Search results

1 – 10 of over 1000
Article
Publication date: 11 November 2013

Priantha Fernando and Chandana (Chandi) Jayawardena

– This paper aims to analyze the current state of tourism in Sri Lanka and make practical suggestions for the future.

2781

Abstract

Purpose

This paper aims to analyze the current state of tourism in Sri Lanka and make practical suggestions for the future.

Design/methodology/approach

The paper is written in the context of a strategic question: “how might post-war Sri Lanka develop inbound tourism?” An analytical approach is taken to discuss potential growth of tourism in Sri Lanka from 2013 to 2016.

Findings

26 years of war affected tourism in Sri Lanka negatively and a dramatic turnaround came when the war ended in 2009. In 2012 most tourist generating countries indicated significant growth. In 2012 Sri Lanka passed two milestones in its tourism history by emerging as a “Million Tourist Destination” and a “Billion Dollar Export Income Earner”. However, from 1,005,605 tourists in 2012, the number who utilized tourist services and facilities is established as 725,000. Sri Lanka is now aiming to attract 2.5 million tourists by 2016. The paper debates that this target is not realistic.

Practical implications

To further develop tourism, Sri Lanka must develop a practical plan with realistic targets. In conclusion, the authors suggest a ten-point plan.

Originality/value

This paper aims to learn from the present and plan for the future. A former Marketing Director of the national tourism authority of Sri Lanka joined hands with an international hospitality and tourism educator to co-write this paper to advocate for a practical approach in forecasting realistic targets for tourism growth in Sri Lanka.

Details

Worldwide Hospitality and Tourism Themes, vol. 5 no. 5
Type: Research Article
ISSN: 1755-4217

Keywords

Article
Publication date: 11 November 2013

Anura Lokuhetty, Chandana (Chandi) Jayawardena and Dileep Mudadeniya

– This paper aims to analyse the current state of tourism in Sri Lanka and make practical suggestions for a shared vision.

1139

Abstract

Purpose

This paper aims to analyse the current state of tourism in Sri Lanka and make practical suggestions for a shared vision.

Design/methodology/approach

The paper is written in the context of a strategic question: “how might post-war Sri Lanka develop inbound tourism?” An analytical approach is taken to discuss the practicality of the tourist arrival target of 2.5 million tourists to Sri Lanka by 2016.

Findings

Achieving the 2.5 million tourist arrival target in 2016 is not realistic and should be revised to a more manageable two million target. Macro level changes since the end of the war in 2009 should be taken into consideration in preparing a new master plan. Assuming that continuous peace will be there for a long time, is simply not sufficient. Rebuilding the social economic foundation of the society has to be faster and must be the top agenda point for Sri Lanka. This is an essential ingredient for long lasting peace and a healthy and sustainably developed tourism industry in the future.

Practical implications

Addressing six key challenges and incorporating six key strategies identified in this paper should be helpful in developing a new master plan. Debating with and getting inputs from all major stakeholders of the tourism industry is recommended to ensure sustainable tourism development.

Originality/value

This paper provides thought-provoking practical tips from three well-experienced leaders of tourism industry, hotel industry and hospitality education.

Details

Worldwide Hospitality and Tourism Themes, vol. 5 no. 5
Type: Research Article
ISSN: 1755-4217

Keywords

Article
Publication date: 11 November 2013

Hiyal Biyagamage and Chandana (Chandi) Jayawardena

– This paper aims to document the views of a Sri Lankan hotelier/tourism educator on the essential ingredients needed to ensure the future success of tourism in Sri Lanka.

1357

Abstract

Purpose

This paper aims to document the views of a Sri Lankan hotelier/tourism educator on the essential ingredients needed to ensure the future success of tourism in Sri Lanka.

Design/methodology/approach

The paper is based on an interview covering eight questions in the context of a strategic overall question: “how might post-war Sri Lanka develop inbound tourism?”

