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The purpose of this paper is to examine a three-way interaction between the two motivational orientations of religiosity (i.e. intrinsic and extrinsic) and recognition (in this study, an explicit expectation that behavior is recognized) on charitable behavior. Further, drawing upon the evolutionary psychology perspective, the status motive is predicted to mediate the predicted effects.

Three experimental studies were conducted using a 2 (intrinsic religiosity: low/high; measured) × 2 (extrinsic religiosity: low/high; measured) × 2 (recognition: yes/no; manipulated) between-subjects design to examine the predicted effects on likelihood to donate and donation allocations in two Asian countries, namely, Indonesia and Malaysia.

The results show that recognition increases charitable behavior among consumers with a high level of extrinsic religiosity but low level of intrinsic religiosity (Studies 1a, 1b and 2). Further, a status motive mediates the predicted effects (Study 2).

The present research provides a novel perspective on how marketers can purposively use recognition in charitable advertising to encourage charitable behavior among religious consumers – but only in Asia.

This paper presents the case for how a non-profit organization can develop charitable advertising for disaster relief in Indonesia (Studies 1a and 1b) and Malaysia (Study 2). The findings of this research could potentially be extended to other organizations in Asia or other countries where religiosity places an important role in consumer behavior.

This research shows the interactive effect between extrinsic religiosity, intrinsic religiosity and recognition can increase charitable behavior in Asia.

This study aims to reconcile previous research that has provided mixed results regarding motivation for sustainable behaviors: pure altruism (cooperation) or competitive altruism (status). Drawing on evolutionary altruism and identity-based motivation, the authors propose that a match between pure (competitive) altruism and individualistic (collectivistic) identity goals enhance consumers’ motivations to engage in recycling (green buying).

Three experimental studies show how pure and competitive altruism are associated with specific sustainable consumption (Study 1) and how altruism types should be matched with identity goals to motivate sustainable consumption (Studies 2 and 3).

Study 1 shows that pure altruism is associated with recycling but not with green buying. Studies 2 and 3 show that pure (competitive) altruism and individualistic (collectivistic) goals lead to higher recycling (green buying) intentions.

The present research extends previous findings by showing that pure and competitive are indeed associated with specific sustainable behaviors. The authors suggest that the interaction between motives and identity goals can lead to a greater impact on recycling and green buying intentions.

Public policymakers and companies will benefit by better understanding how specific combinations of altruism types and identity goals can foster recycling or green buying intentions.

This research is the first to show how matches between pure and competitive altruism types and individualistic and collectivistic identity goals affect consumers’ motivations to engage in recycling and green buying.

Second-order expectations refer to an actor's beliefs about what a co-actor believes with respect to their relative abilities on a shared task. The authors describe and compare three alternative programs of research that explain the effects of second-order expectations on behavioral inequalities in task groups. The authors’ overall goal is to work toward improving the precision and generality of theories of second-order expectations.

The authors conduct a thorough review of theory and research on each of the three alternative models of second-order expectations. In so doing, they highlight areas of convergence and divergence in terms of theory, method, and empirical support. They also suggest research designs that can help clarify the effects of second-order expectations in task groups and adjudicate among the models.

New empirical studies are needed that attempt to replicate findings across the three approaches to modeling second-order expectations. In addition, the three approaches need to be directly compared at the same time using a shared experimental design and the same participant population.

This is the first effort to systematically and critically compare and contrast three competing models of second-order expectations in structural social psychology. The authors offer a number of original, specific recommendations for future research.

The purpose of this theoretical chapter is to rework a promising but limited theory of the foundations of reciprocity. Reciprocity is often attributed to an “internalized norm of reciprocity” – a deeply felt moral obligation to help those who have helped us in the past. Leifer's theory of local action develops a radically different and compelling foundation for reciprocity – one in which the impetus for reciprocity is a thinly veiled battle for status. We rework the theory to offer a new one that addresses its limitations. The key idea is that the impetus for reciprocity is the desire to signal that one intends to create joint value rather than to capture it from the counterparty.

Our analytical approach rests on close examination of a puzzling and underrecognized feature of social exchange: people who initiate social exchange routinely deny giving anything of value (“it was nothing”) while the receiver inflates their indebtedness to the giver (“this is too much!”). We refer to this negotiation strategy as reverse bargaining and use it as a window into the logic of social exchange.

