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1 – 10 of 33Stanislav Ivanov and Veronika Achikgezyan
The purpose of this paper is to identify the attitudes of Bulgarians towards country’s historical monuments, communist heritage, communist heritage tourism and their…
Abstract
Purpose
The purpose of this paper is to identify the attitudes of Bulgarians towards country’s historical monuments, communist heritage, communist heritage tourism and their willingness to participate in communist heritage trips.
Design/methodology/approach
The sample includes 359 respondents recruited via an online survey. Mann-Whitney U-test is used to identify the differences in the respondents’ attitudes towards communist heritage tourism in Bulgaria on the basis of their age, gender, frequency of visit to historical monuments, attitudes towards country’s communist past, prior visit to, familiarity with and attitude towards communist monuments and identification of communist monuments with country’s heritage.
Findings
The respondents who visited historical monuments more frequently, had more positive attitudes towards communist past of the country and its communist monuments, those who had visited and were very familiar with the communist monuments were more supportive towards donating money for the restoration of communist monuments and their inclusion in tourism supply.
Practical implications
The paper reveals that domestic communist heritage tourism demand exists in Bulgaria and tour operators need to focus on including communist heritage in tourism supply.
Social implications
Communist heritage is controversial and different social groups perceive it differently, depending on their attitudes towards communism as a political, economic and social system.
Originality/value
The paper compares the attitudes towards historical and communist monuments and revealed that communist monuments received less support for inclusion in tourism supply than historical monuments; the respondents were less inclined to participate in trips to them and to donate money for their restoration.
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Craig Webster and Stanislav Ivanov
Future tourism will take place in a robonomic economy (aka robonomics). The massive introduction of robots, artificial intelligence and automation technologies which will…
Abstract
Purpose
Future tourism will take place in a robonomic economy (aka robonomics). The massive introduction of robots, artificial intelligence and automation technologies which will lead to the advent of an economy that will be qualitatively different from the current economy. The robonomic economy will have profound implications on the nature of work, level and sources of incomes, leisure time, politics, international trade and relations, ownership rights, etc., hence leading to major social, economic and political challenges and tension. The purpose of this paper is to elaborate on how tourism will be in a robonomic society.
Design/methodology/approach
This is a perspective paper that shows how tourism will be in a robonomic society. This is a conceptual perspective article that shows how tourism will be in a robonomic society.
Findings
This paper elaborates on the tourism/hospitality implications of robonomics, the positive and negative impacts of robonomics on tourism and vice versa.
Originality/value
This is one of the first papers to discuss tourism implications of a future automated society.
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Craig Webster and Stanislav Ivanov
The purpose of this paper is to discuss how demographic changes in developed countries will continue to drive the tourism and hospitality industries to adopt automation in…
Abstract
Purpose
The purpose of this paper is to discuss how demographic changes in developed countries will continue to drive the tourism and hospitality industries to adopt automation in business operations.
Design/methodology/approach
The approach is an analysis of the trends in human reproduction in the developed countries and a discussion of their implications for the travel, tourism and hospitality industries.
Findings
There are three major solutions to the demographic problem faced in developed countries and the replacement of human labour with automation is the most practical, immediate and has the fewest risks and negative externalities.
Practical implications
Industry has to adapt to the new demographic reality and embrace automation of services, educate their customers and have policies to deal with the resistance expected by labour.
Social implications
Society can expect that many of the tasks they commonly expect humans to be involved in will be done by machines and artificial intelligence in the near future, if demographic trends continue and massive immigration into developed countries is not a continuing phenomenon.
Originality/value
This links the relationship between demographic trends to the use of automation in the travel, tourism and hospitality industries.
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Faruk Seyitoğlu and Stanislav Ivanov
The purpose of this study is to investigate the robotic restaurant experience of travellers around the world and understand the components of robotic restaurant experience.
Abstract
Purpose
The purpose of this study is to investigate the robotic restaurant experience of travellers around the world and understand the components of robotic restaurant experience.
Design/methodology/approach
Travellers who had experienced a robotic restaurant were purposefully selected as a sample group for the study. As the robotic restaurants are limited around the world, multiple case study method has been chosen to gather richer data. A user-generated content technique which is a form of qualitative case study method has been benefited to gather data from travellers’ reviews.
