Search results

1 – 10 of 154
Article
Publication date: 20 March 2009

Stephen Brown

The purpose of the paper is to investigate the writing style of Stanley C. Hollander, in order to better understand the power of his prose.

1777

Abstract

Purpose

The purpose of the paper is to investigate the writing style of Stanley C. Hollander, in order to better understand the power of his prose.

Design/methodology/approach

A line‐by‐line literary analysis of Hollander's publications, with a view to detecting his stylistic “signature” or “fingerprint”.

Findings

Four key elements are integral to Hollander's writing style – interrogatives, inventories, iconoclasm and irony. His single most characteristic literary device is litotes, a mode of ironic understatement.

Research limitations/implications

Literary analysis is inherently idiosyncratic and tends to reflect the perspective of the interpreter. Another analyst is sure to find different features in Hollander's corpus (though this is less a methodological shortcoming than a testament to the richness of Hollander's writings).

Originality/value

All academics are writers and, by better understanding the technique of a much admired stylist, everyone's publications can be improved.

Details

Journal of Historical Research in Marketing, vol. 1 no. 1
Type: Research Article
ISSN: 1755-750X

Keywords

Article
Publication date: 20 March 2009

D.G. Brian Jones, Eric H. Shaw and Deborah Goldring

The purpose of this paper is to examine the history of the Conferences on Historical Analysis & Research in Marketing (CHARM) from their inception in 1983 through 2007 focusing on…

Abstract

Purpose

The purpose of this paper is to examine the history of the Conferences on Historical Analysis & Research in Marketing (CHARM) from their inception in 1983 through 2007 focusing on the influence of Stanley C. Hollander, who co‐founded the CHARM conference and whose drive and determination fueled its growth for the first 20 years.

Design/methodology/approach

This study uses traditional historical narrative based on personal interviews, archival research, and content analysis of CHARM Proceedings.

Findings

The history of CHARM is described and Hollander's role in developing the conference is highlighted.

Originality/value

There is no written history of CHARM. This story is a major part of Hollander's legacy.

Details

Journal of Historical Research in Marketing, vol. 1 no. 1
Type: Research Article
ISSN: 1755-750X

Keywords

Article
Publication date: 20 March 2009

Paula A. McLean

The purpose of this paper is to provide an historical review of Stanley C. Hollander's History of Labels.

Abstract

Purpose

The purpose of this paper is to provide an historical review of Stanley C. Hollander's History of Labels.

Design/methodology/approach

Historical review essays summarize and evaluate older, historically significant books by situating them in historical perspective often using biographical details of the subject.

Findings

In History of Labels, Hollander shows us early in his career that he is a rigorous marketing historian, and a brilliant and entertaining writer. Anyone doing research in marketing history should include this book on their reading list.

Originality/value

In the context of this special issue celebrating Hollander's life and work, the subject of this review essay is one of his earliest historical works and has never been reviewed in this fashion.

Details

Journal of Historical Research in Marketing, vol. 1 no. 1
Type: Research Article
ISSN: 1755-750X

Keywords

Article
Publication date: 20 March 2009

Robert W. Nason

The purpose of this paper is to explore the elements of the life of Professor Stanley C. Hollander (1919‐2004), a marketing scholar extraordinaire.

Abstract

Purpose

The purpose of this paper is to explore the elements of the life of Professor Stanley C. Hollander (1919‐2004), a marketing scholar extraordinaire.

Design/methodology/approach

In total, 28 marketing scholars who had been students, colleagues, and friends of Professor Hollander were asked to contribute to the author's personal knowledge of him. Selma Hollander (his wife) was interviewed. Stan Hollander's own written work was reviewed for insight into his characteristics.

Findings

A brief chronology of his life is provided as a framework within which his personal characteristics and relationships can be examined. The major contributors to his success as a person and scholar are first, the relationship with his wife, Selma; second, the characteristics of his intellect; and third, his fascination with the arts. The result was not only an uncommon scholar considered a giant in the field of marketing but also one who enabled many others through the sharing of his mind and his humor.

Originality/value

This work explores the man behind the body of scholarship and disciplinary development that is his legacy. He was an uncommon scholar.

Details

Journal of Historical Research in Marketing, vol. 1 no. 1
Type: Research Article
ISSN: 1755-750X

Keywords

Article
Publication date: 20 March 2009

Stanley C. Hollander

The purpose of this paper is to recount Stanley C. Hollander's own educational experiences and career paths. This is a reprint (with permission) of Stanley C. Hollander's article…

Abstract

Purpose

The purpose of this paper is to recount Stanley C. Hollander's own educational experiences and career paths. This is a reprint (with permission) of Stanley C. Hollander's article which first appeared in the Journal of Macromarketing in 1995.

