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The paper aims to investigate the main aspects of perceptions of the Mini brand in the UK. Given that consumers' perceptions of a brand are represented by brand awareness and brand image, this research undertakes an in‐depth investigation of the image of the BMW Mini brand in its most established market.

The study consisted of 55 in‐depth interviews with a cross‐section of important stakeholders with high brand awareness and knowledge.

The research identifies the importance of the symbolic elements of the brand's image, in particular its fun, sporty, fashionable and stylish image. The study reveals that the brand's appeal is largely at an emotional level based on the brand's symbolic image and key associations. A model is developed to reflect these findings. The study concludes that associations are key to stakeholders' perceptions of the brand. In particular associations related to the brand's heritage and product‐related associations such as the car's aesthetics and handling.

The research identifies the importance of maintaining the brand's heritage, including its British origins, and the product's core appeal. In light of the importance of the brand's British origins, the research identifies possible challenges created through the brand's new German BMW ownership, and the launch of the new Mini.

The study develops a unique insight of this historic and valuable brand, as perceived by key stakeholders with high brand awareness and knowledge. In the light of these findings a model is developed that offers an improved understanding of how brand perceptions are developed.

Children of recent refugees and immigrants are the fastest growing student population in the US public education system. Thus, it is imperative to create research-based pedagogies that value linguistic diversity, provide academic and social–emotional support and embrace life experiences that are often vastly different from those of the teachers and typical students. The goal of this study was to examine the effects of an instructional model designed to address specific academic and social–emotional competencies of linguistically and culturally diverse students on the writing of eight and nine-year-old students (n = 10) enrolled in an afterschool programme serving students from refugee families. The model of explicit writing instruction implemented in the study included culturally responsive literature, mindfulness practices, and differentiation in teaching genre-specific text structure and academic vocabulary. Pre- and post-test personal essays were scored for holistic quality of writing and use of academic vocabulary. The findings indicate that explicit and differentiated instruction in both writing organisation and vocabulary use was effective in increasing the holistic quality of students' personal writing and their ability to integrate academic vocabulary appropriately and meaningfully in independent writing. Implications for culturally responsive instruction for refugee students are discussed.

The purpose of this paper is to evaluate electronic health record (EHR) initiatives at the national/external level. Governments are investing large amounts of money in national EHR systems. These systems are socially and politically complex and a variety of stakeholders (e.g. at the individual, organisational or national level) have an interest in evaluating such systems from technical, economic or patient outcome perspectives. In cognisance of academic research in the area, this paper presents an approach which uses the perspective of one particular type of professional critic, the media, to identify issues and evaluate their impact at a national level.

The work is conducted using an established evaluation framework and formal content analysis of selected relevant articles from the quality press of three selected countries.

Different issues take prominence in centralised vs decentralised EHR approaches. In countries with a decentralised approach issues of standards and interoperability take the fore. Where there is a more centralised approach the media focus is more on project management, budgetary and financial aspects. In all coverage political and economic aspects are emphasised over technical or patient outcome issues.

The paper represents the application of the content‐context‐process framework. It contributes to the information systems evaluation literature at the national/external level.

The proliferation or information, created and sustained with the help of technology, has placed increased pressure on librarians to teach/assist library patrons to use the information efficiently and effectively. With decreasing budgets and resulting smaller staffs, academic libraries have been hard pressed to meet the demand. In response to this need, the Ohio State University (OSU) Libraries has developed a microcomputer program that enables library users to identify, locate, evaluate, and select information independently. With the support of three federal grants and one private grant, the OSU Libraries has designed The Gateway to Information in order to guide users to the best information for their needs, regardless of format. The Gateway's evaluations demonstrate that it is an effective and user‐friendly information tool for a wide range of library patrons. The Gateway is now available on all of the Libraries' terminals.

The White House Initiative: Educate to Innovate (2009) outlines the need for school age children (P-12) to focus more intentionally on Science, Technology, Engineering, and Math or STEM. The arts and other developmentally appropriate activities (i.e., blocks, painting, music, etc.) are added to STEM to create STEAM. Specifically, this chapter focuses on Technology, Engineering, and the Arts within the contexts of Science and Mathematics in the early childhood setting. By allowing children the time to explore and create, young children will wonder about the world around them. The chapter concludes with suggestions for early childhood professionals to create environments (physically, temporally, and interpersonally) that encourage and expand the STEM principles.

