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In comparison to other techniques of data collection, observation rarely appears as a research methodology in the marketing literature: this may be because the technique is regarded as time‐consuming or as delivering data which lack the depth and qualitative richness of other research methodologies. In this article, the authors attempt to demonstrate that this is not the case. Far from providing superficial, “thin” information, the case forming the basis of this study demonstrates that observation delivers data which cannot be obtained using any other method. Considers the use of observation as an exploratory, qualitative, research technique and discusses when its use is appropriate. The main focus of the paper is a study carried out for Whitbread plc to highlight micro issues for consideration in the siting of different restaurant concepts.

The purpose of this paper is to establish whether different gender groups develop in similar or dissimilar ways to conventional group formation patterns. Focussing primarily on Tuckman's model of group development, male, female and mixed gender learning networks (groups) of entrepreneurs were observed over a six month period, with the observations recorded and analysed, to establish whether different gender networks of business people adhere to Tuckman's model of group development in terms of early development and cohesion through the forming, storming and norming stages.

A total of 100 entrepreneurs were recruited in Autumn 2009/Spring 2010 and allocated to three different gender networks, male, female and mixed, in Ireland and Wales (six networks in total), as part of the Sustainable Learning Networks Ireland Wales (SLNIW, for detailed information about SLNIW see www.slniw.com) INTERREG 4A funded project. The groups began networking in January 2010, observed by impartial observers who noted group behaviour and dynamics and recorded observations quantitatively (based on adapted Bales criteria) and qualitatively. It is the results of these observations that form the basis of this paper.

This paper analyses the results of the group dynamic witnessed over subsequent network meetings for different gender mixes in Ireland. Whilst the observations are still ongoing, early results indicate that early engagement with group members, team bonding and group dynamics are formed sooner in the single gender groups. The paper explores why this could be the case and considers factors that could then address problems with early group development in mixed gender networks, so that the ultimate “performing” stage of group development and optimal business performance is achieved as early as possible.

This paper will be of considerable value to academics, theorists and practitioners. It will specifically add to the body of knowledge on single gender networks to see if they provide a more effective learning environment.

Understandings of administrative practice do not seem to reflect the current status of administrative practice, and when administrative practice is conceptualised as an iceberg it becomes clear that much of this knowledge was derived through the application of the research method structured observational studies. However, argues that the application of this research method in an unstructured form is where greater insights and more current knowledge of administrative practice can be gained.

Research is important in responding to changing environments. Acquaintance with qualitative research methodologies provides an opportunity for understanding digital and hybrid libraries. This article explores three approaches to research that Library and information professionals can use to structure the way in which they look at their environment, and the organization in and with which they are working: observation, case studies and action research. Four essential considerations for good research are: adding to existing knowledge; a clear purpose or research question; objectivity and reliability; and, access, ethics and politics. Observation can be developed into a research approach through attention to structuring of the observation. Different types of observation are participant and non‐participant, and overt and covert. Case studies are useful for lending a deeper understanding of a situation. Rigour is injected into case study methodology through consideration of questions, propositions, units of analysis, methods of evidence gathering, and the criteria for the interpretation of findings. Action research encourages practitioners to acquire the habit of the researcher in the workplace, and typically has the twin goals of solving a management problem and making a contribution to knowledge. There are two cycles in action research, the action research cycle that relates to the action research project, and the meta‐learning cycle that relates to the learning processes that are part of action research. Common principles that apply to all of these approaches are identified, and suggestions for potential areas of application are made.

This chapter focusses on the complexity of observation, considering its role in lesson study, following a broader discussion of how observation is generally understood in teaching contexts. The authors argue that lesson study observation is formative and should not be performative in focus. In lesson study cycles, observation is a process conducted among peers ideally in a spirit of mutual support and collaborative inquiry, seeking to find answers to pedagogic challenges rather than measuring the effectiveness of individual teachers.

The use of search engines has become increasingly common. While Google has an overwhelming majority of the market share, new and innovative search techniques are being developed. An example of these is the clustering interface used by a number of search engines, whereby results are grouped and visualised according to categories. The purpose of this paper is to examine user perceptions and experience of using clustering.

In total, 12 Palmerston North City Library (New Zealand) staff members and patrons were recruited and the data were gathered through both observations of a search using a clustering search engine (Carrot2Clustering) and via semi‐structured interviews. The data were analysed according to four themes: features, look and feel, results and clusters.

The findings from this study revealed that the use of clusters can assist users in the search process in several ways. Evidence was also found to support previous research indicating the importance of labelling the clusters.

This exploratory research provides some insights into users' perceived cognitive load in using a clustering search engine as compared to using a list‐based search engine. The authors explored how searchers compare their overall experience of using clustering search engines to using traditional list‐based engines and the extent to which the clustering presentation influences the progression of a search. The authors also examined the extent to which searchers make use of the feedback a clustering search engine provides to refine, rephrase or redefine their initial search.

Adumbrates the positives of using effective observation by researchers and managers among others. Posits that looking and watching should be embedded in all psyches of all researchers, learners and managers, and it is a skill that needs to be acquired and honed. Sums up that although some of the hazards and opportunities have an association with observation, it is often overlooked as a data collection methodology.

What do school administrators do when discharging their administrative responsibilities? How do they spend their days? Their weeks? Their years? What constitutes the basic content of their administrative behavior? Despite decades of research in educational administration, we are unable to answer these deceptively simple, but fundamental questions. This lacuna in the literature provided encouragement for pursuing this present study as a relatively untapped approach to describing and analysing the administrative behavior of school superintendents. The central problem of the study was to observe and describe the actual on‐the‐job behavior of the superintendent of schools so as to develop a composite view of his administrative behavior.

This paper presents findings from a project that aimed to support social work managers to observe, evaluate and give feedback on social work practice skills.

An embedded team of researchers observed over 300 meetings between parents and social workers and gave feedback based on an established research instrument that facilitated quantitative coding of individual skills such as empathy and purposefulness. Then managers took on this task to sustain ongoing feedback on practice skills beyond the timescale of the project.

A practice tool was successfully developed to take the place of the research instrument and aid managers in these observations, and it was implemented across a range of social work settings. The tool was used in a variety of ways by different managers which highlighted a range of views on what constitutes good practice. This raises questions about how far authorities can (or should) expect to achieve a consensus about the type of practice they want to deliver.

The value of this project is primarily pragmatic, in that it shows the potential for using research to develop practice tools collaboratively. However, in doing so, it brings into focus key questions around the nature of good practice.

This paper presents a practice tool, based on an established research instrument that was co-developed with senior managers. It is an aid for observation that practitioners and managers can use to support practice development.

Few research studies have worked so closely with practice managers to develop a tool that can be used to support practice. The paper also highlights the crucial and neglected role of observation in practice development.