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The purpose of this paper is to investigate the impact on consumers' memory for sponsor brands while watching sport broadcasts as a function of TV exposure and brand preconditions.

A quasi‐experimental lab study was conducted to detect the drivers of sponsor memorization during German Bundesliga TV broadcasts.

The accurate memorization depends on both exposure variables and sponsor brand preconditions. While the quantity of exposure produces additional recall the amount of on screen clutter significantly affects memory in a negative direction. Brand familiarity and previous brand purchase behavior also influence recall probability.

In order to develop the research further, the sample size should be extended to represent various customer segments. Moreover, this research has a focus on football, therefore it would be interesting to investigate if the same effects hold true for other sports.

Counting seconds of logo exposure and combining these with audience reach too narrowly considers the complexity of sponsorship evaluation. Marketing managers also need to take into account the amount of clutter on screen, i.e. the number of competing sponsors, as well as their brand preconditions.

Most research on sponsor memorization has been conducted in the field, lacking control for the independent exposure measures. Within this study, the impact of refined exposure variables was tested in a controlled lab setting.

The purpose of this paper is to focus on possible combinations of the key determinants of high performance in sport governing bodies (SGBs) which go well beyond the net effects of independent variables.

The research focused on 18 sport governing bodies from the French‐speaking community of Belgium (CSGBs). Their strategic goals are emphasized and their potential determinants of performance are measured and assessed. Due to the small n‐sample and the causal complexity inherent in this research, a crisp‐set qualitative comparative analysis (csQCA) was performed.

Three generic combinations of the key determinants linked with high performance were highlighted. The first was high‐performing CSGBs that provide innovative activities for their membership and are proactive in elite sport services. The second was other high‐performing CSGBs of large size that involve paid staff in decision‐making processes and also develop innovative activities. The third was small‐sized governing bodies which, although they do not have extensive resources, could perform highly when they relied on volunteer leaders and delegates activities they were not able to deliver.

Due to country and sport specificities, these results may not be generalized to all SGBs. Nevertheless, it is possible to argue that when trying to understand the performance of such complex nonprofit sport organizations, researchers and practitioners need to take into account combinations of factors, rather than independent performance variables.

Using an innovative mixed method design dealing with causal complexity – qualitative comparative analysis – the paper highlights combinations of factors observed in high performing SGBs.

In the last two decades sports studies and sports management journals have called for there to be research in sports management that explores sports links to mainstream management analyses. The purpose of this paper is to argue that in many ways the sports sector is dominated by small and medium sized enterprises (SMEs), which have a different dynamic to larger entities and therefore should be analysed accordingly. This paper applies an SME perspective on English professional football clubs.

This paper, drawn from 22 semi‐structured interviews with key individuals in the English professional football (soccer) industry, employs an interpretivist approach of semi‐structured interviews of key personnel to provide an account of the business practices prevalent in the English football industry.

The findings are as follows: that the sports industry can be regarded as one that is largely constituted of elements that are ascribed with characteristics associated with SMEs called archetypal SMEs, either in entity size, turnover or mentality; that much analysis of the administration and management of the sports industry fails to assess the sector through the prism of SME “modelling”; there are areas of engagement with SME literature that could be useful to the analysis of the management of the sports industry.

This paper does what few other papers have achieved by outlining that the sports industry can be effectively examined by applying “SME perspectives” to help explain what might appear to be their idiosyncratic characteristics.

The purpose of this article is to examine selected public policy and funding issues of six New York Metropolitan Area sport venues and to discuss their implications for the future of sport venue construction.

The design of this paper is a descriptive case study, which is appropriate when the question to be answered is how or why, when there is no necessary control of behavioral events, and when the study is focused on contemporary events. A systematic review of public documents and available research related to the recent development and funding of selected sport venues was conducted. In addition, a critical appraisal and financial analysis was performed on selected data collected from a variety of proprietary facility reports and public documents.

Based on a systematic examination of public documents and available research it was determined that a complex mix of local, regional, and state politics has impacted significantly the dynamics of professional sport venue development in the New York Metropolitan Area. It is also apparent that there has been a significant lack of transparency with respect to public policy. In addition, it appears that sport venue development in the entire US will experience a trend toward integration with retail, commercial, and residential real estate development that appears to be a result of political pressure and the need to rapidly recoup investment costs associated with sport venue construction.

Because this is a descriptive case study, the findings, etc., are limited to those specific venues and public policy issues that were selected for examination.

This case study should provide educators and practitioners with insight into the complexity of mission critical decisions that are involved in the development and funding of sport venues. It also should provide insight into the political process related to sport venue construction and the importance of transparency in communicating with the public.

This case study may provide educators and practitioners with insight into the relationship among public policy, venue financing, and selected social issues.

This case study provides original insight into the key elements of funding sport venues in the New York Metropolitan Area. It will provide educators and practitioners with a frame of reference for further examination of the development of sport venues worldwide.

The purpose of this paper is to shed new light on the link between diversity in project teams and team performance by examining the effects of players’ international career diversity on the performance of national football teams.

The paper draws upon the literature on project organizations and experiential diversity in teams. Using data on players’ international career backgrounds and team performance from the FIFA World Cup 2006, the authors test two hypotheses linking experiential diversity in teams and a measure of relative team performance. The dataset includes detailed individual background profiles of the 736 participating players and performance data from the 64 games played at the tournament.

The findings suggest that different types of experiential diversity have contrasting effects on team performance in a time‐limited project team setting.

These findings encourage team diversity researchers to further examine the impact of experiential diversity in teams on team process and performance outcomes in future research.

The findings particularly highlight the need to carefully manage experiential diversity in project team settings in order to benefit from access to diverse tacit resources, while at the same time avoiding that the integrative capacities of teams becoming overstretched.

The paper is a step towards a better understanding of how diversity of individual career backgrounds affects team performance outcomes in project teams.

The purpose of this paper is to examine the effect of superstars (and other factors) on football fans’ attraction to competition (i.e. disloyal behavior).

A proprietary data set including archival data on professional German football players and clubs as well as survey data of more than 900 football fans is used. The hypotheses are tested with two-sample mean-comparison t-tests and multivariate probit models.

This study provides evidence that superstars both attract new fans and contribute to the retention of existing fans. While the presence of superstars, team loyalty and team identification prevent football fans from being attracted to competition, the team's recent performance seems to have no effect. Fans who select their favorite player from a competing team rather choose superstars, young players, players who are known for exemplary behavior and defenders.

This paper contributes to existing research by expanding the list of antecedents of disloyalty and by being the first to employ independent, quantitative data for the assessment of superstar characteristics in the context of team loyalty.

The purpose of this paper is to set out research that aimed to understand how the internal capabilities of Olympic sport organisations can be addressed.

The research was carried out by a mixed‐method, multi phase approach, using senior sport administrators in the Pacific region.

The research developed a tool for analysing the “readiness” of sport organisations to deliver programmes and services.

This research has developed a framework for the internal diagnosis of organisations.

Managers can use the tool to inform their strategic planning.

The paper presents a new and unique tool for assessing organisational capacity.