Search results

Alcohol sponsorship of sport is common in Australia, with much debate about the appropriateness of linking sport with alcohol advertising and promotion. This paper provides examples of such sponsorships to appreciate the extent and nature of the complex relationship between sport and alcohol sponsors. The public health and policy implications of alcohol sponsorship of sport extending to creating a sporting competition purely to promote an alcohol brand are considered.

This paper aims to respond to the following question: What does ongoing recovery from depression look like, and what role might spirituality have for individuals’ meanings of recovery if it has any meaning at all?

In this paper, the authors reconceptualize recovery from depression as ritual, as ongoing recovery, or recovery as a process, resonated with many of the 40 participants (all ages) from the study, and much of the sociological literature on recovery from depression (Fullagar and O’Brien, 2012; Garrett, 1997, 1998; Karp, 1994, 1996, 2016; O’Brien, 2012). To explore the interplay between participants’ accounts of recovery as ongoing, and the meanings of spirituality, the authors used a ritual analysis inspired by Collins (2004).

From the accounts presented in this paper, the authors suggest that participants are, if subconsciously, using objects with a special or spiritual significance to filter through their thoughts and memories as a way to create what Collins (2004) calls an emotional charge. The authors argue that these emotional charges assist people with lived experiences of depression in distancing from, and reconnecting to, certain social ties, including a particular family member, friend or social group, as part of their recovery. The authors are calling this process, ritual distancing.

Recovery from depression includes a process of reconnection to the self and others, and this process sometimes includes a self-defined spirituality (in objects and social connections).

As the leisure industry matures, it is important for marketers to have a clear understanding of why people choose to consume specific leisure services. The paper proposes that “timestyle”, or how a person customarily perceives and uses time, influences the choice of leisure goals and resultant leisure services. Individuals’ timestyles can be characterized in terms of social, temporal, planning, and polychronic orientations. Data from qualitative research suggest that all four dimensions of timestyle can have systematic effects on leisure choices. Knowledge of the timestyle concept and its antecedent influences should allow leisure marketers to better understand and target the motivations that underlie consumer decisions on leisure services.

The purpose of this paper is to present a conceptual framework that serves as: a potential how‐to guide for place managers; an evolution of place branding strategy; a cautionary tale about place brands developed without stakeholder involvement; and a way to open up the theory space to arrive at a potentially ideal marketing mix. The framework reveals consequences of relying on imagery with little connection to the place's reality. Place brands developed without these characteristics could lead to auto‐communication, which could affect the organization‐public relationship by stunting genuine organization learning and simulating meaningful two‐way dialogue.

A conceptual framework was developed using Qualitative Media Analysis to explore several constructs – market‐based models of governance, public relations models, Baudrillard's phases of the image, and six promotional tactics cities are used to promote the place.

Based on the concepts employed, it is argued that cities need to be cognizant of after effects of place brands, as the organization‐public relationship might be fractured.

A limitation might come from theories selected, but implications for place branding academics and practitioners are potentially great. Further research questions are presented.

Practitioners could use the piece as a how‐to guide when developing a place marketing strategy, as well as become cognizant of when auto‐communication could take place based on the communications strategies employed.

The paper develops a workable tool for place marketers while bringing attention to an area not often explored, be it theoretically and empirically, which is the after effects of place marketing.

The arts and health agenda has experienced considerable expansion in the UK in recent years, against a backdrop of increasing social inequality and rising incidence of mental health problems. This paper explores the role of community arts in combating social and mental health inequalities as exemplified by one particular project, Art in Mind, in Nottingham, which is funded by England's New Deal for Communities programme and is designed to promote mental health. In describing Art in Mind's conceptualisation and implementation, attention is given to the importance of developing community networks that are designed to build social capital for participating groups and individuals, in order to combat health and social inequalities.

The aim of this paper is to outline key social marketing issues apparent in deceptive weight‐loss advertising, from the perspective of government policy‐makers, manufacturers, the media, and consumers. The purpose is to examine the complexity of one aspect of the obesity battle and provide a framework for coordinated and integrated social marketing initiatives from a multiple stakeholder perspective.

The results of deceptive weight‐loss advertising are framed using the harm chain model, and the paper offers recommended solutions based on a framework of marketing, education and policy changes across the network of stakeholders.

This paper concludes that a resolution to the harm created by deceptive weight‐loss advertising can be achieved by the creation of a more holistic, system‐wide solution to this important health and policy issue. This networked approach must involve all aspects of harm in a multi‐stakeholder solution, including both upstream and downstream integration. Specific recommendations are made for policy‐makers, manufacturers, the media, and consumers to achieve this goal.

