Search results

This application brief covers, “The Final Question”, an alternative essay design that encourages the learner to think creatively in Ph.D. Organization Theory or Leadership courses. “The Final Question” asks, “Do leaders change organizations or do organizations change leaders?” It is a simple question, but only the first in a series of prompts that guide Ph.D. learners on a path to become more creative thinkers. First, the learner must explore two knowledge domains in detail: Leadership Theory and Organization Theory. Next, the learner must combine information from each domain to create novel ideas about leadership action in organizational contexts. Finally, the learner must name the new concepts and share them with other learners.

Still, (1986) has claimed that representation of women in management is low and has changed little since the late 60s. There may be structural reasons for this, in particular concentration of women in a relatively restricted spread of occupations and industries. Perceived lack of long term career commitment by women has also been put forward as a factor (Still, 1986; Rosenfeld, 1979). Interaction will exist between women's human capital investments and career commitment. It is also claimed that women may have lower motivation to succeed and that this could account for their low participation rates in upper management (Albrech, 1978; O'Leary, 1974).

To validate a measure of use innovativeness, or how existing products are used in a novel and innovative manner. The measure has practical significance for innovation research as it consists of only nine items as opposed to the original 44. The use innovativeness measure derived from research predicts acceptance of new technology (in this case computer technology) and could be adapted to other fields of innovation research.

A survey was conducted and structural equation modelling techniques were used to analyse the data.

Evidence for a unidimensional measure of use innovativeness is provided by structural equation modelling. The nine‐item measure has fewer items than the original 44‐item measure developed by Price and Ridgway (1983) Price and Ridgway and consists of the items of multiple use and creative reuse. The measure was found to be positively correlated with innovativeness and opinion leadership and the acceptance of new information technology. The construct of use innovativeness is thus a practical measurement for use in innovation research.

Some limitations regarding the nature of the sample are discussed. Implications for future research in the diffusion of innovations are also addressed.

The only paper which validates a measure of use innovativeness, so that it has practical and theoretical use in innovation practice and research.

The purpose of this paper is to examine which particular marketing strategies will work best in which particular business environments. It also aims to test a series of propositions that the choice of marketing strategy needs to be carefully considered so that it is appropriate for a set of environmental conditions, or business conditions.

The paper employs survey research, structural equation modelling and t‐tests.

Results in this study of 217 companies from Australia, Singapore, The Netherlands and China finds general support for the hypotheses that different environmental situations provide the suitable conditions for a customer, competitor or societal orientated strategy. In particular, customer‐oriented strategies are most effective in placid clustered and turbulent environments, while competitor orientated strategies work best in a placid‐clustered environment. Societal marketing based strategies were shown to be most effective in placid random and placid clustered environments. This suggests that firms may use social marketing strategies in a pre‐emptive manner to maintain favourable environmental conditions for the organisation.

The findings are limited somewhat by the size and nature of the sample, although this compares well to other studies in the area of marketing orientation. The research shows the importance of the match of the environment type with the business strategy, as certain strategies are most effective in particular environmental conditions.

Choice of an appropriate business strategy is moderated by the environment. Marketing‐based business strategies are not always the most effective. In turbulent environments, customer‐oriented strategies seem to be most effective. Societal marketing strategies seem to be used to manage and maintain placid environments or business conditions. Competitor‐based strategies are best suited to placid‐clustered environments, business conditions, which are favourable and therefore attract greater competition.

This study also introduces an important measure of the societal orientation of the firm. It provides empirical supports the thesis that marketing strategies need to be tailored for the environment and so adds to the understanding of the interplay between the effectiveness of business strategies in different business conditions. There is not a great deal of research which suggests what type of marketing strategy is best suited to what type of environment. This paper makes an important contribution to this area.

To determine which factors account for customer satisfaction with a service and their loyalty to a given service provider, in the particular, context of “backpacking” in Australia, a significant element of the country's hospitality and tourism economy.

A series of hypotheses was developed from the services marketing literature and built into a 52 item questionnaire administered to 281 backpackers staying at the three youth hostels in Australia, who thus responded whilst actually experiencing the service encounter rather than in recalling it later. The European Customer Satisfaction Index (ECSI) was used to measure the strength and direction of the determinants of customer satisfaction, and the impact that the antecedents of satisfaction had on loyalty to the generic provider.

The results of confirmatory factor analysis of the questionnaire responses suggest that brand image is a predictor of satisfaction with a hostel, while perceived value indicates a degree of loyalty towards the “brand”.

The ECSI model's generic measuring criteria limit its generalisability. Further, research could usefully investigate other variables applicable to both hostels and conventional hotels to be included in a measurement model of satisfaction and loyalty for the whole hospitality industry.

Backpacker hostels are an example of experienced‐based service encounters with few clear comparative advantages. The marketing of the generic brand must therefore foster a brand image congruent with the experience actually delivered and the potential customers' expectations of it, thereby reducing decision risk.

The unusual context and particular methodology cast fresh light on an important challenge for marketing planners in the service industries.

To assess which components of the marketing orientation, along with the new measure societal marketing orientation, predict the performance of the firm and which are moderated by the environment.

