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Book part
Publication date: 11 June 2021

Anish Babu Zacharia and Nicolas Hamelin

This research used a Phenomenography approach of Eye Tracking to study the Biometric changes when participants were subjected to eight static subliminal images hidden in seven…

Abstract

This research used a Phenomenography approach of Eye Tracking to study the Biometric changes when participants were subjected to eight static subliminal images hidden in seven differently designed packages. Embeds or static subliminal stimulus in the form of pictures and words were hidden in seven different perfume packages and were used to study the changes experienced between the two groups, one of which was subjected to subliminal stimulus. This study was conducted in the Neuro Lab located in the SP Jain Sydney campus. A total of 46 healthy participants were separated into two groups, with one group shown image packages with static subliminal stimulus while the other group was shown image packages without any subliminal stimulus. Eye Tracking data was collected using iMotions. A detailed analysis of the Area of Interest (AOI), Fixation and Heat Map revealed that only a percentage of the participants visited the AOI with the hidden subliminal stimulus, but the participants who noticed the AOIs with the subliminal stimulus especially the male participants spent more time in the AOI indicating that they could be consciously processing the subliminal static stimulus. A statistical analysis of the time to first fixations (TIFF) revealed that the subliminal stimulus was not the first point of attraction.

Article
Publication date: 5 August 2022

Walid Ben-Amar, Breeda Comyns and Isabelle Martinez

The purpose of this paper is to reflect on how climate change risk reporting might evolve in various world regions in the post COVID-19 pandemic era.

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Abstract

Purpose

The purpose of this paper is to reflect on how climate change risk reporting might evolve in various world regions in the post COVID-19 pandemic era.

Design/methodology/approach

Using a multiple-case study approach and adopting an institutional theory lens, we assess whether the pandemic is likely to strengthen or weaken institutional pressures for climate change risk disclosures and predict how climate-related risk reporting will evolve post-pandemic.

Findings

The authors find that climate change risk reporting is likely to evolve differently according to geographical location. The authors predict that disclosure levels will increase in regions with ambitious climate policy and where economic stimulus packages support sustainable economic recovery. Where there has been a weakening of environmental commitments and economic stimulus packages support resource intensive business, climate change risk reporting will stagnate or even decline. The authors discuss the scenarios for climate change risk reporting expected to play out in different parts of the world.

Originality/value

The authors contribute to the nascent literature on climate change risk disclosure and identify future directions in the wake of the COVID-19 pandemic.

Details

Accounting, Auditing & Accountability Journal, vol. 36 no. 2
Type: Research Article
ISSN: 0951-3574

Keywords

Article
Publication date: 22 January 2010

Hannele Kauppinen‐Räisänen

The purpose of this paper is to examine the influence of extrinsic attributes and package design attributes on consumer preferences of high‐risk products.

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Abstract

Purpose

The purpose of this paper is to examine the influence of extrinsic attributes and package design attributes on consumer preferences of high‐risk products.

Design/methodology/approach

An explorative conjoint analysis is conducted. A small‐scale sample, consisting of 18 consumers, conduct two conjoint tasks for two drug product types, i.e. painkillers and sore throat medicine.

Findings

The impact of the tested attributes varies according to the product type. The intrinsic attribute of taste is valued most in sore throat medicines, followed by colour and producer. Producer and colour are the most valued in painkillers. Colour is the most influential of the design attributes tested. Well‐known producer is perceived as more important in painkillers, whereas in sore throat medicine domestic producers are valued more.

Research limitations/implications

The study is exploratory and limited due to the design with few statistical assumptions and to small‐scale sampling in one country only.

Practical implications

The health care marketers should recognize the impact of package design on consumers' preferences of high‐risk products, such as non‐prescription drug.

Originality/value

There has been little research on the impact of package design attributes such as package colours on consumers in health care marketing.

Details

Management Research Review, vol. 33 no. 2
Type: Research Article
ISSN: 2040-8269

Keywords

Article
Publication date: 16 March 2010

Christine Zhen‐Wei Qiang

Reviewing a dozen of fiscal stimulus packages in developed countries, this paper analyzes one common strategy that has found widespread support in these stimulus packages and its

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Abstract

Purpose

Reviewing a dozen of fiscal stimulus packages in developed countries, this paper analyzes one common strategy that has found widespread support in these stimulus packages and its relevance for developing countries: investing in broadband and next‐generation networks, as a counter‐cyclical tool to create jobs and provide the foundation for economic recovery and long‐term sustained growth.

Design/methodology/approach

The paper looks at the various impacts broadband investment is expected to have: short‐term job creation and aggregate demand effects, and long‐term productive activities in other sectors of the economy. Moreover, broadband investment is more fiscally sound than other public spending stimulus options, in the sense of coming closer to, or in some cases actually being, self‐financing.

Findings

Several factors highlight the potential of broadband infrastructure as an important area of public investment during economic downturn, an option also open to policymakers in developing countries. Spending initiatives on next‐generation telecommunications networks at a time when labor market conditions are particularly weak can help preserve jobs and head off a potential burden on social safety nets. Bringing forward longer‐term aggregate spillover effects of broadband can improve the productivity of the entire economy and is consistent with enhancing longer‐run growth and development. Public support also “crowds in” private investment when access to private financing is decreasing and more expensive.

