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In an earlier issue of this journal we compared international experiences in manpower planning at the national level. We offered a matrix of planning approaches (Figure 1), a typology of the politico‐economic systems in which such planning has occurred (not repeated here) and a conceptual framework classifying the objectives and approaches of various countries by stage of economic development (Figure 2). We promised a subsequent article drawing lessons from planning experience which might contribute to improving the international manpower planning process. This, belatedly, is that follow‐up article. In it we review the status of manpower planning in developed, newly industrialising and labour‐short, less developed countries (LDCs). Then we report criticisms which have been levelled at national manpower planning in labour‐surplus LDCs, explain what we see to be the reasons for what has been criticised, identify lessons and make recommendations which we believe will skirt many of the problems identified.

Outlines the aims, purposes and contents of the various reference guides to the manuscripts, poems and novels of Sir Walter Scott, to the dramatizations of the novels, to contemporary and subsequent reviews and critiques of his literary work, and to bibliographical studies.

IT WOULD NOT BE beyond the powers of exaggeration to claim that James Joyce is one of the greatest writers of the twentieth century. But it would be doubly difficult—difficult, even, for a star‐spangled Dubliner whose lips had been royally touched—to substantiate such a claim within the limits of a single sentence. It is true Joyce wrote a great number of pages, but he did not write a great number of books. He was a great humorist in the true Irish tradition: a savage satirist in the manner of Swift (though subtler in his technique) and a natural parodist and punster. He could perform miracles with words, and just as Wilde was a master of the epigram, so Joyce achieved endless subtleties and successes with the pun.

Chris Labarte has been appointed Area Sales Manager with Alpha Metals, one of the leading suppliers of solder products and related materials.

Brand strategy, marketing strategy, service marketing, hospitality management and international marketing strategy.

Post-graduate-level students; practitioners from the hospitality sector, brand management, corporate social responsibility (CSR) and the arts and culture field may also benefit from the case.

Jumeirah Group is a luxury hospitality company that is implementing a global brand strategy after developing a strong-regional reputation. Jumeirah's strong cultural alignment to its Dubai heritage in the form of its hallmarks and communication tag line “Stay Different” is being translated into events, activities, sponsorship and more importantly in terms of service to create a symbolic and experiential brand strategy. For Alice Royton, the Director of Branding for Jumeirah Group, the dilemma was how to maintain the thrust forwards as a top luxury brand and keep brand synergy especially as Jumeirah was increasing its portfolio and the competitive arena heats up in the international market place.

Creation of stakeholder value, brand strategy looking at various brand levels, using arts and culture as part of CSR initiative; communication strategy, emotional touch points and moment of truth as part of interactive service strategy; CRM and loyalty.

Teaching notes.

Provides a lighthearted view of post‐modernist links with retail marketing via the UK soap opera Coronation Street.