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1 – 10 of over 1000Sayed Elhoushy and Manuel Alector Ribeiro
Urging people to avoid stockpiling was a common declaration made by governments during the COVID-19 pandemic outbreak, yet empty supermarket shelves and supply shortages of basic…
Abstract
Purpose
Urging people to avoid stockpiling was a common declaration made by governments during the COVID-19 pandemic outbreak, yet empty supermarket shelves and supply shortages of basic products were observed worldwide. This study aims to (a) identify the factors that activate consumer personal norms towards socially responsible behaviours, specifically resisting stockpiling, and (b) examine how fear moderates the link between personal norms and consumer engagement in stockpiling during public crises.
Design/methodology/approach
The study recruited a sample of US consumers who were responsible for household grocery shopping during the COVID-19 pandemic. A total of 593 individuals participated in the study, and the collected data were analysed using structural equation modelling.
Findings
The results show that awareness of the negative consequences of stockpiling and a sense of personal responsibility for those consequences activate personal norms towards responsible shopping during public crises. However, perceived fear has the opposite effect, encouraging stockpiling. In addition, fear weakens the negative relationship between personal norms and stockpiling.
Originality/value
This study extends the norm activation model and indicates that personal norms may not always promote responsible behaviours when fear is high. It is unique in that it sheds light on non-mainstream responsible consumption behaviours (e.g. resisting stockpiling), and the interaction between consumption and social responsibility.
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Alexander Rossolov, Olexiy Kuzkin and Halyna Rossolova
The purpose of the paper is to assess the roots of stockpiling behaviors and to give a quantitative assessment of shopping frequency changes for emergency supplies during the…
Abstract
Purpose
The purpose of the paper is to assess the roots of stockpiling behaviors and to give a quantitative assessment of shopping frequency changes for emergency supplies during the coronavirus disease 2019 (COVID-19) pandemic. In addition, the authors aim to determine the sources that influenced emergency supply purchases during the COVID-19 outbreak.
Design/methodology/approach
The study used a polling or survey process implementation to collect the data on shopping patterns and to determine the drivers of stockpiling behaviors for the assessment. The polling was conducted using a snowball technique, and descriptive and regression analyses were used to define the roots of the stockpiling behaviors and the shopping frequency changes.
Findings
It was determined that 88.0% of end-consumers increased their shopping volumes for emergency supplies. An almost twofold increase in the average duration of usage for stockpiled goods (from 11 to 21 days) was also determined. Also revealed was a reduction in shopping frequency from an average of seven (pre-COVID-19 period) to five (first wave of COVID-19 pandemic) days. Such disproportional increases in purchase volumes along with a slight reduction in shopping frequency indicate the strong stockpile patterns that occurred during the pandemic.
Originality/value
The research is based on data from Ukraine, where the number of COVID-19 cases was low. Despite the comparatively low spread of COVID-19 in large cities in Ukraine in relation to other cities globally, people still revealed panic and stockpiling behaviors. The study's quantitative assessment of shopping behaviors reveals the social and economic determinants of the shopping frequency.
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Kavya Satish, Abhishek Venkatesh and Anand Shankar Raja Manivannan
This research aims to study the recent changes in consumer behaviour and purchase pattern during the Covid-19 pandemic. Covid-19 pandemic has forced consumers to stockpile, which…
Abstract
Purpose
This research aims to study the recent changes in consumer behaviour and purchase pattern during the Covid-19 pandemic. Covid-19 pandemic has forced consumers to stockpile, which has its own consequences. The article proposes the importance of “minimalism in consumption” to avoid greed in consumer behaviour.
Design/methodology/approach
The data are collected from consumers across India using an online survey during the first lockdown from March 2020 to May 2020. A simple random sampling technique is used for data collection, and the collected data are analysed using SPSS version 26.
Findings
The study states that there will be a shift in the purchase pattern of the consumers if lockdowns are imposed in the future or during any other crisis. However, at present, consumers have developed a stockpiling mentality fearing the unavailability of essentials.
