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This study seeks to develop a clearer understanding of the motivational factors affecting Saudi female business undergraduates' choice of pursuing entrepreneurship.

The research adopts a quantitative approach to gain general understanding of the students' perceptions with regard to their motivations to pursue entrepreneurship. Data were collected through a structured questionnaire survey administered to 214 female business undergraduates at Prince Mohammad Bin Fahd University (PMU) in Al-Khobar, to investigate their perceptions of entrepreneurial motivations. Descriptive statistics and factor analysis were used to identify the motivational factors. Multiple regression analysis was used to reveal relationships between the motivation factors and entrepreneurial motivation of female business undergraduates.

The study revealed four generalised entrepreneurial motivations among Saudi female business undergraduates: personal motivational factors with an emphasis on freedom and social status; business motivational factors such as financial rewards and security; social motivational factors manifested in the influence of the community, roles and family; and environmental motivations which were mainly associated to education, the market knowledge and ability to access finance.

The study was restricted to female students at PMU University. Thus, generalisation of the results could be limited. The findings of the study could be useful to relevant authorities to enhance and boost entrepreneurship for female students and hence to contribute to the national Vision 2030.

This study is among those few studies located in the MENA region that explore Saudi female university students' attitude towards entrepreneurship. It adds to the authors' understanding on the four generalised factors by highlighting the importance of the family's role and entrepreneurship education in motivating Saudi female students towards entrepreneurship engagement. It also contributes to the understanding of these motivations that could be applied in other similar contexts.