Originality/value

This is one of the few studies with a focus on the emerging broadband network, its impact on economy and the role of the public sector in rolling out next‐generation networks, during economic downturn and in general. A detailed summary of broadband initiatives in more than a dozen developed countries is provided in the paper.

Details

info, vol. 12 no. 2
Type: Research Article
ISSN: 1463-6697

Keywords

Article
Publication date: 20 January 2022

Jasmina Ilicic and Stacey M. Brennan

This research aims to introduce an anxious product-shaking effect, whereby consumers regulate the emotion of anxiety (i.e. anxious, nervous and jittery) elicited through product…

Abstract

Purpose

This research aims to introduce an anxious product-shaking effect, whereby consumers regulate the emotion of anxiety (i.e. anxious, nervous and jittery) elicited through product packaging design by shaking a product, which decreases eating intentions and behavior. Shaking product interaction as a result of anxiety-inducing product packaging design is introduced as a strategy to counter emotional eating, as an effective preventive measure of obesity.

Design/methodology/approach

Three laboratory studies (Studies 1–3) and one online study (Study 4) are conducted. Study 1 examines the effect of anxiety-inducing product packaging design on product interaction (i.e. shaking vs pouring). Study 2 investigates whether product shaking is a form of emotional regulation to anxiety-inducing product packaging design. Study 3 explores the effect of emotional regulation suppression (i.e. pouring) and facilitation (i.e. shaking) on eating behavior. Study 4 examines the moderating role of phobia severity on the effect of anxiety-inducing product packaging on emotional regulation and the downstream consequences on eating intentions.

Findings

Results demonstrate that the presence of anxiety-eliciting product packaging design results in shaking of the product (Study 1) as a form of emotional regulation (Study 2). Results from Study 3 find that emotional regulation facilitation (i.e. shaking) decreases eating, while emotion regulation suppression (i.e. pouring) increases eating. Results of Study 4 show that when exposed to anxiety-inducing product packing design, those with low phobia severity are less likely to regulate their emotions, which subsequently increases their eating intentions.

Research limitations/implications

This research is limited as it focuses only on product interaction and consumption of food products.

Practical implications

This research has important implications for marketers and product managers, as well as public policymakers, in encouraging responsible consumption behaviors in consumers. Marketing, product managers and policymakers should consider packaging design to introduce anxiety-inducing imagery on the packaging itself as a way to encourage shaking emotional regulation and to reduce eating, especially of unhealthy foods such as confectionary.

Originality/value

This research introduces and provides evidence of an anxious product-shaking effect that can reduce consumption of unhealthy food products. Anxiety-inducing packaging design strategy results in the emotional regulation of product shaking, which can reduce eating intentions and behavior.

Details

European Journal of Marketing, vol. 56 no. 2
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 20 September 2011

Andrew G. Parsons

The aims of this paper are to establish: a typical women's apparel store environment as a realistic base for measuring the effects of changes; effective environmental stimuli

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Abstract

Purpose

The aims of this paper are to establish: a typical women's apparel store environment as a realistic base for measuring the effects of changes; effective environmental stimuli levels; and the effect of repeated exposure on affect.

Design/methodology/approach

A schema of typical stimuli is developed through literature, observing 212 stores, and surveying 39 women's fashion retail GMs. An experiment (n=489) establishes the set of stimuli and effective levels for creating affect for a women's fashion store. Shoppers (n=62) were repeatedly exposed to combinations of the two sets (industry standard and “ideal”) to examine whether decay in affect occurs, and whether changes can mitigate this.

Findings

Interactions between sensory stimuli have a significant effect on fashion shoppers’ affect for a store. Fashion retailers are less differentiated in their use of sensory stimuli than they could be to achieve the responses they expect. Stagnation from repeated exposure can diminish affect for the store whereas small changes in stimuli levels can revitalise and increase affect.

Research limitations/implications

A model of sensory stimuli‐based relationships with shopper affect should incorporate interactions. Empirically, different stimuli can easily be added or substituted within a dimension to test its effect within a factorial design. A model of fashion store atmosphere is likely to require a mediating influence of repeated exposure.

Practical implications

It is worthwhile getting the “correct” package of stimuli for a fashion store's atmosphere. This does not necessarily require wholesale changes; rather small changes in stimuli level can enhance a store.

Originality/value

The paper presents the only study to use a holistic approach to store atmosphere and base effectiveness measures against the fashion industry norm, and consider the effect of repeated exposure.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 15 no. 4
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 12 January 2015

Clement S. F. Chow, Erdener Kaynak and Winnie Mak

– The purpose of this paper is to find out whether the plain packaging format in cigarette labeling is worth adopting or not.

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Abstract

Purpose

The purpose of this paper is to find out whether the plain packaging format in cigarette labeling is worth adopting or not.

Design/methodology/approach

A lab experiment with a 2 (existing vs plain packaging format) × 2 (familiar vs unfamiliar brand) factorial design was conducted with Chinese subjects in Macau.