This paper presents a unique conceptual model that promotes behaviour change with the goal of creating a more sustainable conscious society. It aims to provide social marketers with insight on how to influence consumers' buying behaviour, which is often guided by their misperception of what is a good Quality of Life (QoL).

By means of a comprehensive, analytical review of relevant literature, this paper took a conceptual approach that included the thematic analysis of data sources such as accredited journal articles, books and other credible published materials.

Against the backdrop of South Africa's socio-economic conditions, this model emphasises the crucial role of individual's social and personal environment in shaping behaviour. The role of social marketers is to capitilise on consumers immediate environment to persuade them to consume more sustainably. It further gives way to the long-term, positive consequences of behaviour change on consumer's Quality of Life. The basic premise underlying the conceptual model is eudaimonia, the long-term subjective well-being of consumers, as a result conscientious consumption practices. The authors integrate Bandura's Social Cognitive Theory (1986) and Christie's Nested model of Quality of Life (2018) and presents the Social Cognitive Model of Quality of Life.

Such an integrative conceptual model can be used to justify policy implications, social marketing strategies and behavioural change for the individual consumer to promote their own subjective QoL while addressing and perhaps mediating the broader social and environmental concerns. However, the application of this concept within an emerging economy, remains to be a challenge, as the awareness around sustainable consumption is still in its infant stage.

With the rise of globalisation, consumers in emerging economies aspire to portray wealth through the acquisition of materialistic possessions. This is even though the majority live in poverty and cannot sustain a lifestyle that is driven by conspicuous consumption. As a result, social marketers have a significant responsibility to inRuence consumers buying behaviour towards sustainable consumption. This paper presents a model that guides social marketers on how they can encourage pro-environmental behaviour and create a more sustainably conscious society.

The Bureau of Economics in the Federal Trade Commission has a three-part role in the Agency and the strength of its functions changed over time depending on the preferences and ideology of the FTC’s leaders, developments in the field of economics, and the tenor of the times. The over-riding current role is to provide well considered, unbiased economic advice regarding antitrust and consumer protection law enforcement cases to the legal staff and the Commission. The second role, which long ago was primary, is to provide reports on investigations of various industries to the public and public officials. This role was more recently called research or “policy R&D”. A third role is to advocate for competition and markets both domestically and internationally. As a practical matter, the provision of economic advice to the FTC and to the legal staff has required that the economists wear “two hats,” helping the legal staff investigate cases and provide evidence to support law enforcement cases while also providing advice to the legal bureaus and to the Commission on which cases to pursue (thus providing “a second set of eyes” to evaluate cases). There is sometimes a tension in those functions because building a case is not the same as evaluating a case. Economists and the Bureau of Economics have provided such services to the FTC for over 100 years proving that a sub-organization can survive while playing roles that sometimes conflict. Such a life is not, however, always easy or fun.

Globally, over 95% of fire related deaths and injuries occur in low- and middle-income countries. Within informal settlements, the risk of fire resulting in injury or death is particularly high. This paper examines fire risks in informal settlements in New Delhi and Cape Town, and tented informal settlements in Lebanon.

Our analysis draws on primary sources, secondary literature, statistical data and qualitative interviews.

The distribution of fire risk across urban societies is a fundamentally political issue. Residential fire risk can be tackled by accessible, affordable, safety-compliant housing. That said, important interim measures can be taken to mitigate fire risk. Some of the risks requiring attention are similar across our case studies, driven by high population densities; flammable housing materials; unreliable or inaccessible access to safe power sources; and – in the case of Cape Town and New Delhi particularly – the inability of fire services to reach sites of fire. However, these common risks are embedded in distinct social, economic and political contexts that must be placed at the center of any intervention. Interventions must also be aware that the risk of fire is not spread evenly within informal settlements, intersecting as it does with factors like gender, age, health and disability.

Informal settlement fires have been under-studied to date. The studies that do exist tend to operate within disciplinary silos. This paper represents an important interdisciplinary approach to fire within informal settlements, which grounds technical data, modeling and experiments in political, social and economic realities.