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The purpose of this paper is to investigate the wear resistance behavior of the striated tool for cross wedge rolling (CWR).

A mechanical-thermal coupled, temperature-dependent FE wear model was developed to explore the wear behaviors for striated CWR tools. To verify the proposed FE model, a newly developed measuring device was also developed to measure wear on the tool ridge. To find the impact order of the parameters of striate unit, orthogonal experiment was carried out.

The experimental and numerical results both indicate that the wear resistance of striated tool is better than that of smooth tool. Minimum tool ridge wear can be achieved by choosing proper tool contact temperature with striated units on crossed ridge. The order of the striation geometrical factors’ impact on ridge wear is striation width > striation interval > striation length.

Because of the specified tool, the research results may lack generalizability. Therefore, researchers are encouraged to test the proposed propositions further.

It is shown that the wear resistance of striated CWR tool is better than that of smooth tool. The information may help CWR manufactures to design and produce tools with less wear.

The purpose of this paper is to use Foucault’s genealogical analysis to problematise the influence of political agreements and resolutions on Cypriots’ social life and to examine spatial practices. At the same time, this paper deals with the implications of the UN’s vision for Pyla in Cyprus as a prototype of integrity and bi-communality. Furthermore, it analyses and problematises the UN mandate system in order to challenge “peace-keeping” strategies.

This investigation has been achieved through the author’s experience of situating and being in the site as well as through conducting site-specific interventions, performances, walking, observations, writing and interviews. Adding to these analytical methods, the involvement of the feminist theories in different ways allowed author to be more critical, reflexive and personal. In addition, the author critically analyses legal documents such as the Cyprus Constitution and the UN’s reports, documents and resolutions in order to understand the connection between politics and accordingly the creation of space.

This embedded critical spatial research into the in-between village Pyla establishes a new methodological understanding for design interventions that do not target a solution but, by implementing a reflexive practice, they create resistance practices. Focusing on these practices should allow a critical reflection on the previously applied urban development programs and their impact on Pyla and other cities and villages in Cyprus. The findings and outcomes that are presented through this research can be used by different powers for a critical reflection on the role of design in conflict situations.

One of the limitations of this research has been the lack of direct contact with the Greek Cypriot inhabitants of the village in order to understand their specific views on the conflict and their participation in the everyday life of the village. One of the reasons for this has been the differences in language which has made it difficult to approach the citizens and discuss their struggles as they would not necessarily confine in an outsider. Nonetheless, the author has tried to capture Greek Cypriot views in the circumstances of the UN and authorities meeting and, where possible has relied on literature to guide the understanding of the village life and Greek Cypriot role in it.

The author’s critical reflection on the unification-focused resolution strategies for the divided Cyprus (created by the UN, academics and architects) established the unique strength of this research paper. This research does not perceive the Cyprus conflict and its division as a problem, instead, it recognises the conflict and works within its division in order to understand the hidden political transformations, powers, appreciations and practices which become subordinate to the conflict. Different practices challenge the idea behind the normalisation processes that the UN aimed to achieve and reacts to those who came up with unification strategies; nonetheless, this should open new visions in the negotiations between the different powers.

This chapter explores researching student experience in higher education from a Deleuzian perspective. It explores the key principles of a Deleuzian approach and introduces the concepts of becoming, assemblage and affect in relation to student experience in higher education. It shows how such concepts have been applied in two examples of research on student experience – the first reconceptualising the experience of ‘transition’ to university and the second exploring how student feedback might be gathered and engaged with differently in order to deepen teachers' pedagogic reflections. The chapter shows how Deleuzian approaches avoid finding commonalities in student experience and instead place an emphasis on affective connections that in turn prompt us to engage in new ways with student experience.

This paper offers a reflection of a research process aimed at listening to young children's voices in their everyday school life through a play-based context in a Scottish school. Throughout the research process, the complexity of conducting this research was kept in mind as listening to children's voices presents methodological and conceptual difficulties and tensions. Reflecting on the research process after the data was collected, the process was critiqued using Deleuze-Guattarian ideas. The critique aims at opening and challenging each researcher, allowing them to think-again about the next research project aimed at listening to children's voices.

The research involved an observation study that took place over one week in a primary school in Central Scotland. As part of the educators' approach to play-based pedagogy, children had the opportunity to engage in free play throughout the day. Observations were chosen as the main approach to “capture” children's voices in their natural settings.

The empirical research brought forth two main ideas, that of children as agents, and how children amplify their voices through play. The reflective part offers the possibility of understanding the intensities and forces when conducting such research and the possibilities of engaging with these.

This paper offers a critique of research aimed at listening to children's voices. The aim is not to limit engagement in researching children's voices but to open, or make complex, such processes.

The purpose of this paper is to discuss whether existing organisations that seek to integrate a range of stakeholders (i.e. senior citizens, industry, academics, public authorities, civil society organisations and the media) in the field of information and communication technology (ICT) and ageing are adequately meeting the needs of each of these stakeholder groups, and to determine whether a new, or re‐organised, mechanism is needed to better meet the needs of stakeholders.

