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Article
Publication date: 9 August 2011

Stanley J. Shapiro and Robert D. Tamilia

The purpose of this paper is to provide a briefly annotated bibliography of some 200 items that together constitute a “select list” of the available academic literature on the…

Abstract

Purpose

The purpose of this paper is to provide a briefly annotated bibliography of some 200 items that together constitute a “select list” of the available academic literature on the history of Canadian marketing from the seventeenth century to the beginning of Second World War.

Design/methodology/approach

After all the available academic literature on Canadian marketing the authors could uncover was examined, the most relevant, interesting, and accessible material was identified and annotated. In addition, all of the literature considered in any way pertinent was added to a more complete bibliography available on the CHARM web site.

Findings

Though existing Canadian business and economic history texts and courses tend to pay far more attention to other topics, there is a rich and varied literature on the history of Canadian marketing.

Research limitations/implications

No selections are included from either archival sources or the popular press nor are unpublished theses or dissertations cited.

Originality/value

This appears to be the first annotated bibliography on the history of Canadian marketing ever to have been compiled and published.

Details

Journal of Historical Research in Marketing, vol. 3 no. 3
Type: Research Article
ISSN: 1755-750X

Keywords

Article
Publication date: 26 April 2013

Stanley J. Shapiro

This paper was written to put “on record” what, in retrospect, appear to the author to be the most significant aspects of his academic career, one that spans more than half a…

Abstract

Purpose

This paper was written to put “on record” what, in retrospect, appear to the author to be the most significant aspects of his academic career, one that spans more than half a century.

Design/methodology/approach

The author begins by discussing his Wharton School experience (1957‐1964) and then traces how his activities and experiences at that time laid the groundwork for a number of career long themes (academic administration, pedagogy, and quasi‐governmental consulting) and academic interests (macromarketing, marketing history).

Findings

The author's Wharton School experiences and, more specifically, his contacts with Wroe Alderson and David D. Monieson did indeed shape his subsequent career.

Originality/value

This paper calls attention to certain events and research efforts that might otherwise be forgotten. It also serves as an example of one approach others might follow in preparing their own career retrospectives.

Details

Journal of Historical Research in Marketing, vol. 5 no. 2
Type: Research Article
ISSN: 1755-750X

Keywords

Article
Publication date: 29 May 2019

Eric H. Shaw

The purpose of this paper is to describe the author’s serendipitous career and provide some lessons that might be of value to those pursuing the academic mission: teaching…

Abstract

Purpose

The purpose of this paper is to describe the author’s serendipitous career and provide some lessons that might be of value to those pursuing the academic mission: teaching, research and service.

Design/methodology/approach

The method involves primary sources; mainly the author’s CV to jog recall of events and dates, some of his articles and the teachings and writings of many others that influenced or inspired various aspects of the author’s career.

Findings

The author’s experiences affirm that to achieve any degree of success in the professoriate, in addition to having some talent it is also helpful to be lucky. There is a lot to navigate at a university. Opportunities exist at every turn, some noticed some missed. When recognized, be prepared. Being a professor is not what you do, it is who you are. Preparation for an academic career involves becoming a self-improvement project (essentially, a life-long student learning lessons). It requires developing expertise (preferably excellence) in some field of study, as well as resourcefulness, resilience and perseverance.

Originality/value

Each individual’s story is unique. The author’s path seems to have included more twists and turns than most. Consequently, he tried to highlight the experiences with lessons learned in most sections, some obvious some less so, which he expects (at least hopes) will prove valuable to future educators.

Details

Journal of Historical Research in Marketing, vol. 11 no. 1
Type: Research Article
ISSN: 1755-750X

Keywords

Article
Publication date: 13 April 2010

D.G. Brian Jones, Peggy Cunningham, Paula McLean and Stanley Shapiro

The purpose of this paper is to present a biographical sketch of David D. Monieson whose academic career in marketing included time spent at the Wharton School of Business at the…

Abstract

Purpose

The purpose of this paper is to present a biographical sketch of David D. Monieson whose academic career in marketing included time spent at the Wharton School of Business at the University of Pennsylvania, the University of Toronto, and over 30 years at Queen's University. It is focussed on Monieson's contributions to the history and philosophy of marketing thought, especially with respect to what Monieson called “usable knowledge” in marketing.

Design/methodology/approach

This paper uses a traditional historical narrative based on extensive personal interviews with Monieson and with some of his students and colleagues as well as archival research including personal correspondence, course notes, research notes, and other unpublished documents.

Findings

Monieson made important contributions to the thinking about history and philosophy of marketing thought. Some of his ideas, such as the intellectualization and re‐enchantment of marketing, have found a following among marketing academics; others, such as complexity, have not.

Originality/value

There is no published biographical study of Monieson and no detailed analysis of his contributions to marketing thought. This biographical sketch provides insights into several significant marketing ideas and tells the life story of an important marketing scholar.

Details

Journal of Historical Research in Marketing, vol. 2 no. 2
Type: Research Article
ISSN: 1755-750X

Keywords

Content available
Article
Publication date: 23 October 2007

Stanley J. Shapiro and Göran Svensson

365

Abstract

Details

European Business Review, vol. 19 no. 6
Type: Research Article
ISSN: 0955-534X

Content available
Article
Publication date: 13 April 2010

Brian Jones and Stanley Shapiro

381

Abstract

Details

Journal of Historical Research in Marketing, vol. 2 no. 2
Type: Research Article
ISSN: 1755-750X

Content available
Article
Publication date: 26 October 2010

Brian Jones and Stanley Shapiro

296

Abstract

Details

Journal of Historical Research in Marketing, vol. 2 no. 4
Type: Research Article
ISSN: 1755-750X

Article
Publication date: 26 June 2009

Stanley J. Shapiro and Clifford J. Shultz

The purpose of this paper is to familiarize readers with the nature and scope of the current global economic crisis, its implications for economic development, and what…

1513

Abstract

Purpose

The purpose of this paper is to familiarize readers with the nature and scope of the current global economic crisis, its implications for economic development, and what macromarketing can contribute both to better understanding and solutions.

Design/methodology/approach

The paper is a controversies‐based examination, including a selective, multi‐disciplinary literature review and personal observation with a focus on the past, the present and the likely future of economic development.

Findings

The paper reports on global trends in economic development, shares prognoses, and suggests the importance of macromarketing perspectives and practices to advance individual and societal well being.

Originality/value

This paper provides a fresh, multi‐disciplinary perspective on controversies vis‐à‐vis economic development, while reflecting on past perspectives and new directions for individual and societal well being. The prospects for economic development in light of the global economic crisis and macromarketing orientations are discussed in considerable detail. Some personal views on the likely future of development are also offered.

Details

European Business Review, vol. 21 no. 4
Type: Research Article
ISSN: 0955-534X

Keywords

Content available
Article
Publication date: 20 March 2009

Stanley J. Shapiro

131

Abstract

Details

Journal of Historical Research in Marketing, vol. 1 no. 1
Type: Research Article
ISSN: 1755-750X

Content available
Article
Publication date: 13 May 2014

Brian Jones and Stanley J. Shapiro

117

Abstract

Details

Journal of Historical Research in Marketing, vol. 6 no. 2
Type: Research Article
ISSN: 1755-750X

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