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Book part
Publication date: 1 August 2023

Julie Stubbs, Sophie Russell, Eileen Baldry, David Brown, Chris Cunneen and Melanie Schwartz

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Rethinking Community Sanctions
Type: Book
ISBN: 978-1-80117-641-5

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Book part
Publication date: 8 August 2022

Carola Boehm

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Arts and Academia
Type: Book
ISBN: 978-1-83867-730-5

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IDeaLs (Innovation and Design as Leadership)
Type: Book
ISBN: 978-1-80071-834-0

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Book part
Publication date: 24 November 2022

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Gender and Action Films
Type: Book
ISBN: 978-1-80117-514-2

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Book part
Publication date: 24 November 2022

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Gender and Action Films 1980-2000
Type: Book
ISBN: 978-1-80117-506-7

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Book part
Publication date: 9 March 2021

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The Emerald Handbook of Blockchain for Business
Type: Book
ISBN: 978-1-83982-198-1

Open Access
Article
Publication date: 3 March 2023

Megan Chapman Cook and Steven J. Karau

The global spread of coronavirus brought the economy to a screeching halt as entrepreneurs faced constraints in their ability to transact business. Mandatory shutdowns of…

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Abstract

Purpose

The global spread of coronavirus brought the economy to a screeching halt as entrepreneurs faced constraints in their ability to transact business. Mandatory shutdowns of businesses, travel restrictions and other measures were taken. This study aimed to explore adaptations of small businesses for surviving in such a turbulent environment.

Design/methodology/approach

The authors conducted exploratory research with detailed interviews with 15 small business owners from various industries in rural communities in the Midwestern United States.

Findings

The study revealed a variety of strategic responses and highlighted creativity and flexibility in coping with uncertainty. Business owners adapted their strategies regarding processes, products and target customers to remain flexible and reallocate resources to meet ever-changing demands. Some created and strengthened relationships with other business owners, clients, customers and the community. Several showed optimism for the long-term, whereas others viewed survival as contingent on a speedy return to normalcy.

Research limitations/implications

A modest sample of fifteen small business owners were interviewed in similar communities in the Midwest using snowball sampling. With a larger sample size and more variance in age and gender, interview responses may be more diverse and potentially more generalizable. However, the current research may provide some unique insights for younger, up-and-coming entrepreneurs in smaller cities and communities regarding some effective small business and community response to uncertainty and change.

Originality/value

The coronavirus pandemic provided a unique environment to gain insight into entrepreneurial adaptation to unpredictable crisis situations and highlights the importance of assessing and adjusting business strategies to constantly changing demands. The authors also present an emergent theoretical process model of small business adaptive responses to uncertainty that summarizes the major themes derived from the interview responses.

Details

Innovation & Management Review, vol. 20 no. 2
Type: Research Article
ISSN: 2515-8961

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Book part
Publication date: 8 September 2022

Stephen Turner

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Mad Hazard
Type: Book
ISBN: 978-1-80382-670-7

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Book part
Publication date: 14 December 2023

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Annual Review of Comparative and International Education 2022
Type: Book
ISBN: 978-1-83797-484-9

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Book part
Publication date: 14 December 2023

Abstract

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Annual Review of Comparative and International Education 2022
Type: Book
ISBN: 978-1-83753-738-9

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