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Article
Publication date: 1 September 2006

Stephen A. Stuart

The purpose of this paper is to establish the effectiveness of a new system for communicating energy balance on food labels.

Abstract

Purpose

The purpose of this paper is to establish the effectiveness of a new system for communicating energy balance on food labels.

Design/methodology/approach

A quantitative approach was taken to enquire into the ability of children and adolescents to understand the marketing communications contained on an existing food label in order to design a new system to rapidly communicate the concept of energy balance to a diverse market in terms that are appropriate and understandable.

Findings

There is a gap between the perceived ability of children and adolescents to understand food label information relating to the ingestion of a healthy diet and their demonstrable ability to so do. Through a novel combination of existing theoretical approaches, children and adolescents were able to understand energy balance more clearly than before.

Research limitations/implications

The qualitative and quantitative samples were small and not representative of the larger sample. Future research needs to be undertaken to improve the reliability of the outcomes.

Practical implications

Designing information systems based on the interests of target audiences can enhance their inclusiveness and usefulness.

Originality/value

The programme of work undertaken to deliver this paper is highly original. The value of the paper is that it initiates a whole new area of research. It is of value to anyone working in marketing communications, and social marketing in particular.

Details

Young Consumers, vol. 7 no. 4
Type: Research Article
ISSN: 1747-3616

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Article
Publication date: 26 January 2010

Stephen A. Stuart

This pilot study for a larger research project aims to quantify and categorise elements of food label information and establishes an indicative physical relationship…

Abstract

Purpose

This pilot study for a larger research project aims to quantify and categorise elements of food label information and establishes an indicative physical relationship between mandatory and other information thereby articulating the relative balance between information intended to inform healthy dietary choices and that intended to perform other functions such as aiding purchase decisions.

Design/methodology/approach

The methodology employs quantitative content analysis performed on a number of different canned food labels (n=9).

Findings

Findings indicate the amount of available space on labels devoted to mandatory information ranged between 17 and 31 per cent, whilst the amount allocated to commercial information ranged between 18 and 45 per cent. Unoccupied space varies between 32 and 54 per cent. This indicates there is an imbalance between mandatory and commercial information, with the weighting in favour of the latter.

Research limitations/implications

The small sample size precludes generalization.

Practical implications

An extended version of this research could influence government and corporate policy in establishing a balance between the prominence given to different categories of label information, favouring that which is more “health positive”. Alternately, information could be presented in a larger format, thereby assisting a wider range of consumers to make healthy and informed dietary choices: both outcomes have positive health implications for the population. Another outcome is the formal classification of label information elements thereby enabling clearer comparisons to be made between consumers' food label interactions.

Originality/value

This is the first time content analysis has been conducted on food labels. The paper is also unique in proposing a formal taxonomy for food label information. It has value for those working on policy issues.

Details

British Food Journal, vol. 112 no. 1
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 11 March 2014

Peter Knight, Ina Freeman, Stephen Stuart, Gerald Griggs and Norm O’Reilly

– The purpose of this paper is to review Olympic mascots in the electronic and traditional communications environments.

Abstract

Purpose

The purpose of this paper is to review Olympic mascots in the electronic and traditional communications environments.

Design/methodology/approach

Olympic mascots from 2006 to 2012 are analyzed using a descriptive semiotic analysis technique.

Findings

Results found that none of the 2006-2012 mascots clearly represented the two most recognizable icons of the Olympic movement, the Olympic Rings and the Olympic Flame. The association of the London 2012 mascots with the Olympic Games are found to be limited.

Research limitations/implications

This research sets the stage for a number of future studies to further assess the management issues, social benefits, and potential missteps regarding mascots at the Olympic Games and other mega-events.

Practical implications

The practitioner of today working for a mega-event like the Olympic Games needs to be aware of the potential benefits and inherent risks of developing and implementing a mascot.

Originality/value

This research is the first to look specifically at Olympic mascots in the electronic age and contrast their use to traditional communications.

Details

International Journal of Event and Festival Management, vol. 5 no. 1
Type: Research Article
ISSN: 1758-2954

Keywords

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Article
Publication date: 30 October 2018

Maurice Yolles

Complex systems adapt to survive, but little comparative literature exists on various approaches. Adaptive complex systems are generic, this referring to propositions…

Abstract

Purpose

Complex systems adapt to survive, but little comparative literature exists on various approaches. Adaptive complex systems are generic, this referring to propositions concerning their bounded instability, adaptability and viability. Two classes of adaptive complex system theories exist: hard and soft. Hard complexity theories include Complex Adaptive Systems (CAS) and Viability Theory, and softer theories, which we refer to as Viable Systems Theories (VSTs), that include Management Cybernetics at one extreme and Humanism at the other. This paper has a dual purpose distributed across two parts. In Part 1, the purpose of this paper is to identify the conditions for the complementarity of the two classes of theory. In Part 2, the purpose is to explore (in part using Agency Theory) the two classes of theory and their proposed complexity continuum.