Research limitations/implications
Pandemic has stimulated a drastic change in consumer behaviour, which is a situational effect. Each crisis affects consumer behaviour in a different way. In this research, we have considered only fear, greed and anxiety in the light of Covid-19. On the other hand, the research intends to draw realistic conclusions based on consumers' experiences during the lockdown.
Practical implications
The study proposes solutions that will help marketers frame exclusive strategies for a future crisis. Analysing the change in consumer behaviour and the shift in purchase patterns will emphasize the importance of market research to know consumer expectations during a crisis situation in order to cater to their new demands.
Social implications
Consumers who stockpile should realize the unavailability of goods to other consumers who are in need. They also have to understand the importance of “minimalism in consumption” during a crisis.
Originality/value
The data are collected during the most taxing crisis, the Covid-19 pandemic. Data are collected at the peak time of the first wave of Covid-19 in India, during a major shift in consumers' behaviour and purchase pattern. The article brings to the larger consciousness and also preaches a life lesson to all consumers to execute their responsibilities in consumption without over-demands and expectations.
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Elena Anastasiadou, Michael Chrissos Anestis, Ioanna Karantza and Sotirios Vlachakis
The purpose of this study is to investigate the changes that have taken place in consumer behavior due to the fear, caused by the spread of the coronavirus, in parallel to…
Abstract
Purpose
The purpose of this study is to investigate the changes that have taken place in consumer behavior due to the fear, caused by the spread of the coronavirus, in parallel to studying how supermarket activities have changed during the pandemic.
Design/methodology/approach
Using qualitative methods (email interviews and document analysis) and utilizing the few statistics available for the case, the authors performed a comparison between Greece, a country that imposed an early lockdown, and Sweden, which, for its own political reasons, did not lock down, but took other measures instead.
Findings
Differences in consumer behavior and supermarket activities in both countries based on different mentalities and different experiences were identified. Similarities in consumer behavior, but with different motives, were also discovered.
Research limitations/implications
Retailing practitioners and communication executives can apply the findings to manage sales in a time of sharp, unpredictable crisis. The paper aims at integrating existing literature for the academic community and contributes with implications for practitioners and policymakers to reduce crisis risks.
Originality/value
This paper is one of the first to explore changes in consumer behavior caused by the spread of the coronavirus. It provides a coherent and comprehensive understanding of how consumer behavior changes under fear-crisis conditions along with future research directions.
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Osman Inanç Güney and Levent Sangün
After the novel coronavirus disease 2019 (COVID-19) was declared a pandemic by the World Health Organization in March 2020, its devastating effects began to be closely monitored…
Abstract
Purpose
After the novel coronavirus disease 2019 (COVID-19) was declared a pandemic by the World Health Organization in March 2020, its devastating effects began to be closely monitored all over the world. The new order that emerged due to the fight against the virus soon began to affect all our habits and behaviours. The fact that food consumption is vital for human well-being makes this an important area to investigate in terms of the impact of COVID-19. This research was carried out to investigate the changes in consumers' food consumption behaviour and habits during the COVID-19 pandemic and determine the factors that explain these changes.
Design/methodology/approach
In line with the recommendations for social distancing under pandemic conditions, the empirical data were collected via computer-assisted telephone interviewing (CATI). The participants were 1,023 individuals living in the major cities of the seven regions of Turkey. An ordered probit regression model was used to estimate the attitudes related to the changes in food consumption behaviour and habits, and descriptive statistics are provided to show the current food consumption and purchase situation.
Findings
The results showed that the changes in food consumption behaviour and habits due to the pandemic were related to price increase concerns, stockpiling, awareness of food waste, safety and excessive, food access concerns, natural/organic food preferences and packaging of foods. Moreover, the participants tended to prepare food at home and preferred food that was popular with other consumers. Consumers mainly bought food from discount stores and local grocery stores and consumed fresh vegetables and fruits, animal-based products, cereals and pulses.
Originality/value
The current study contributes to knowledge regarding the effects of the coronavirus pandemic on food consumption behaviour by using a predictive model and provides behavioural estimations by using a countrywide questionnaire. The results show that the pandemic affects food consumption routines and food perspective of consumers in various ways.