The authors identify, describe, assess and compare the adequacy of various candidate multi‐stakeholder mechanisms in order to improve stakeholder co‐operation.

The authors' principal finding is that the stakeholder co‐ordination mechanisms discussed in this paper are not adequate to foster e‐inclusion co‐operation, co‐ordination and collaboration among all different types of stakeholders.

This analysis offers direction in how a new organisation, or the expansion of an existing mechanism, could ensure that currently un‐met needs are addressed. The strengths and weaknesses of the stakeholder co‐ordination mechanisms discussed here demonstrate that some organisational types are better for performing certain tasks and for integrating particular types of stakeholder. Thus, a federated, multi‐dimensional organisation offers one possibility for addressing the needs of all different types of stakeholders.

This paper provides an avenue of response to various calls for closer stakeholder collaboration by the European Commission and other stakeholders, in order to improve the quality of life for older persons and to meet European social objectives.

This study aims to illuminate the contribution of neurophysiological techniques in the field of marketing and consumer decision-making and to highlight avenues and research questions that marketing researchers can take advantage of from neuroscience and psychology to inform marketing phenomena.

The authors first reviewed the roots and definition of consumer neuroscience. Then, the authors outlined the main characteristics of the most commonly used neurophysiological tools (namely, skin conductance, facial electromyography, electrocardiogram, eye-tracking, electroencephalography, functional magnetic resonance imaging, functional near-infrared spectroscopy, magnetoencephalography and transcranial magnetic stimulation) with a special emphasis on their advantages and weaknesses. Finally, the authors propose the development of research lines that could be implemented by marketing researchers with an appropriate application and understanding of tools and theories of neuroscience and psychology.

The authors propose research questions to be addressed within four thematic areas: opportunities in product decisions (predicting product purchasing decisions, consumer responses to branding efforts and packaging), pricing, communication and retailing scenarios. The authors also incorporate insights into the complementarity of neurophysiological tools to traditional ones and situations in which these tools are useful for enhancing marketing theory. The authors finally shed light on the moral–ethical criticisms of this new branch of marketing.

To the best of the authors’ knowledge, this research constitutes the first study in identifying the research opportunities that marketing researchers could take advantage from neuroimaging and physiological tools to inform marketing theory and practice.

Esta investigación tiene como objetivo esclarecer la contribución de las técnicas neurofisiológicas en el campo del marketing y la toma de decisiones de los consumidores y destacar las vías y preguntas de investigación que los investigadores de marketing pueden aprovechar de la neurociencia y la psicología para informar sobre los fenómenos del marketing.

En primer lugar, revisamos el origen y la definición de la neurociencia del consumidor. A continuación, esbozamos las principales características de las herramientas neurofisiológicas más utilizadas (a saber, la conductancia, la electromiografía facial, el electrocardiograma, el seguimiento ocular, la electroencefalografía, la resonancia magnética funcional, la espectroscopia funcional en el infrarrojo cercano, la magnetoencefalografía y la estimulación magnética transcraneal), haciendo especial hincapié en sus ventajas y debilidades. Finalmente, se propone el desarrollo de líneas de investigación que podrían ser implementadas por los investigadores de marketing con una adecuada aplicación y comprensión de las herramientas y teorías de la neurociencia y la psicología.

Proponemos preguntas de investigación para ser abordadas dentro de cuatro áreas temáticas: oportunidades en las decisiones de producto (predicción de las decisiones de compra de productos, respuestas de los consumidores a los esfuerzos de marca y envasado), precios, comunicación y distribución. También incorporamos ideas sobre la complementariedad de las herramientas neurofisiológicas con las tradicionales y las situaciones en las que estas herramientas son útiles para mejorar la teoría del marketing. Por último, arrojamos luz sobre las críticas ético-morales a esta nueva rama del marketing.

本研究旨在阐明神经生理学技术在营销和消费者决策领域的贡献, 并强调营销研究人员可以从神经科学和心理学中利用的途径和研究问题, 以告知营销现象。

我们首先回顾了消费者神经科学的根基和定义。然后, 我们概述了最常用的神经生理学工具（即皮肤电导率、面部肌电图、心电图、眼球追踪、脑电图、功能性磁共振成像、功能性近红外光谱、脑磁图和经颅磁刺激）的主要特点, 特别强调了它们的优势和劣势。最后, 我们提出了研究路线的发展, 这些路线可以由营销研究人员通过适当的应用和理解神经科学和心理学的工具和理论来实施。

我们提出了四个主题领域的研究问题：产品决策中的机会（预测产品购买决策、消费者对品牌推广工作的反应和包装）、定价、沟通和零售场景。我们还纳入了对神经生理学工具与传统工具的互补性的见解, 以及这些工具对加强营销理论有用的情况。最后, 我们对这个新的营销分支的道德伦理批评进行了说明。