Findings

Sri Lanka celebrates two milestones in 2012 – reaching one million tourists and US$ one billion annual income level from tourism. However, it is evident that the key to the future success of tourism in Sri Lanka is simply a “balancing act”. Various important aspects and initiatives should be carefully and strategically balanced now and in the long run so as to ensure that future tourism targets can be attained in a sustainable manner. In conclusion, 12 suggestions are made to reflect where balancing is most needed.

Practical implications

Tourism in Sri Lanka has the potential to emerge as a major export income earner. To further develop tourism, Sri Lanka must balance identified and important aspects and then find innovative and practical solutions.

Originality/value

An international hospitality and tourism educator and a Sri Lankan journalist collaborate in writing this question and answer style paper. The approach taken should be of interest and use to all stakeholders of tourism in Sri Lanka.

Details

Worldwide Hospitality and Tourism Themes, vol. 5 no. 5
Type: Research Article
ISSN: 1755-4217

Keywords

Article
Publication date: 3 November 2022

Chandi Jayawardena

The goal of this paper is to narrate about tourism in Sri Lanka in the context of the current pandemic and other challenges and identify innovative solutions to rebuild tourism.

Abstract

Purpose

The goal of this paper is to narrate about tourism in Sri Lanka in the context of the current pandemic and other challenges and identify innovative solutions to rebuild tourism.

Design/methodology/approach

This qualitative study was undertaken by employing mainly secondary data sources.

Findings

Since the 26-year long civil war in Sri Lanka ended in 2009, tourism grew to unprecedented levels over the next ten years. Sri Lanka had formulated strategies to attract six million tourists and US$ 10 billion earnings by 2025. Tourism had been the third highest foreign exchange earner of the country representing over 5% of GDP, around 500,000 employees. The 2019 Easter Sunday terrorist attacks that killed 269 people severely affected tourism. Within a year of the attacks, the global COVID-19 pandemic further impacted tourism further. The current war in Europe added to the problems of Sri Lanka, which in 2022 plunged to its worse economic and political crisis. The protesters against the political corruption and fiscal mismanagement demanded the resignation of the President, Prime Minister and the Cabinet. In spite of these major challenges, this paper attempts to bring some optimism about the future potential of tourism in Sri Lanka.

Originality/value

This paper suggests 12 key measures and 9 suggestions for innovation to rebuild tourism in Sri Lanka from 2022 to 2030.

Details

Worldwide Hospitality and Tourism Themes, vol. 14 no. 6
Type: Research Article
ISSN: 1755-4217

Keywords

Article
Publication date: 30 December 2022

Sunil Tiwari, Patita Paban Mohanty, Imali N. Fernando, Ibrahim Cifci and Mahendra Babu Kuruva

This paper aims to investigate the specific tea tourism (TT) determinants. This paper uses the Porter’s Diamond model to critically examine how India and Sri Lanka gained a…

Abstract

Purpose

This paper aims to investigate the specific tea tourism (TT) determinants. This paper uses the Porter’s Diamond model to critically examine how India and Sri Lanka gained a competitive advantage in the international market.

Design/methodology/approach

A cross-country study was conducted in which TT destinations in both India and Sri Lanka were considered for study. TT stakeholder perspectives were assessed through the Porter Diamond model, whereas data collection was based on a structured questionnaire that adopted the conceptual model (refer to the questionnaire as annex 1).

Findings

This study revealed that each determinant of Porter’s Diamond model (i.e. Factor Conditions – FC, Demand Conditions – DC, Related and Supporting Industry – RSI, Firm Strategy, Structure and Rivalry – SSR, Government – GO and Situational Force – SF) is playing a significant role in TT and India has an edge on Sri Lanka as a TT destination over each determinant of Porter Diamond model.

Research limitations/implications

This study restricts its scope to the present TT stakeholders of India and Sri Lanka, comprising 6 latent variables and 31 indicators, offering opportunities for future research to tourists and local residents in TT using the same model variables, and indicators.