Findings
The results reveal a model of components of robotic restaurant experience that include six main themes: attraction for kids, robotic system, memorable experience, ambience related attributes, food related attributes (economic value and gastronomic aspects) and deficiencies (in robotic system, in ambience related attributes and in food related attributes).
Originality/value
This paper is one of the first to investigate the robotic restaurant experience of travellers around the world. Moreover, it contributes to the research on restaurant experience and offers a model of components of the robotic restaurant experience.
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Stanislav Ivanov, Ulrike Gretzel, Katerina Berezina, Marianna Sigala and Craig Webster
This paper aims to provide a comprehensive review of research on robotics in travel, tourism and hospitality, and to identify research gaps and directions for future research.
Abstract
Purpose
This paper aims to provide a comprehensive review of research on robotics in travel, tourism and hospitality, and to identify research gaps and directions for future research.
Design/methodology/approach
This paper analyzes 131 publications published during 1993-2019, identified via Scopus, Web of Science, ResearchGate, Academia.edu and Google Scholar. It offers quantitative analysis of frequencies and cross-tables and qualitative thematic analysis of the publications within each of seven identified domains.
Findings
The paper identifies “Robot,” “Human,” “Robot manufacturer,” “Travel/tourism/hospitality company,” “Servicescape,” “External environment” and “Education, training and research” as the research domains. Most research studies are dedicated to robots in restaurants, airports, hotels and bars. Papers tend to apply engineering methods, but experiments and surveys grow in popularity. Asia-Pacific countries account for much of the empirical research.
Research limitations/implications
The analysis was limited to publications indexed in four databases and one search engine. Only publications in English were considered. Growing opportunities for those who are anxious to publish in the field are identified. Importantly, emerging research is branching out from the engineering of robots to the possibilities for human/robot interactions and their use for service providers, opening up new avenues of research for tourism and hospitality scholars.
Practical implications
The paper identified a myriad of application areas for robots across various tourism and hospitality sectors. Service providers must critically think about how robots affect the servicescape and how it needs to be adjusted or re-imagined to ensure that robots and employees can augment the service experiences (co-)created within it.
Originality/value
This is the first study to systematically analyze research publications on robotics in travel, tourism and hospitality.
研究目的
本论文全面评论了在旅游酒店业中的机器人技术的研究, 并指出文献缺口和未来研究方向。
研究设计/方法/途径
本论文分析了在1993年至2019年发布在Scopus、Web of Science、ResearchGate、Academia.edu、和Google Scholar的131篇文献。本论文对文献做了一系列定量分析, 包括频率分析、交叉表、定性文本分析、在七大确立的领域中对每个领域的文献进行分析。
研究结果
本论文确立了七个研究领域:机器人、人类、机器生产者、旅游酒店企业、Servicescape、外部环境、和教育培训和研究。大多数文献集中在对饭店、机场、酒店、和酒吧的机器人研究。文献往往采用工程手段进行研究, 但是实验和问卷方式正在呈增长趋势。亚太国家占据大多数实证研究作品。
研究理论限制/意义
本论文样本库局限于四个数据库和一个搜索引擎。只有英文文献被采样。本论文为对相关领域感兴趣的学者指出研究方向。重要的是, 本论文发现用工程角度研究机器人的文献有了分支, 有一小部分文献开始着手研究人/机器人交互和其在服务过程中的使用的研究, 这对旅游酒店学者提供新研究视角。
研究实践意义
本论文指出了一系列有关旅游酒店领域中机器人的应用。服务商必须重视机器人如何影响Servicescape以及如何审视机器人与人的交互, 确保其与员工加强消费者的服务体验(价值共创)。
研究原创性/价值
本论文是首篇系统评论旅游酒店领域中机器人研究文献的文章。
关键词:机器人、机器人经济、机器人设计、机器人使用、Servicescape、rService、人-机器人交互、研究议程
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Craig Webster and Stanislav Ivanov
The purpose of this paper is to identify the link between political ideology and the management of tourism in countries. The authors stipulate that the predominant…
Abstract
Purpose
The purpose of this paper is to identify the link between political ideology and the management of tourism in countries. The authors stipulate that the predominant political ideology in the country influences the nature and logic of state interventions in the tourism industry.
