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Case study
Publication date: 20 January 2017
Elliott N. Weiss and Marlene Friesen
This case details the history of Southwest Airlines from its inception in 1971 until 2004. The case provides details of Southwest's business model and reasons for its success. It…
Abstract
This case details the history of Southwest Airlines from its inception in 1971 until 2004. The case provides details of Southwest's business model and reasons for its success. It ends with a description of the company's competitive pressures in 2004. The case can be used for a course in service operations or strategy.
Details
Darden Business Publishing Cases, vol. no.
Type: Case Study
ISSN: 2474-7890
Published by:
Keywords
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