We develop a more general theory of how people manage the threat of opportunism in social exchange that subsumes local action theory. The key insight is that people who initiate social exchange and seek reciprocity must balance two competing objectives: to ensure that the person receiving a benefit recognizes a debt she must repay; and to mitigate the receiver's suspicion that the giver's ulterior motive is to capture value from the receiver.

This study aims to add to the gift giving literature by examining how the wealth of a recipient impacts giver spending. The authors tested the hypotheses that givers spend more on wealthy (vs unwealthy) recipients, partially because givers anticipate a greater difference in gift-liking across expensive and cheap gifts when the recipient is wealthy, and partially because givers are more motivated to signal that they are of high financial status when the recipient is wealthy. The authors also tested whether givers’ tendency to spend more on wealthy (vs unwealthy) recipients attenuates when the recipient is someone with whom the giver has a negative (vs positive) relationship.

Eight experimental studies tested the hypotheses. These studies had participants act as givers, consider giving a gift to either a wealthy or unwealthy recipient and indicate how much money they would spend on the gift. Some studies included additional measures to test potential mediators, while another included an additional manipulation to test a potential boundary condition.

Gift givers spend more on gifts for wealthy (vs unwealthy) recipients, for two main reasons. On the one hand, givers are influenced by an other-oriented motive – they wish for their gift to be well-liked by the recipient and anticipate a greater difference in recipient gift-liking across expensive and cheap gifts when the recipient is wealthy. On the other hand, givers are influenced by a self-oriented motive – they wish to signal to the recipient that they are of high financial status, but this desire is stronger when the recipient is wealthy. Critically, givers are relatively unlikely to spend more on wealthy (vs unwealthy) recipients when they have a negative (vs positive) relationship with the recipient.

The authors studied how the wealth of the gift recipient influences givers’ gift expenditure, but they did not examine the recipient’s perspective. Future research could address this by exploring whether recipients’ gift preferences vary based on their wealth.

Gift purchases account for a significant portion of worldwide consumer spending, making gift giving an important topic for consumers and marketers alike. The present research sheds light on a factor that has a notable impact on how much consumers spend on a gift when faced with a gift giving decision.

This manuscript contributes to the gift giving literature by exploring an important aspect that influences consumer gift expenditure (the wealth of the recipient), demonstrating a novel gift giving phenomenon [that givers spend more when giving to relatively wealthy (vs unwealthy) recipients], and shedding new light on the psychology of consumers in gift giving contexts (namely, how givers’ perceptions of recipient gift-liking, their desire to send signals of high financial status and their relationship with the recipient can influence their gifting decisions).

Despite the immense popularity of WhatsApp, there needs to be more reliable and valid scales for identifying and measuring users' motivation behind frequent WhatsApp status updates. This study explores the underlying motivations of users in updating their WhatsApp statuses and develops a scale to measure them.

Following a mixed-method research design, data were obtained from WhatsApp users in India. The current research furnishes results from five studies, involving both qualitative and quantitative approaches.

The results uncover seven unique motivations of users for keeping WhatsApp status, namely: social good, attention seeking, social relations, expressing views, life updates, inspiration and entertainment. Additionally, the empirical findings demonstrate the effects of the above dimensions on the positive and negative emotions of users.

This research is a pioneering effort in developing and validating a scale on WhatsApp status motivation construct. Key managerial and scholarly implications of the findings arising from this research are also discussed.

Co-operative managers must invest appropriately to strengthen member relationships, such as by initiating corporate social responsibility (CSR) actions or providing members with more relational benefits. This paper aims to investigate how members’ motives (collectivistic vs individualistic) might influence the effectiveness of these investments in terms of enhancing members’ trust and loyalty intentions.

This research combines an exploratory approach, based on six focus groups, with a confirmatory approach based on a field study and two scenario-based experiments.

Members tend to regard the two motives in contest and infer a “more CSR versus more benefits” arbitration effort by co-operatives, such that they appear to prioritize one motive over the other. Members with individualistic motives principally support co-operatives’ arbitration toward relational benefits, so the positive effects of CSR initiatives on their trust and loyalty intentions are weaker (Study 1). Both CSR and relational benefits can be more or less efficient, depending on members’ motives (Study 2).

