers and their own performance. It was found that where decision making is perceived by teachers as collegial, collaborative, co‐operative and consultative and providing adequate opportunities for participation it will be more likely to lead to positive student perceptions about their school and teachers, as well as perceptions about relationships and their own performance, than where decision making is more top‐down, executive or does not foster widespread involvement. Reinforcing these findings it was found that where teachers identify the main sources of stress in their schools as lack of support from management, poor leadership and ineffective decision‐making processes, students are much less favourably disposed towards their teachers or their own engagement and performance. Previously reported results have shown that such inclusive decision‐making practices may not be widespread in high schools.

Society in general demands ethical behaviour in the business world. The research aim of the paper is to analyse whether higher education institutions of business contribute to ethical decision-making in students through a specific training approach based on practical methodologies that take into account students' personal characteristics, which may affect ethical decision-making. The acquisition of knowledge should be more effective when it is based on personal characteristics.

Case method, discussion and self-learning methodology were used, and at the end of the term, the students were evaluated and asked to complete a 48 closed-question questionnaire. A linear regression model is performed to analyse to what extent the results are associated to the variables proposed.

The results show that knowledge is an explanatory variable, but personal characteristics such as gender or empathy reinforce the learning. Gender difference affects the ethical decisions made and empathy, showing that training based on emotions is effective. Besides, the results show that students integrate family influence in their training process.

In this paper, the authors have selected empathy, gender and instruction. They have taken into account the incidence of age and family education. In addition, other contextual factors can have an incidence on training and the model could be improved.

The results show that it is necessary to take into account the students' personal characteristics and select an appropriate training methodology to teach ethics and obtain success.

The students graduating from these courses will be future managers and entrepreneurs and will make decisions in which ethical questions must be taken into account, hence the need for training in this respect.

The teaching of business ethics in business faculties is not an easy subject. It is necessary to select the approach of ethic and an effective methodology to achieve the learning objective. This learning methodology must take into account students' characteristics to be effective. The business students are future managers and entrepreneurs who will make decisions in which ethical questions must be considered, hence the need for training in this respect.

Much of the recent research on data‐driven decision making in US schools has focused on standardized test scores while other forms of data in schools have gone largely unexamined as useful data, such as teacher‐assigned grades. Based on the literature, the theory outlined in this paper is that grades, as data historically overlooked in schools, are a useful multidimensional assessment for decision making by educational leaders. This paper aims to address these issues.

Using multidimensional scaling, grades, and standardized test scores are compared for 195 students in grades 9‐12 from two US school districts. The relationship between these assessments is visualized between grades in core subjects, such as Mathematics and English, non‐core subjects, such as Art and Physical Education, and standardized test scores, such as the ACT.

Two significant dimensions appear to be embedded within grades; assessment of academic knowledge and an assessment of a student's ability to negotiate the social processes of school. These findings indicate that grades should be reconceptualized as informative for data‐driven decision making in schools as a potential assessment of both academic knowledge and a student's ability to negotiate the social processes of school.

Grades have been overlooked as useful data in the data‐driven decision‐making literature. This paper provides novel evidence for the usefulness of actual teacher‐assigned grades in school and district decision making as well as research and policymaking versus the past use of student self‐reported grades or teacher perceptions of grading practices.