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Muhammad Naeem and Wilson Ozuem
The purpose of the study is to understand how socially shared misinformation and rumors can enhance the motivation to protect personal interests and enhance social practices of…
Abstract
Purpose
The purpose of the study is to understand how socially shared misinformation and rumors can enhance the motivation to protect personal interests and enhance social practices of panic buying.
Design/methodology/approach
The study employed a number of qualitative data collection methods for the purpose of triangulation, as it can offer thick interpretation and can help to develop a context specific research framework.
Findings
The shared misinformation and rumors on social media developed into psychological, physical and social threats; therefore, people started panic buying to avoid these negative consequences. People believed that there were differences between the information shared by politicians and government officials and reality, such as “everything is under control,” whereas social media showed people standing in long queues and struggling to buy the necessities of life. The shared misinformation and rumors on social media became viral and received social validation, which created panic buying in many countries.
Research limitations/implications
It is the responsibility of government, politicians, leaders, media and the public to control misinformation and rumors, as many people were unable to buy groceries due either to socio-economic status or their decisions of late buying, which increased depression among people.
Originality/value
The study merged the theory of rumor (TORT) transmission and protection motivation theory (PMT) to understand how misinformation and rumors shared through social media increased global uncertainty and the desire to panic buy across the world.
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Yuxiang Hong, Jiaqing Zhao, Yue Zhang and Qiang Su
In this study, the expectancy disconfirmation model (EDM) was applied to explain the formation of public health emergency preparedness cooperative behavior (EPCB) as well as…
Abstract
Purpose
In this study, the expectancy disconfirmation model (EDM) was applied to explain the formation of public health emergency preparedness cooperative behavior (EPCB) as well as considering the roles of official media exposure and positive emotions.
Design/methodology/approach
The analysis was based on a sample of 374 respondents collected during the coronavirus (COVID-19) pandemic. A t-test was used to examine the differences in variables by sex, age and educational background. Hypothesis testing was conducted using structural equation modeling. Amos 24.0 and R 4.0.3 were used to analyze the data.
Findings
The results indicated that (1) official media exposure has a positive impact on expectations for and perceived performance of public services, as well as positive emotions; (2) the EDM can be used to explain public satisfaction with government public health services; and (3) public satisfaction and positive emotions have positive effects on EPCB; (4) EDM and positive emotions mediate the relationship between official media exposure and EPCB.
Originality/value
This study provides practical implications for increasing the EPCB from the perspective of risk communication.
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The use of social media and information exchange increased during Covid-19 pandemic because people are isolated and working from home. The use of social media enhances information…
Abstract
Purpose
The use of social media and information exchange increased during Covid-19 pandemic because people are isolated and working from home. The use of social media enhances information exchange in a global society, therefore customers are uncertain and not in a better position to take decisions before the situation goes worst everywhere in the world. The current study helps to understand how social media facilitate social and global engagement and information exchange which ultimately leads to the development of the customer psychology of stockpiling. This study aims to develop a research framework which helps to understand the customer psychology of stockpiling during a global pandemic.
Design/methodology/approach
This study opted for a social constructionist approach because it can help to understand both individual and social subjective realities with respect to stockpiling behaviour due to the fear and risk of Covid-19 pandemic. For this purpose, the researcher collected data from 40 customers of UK retail stores who actively use social media. The data were collected during telephonic interviews and thematic analysis was used for data analysis.
Findings
Results highlighted that institutional communication and social public interpretation of uncertainties and risk enhanced misinformation and sensationalism through social media platforms; therefore, stockpiling behaviour increased during Covid-19 pandemic. The fear of items being out of stock, illness, misinformation, family fear and going out were some of the possible causes that led to the development of panic stockpiling behaviour. The global uncertainty proof, as well as a public social consensus for staying at home and protecting the future also increased customers’ intention to buy in bulk for their future. Although social media played an important role in transferring relevant and timely information, it also increased uncertainty and social proof which may have led to stockpiling of retail products.
