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The purpose of this paper is to investigate the issue of post‐disaster livelihood recovery through economic rehabilitation, with the illustration of post‐tsunami promotion of microentrepreneurship activities generating employment and income among the affected populations.

The paper examines two field case studies in Aceh (Indonesia) and Tamil Nadu (India), where a well‐established European NGO carried out economic relief and microentrepreneurship rehabilitation in 2005‐2007.

Despite unlimited trust in rapid reconstruction capacity, post‐tsunami livelihood recovery has been chaotic and uncoordinated. Contrary to humanitarian agencies in charge of emergency relief, only a few development agencies and NGOs were able to deliver a rapid rehabilitation of microeconomic activities existing locally before the disaster.

There are values but also obvious limits to comparing the micro‐level experiences of a major European NGO in two different locations such as Aceh and Tamil Nadu, and to deducing macro‐ and meso‐level lessons to be learned.

There are difficulties in benchmarking the divison of labour but necessary coordination among development agencies and their humanitarian counterparts in the field of post‐disaster sustainable economic rehabilitation.

Post‐disaster economic security and livelihood recovery are at the forefront of current international policy research in humanitarian and development cooperation circles. Documented case studies and lessons to be learned are still scarce for feeding possible best practices.

Examine and understand how an informal volunteer’s goals and actions develop from the moment they first learn about a disaster.

We examine informal volunteerism (the activities of people who work outside of formal emergency and disaster management arrangements) through the theoretical lens of entrepreneurial effectuation to explain informal volunteer behavior and cognition and gain insight on how they develop their disaster relief ventures.

We find that informal volunteers follow an effectual logic, relying on available means to take advantage of opportunities as they are recognized or created. Application of effectuation vs causation processes depended on whether the informal volunteers were categorized as traditional, emergent or extended volunteers.

Informal volunteers’ disregard for the Affordable Loss Principle task governments and disaster relief organizations with the important challenge of managing and assuring the safety and well-being of informal volunteers. Their entrepreneurial behavior also invites the establishment of formal processes to counsel and guide informal volunteers, helping them fill out the necessary paperwork and funding applications to develop their efforts.

Through their experimentation and flexibility, informal volunteers accelerate disaster recovery, recognizing opportunities, working around bureaucracy and other roadblocks that hinder the efforts of established organizations. They also demonstrate entrepreneurial behavior that helps revitalize and jumpstart the local economy, making for stronger and more resilient communities

This study borrows from Effectuation Theory from the entrepreneurship field in order to bring a much needed theoretical lens to the topic and greatly assists informal volunteerism research, moving from past efforts that simply define and categorize the concept.