Practical implications

This study highlights the emerging TT destinations in India and Sri Lanka by sensitizing the competitiveness and comparativeness using Porter’s Diamond model through the partial least squares structural equation modeling.

Originality/value

This study reflects a unique way of exploring emerging TT destinations through Porter’s Diamond model, signifying the competitive advantage.

目的

为了研究茶旅游的具体决定因素, 本文采用波特钻石模型批判性地检验印度和斯里兰卡如何在国际市场上获得竞争优势。

设计/方法论/方法

以印度和斯里兰卡作为茶旅游目的地进行的一项跨国研究。基于一项结构化问卷(附件1)进行数据收集, 并通过波特钻石模型评估茶旅游利益相关者的观点。

发现

研究表明, 波特钻石模型的每个决定因素:因子条件(FC)、需求条件(DC)、相关和支持产业(RSI)、企业战略、结构和竞争(SSR)、政府(GO)和情境力量(SF)都在茶旅游中发挥着重要作用。作为茶旅游目的地, 印度比斯里兰卡在波特钻石模型的每个决定因素方面都更具有优势。

研究局限/启示

目前的研究范围仅限于印度和斯里兰卡目前的茶旅游利益相关者, 包括六个潜在变量和31个指标, 为未来研究茶旅游中游客和当地居民的未来研究使用相同的模型变量和指标提供了可能。

实践启示

本研究使用波特钻石模型和PLS-SEM模型来突出印度和斯里兰卡作为新兴茶旅游目的地的竞争力和可比性。

创意/价值

这项研究展现了一种通过波特钻石模型来探索新兴茶旅游目的地的独特方法, 表明了它的竞争优势。

Propósito

Para investigar los determinantes específicos del turismo del té, el documento actual emplea el modelo del Diamante de Porter, examinando de forma crítica, cómo India y Sri Lanka obtuvieron una ventaja competitiva en el mercado internacional.

Diseño/metodología/enfoque

Este estudio se llevó a cabo en dos destinos turísticos del té como India y Sri Lanka. Las perspectivas de las partes interesadas en el turismo del té se evaluaron a través del modelo del Diamante de Porter, mientras que la recopilación de datos se basó en un cuestionario estructurado, adaptado del modelo conceptual (consulte el cuestionario como anexo 1).

Conclusiones

El estudio reveló que cada determinante del modelo del Diamante de Porter; Las condiciones de los factores (FC), las condiciones de la demanda (DC), la industria relacionada y de apoyo (RSI), la estrategia, la estructura y la rivalidad de la empresa (SSR), el gobierno (GO) y la fuerza situacional (SF) están desempeñando un papel importante en el turismo del té e India tiene una ventaja sobre Sri Lanka como destino de turismo de té sobre cada determinante del modelo de Porter.

Limitaciones/implicaciones de la investigación

El estudio actual restringe su alcance a las partes interesadas en el turismo del té de la India y Sri Lanka, que comprende seis variables latentes y 31 indicadores, ofreciendo oportunidades para futuras investigaciones a los turistas y residentes locales en el turismo del té utilizando las mismas variables e indicadores del modelo.

Implicaciones prácticas

El presente estudio destaca los destinos emergentes del turismo del té en India y Sri Lanka, sensibilizando la competitividad y la comparabilidad, utilizando el modelo del diamante de Porter y el modelo PLS-SEM.

Originalidad/valor

Este estudio refleja una forma única de explorar los destinos emergentes del turismo del té a través del modelo de diamante de Porter, lo que significa la ventaja competitiva.

Article
Publication date: 11 November 2013

Uditha Liyanag and Chandana (Chandi) Jayawardena

– This paper aims to provide a practical framework to develop a clear positioning strategy for tourism in post-war Sri Lanka.