Survey research in 1999 and hierarchical regression of 81 items.

Competitor‐based strategy has a more positive impact on firm's performance than the market‐based alternative. Its effectiveness is enhanced by the degree of competitive turbulence in the environment – as, for example, in Singapore in 1999. Societal marketing strategies, while morally appealing, are negatively associated with performance, and further negatively moderated by competitive hostility. The study found no support for the association between market orientation and performance.

The findings are limited somewhat by the size and nature of the sample and the low response rate, though these compare well with other studies in the field. The research shows the importance of the business environment as a moderator of the performance of business strategies.

Marketing intelligence gatherers and strategists should take note that choice of an appropriate business strategy is moderated by the environment. Market‐based business strategies are not necessarily the most effective.

Apart from the main findings, introduces an important measure of a firm's societal orientation.

Despite the continuing interest in a concern for relationships between culture, management values and economic activity, there is a lack of empirical evidence about these relationships during the unprecedented economic transformations in Asian nations in the 1990s. This study evaluated variations in values that tapped concerns fundamental to the Chinese world view during the period of the Asian financial crisis of 1997. Data were provided by ethnic Chinese managers from Hong Kong, Malaysia and Singapore prior to and after the meltdown. The study findings demonstrate a number of the values changed significantly, which questions assumptions of the longevity of these values, which were identified in earlier periods of relative economic stability. These findings suggest the emergence of distinct managerial styles in each country, rather than the continuance of more common “Asian” or a Chinese way of doing business.

The globalisation of markets combined with the paradoxical rise of nationalism has created an increased concern about the importance of the interaction of global brands with other cues such as the country of origin (COO) of products and services. The purpose of this paper is to evaluate the decision‐making processes of experts and novices with respect to international brand names, COO and intrinsic quality differences.

Within subject experimental design, quantitative study analysis of variance.

Results of a series of experiments with personal computers as a product with strong COO effects supported this argument. Experts or highly knowledgeable consumers were found to use COO in a circumspect manner or as a limited summary construct, only when such information was consistent with a linked brand name or a particular level of physical quality. Novices, for both products used COO as a halo regardless of brand name and physical quality.

International brand names are used in a more analytical manner by experts, with respect to quality, whilst novices based their decision‐making on extrinsic cues. This was a controlled experimental design and results could be evaluated further by more realistic design using actual products in a more market setting. Although the use of product description as used as experimental treatments in this study is not an unusual manner in which personal computers are purchased by consumers, especially when they are purchased online.

International marketers must carefully consider the quality, brand and COO information carefully when marketing to consumers of varying product knowledge as it appears different decision‐making styles are used by experts and novices.

This is one of the few studies to experimentally manipulate brand, quality and COO information amongst different groups of consumers with varying product knowledge (experts and novices). The experimental treatments were also carefully chosen so that differences due to the use of a global brand IBM could be evaluated against a lesser known local brand name.

This paper gives the background to the ISO 18404:2015 standard and explains its rationale. It aims to correct misconceptions and erroneous statements about the standard appearing in the paper by Antony et al. (2021) and to demonstrate the usefulness of the standard in a wide range of application sectors.

A review of recently reported misconceptions and erroneous statements is presented and clarifications are provided. A qualitative interview approach was utilised to obtain the views of leading academics and practitioners familiar with Six Sigma and Lean in a range of sectors and from different parts of the world. This includes the results of a survey for capturing expectations and requirements for the next ISO18404 version.

Clarifications were needed to correct some misconceptions and erroneous statements in recently published work. However, on review, the reports of the interviews in Antony et al. (2021) indicate that most Lean Six Sigma professionals have positive experiences with ISO 18404:2015 and see the advantages of a common standard in helping continuous improvement deployment. Possible causes of some reported negative results are already scheduled to be addressed in the forthcoming review of ISO 18404:2015.

A very real constraint when conducting research into ISO 18404:2015 is to obtain a balanced view of the standard from those who have a vested interest in its continuation and evolution, or not. Whilst the authors cannot claim to be any more objective than Antony et al.’s (2021) authors and commentators, they are, in contrast to that group, highly knowledgeable about the reality of the standard, rather than speculating in ignorance.

A very real constraint when conducting research into ISO 18404:2015 is to obtain a balanced view of the standard which is balanced with respect from those who have a vested interest in its continuation and evolution, or not. Whilst the current authors cannot claim to be any more objective than previous authors, Antony et al.’s (2021) authors and commentators, they are, in contrast to that group, highly knowledgeable about the reality of the standard, rather than speculating in ignorance.

The paper gives a clear description of the ISO standard development process and provides a resource for people to obtain insight into the value or non-value add of a standard in Six Sigma and Lean, and the appropriate details of such a standard. These results can form the basis of a case for the implementation of the standard for those organisations currently trying to decide whether or not to implement it.

Noteworthy shifts in availability of raw materials, component parts and products have had a profound influence on customer service levels. Changes in these levels have dramatised the importance of and concern for effective management of customer service in distribution. As a result, adjustments in business procedure and organisational structure are necessary.