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The purpose of this paper is to provide a systematic review of articles on sport published in leading business studies journals within marketing, organisational studies and strategy.

Based on a review of 38 identified articles within the subfields of marketing, strategy and organisation studies published between 2000 and 2015, the articles’ topical, theoretical and methodological orientation within the studied subfields were analysed followed by a cross-subfield analysis.

The authors identify considerable differences in topical, theoretical and methodological orientation among the studied subfields’ associated articles. Overall, the authors also find that articles across all subfields tend to be focussed on contributing to mature theory, even though the subfield of marketing in particular exhibits contributions to nascent theory in contrast to organisation studies and strategy.

This paper contributes by illustrating the current state of research that is devoted or related to the phenomenon of sport within three subfields in business studies. Furthermore, the authors discuss the role played by leading business studies journals vis-à-vis sport sector-specific journals and offer avenues for future research.

Professional sports organizations have a long tradition of utilizing stories as part of their marketing efforts. However, as the media landscape has undergone considerable change as a result of information and communication technologies, most notably through social media, the conditions under which storytelling evolve have altered significantly. Therefore, the purpose of this paper is to explain how storytelling in the sports sector becomes integrated in social media.

A conceptual review in three sequential steps is carried out. First, extant literature on the role and effects of storytelling is reviewed. This is followed by a review of the interplay between storytelling and the contemporary media landscape, with a particular focus on social media. Third, the authors link both literatures and, by doing so, illustrate the dynamic interplay of storytelling and social media in the sports sector.

The conceptual review shows that storytelling can enact four sequential roles that are characterized by varying degrees of co-creation which, in relation to extant literature, has strong implications for the manageability of storytelling from the perspective of professional sports organizations.

Based on the identified sequential roles that storytelling can enact in social media, this paper contributes to the field of sports marketing by depicting how the dynamics between storytelling and the social media landscape exhibit a shifting degree of manageability with regards to storytelling from the perspective of professional sports organizations.

Regarding globalization trends, it is essential for multinational corporations (MNCs) to operate in China if they are to succeed in the international business environment. It is therefore vital to study how those MNCs investing in China have fared. The purpose of this paper is to devise a robust conceptual framework for the evolvement of market-seeking investments in emerging markets.

The typology is based on a network approach to internationalization processes, where a case study is made of Swedish MNCs’ experience of the Chinese market.

The case study contributes to the mostly static foreign direct investment (FDI) theory as well as the entry mode approach, both of which have paid little attention to the FDI carried out by MNCs in emerging markets 5–15 years after initial entry.

The case study also contributes to the mostly static FDI theory as well as the entry mode approach, both of which have paid little attention to the various types of FDI carried out by MNCs in emerging markets 5–15 years after initial entry.

The purpose of this paper is to establish a comparative conceptual framework to analyze hybrids of western and Chinese strategic management types, where the foundation is an institutional strategic management theory.

This framework is then applied to develop a research instrument that is used in a pilot study of 21 cases in China, primarily Swedish MNCs.

In this study, a complex picture emerges of the various mixes of management types in international firms operating in China. The results demonstrate that the comparative institutional strategic management framework developed seems to work for studying such mixtures of management types.

The discussion is based on the assumption of two dominating management types in international firms in China. The authors have found different mixtures among the firms. Besides strategic management, the theory and instrument might also be useful for human resource management issues like recruitment and talent management.

Practical implications include a potentially useful measurement tool for strategic management in international firms and for evaluating executives in existing and new positions. Moreover, a contribution is made to global management, since the framework is also useful for comparing strategic management types of international firms in and outside China.

This paper contributes to this research in two ways. First, a comparative theory is specified to study the hybrids of strategic management types of international firms, especially for firms in China. Second, an instrument is developed for researching such management mixes and used on a pilot study of international firms operating in China.

The purpose of this paper is to study if and how the evaluation of the boards in the top Nordic male football clubs affects the boards’ composition and work.

The study includes all the clubs in the two top divisions in each of the five Nordic countries (Denmark, Finland, Iceland, Norway and Sweden). The study makes use of a questionnaire where 66 (out of 145) chairmen answer 17 questions concerning the board composition and work on a five‐point Likert‐scale.

The responses were related to whether the board is annually evaluated or not. Descriptive statistics demonstrates that more than half of the clubs have an annual board evaluation. Most common is that the Chairman performs the evaluation himself/herself with help from designated board members; the evaluation being performed through informal discussions. A total of 44 clubs have a nominee committee. Almost all of the clubs transfer the result of the board evaluation to its nominee committee, most commonly verbally. Furthermore, results show that board evaluation has a significant positive effect on the following functions of football boards: review of business plan, strategy, objective and budget; discussion on short‐term development; discussion on long‐term development; and work efficiency.

The results of this study are consistent with a similar study of listed Nordic companies. The main difference between the results of the two studies is that clubs, unlike publicly listed companies, almost always perform the evaluation through internal interviews rarely using external consultants and individual anonymous questionnaires.

The purpose of this paper is to describe and explain the advertising behavior seen as an activation strategy performed by Olympic sponsors in an emerging market context. It provides insights into the strategic goals related to sponsorship.

The longitudinal approach taken opens the possibility to explore the dynamics of the strategies of Chinese as well as foreign firms in China. Theories on how sponsorship works cannot assist in explaining outcomes of sponsor-linked marketing, and since the actors involved rarely divulge their genuine intentions or their reciprocal contractual arrangements with the sponsored property, a new methodology has to be developed. A means-objective framework of sponsoring consists of six factors, which were applied to analyze 739 advertisements, articles and press releases collected from Chinese newspapers and Chinese official web pages covering a period of eight years (2001-2008) prior to the Olympic Games in Beijing. Based on a qualitative content analysis and nine means-objectives combinations in sponsorship patterns the authors discovered four dominant advertising strategies.

Lead-time is a key concept when analyzing sponsor advertising strategies. The authors conclude from the longitudinal data that the time gap between signing the contract and the dates of the event influences the strategy of the sponsoring corporations. The authors also observe that the advertising content changes over time and the sponsors craft different “advertising strategies” in different periods. Within this context the authors categorized two different advertising strategies. The sponsors are assumed to conduct a “Short Advertising Strategy” different from the “Long Advertising Strategy.” Both are examples of activation strategies.

Advertising strategies and activation seems to be dependent on the lead-time to the Olympic Games and the level of internationalization of the sponsoring firm.