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11 – 20 of 169Diego Campagnolo, Catherine Laffineur, Simona Leonelli, Aloña Martiarena, Matthias A. Tietz and Maria Wishart
Against the theoretical backdrop of the embeddedness and the resilience literatures, this paper investigates if and how SMEs' planning for adversity affects firms' performance.
Abstract
Purpose
Against the theoretical backdrop of the embeddedness and the resilience literatures, this paper investigates if and how SMEs' planning for adversity affects firms' performance.
Design/methodology/approach
The paper develops hypotheses that investigate the link between the risk management of immigrant-led and native-led SMEs and their performance and draw on novel data from a survey on 900 immigrant- and 2,416 native-led SMEs in 5 European cities to test them.
Findings
Immigrant-led SMEs are less likely to implement an adversity plan, especially when they are in an enclave sector. However, adversity planning is important to enhance the growth of immigrant-led businesses, even outside a crisis period, and it reduces the performance gap vis-à-vis native-led businesses. Inversely, the positive association between adversity planning and growth in the sample of native entrepreneurs is mainly driven by entrepreneurs who have experienced a severe crisis in the past.
Originality/value
This paper empirically uses planning for adversity as an anticipation stage of organizational resilience and tests it in the context of immigrant and native-led SMEs. Results support the theoretical reasoning that regularly scanning for threats and seeking information beyond the local community equips immigrant-led SMEs with a broader structural network which translates into new organizational capabilities. Furthermore, results contribute to the process-based view of resilience demonstrating that regularly planning for adversity builds a firm's resilience potential, though the effect is contingent on the nationality of the leaders.
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Enrico Marcazzan, Diego Campagnolo and Martina Gianecchini
Building on the recent capability-based conceptualisation of resilience, this paper aims to explore whether the experience of a previous crisis and entrepreneur resilience are…
Abstract
Purpose
Building on the recent capability-based conceptualisation of resilience, this paper aims to explore whether the experience of a previous crisis and entrepreneur resilience are associated with Small- and medium-sized enterprises (SMEs') adoption of different anticipation strategies for adversities.
Design/methodology/approach
Using original survey data on 959 Italian and German SMEs, the research uses a multinomial logistic regression model in order to test the influence of the prior experience of a crisis and the entrepreneur resilience on the likelihood of adopting different anticipation strategies.
Findings
The paper shows that the previous experience of a crisis increases the likelihood of regularly adopting proactive but non-formalised anticipation actions while decreasing the likelihood of adopting a pure reactive strategy to adversities; in addition, entrepreneur resilience is nonlinearly associated with anticipation strategies.
Originality/value
The main originalities rely on eschewing a pure binary view in relation to the organisational choice of adopting a reactive or a proactive approach towards adversities and on considering the entrepreneur resilience as a factor with both “bright” and “dark” side effects in relation to the anticipation of adversities.
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Dara G. Schniederjans, Stephen A. Atlas and Christopher M. Starkey
As organizations increasingly engage with consumers over mobile devices, there is a growing need to understand how consumers react to impression management over platforms with…
Abstract
Purpose
As organizations increasingly engage with consumers over mobile devices, there is a growing need to understand how consumers react to impression management over platforms with limited textual content. The purpose of this paper is to empirically assess how different impression management tactics can be used in mobile media to enhance consumer perception-attitude-intentions toward a corporate brand.
Design/methodology/approach
We surveyed 670 consumers and estimate structural equation models and repeated-measures ANOVAs to determine how short passages employing alternate impression management tactics influence consumers’ perceptions, attitudes and purchase intentions.
Findings
Results reveal that each impressions management tactic (i.e. ingratiation, intimidation, organizational promotion, supplication and exemplification) influences consumer perceptions, attitudes and intentions. The authors compare differences in how the impressions management tactics influence each stage of the perception-attitude-intentions model and find evidence that initial differences in perceptions favoring ingratiation and exemplification appeals become magnified for purchase intentions.