1354

Abstract

Purpose

This paper aims to provide a practical framework to develop a clear positioning strategy for tourism in post-war Sri Lanka.

Design/methodology/approach

This paper is written in the context of a strategic question: “how might post-war Sri Lanka develop inbound tourism?” “Positioning” is defined as a pivotal concept in marketing and five key steps in developing the positioning strategy are described. The manner in which the five steps were taken in developing a new positioning strategy for Sri Lanka Tourism is analysed.

Findings

A clear positioning strategy for tourism in post-war Sri Lanka should provide a strong foundation to change the negative perceptions potential tourist may have of Sri Lanka. Authors find that the previous positioning statement: “Land like no other” was ineffective, as it lacked coherence, credibility and appeal. The key finding in this paper is that the new positioning statement of Sri Lanka Tourism: “Asia's diverse, authentic and compact island” will evoke in the minds of consumers vividly recalled words and images. While the product-related issues related to post-war tourism in Sri Lanka are being addressed, the principal problem appears to be one of communication.

Practical implications

Sri Lanka Tourism has, by and large accepted the concept presented in this paper.

Originality/value

This paper fulfils an identified need to develop tourism destination positioning and brand image on a research based and systematic manner. The paper presents an illustrative Sri Lanka Tourism brand schema.

Details

Worldwide Hospitality and Tourism Themes, vol. 5 no. 5
Type: Research Article
ISSN: 1755-4217

Keywords

Article
Publication date: 11 November 2013

Chandana (Chandi) Jayawardena

This paper aims to present practical answers to the strategic question: “How might post-war Sri Lanka develop inbound tourism?” It attempts to capture the essence of contributions…

2520

Abstract

Purpose

This paper aims to present practical answers to the strategic question: “How might post-war Sri Lanka develop inbound tourism?” It attempts to capture the essence of contributions by 12 experts on aspects on tourism of Sri Lanka, for the Worldwide Hospitality and Tourism Themes (WHATT) issue on Sri Lanka in 2013.

Design/methodology/approach

Having analyzed the key findings and recommendations made in eight preceding papers on the same theme issue, the author integrates innovative suggestions in order to provide a succinct response to the strategic question.

Findings

While providing an overview of the key trends and challenges of tourism in post-war Sri Lanka, this paper proposes innovative solutions to those challenges. At the end of the paper 11 final concluding suggestions which have incorporated 71 suggestions from other sections of this paper are made to all policy makers and stakeholders of tourism industry of Sri Lanka. Based on relevant discussions, conclusions, suggested innovative solutions and assumptions, the paper provides a helicopter view of the potential for future tourism development in Sri Lanka up to the year 2026.

Originality/value

This paper provides fresh perspectives on many relevant issues by analyzing inputs, viewpoints, comments, and suggestions from subject experts. These inputs make this paper valuable to the readers. Industry professionals, consultants, researchers, academics and students with interests in tourism in Sri Lanka or similar tourism destinations around the world would benefit from this paper.

Details

Worldwide Hospitality and Tourism Themes, vol. 5 no. 5
Type: Research Article
ISSN: 1755-4217

Keywords

Article
Publication date: 6 October 2020

Rami K. Isaac and Annika Van den Bedem

This study aims to examine the impact of terrorism on risk perception and travel behaviour of the Dutch market towards Sri Lanka.

Abstract

Purpose

This study aims to examine the impact of terrorism on risk perception and travel behaviour of the Dutch market towards Sri Lanka.

Design/methodology/approach

The research process involved an online self-administered method created with one of the leading research and web-based survey tools called Qualtrics. The questionnaire was filled in by 328 respondents.

Findings

Findings indicate that Sri Lankan is perceived to be a relatively safe destination. However, the likeliness of visiting the country is unlikely. The respondents with past travel experience (PTE) perceive Sri Lanka to be safer than those without PTE and are more likely to revisit. Male respondents have a higher safety perception of Sri Lanka than women. Most of the respondents see Sri Lanka as an attractive destination and would consider travelling there with children.