Research limitations/implications
The results of this study are beneficial for understanding how Covid-19 creates and enhances uncertainties and risks at both global and national level which developed into customer panic stockpiling behaviour, even when there is no promotional scheme or decrease in prices. This study helps marketers understand the psychology of customer stockpiling during a global pandemic. This study also helps to understand the role of social media, which promotes social interpretations of uncertainties and risk which ultimately enhance panic stockpiling among customers.
Originality/value
Limited research is available which provides an understanding of how social media can play a role in socially generated uncertainties and risks, which enhance misinformation and sensationalism, as well as the development of stockpiling behaviour. This study provided a stockpiling behaviour model based on the theory of uncertainty and social proof. The results of this study are unique as there is limited literature available which connects social media, uncertainties and risk, Covid-19 pandemic and stockpiling behaviour among educated people.
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Na Hao, H. Holly Wang and Qingjie Zhou
This research is to examine the impact of online channels on food stockpile behavior.
Abstract
Purpose
This research is to examine the impact of online channels on food stockpile behavior.
Design/methodology/approach
In this study, we use bivariate probit models to empirically investigate the impact of online purchasing channels on Chinese urban consumer food hoarding behaviors with random survey samples.
Findings
Results show that fresh food e-commerce channels are more likely to be associated with panic stockpile behaviors due to higher likelihood of supply shortages than offline channels with government assistance in logistic management. In contrast, community group buy, another format of e-commerce, appears superior in satisfying the consumer needs and easing the panic buying perception.
Practical implications
It suggests that online channels may have diverse impacts on consumers' panic stockpiling behaviors during the extreme situations. Online channels need to develop efficient supply chains to be more resilient to extreme situations and the government shall recognize the increasing share of the online channels together with traditional offline channels when implementing supporting policies.
Social implications
With ever increasing share of online channels, it is imperative in terms of policy implications to understand how would online channels affect hoarding behavior.
Originality/value
We are the first study in online shopping's impact on food stockpile during pandemics using a random sample. Although food stockpile behavior at times of emergency have been investigated in many literature, there are no empirical studies on the impact of online channels on stockpile behaviors under extreme situations. Unlike disasters that immediately impact every entity in supply chains covering producers, vendors, distribution centers and retailers, pandemics did not render supply chains affected immediately, but rather increase consumers' willingness to shop online to avoid virus. Thus, Covid-19 provides a natural experiment to investigate the online channels' impact on stockpile behavior.
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Tamal Samanta and Rajesh Aithal
This study aims to understand the impact of the Covid-19 pandemic on small retailers, and their response to it, using the crisis management model. The research documents the…
Abstract
Purpose
This study aims to understand the impact of the Covid-19 pandemic on small retailers, and their response to it, using the crisis management model. The research documents the impact and responses and attempts to identify the factors contributing to and hindering retailers’ attempts to achieve resilience.
Design/methodology/approach
Semi-structured interviews were used to collect qualitative data from small retailers. The interview transcripts were analysed using MAXQDA 2020 Analytics Pro data analysis software. The heterogeneity in responses to the challenges posed by the pandemic is explained using self-determination theory and diffusion of innovation theory.
Findings
One of the most significant impacts of the crisis was the disruption in the regular supply chain network on which the studied retailers relied for their traditional buying. The retailers increased customer services such as free home delivery and enhanced the use of technology in their shops. However, and worryingly, although the retailers faced two waves of the pandemic, the urge to plan and prepare was missing. The overall crisis can, therefore, be seen as an opportunity for small retailers to improve their responses when facing similar situations.
Social implications
Small retailers are part of the social fabric in many emerging economies and function as a source of employment. They have been facing challenges from organised retail and e-commerce. The Covid-19 crisis pushed them to respond, and the authors hope that they will take some cues from this disruption and become more efficient and competitive in the future.
Originality/value
To the best of the authors’ knowledge, this is among the first studies to map the impact of the crisis on small retailers and their response to it, drawing implications for retailers and companies and analysing the efforts made by small retailers to achieve resilience.
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