Research limitations/implications
Recent calls for research focus on an understanding of how consumers process information on reduced-content platforms of small-screened mobile devices. These results provide empirical evidence of the use of impression management and the difference between five impression management tactics on enhancing consumer perception-attitude-intentions model.
Practical implications
The results of this study will provide marketers with insights to optimize communications and corporate brands with consumers over mobile media.
Originality/value
This paper adds to the nascent yet vital literature on mobile marketing by focusing on how impression management tactics influence perceptions, attitudes and intentions through the short message characteristic of mobile platforms. The authors develop a framework for how corporate brand management can strategically use impressions management tactics in this novel domain.
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As we approach the millennium, we find ourselves in a world that places ever greater weight and significance on the outcome of polls, surveys, and market research. The advent of…
Abstract
As we approach the millennium, we find ourselves in a world that places ever greater weight and significance on the outcome of polls, surveys, and market research. The advent of modern polling began with the use of scientific sampling in the mid‐1930s and has progressed vastly beyond the initial techniques and purposes of the early practitioners such as George Gallup, Elmo Roper, and Archibald Crossley. In today's environment, the computer is an integral part of most commercial survey work, as are the efforts by academic and nonprofit enterprises. It should be noted that the distinction between the use of the words “poll” and “survey” is somewhat arbitrary, with the mass media seeming to prefer “polling,” and with academia selecting “survey research.” However, searching online systems will yield differing results, hence this author's inclusion of both terms in the title of this article.
IF SONS DID NOT EXTOL, many a worthy father would sink into oblivion and forever go unsung. As filial biographers, however, sons customarily meet with intimidating scorn and…
Abstract
IF SONS DID NOT EXTOL, many a worthy father would sink into oblivion and forever go unsung. As filial biographers, however, sons customarily meet with intimidating scorn and derision. There is a generally accepted notion that consanguineous biography is fraught more with fealty and filial frailty than with disinterested depiction. The best way to disprove this false assumption is to muster meritorious biographies written by scions and compare them with representative biographies of the ‘blame and blemish’ variety. Sympathetic assessment always stands up stronger than ostensible objectivity, for writers of the ‘warts and all’ kind of biography lose track of virtues and nearly always become engrossed in the imperfections of their victims.
Stephen W. McDaniel and David H. Rylander
Argues that “Green Marketing” is taking shape as one ofthe key business strategies of the future, and that the increasingenvironmental consciousness makes it incumbent on consumer…
Abstract
Argues that “Green Marketing” is taking shape as one of the key business strategies of the future, and that the increasing environmental consciousness makes it incumbent on consumer marketers not just to respond to it, but to lead the way in environmental programs. Sets forth the need and recommendations for incorporating environmental concerns into strategic marketing planning of the organisation.
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The purpose of this paper is to design and describe a model of instruction for librarians to effectively teach evaluation skills for public opinion polls.
Abstract
Purpose
The purpose of this paper is to design and describe a model of instruction for librarians to effectively teach evaluation skills for public opinion polls.
Design/methodology/approach
The paper show a coherent framework for instruction was identified through a survey of the literature. Learning objectives or essential core questions were identified by looking at codes and standards from five major organizations: National Council on Public Polls, Council of American Survey Research Organizations, World Association of Opinion and Marketing Research, American Association for Public Opinion Research, and the European Society of Marketing and Research. The objectives were incorporated into the aforementioned structure.
Findings
The paper finds from nine documents produced by these organizations 15 elements were identified and grouped into nine essential questions: purpose of the poll, sponsor of the poll, polling organization, questions asked, order of the questions, who was polled, how were the interviews conducted, date of the poll, statistics offered to substantiate accuracy. A consistent framework was identified from an earlier work by Dodd.
Research limitations/implications
The paper shows it is virtually impossible to provide a comprehensive list of all the possible ways that opinion polls can be misrepresentative. These are only a list of essential elements and questions necessary for an evaluation of polls.
Practical implications
The public opinion poll continues to have a prominent role as a source of information in the societies of the world. As such, it is important that librarians as well as users are conversant in how to evaluate and place into context this type of information.
Originality/value
This paper continues a dialogue within the profession about the impact of numbers as an information source. Librarians must become more conversant with numbers and, along with users, savvy consumers.