Findings

The plain packaging format in cigarette labeling reduces both smoking intent and brand likability in familiar brand condition but not unfamiliar brand condition.

Social implications

When many governments are currently deliberating about whether to follow the plain packaging initiative, this study constitutes a timely investigation of the effects of it on smoking intent and brand likability among Chinese young non-smokers. The positive effect of the plain packaging in familiar brand condition provides the justification of adopting it by the governments.

Originality/value

Studies of plain packaging have not been taking brand familiarity into consideration (the only exceptional study used the top three familiar brands and thus failed to examine the familiarity effect) but the study focussed on it. In the data analysis, if brand familiarity is not considered, wrong conclusion will be drawn. Therefore, by having brand familiarity as moderator, the authors are able to correctly conclude that plain packaging format is worth adopting.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 27 no. 1
Type: Research Article
ISSN: 1355-5855

Keywords

Expert briefing
Publication date: 11 December 2020

The government expects a CAD381bn (USD297.5bn) deficit for fiscal year 2020-21 (ending March 31). It also promised a CAD100bn stimulus package from calendar 2021, in further…

Details

DOI: 10.1108/OXAN-DB258154

ISSN: 2633-304X

Keywords

Geographic
Topical
Article
Publication date: 9 October 2019

Nur Dyah Nastiti and Rahmatina Awaliah Kasri

The 2015 global economic crisis has triggered the issuance of several banking regulations in Indonesia, including those related to temporary stimulus for Islamic banks and…

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Abstract

Purpose

The 2015 global economic crisis has triggered the issuance of several banking regulations in Indonesia, including those related to temporary stimulus for Islamic banks and branchless banking (fintech). However, few studies attempt to evaluate the effectiveness of such regulations. Thus, this study aims to determine the role and assess the effectiveness of such banking regulations.

Design/methodology/approach

The data used cover all 12 Islamic commercial banks in Indonesia during the stimulus period of Q3.2015 to Q2.2017. The variables included were banks’ fundamental factors (Islamic financing, capital adequacy ratio, investment, non-performing financing, return on asset, efficiency, financing deposit ratio and fintech) and macroeconomic variables (inflation, exchange rate and money supply). The model was analyzed by using multiple linear regressions with generalized least square estimation technique.

Findings

The main finding suggests that the stimulus regulation indeed played a positive role in the acceleration of Islamic bank financing. However, the fintech-related regulation was not yet effective to achieve the goal, at least in the short term. Furthermore, the study found that return of assets, operational efficiency, financing deposit ratio and money supply also influenced Islamic financing.

Practical implications

For policymakers, the effectiveness of the temporary stimulus in accelerating Islamic banking financing and preventing the possible negative impacts of the external crisis provides indications that the regulator could conduct similar policy in the future. More generally, the findings are also expected to enrich Islamic banking literature.

Originality/value

This is possibly one of the few studies to investigate the role and effectiveness of banking regulations on Islamic banking financing in Indonesia.

Details

International Journal of Islamic and Middle Eastern Finance and Management, vol. 12 no. 5
Type: Research Article
ISSN: 1753-8394

Keywords

Book part
Publication date: 29 March 2021

Raymond Talinbe Abdulai and Kwasi Gyau Baffour Awuah

The world has been witnessing a new dreadful disease since the latter part of 2019. The disease known as the novel coronavirus disease often referred to as COVID-19 originated…

Abstract

The world has been witnessing a new dreadful disease since the latter part of 2019. The disease known as the novel coronavirus disease often referred to as COVID-19 originated from the Chinese city of Wuhan in the Hubei province and has since spread across the world resulting in the World Health Organisation to declare it a global pandemic. Whilst it appears obvious that the pandemic continues to generate several impacts, knowledge of the true idea, nature and extent of the impacts is scanty, partly because the disease is novel, ongoing and an antidote is yet to be found for it as well as the fact that no or little systematic studies have been conducted into the impacts and the results codified. This study, therefore, explores the global overview of the environmental and socioeconomic impacts of COVID-19 based on evidence in the literature. The chapter found that several measures such as imposition of partial or total lockdowns, social distancing and stay-at-home policies, wearing of face masks and the use of gloves and hand sanitizers have been instituted to contain the pandemic since its outbreak. Apart from 4,766,468 infections with 318,201 deaths, which had occurred as at 19 May 2020 and are still counting, the measures instituted have resulted in increase in domestic energy consumption, generation of waste pollution, contraction in production, loss of income and jobs, disruption in market activities and depreciation in asset prices and values across the various sectors of the world's economy, increases in domestic violence and limited access to health services among others. Conversely, the pandemic has partly resulted in positive outcomes such as reduction in greenhouse gas emissions and boost in the operations of the ITC and other allied industries. However, in broad terms, it is a huge threat to sustainable development (SD) and gains made in that regard over the years are eroding. Furthermore, although there have been interventions from governments, United Nations and other international development organisations to ease the adverse impacts, more such interventions and efforts will be required to put the SD agenda on track.

Details

Sustainable Real Estate in the Developing World
Type: Book
ISBN: 978-1-83867-838-8

Keywords

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