From a marketing perspective, analyzing the issue of deceptive weight‐loss advertising using the harm chain allows for the creation of a more holistic, system‐wide solution involving stakeholders in all aspects of harm for this important health and policy issue.

This research examines the problem of obesity and weight‐loss advertising from the unique perspective of the harm chain framework. The authors make unified recommendations for various stakeholders including industry, media, government and consumers, in order to direct integrated social marketing and consumer‐oriented strategies within this industry.

Multicultural nation-states face an added layer of challenge to social cohesion when countries already face various degrees of political, socio-economic and religious divide. Communalism has been a dividing threat, and some societies have encountered civil wars. Reconstructing social fabric in post-war countries is a challenge, and there is a need for a catalyst that can reinforce social cohesion. Although post-war countries use tourism, tourism is also perceived as a hegemonic activity, which still needs to be verified. This paper aims to analyze the relevance of tourism as a catalyst for social cohesion of post-war societies. This study discusses the notion of social cohesion and debates the prospect of tourism to act as a catalyst. The paper provides new insights on how tourism can be used to reflect on the society and social cohesion. This study contributes to theory and practice by developing a framework for assessing social cohesion via tourism, using a qualitative approach. The methodology uses a review of literature and policies in tourism and social cohesion. Findings support the validity of tourism as a catalyst, and this study proposes a framework for assessing social cohesion via tourism.

In this study, the notion of social cohesion is discussed and the prospects of tourism to act as a catalyst are debated upon. A review of literature and policies in tourism and social cohesion are used.

Findings support the validity of tourism as a catalyst, and a framework for assessing social cohesion via tourism is proposed.

This study proposes a framework for assessing social cohesion via tourism.

One of the keys to success in the digital economy is the appropriate management of human capital. Because of sweeping technological changes, old behaviors of human capital management may not be suitable in the digital domain. Traditional businesses will need to evolve and radically transition themselves into an electronic business mode. This study implements a rigorous qualitative case study methodology to examine an electronic business corporate entrepreneurship team within a large, traditional business. Faced with the need to work at “Web speed”, this group had to adapt quickly, both to complete its task on time and to master a steep learning curve. This process is examined systematically, in order to examine the major research question: “What are the changes necessary to support the transition of a new venture creation team as it moves from the traditional domain into the digital economy domain?” Through in‐depth interviews, this study examines the transition process, drawing conclusions that may have far‐reaching ramifications for both practice and theory in human capital management.

Research on the relationship between customer satisfaction and customer loyalty has advanced to a stage that requires a more thorough examination of moderator variables. Limited research shows how moderators influence the relationship between customer satisfaction and customer loyalty in a service context; this article aims to present empirical evidence of the conditions in which the satisfaction‐loyalty relationship becomes stronger or weaker.

Using a sample of more than 700 customers of DIY retailers and multi‐group structural equation modelling, the authors examine moderating effects of several firm‐related variables, variables that result from firm/employee‐customer interactions and individual‐level variables (i.e. loyalty cards, critical incidents, customer age, gender, income, expertise).

The empirical results suggest that not all of the moderators considered influence the satisfaction‐loyalty link. Specifically, critical incidents and income are important moderators of the relationship between customer satisfaction and customer loyalty.

Several of the moderator variables considered in this study are manageable variables.

This study should prove valuable to academic researchers as well as service and retailing managers. It systematically analyses the moderating effect of firm‐related and individual‐level variables on the relationship between customer satisfaction and loyalty. It shows the differential effect of different types of moderator variables on the satisfaction‐loyalty link.

The purpose of this paper is to examine literature relating to water management on the Mexico-US border. It suggests avenues that may be valuable in improving cooperation in policy-making between the USA and Mexico on water management issues.

A review of the literature associated with water management on the border of Mexico and the USA is conducted in this paper. The studies are chosen from scholarly databases (pre-eminently EBSCOHost and JSTOR), and are chosen for their depth, authoritativeness of the authors involved, and because of the empirical and quantifiable data they present. The studies selected ranged from the mid-1990s to 2017.

The literature selected for review in this paper demonstrates that shared water resources must be managed in a combination of national and binational ways to lead to sustainability. In the border region, recent initiatives to resolve inequalities have emerged, including steps taken by North American Development Bank to purchase bonds as loans.

Historical approaches to policy have been moderately successful, but policy needs to be updated in line with current circumstances and requirements. There appears to be a misunderstanding of what is currently needed from policy. This paper identifies areas that need updated policy and makes policy recommendations.