Design/methodology/approach
The paper elaborates several case studies from various countries – Bulgaria, Cyprus, Scandinavia, Russia, USA, China, Japan, Indonesia, and North Korea.
Findings
Countries with predominant (neo)liberal ideology do not typically interfere in tourism regulation, while nationalism leads governments to stimulate inbound and domestic tourism. Communist ideological approaches tend to be burdensome, inhibiting growth while stressing the promotion of the socialist achievements of a country. Countries that are traditionally thought of as social democratic have been evolving in recent years to regulate tourism in ways that are more liberal in nature than social democratic.
Practical implications
Political ideologies shape the acceptability of government support for private tourist companies, legislation in field of tourism, limitation/stimulation of inbound/outbound tourist flows. For the future the authors expect greater politicisation of tourism, active tourism “wars” between countries, greater control of governments on populations, thriving nationalism, “aggressive” environmentalism.
Originality/value
This is one of the first papers to discuss the impact of the political ideology on the management of tourism at the national level.
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Ruggero Sainaghi, Aurelio G. Mauri, Stanislav Ivanov and Francesca d’Angella
This paper aims to explore the effects generated by the Milan World Expo 2015 on both firm performance and seasonality structure. It aims to answer the following research…
Abstract
Purpose
This paper aims to explore the effects generated by the Milan World Expo 2015 on both firm performance and seasonality structure. It aims to answer the following research question: Did the Milan Expo 2015 influence only hotel results without changing seasonal patterns, or was this mega event able to reconfigure seasonal periods?
Design/methodology/approach
The present analysis is based on Smith Travel Research (STR) data. This source offers daily data on a large sample of Milan hotels (approximately 80 per cent of the total), representing more than 30,000 rooms. The empirical data relate to a period of 12 years, 11 of which are focused on the pre-event period (2004-2014), while 2015 is centered on the Milan Expo. This data comprise 4,383 daily observations. For each day, three operating measures were analyzed: occupancy, average daily rate (ADR) and revenue per available room (RevPAR).
Findings
The empirical findings fully support the first hypothesis: the four seasonal periods built around the main market segments are relevant lenses for understanding Milan’s demand structure before Expo 2015. The findings also support the second hypothesis relating to the effects generated by the event: Expo 2015 was able to improve hotel performance during the four seasonal periods analyzed. The most fragile seasonality registered the highest rise. Finally, the last two hypotheses to be investigated are as follows: did the Milan Expo 2015 simply improve hotel performance, without changing the underlying seasonal patterns (H3), or did this event reconfigure the demand structure (H4)? The analyses carried out lend more support to the fourth hypothesis, suggesting that new seasonal patterns emerged during Expo 2015.
Originality/value
This paper explores the impact of a mega event on seasonal patterns of hotel performance metrics. At least three original aspects are introduced. First, to analyze the Milan demand variation, a market segment approach that proposes an innovative seasonal matrix is developed. This is based on the three main client groups attracted by the destination. Second, the effects generated by the Expo are measured with consideration given to the four seasonal periods. Third, based on graphical and statistical analysis, the paper confirms that new seasonal patterns emerged during the Expo.
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Craig Webster and Stanislav Ivanov
The purpose of this paper is to investigate the major political and economic changes in the world and the likely impact that these changes will bring to tourism and…
Abstract
Purpose
The purpose of this paper is to investigate the major political and economic changes in the world and the likely impact that these changes will bring to tourism and hospitality industries.
Design/methodology/approach
The paper adopts a geopolitical perspective on the dynamics of tourist flows, stipulating that geopolitics has a major impact on the size, structure, and direction of these flows.
Findings
The paper identifies six geopolitical drivers of tourist flows in the future, namely: the fall of the American Empire, the rise of the BRIC and the PINE countries, increased global political instability, increased importance of regional supranational organisations, greater control of the individuals on a global scale, and the greater importance and power of corporations than national governments.
Originality/value
The paper critically evaluates the geopolitical drivers of tourist flows, their likely future development and the impact they have on tourism.
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