Design/methodology/approach

A detailed analysis of the literature permits a distinction between hard and softer approaches towards modelling complex social systems. Hard theories are human-incommensurable, while soft ones are human-commensurable, therefore more closely related to the human condition. The characteristics that differentiate between hard and soft approaches are identified.

Findings

Hard theories are more restrictive than the softer theories. The latter can embrace degrees of “softness” and it is explained how hard and soft approaches can be mixed, sometimes creating Harmony.

Originality/value

There are very few explorations of the relationship between hard and soft approaches to complexity theory, and even fewer that draw in the notion of harmony.

Details

Kybernetes, vol. 48 no. 6
Type: Research Article
ISSN: 0368-492X

Keywords

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Article
Publication date: 6 December 2019

Serkan Altuntas and Semih Kansu

The purpose of this paper is to propose an innovative and integrated approach based on service quality measurement (SERVQUAL), quality function deployment (QFD) and…

Abstract

Purpose

The purpose of this paper is to propose an innovative and integrated approach based on service quality measurement (SERVQUAL), quality function deployment (QFD) and failure modes and effects analysis (FMEA) for service quality improvement.

Design/methodology/approach

The SERVQUAL scale is used for service quality measurement, QFD is used for service design and FMEA is used to prevent possible failures during service delivery.

Findings

A case study in a public hospital in Turkey is performed to show how the proposed approach works in practice. The results of the study show that the proposed approach can be used effectively to assess service quality in practice.

Originality/value

Service quality has become an important issue for service enterprises facing a fiercely competitive environment to provide sustainability. This is the first study that applies an integrated methodology based on SERVQUAL scale, QFD and FMEA to service quality improvement.

Details

Kybernetes, vol. 49 no. 10
Type: Research Article
ISSN: 0368-492X

Keywords

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Article
Publication date: 1 February 2003

P. Bruce Buchan

This article examines the locus of power in the large corporation (The East India Company) over a 125 year period and the career paths of two of its dominant players…

Abstract

This article examines the locus of power in the large corporation (The East India Company) over a 125 year period and the career paths of two of its dominant players (Laurence Sulivan and James Mill). Sulivan embodies the character of such modern powerful leaders as Jack Welch and Lee Iacocca. Mill represents the modern power broker associated with the “technostructure”. What gave rise to the technostructure? What were the qualities of Sulivan and Mill which allowed them to dominate the organization? These are two of the questions investigated.

Details

Management Decision, vol. 41 no. 1
Type: Research Article
ISSN: 0025-1747

Keywords

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Article
Publication date: 1 September 1999

Sharon Riordan and Stuart Wix

Provision of comprehensive diversion services for the mentally disordered who come into conflict with the law offers benefits for patients and all those involved in the…

Abstract

Provision of comprehensive diversion services for the mentally disordered who come into conflict with the law offers benefits for patients and all those involved in the process, including the police, crown prosecution service and other agencies. It gives access to the most appropriate disposal for this vulnerable group. This case study of a man who had multiple contacts with the diversion services in Birmingham illustrates the particular difficulties associated with diversion from custody for mentally disordered individuals, particularly where there are multiple problem areas. Examination of the case suggests that in spite of inter‐agency commitment to the philosophy of diversion, in some instances a period spent in custody is unavoidable.

Details

The British Journal of Forensic Practice, vol. 1 no. 3
Type: Research Article
ISSN: 1463-6646

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Book part
Publication date: 10 November 2010

Stephen L. Vargo, Robert F. Lusch, Melissa Archpru Akaka and Yi He

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-85724-728-5

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Abstract

Details

Histories of Economic Thought
Type: Book
ISBN: 978-0-76230-997-9

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Article
Publication date: 1 February 2006

Nicholas Goodman, Jane Nix and Fiona Ritchie

In 2004/2005 local partnership boards requested West Midlands South and Birmingham & The Black Country Strategic Health Authorities (SHAs) to review and report back on the…

Abstract

In 2004/2005 local partnership boards requested West Midlands South and Birmingham & The Black Country Strategic Health Authorities (SHAs) to review and report back on the circumstances of adults with a learning disability placed out of area. There are currently 623 known adults with learning disability living out of area at an annual cost to commissioning services of £35 million. In 1993 the Mansell Report predicted major problems and potential consequences relating to future planning of services for people with learning disabilities and complex needs. Twelve years on this has become a reality, as more people are living in highercost services away from their original district and families. There is no evidence from this review that out‐of‐area services are any worse or any better than local services. The review does not set out to make a direct comparison of out‐of‐area placements and services provided locally, nor does it reflect on the number of people being imported into the West Midlands. With lack of monitoring and reviewing of placements, many people have been left solely to the care of provider organisations. Commissioners of services are becoming reliant on the Commission for Social Care Inspection (CSCI) to raise any concerns with them. This review calls for specific action to be taken now to reverse this trend of increasing out‐of‐area placements and to make more cost‐effective local solutions.

Details

Tizard Learning Disability Review, vol. 11 no. 1
Type: Research Article
ISSN: 1359-5474

Keywords

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