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Entrepreneurial orientation (EO) has been viewed almost exclusively through the lens of profit-driven firms. However, individuals engage in entrepreneurship not only for economic reasons but also to enrich a community or to advance society. Drawing on upper echelons theory, the purpose of this paper is to address this issue by proposing that founders’ social identities shape the strategic choices of their ventures.

Drawing on the data from 318 founders in the early stages of their entrepreneurial activity, the study applies partial least squares structural equation modeling to empirically test whether founders’ social identities influence their ventures’ EO.

The findings of the current research show that founders whose dominant purpose is the creation of value for others are more likely to launch ventures oriented toward innovation. On the other hand, ventures of founders driven by economic self-interest accept more risk, which leads to higher performance outcomes on the enterprise, community and societal levels.

The study enhances the EO discussion by adding social identity theory as a way to explain different levels of EO in firms and answers the call for more diversity in EO–performance measurement by applying specific outcomes on the enterprise, community and societal levels to investigate whether a firm’s EO leads to the desired outcomes.

The “New Economy” was the economic buzzword of the 1990s. Digitization and networking, accompanied disproportionally by an increasing efficiency of information and communication technology exchanges, served as the foundation for sustainable economic changes in the way business is conducted (Gersch & Goeke, 2004). The new Internet architecture and the economic transactions that are based on it became of increasing importance worldwide.

A broad range of policy evaluations below is begun in Chapter 2 by Kate Johnston, Colette Henry and Simon Gillespie in their evaluation entitled ‘Encouraging Research and Development in Ireland's Biotechnology Enterprises’. This investigation critically evaluates Irish government policy towards biotechnology development over a preceding 10-year period. In Chapter 3, Anthony Ward, Sarah Cooper, Frank Cave and William Lucas examine ‘The Effect of Industrial Experience on Entrepreneurial Intent and Self-Efficacy in UK Engineering Undergraduates’ in a large-scale study that generally produces satisfactory results in terms of raising the profile of entrepreneurship among undergraduates. Deirdre Hunt, in Chapter 4, again focuses on the evolution of strategy in Ireland, this time towards the more general topic of new firm formation with a personal contribution entitled ‘Now You See Them — Now You Don’t: Paradoxes in Enterprise Development Strategy: The Case of the Disappearing Academic Start-Ups’.