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Yuanyuan Jiao, Yepeng Wu and Linna Hao
This study aims to investigate the antecedents of design crowdsourcing decision-making, the impact of design crowdsourcing on new product performance and the moderating effect of…
Abstract
Purpose
This study aims to investigate the antecedents of design crowdsourcing decision-making, the impact of design crowdsourcing on new product performance and the moderating effect of network connectivity.
Design/methodology/approach
The sample (n = 104) was collected from a leading social product development website; the fuzzy-set qualitative comparative analysis and two-stage least square methods were used in the investigation.
Findings
Three design attribute feature configurations (rational, emotional and kinesthetic value configurations) are conducive to firms’ adoption of design crowdsourcing and there are two configurations in which firms do not adopt design crowdsourcing. Design crowdsourcing influences new product performance positively. Network connectivity has an inverted U-shaped effect on the relationship between design crowdsourcing and new product performance.
Originality/value
These findings not only enrich crowdsourcing and social network studies but also guide crowdsourcing firms to better manage their processes and community members.
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Cencheng Zhao, Eunhwa Yang, Yiqian Nie and Justin D. Russo
This paper aims to provide organizations with a new tool to make decisions related to a facility (building) selection process. Traditionally, value engineering (VE) applies the…
Abstract
Purpose
This paper aims to provide organizations with a new tool to make decisions related to a facility (building) selection process. Traditionally, value engineering (VE) applies the Value = Function/Cost formula to evaluate the worth of a product. In this paper, the VE-based facility-selection approach is proposed, where the cost of a facility is expressed in net present value (NPV) as it contains the net expense of purchasing or leasing a building as well as the time value of money. Also, a method of quantifying functions and involved risks of different facility choices is proposed.
Design/methodology/approach
The framework of the VE-based facility-selection process is broken down into three steps: preparation, calculation/analysis and assessment. In the latter part of this paper, the authors share a sample analysis by illustrating the analysis and decision-making process when three hypothetical facility-selection options are available.
Findings
The sample analysis indicates that companies can get the lowest cost and risk while improving their functions to achieve the highest value by using the modified VE formula to drive an optimal option for company’s business expansion and facility-selection process.
Originality/value
This paper provides organizations with a strategic system and process to select proper facilities or buildings for business expansion. The VE approach suggested in this study can allow facility/real estate portfolio decision-makers to analyze financial and functional aspects of the facility at the same time and obtain the value coefficient when they choose a new facility from different options. Finally, they can select the best option, which has the highest value coefficient, given financial and functional considerations.
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Maria Kümpel Nørgaard, Kathrine Nørgaard Hansen and Klaus G. Grunert
The purpose of this paper is to explore peer influence and the social and symbolic meaning that adolescents (10 to 16 years) attach to snacks; to investigate the relative…
Abstract
Purpose
The purpose of this paper is to explore peer influence and the social and symbolic meaning that adolescents (10 to 16 years) attach to snacks; to investigate the relative influence of peer influence compared to personal factors in explaining perceived importance of snack attributes; and to investigate age and gender differences in the peer influence process.
Design/methodology/approach
A web‐based survey distributed via e‐mail was combined with follow‐up focus groups including adolescents aged 10 to 16 years in Denmark.
Findings
The survey results show that the youngest adolescents and the girls perceived the highest influence from peers, and that peer social influence has more effect on what adolescents perceive as important snack attributes as compared to more personal factors. The focus group results show that adolescents purchase and consume snacks that support their self‐image when socializing with other peers.
Research limitations/implications
Future research should measure other aspects of peer influence and related social aspects regarding consumption settings.
Practical implications
The results in this paper may be useful to marketers developing social marketing campaigns aiming at reducing bullying among adolescents or promoting healthy snacking.
Social implications
Moreover, the results may help generate societal emphasis on the importance of social and self‐image aspects in consumption settings when it comes to adolescent snacking behaviour, healthy food choices and social development.
Originality/value
The originality lies in the emphasis on social and self‐image aspects.
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