纸张类型 – 研究论文

In this chapter, posthuman feminist researchers Jessica Ringrose and Shiva Zarabadi discuss schizoanalysis and intimate scholarship as ways to moveaway from the rationalist, Eurocentric, masculinist “I” in order to enable new and multiple forms of subjectivity that do not rely on otherization from an ideal norm of the humanist man. Instead, following Deleuze and Guattari’s notions of difference and becoming, the subject is fractured and becomes different in each encounter with time, space, others, feelings, memories, and self. Rather than clinging to the notion of a unified identity, Jessica and Shiva suggest adopting a “becoming-minoritarian” movement and attempting to exceed the trap of identity. The authors further discuss post-qualitative research methods that help to decenter this “I/eye”, including those involving schizoanalysis, affective intensities, art-based inquiry, and walking methodologies. Moreover, Jessica and Shiva argue that these can, and indeed, must, be taken up alongside multiple more conventional methods and made accessible to a variety of audiences so to have the widest impact. In experimenting with posthuman and post-qualitative theories, researchers must ensure that they are putting these theories to work in ways that can combat the massive social justice issues we currently face. In times of precarity, they contend, we must think differently while also using every theoretical and methodological tool at our disposal to make a difference in the world.

The purpose of this paper is to study and specify to what extent Iran will succeed in being a regional hegemon. The paper is devoted to clarification of the constitutive elements for regional hegemony. These elements will be related to an actor’s perception of its role and regional perception, and how these hegemons exert power, do these work for the public good in the region (provision) and how this regional power projects power and exerts power to influence others’ preferences and values without reference to violence (projection). For the Middle East, Iran emerged as a key player in most regional conflicts and it tried to increase its sphere of influence as a regional hegemon. Therefore the question here would be: To what extend could Iran succeed in being a regional hegemon and what are the circumstances that could enhance or constrain this Iranian ambition? So the aim of the paper is to look at three dimensions in general and see whether Iran makes a plausible candidate for regional hegemony. The paper outlines the essential traits of a regional hegemon, and the main elements that constitute a regional hegemony such as perception, provision and projection, and then analyze how Iran follows those elements by analyzing internal perceptions of the Iranian elite about Iranian regional role, regional acceptance, provision of public good, projection and finally impact of the relation with external great powers. Through analyzing its regional strategy in Syria and Iraq since 2003, the year of invasion of Iraq, since ever a political vacuum was created, that enabled Iran to extend its regional influence, after the fall of its historical regional rival, Saddam Hussein baathi regime.

The study adopts an analytical framework of analyzing a regional hegemony strategy which is approached by Miriam Prys in her study “Hegemony, domination, detachment: differences in regional powerhood” to study and analyze Iran’s regional behavior as one of regional power that is seeking regional hegemony. This analytical framework is one of the most significant analytical tools that interests in the study of the behavior of regional power and identify the constitutive dimensions for regional hegemony such as self-perception, regional perception, provision and power projection.

The study concludes that there are obstacles completely in front of achieving the Iranian quest to regional hegemony over the Middle East. These are the continuing US involvement in the Middle East and the consequent tense relationship between Iran and the USA. It is most unlikely that Iran will be hegemonic state over the Middle East as long as there are refusal and resistance from other regional states for Iranian regional role; as each of regional powers has tools to contain the influence of the other. The Iranian regional behavior that is sectarianism-based, whether to protect Shiite shrines and holy places or to protect Shiites in the region, such policies deepen the ideological and sectarian conflicts. It also has not provided an attractive cultural model for the peoples of the region.

This paper enhances the deep analysis of the Middle East dynamics through the prospective of regional power. Also, the paper focuses on the analysis of the relation between great power and aspiring regional power and the impact on its strategies.

This study enhances the understanding of how Iranian decision-makers perceive their regional Iranian and the threats. Moreover, the tools that Iran uses its hard power and ideational one to create regional followers and change its allies’ normative and value systems to come in line with its national interests. Moreover, the study tries to measure the actual Iranian influence, its weakness and strength so that the Arab states and the West could behave in a fruitful way.

In the final analysis, the paper offers an insight into the regional behavior and the importance of external power in regional dynamics and to what extent the regional hegemon is applicable to Iran.

Entrainment is a theory of causality wherein different but proximate actants are tied to one another in complementary rhythms. Entrainment proposes a naturalism of interrelatedness. Manuel DeLanda has explored the logic of social entrainment. Opposing assumptions are found in Actor Network Theory. ANT merges the sociology of knowledge and an analysis of power into a theory of pragmatic causality. Social causality is in ANT (micro‐) politically constructed. The goal of this paper is to examine entrainment as a generative theory of social construction wherein linkages of ideas, persons, actions, events and objects, unlike in ANT's translation are not saturated by (principles of) social power. Illustrations of how entrainment and ANT hold up in practice are provided.