Reflecting their contrasting motives, members infer arbitration by co-operative managers, reflected in their “more CSR versus more benefits” belief. This insight and the related implications for trust and loyalty intentions have not been addressed in prior research.

Managers can avoid the negative consequences of “more CSR versus more benefits” inferences by ensuring a good fit between their investments and their members’ prevailing motives. If members have more collectivistic (cf. individualistic) motives, CSR initiatives (cf. relational benefits) enhance their trust and loyalty intentions more effectively.

This research builds on previous work on members’ relationships within co-operatives and on members’ motives. Results find that the effectiveness of co-operatives’ investments to strengthen members’ loyalty intentions depends on members’ prior motives.

South Africa is increasingly becoming an attractive market for luxury fashion brands due to the growing middle-income consumer segment, which is perceived to be upwardly mobile. Despite evidence of black South African's exhibition of heightened interest in conspicuous consumption (CC), there seems to be limited research addressing the drivers and implications of such behaviour. This study aims to investigate the antecedents of CC by middle-income black South Africans and the marketing implications thereof.

This study employed a survey questionnaire approach and a quantitative methodology for primary data collection. Data were gathered from a sample of 170 respondents across South Africa and analysed using structural equation modelling (SEM) through SPSS and Mplus software. Confirmatory factor analysis was used to test model fit, reliability and validity of measurement instruments, while path modelling was used to test hypotheses adopted by this report.

Among the major findings made by this report was that social class signalling positively influenced CC. In contrast, CC was not predicted by status consumption (SC). This study concluded that social factors motivated the CC of luxury fashion brands by middle-income black South Africans.

This study's key recommendations were for marketing professionals to imbue overt status cues in their brand campaigns to drive the consumption of luxury fashion brands. Future studies could investigate whether or not the findings of this study are applicable across ethnic demographics in South Africa.

The study extends the discourse of the antecedents of ethnic consumer behavioural patterns in a historically segregated market. It weighs in on the growing research addressing factors driving the middle-income population from emerging economies to consume luxury fashion brands conspicuously.

The purpose of this paper is to examine the relation between employee engagement, decisions to be in a relationship with a co-worker, and commitment uncertainty in a sample of adults who identified they were currently working with their romantic partner.

Because workplace romance can be a taboo topic among working adults, we recruited participants anonymously from online social media websites (n=68). The use of non-experimental design limits the ability to draw causal references in relation to the variables of interest.

Participants who reported they were motivated to be in a romantic relationship with a co-worker to increase status also reported lower levels of engagement, even after controlling for other relationship (e.g. relationship adjustment) and workplace variables (e.g. intent to turnover).

Romantic relationships within the workplace will most certainly transpire yet the topic remains underexplored in the management literature. This work provides scholars and practitioners insight into the psychological mechanisms that influence workplace relationships and more, explores how relationships between co-workers impact performance variables such as employee engagement.

This is the first study to examine the influence of workplace romantic relationships in the context of employee engagement. Moreover, this is one of only a handful of studies that has documented the empirical linkage between workplace relationships and performance variables.

Purpose – To present a new conceptual framework for understanding how perceptions of fairness shape the experience of respect in groups and its implications for individuals’ engagement in groups, their psychological well-being, and intergroup relations.

Design/methodology/approach – Research on fairness perceptions and respect emerge from different theoretical traditions including theories of justice, social identity theory, and social context and health. We review this body of work and present the dual pathway model of respect, developed to integrate the different lines of research into a single testable framework. Research testing the model's predictions is presented.

Findings – The dual pathway model posits that concerns about respect follow from the need for social inclusion and for status attainment. Fair treatment from group peers and authorities communicates the extent to which these needs are satisfied, and as such, perceptions of being liked (indicative of inclusion) and of being judged worthy (indicative of status attainment) independently and differentially predict social engagement and psychological well-being.

Originality/value – The dual pathway model provides a framework for integrating and extending existing research on the experience of respect in groups. The model highlights how the inclusion and status dimensions of respect differentially shape outcomes relevant to group functioning: social engagement and psychological well-being. Insights from the model address a broad array of challenges faced by organizations, including building commitment, managing diversity, and promoting health and well-being among its members.