Design/methodology/approach

An autobiographical description of the author's early years.

Findings

The paper reveals many of Stanley C. Hollander's personal thoughts, reflections and some regrets.

Originality/value

The paper provides valuable personal insights from the late Stanley C. Hollander.

Details

Journal of Historical Research in Marketing, vol. 1 no. 1
Type: Research Article
ISSN: 1755-750X

Keywords

Article
Publication date: 20 March 2009

Maureen A. Bourassa and William H. Murphy

The purpose of this paper is to provide an historical review of Stanley C. Hollander's Sales Devices throughout the Ages, from 2500 BC to 1953 AD.

297

Abstract

Purpose

The purpose of this paper is to provide an historical review of Stanley C. Hollander's Sales Devices throughout the Ages, from 2500 BC to 1953 AD.

Design/methodology/approach

Using the historical review method, the paper examines a monograph with historical importance, summarizing the contents and analyzing it in the context of the author's life. With reference to outside sources, the paper seeks to improve understanding of the monograph within its historical context.

Findings

Sales Devices throughout the Ages provides a fascinating journey through 4,000 years of selling history. Analysis of the monograph and of its historical context reveals transformations in the legitimacy of selling, both within marketing and within society as a whole.

Originality/value

This monograph is one of Hollander's earliest works, and as a result, few library copies remain. We are not aware of any other reviews of this monograph, and are therefore pleased it is being brought to the fore in this special issue celebrating Hollander's life and work.

Details

Journal of Historical Research in Marketing, vol. 1 no. 1
Type: Research Article
ISSN: 1755-750X

Keywords

Article
Publication date: 20 February 2017

Stephen Brown

The aim of this overview is to reflect on the family resemblances between psychogeography and marketing history.

Abstract

Purpose

The aim of this overview is to reflect on the family resemblances between psychogeography and marketing history.

Design/methodology/approach

The paper is informally predicated on the perspectives and philosophies of literary theory in general and New Historicism in particular.

Findings

Using exemplar excerpts from salient published works, marketing’s hitherto overlooked psychogeographical traditions are contemplated and celebrated, the sterling contributions of Stanley C. Hollander above all.

Research limitations/implications

Like poets who don’t know it, marketing historians are unsung contributors to the psychogeographical corpus. There is much more that can be done, however, especially in relation to works of imaginative literature.

Originality/value

This paper aims to uncover past achievements not advance the future agenda.

Details

Journal of Historical Research in Marketing, vol. 9 no. 1
Type: Research Article
ISSN: 1755-750X

Keywords

Article
Publication date: 20 March 2009

D.G. Brian Jones and William Keep

The purpose of this paper is to describe Stanley C. Hollander's doctoral seminar in the history of marketing thought and offer some insights into its uniqueness.

561

Abstract

Purpose

The purpose of this paper is to describe Stanley C. Hollander's doctoral seminar in the history of marketing thought and offer some insights into its uniqueness.

Design/methodology/approach

The paper presents a combination of personal reflections, personal interviews, and documentation from the final offering of the course.

Findings

Hollander's course was distinctive among such efforts at doctoral education and probably one of the last such seminars in North America.

Originality/value

There has been little written about teaching the history of marketing thought and to date no published account of Hollander's seminar.

Details

Journal of Historical Research in Marketing, vol. 1 no. 1
Type: Research Article
ISSN: 1755-750X

Keywords

Content available
Article
Publication date: 20 March 2009

D.G. Brian Jones

1073

Abstract

Details

Journal of Historical Research in Marketing, vol. 1 no. 1
Type: Research Article
ISSN: 1755-750X

Article
Publication date: 1 February 1986

Stanley C. Hollander and Ronald Savitt

Compares a response to an article by Savitt (Vol. 18 Nos. 6.7, 1984) from Hollander and including Savitt's rejoinder, making for very interesting reading and lively debating…

Abstract

Compares a response to an article by Savitt (Vol. 18 Nos. 6.7, 1984) from Hollander and including Savitt's rejoinder, making for very interesting reading and lively debating material. Discusses the Wheel of Retailing concept and gives each author's point of view arguing for and against these with interesting and contrasting ideas.

Details

European Journal of Marketing, vol. 20 no. 2
Type: Research Article
ISSN: 0309-0566

Keywords

1 – 10 of 154