Research limitations/implications

The majority of the respondents are female and aged between 18 to 29 years old. The majority of the respondents’ children were already 19 or older and not accompanying their parents on holiday. This study has managerial implications for Sri Lanka’s tourism board that could work on developing a marketing strategy that focusses on promoting Sri Lanka as a safe destination in combination with all the other unique selling points.

Originality/value

To the best of author’s knowledge, no analysis has been so far published with a focus on the impact of terrorism on risk perception and attitudes of the Dutch tourist towards Sri Lanka. The aim of this paper is to close the existing gap in the literature and to provide valuable knowledge on the influence of terrorism on risk perception and attitudes of the Dutch tourists’ travel behaviour towards Sri Lanka as a destination.

Details

International Journal of Tourism Cities, vol. 7 no. 1
Type: Research Article
ISSN: 2056-5607

Keywords

Article
Publication date: 11 November 2013

H.M.S. Samaranayake, Nizam Lantra and Chandana (Chandi) Jayawardena

– This paper aims to provide a backdrop for the Worldwide Hospitality and Tourism Themes (WHATT) theme issue on tourism in Sri Lanka.

1708

Abstract

Purpose

This paper aims to provide a backdrop for the Worldwide Hospitality and Tourism Themes (WHATT) theme issue on tourism in Sri Lanka.

Design/methodology/approach

This paper is written in the context of a strategic question: “how might post-war Sri Lanka develop inbound tourism?” A narrative approach is taken to cover a period of 46 years.

Findings

26 years of war affected tourism in Sri Lanka resulting in low demand, low prices and a reputation as a cheap destination. Turnaround came when the war ended in 2009. In 2012 Sri Lanka passed two milestones in its tourism history by emerging as a “million tourist destination” and a “billion dollar export income earner”. Sri Lanka is now aiming to attract 2.5 million tourists by 2016.

Practical implications

Tourism in Sri Lanka has the potential to emerge as a major export income earner. To further develop tourism, Sri Lanka must develop a long-term tourism master plan with inputs from all stake holders. Authors suggest that such a master plan is needed to achieve a target of 4.5 million tourist arrivals by 2024.

Originality/value

This paper learns from the past and plans for the future. A former Chairman and a former Director of the national tourism authority of Sri Lanka joined hands with an international hospitality and tourism educator to co-write this paper to advocate for a holistic plan in further development of tourism in Sri Lanka.

Details

Worldwide Hospitality and Tourism Themes, vol. 5 no. 5
Type: Research Article
ISSN: 1755-4217

Keywords

Book part
Publication date: 22 January 2024

Puwanendram Gayathri, Baghya Erathna, Krishantha Ganeshan, Suranga DAC Silva and Himalee de Silva

This chapter considers the current situation of community-based tourism (CBT) in Sri Lanka, available potentials to promote this for the future tourism industry in Sri Lanka and…

Abstract

This chapter considers the current situation of community-based tourism (CBT) in Sri Lanka, available potentials to promote this for the future tourism industry in Sri Lanka and demand and global trends of CBT. This chapter consists of an introduction examining CBT in the global scenario. This chapter's second title discusses the potential of CBT in Sri Lanka. The third topic concerns the demand and trends of CBT in a changing economy. The fourth topic is discussing global best practices and policies for CBT development. Finally, it concludes with recommendations and suggestions for CBT development in Sri Lanka.

This case study was conducted through qualitative analysis, and data will be collected with primary and secondary data. Primary data will be collected through interviews with industry stakeholders, tourists and other relevant interviewees. In addition, it will be carried out observation on selected community-based destinations. Furthermore, the secondary data will be gathered through books, articles, research papers, websites and other materials. This chapter conducted an empirical study on CBT in Sri Lanka. It brings the values of CBT to a changing economy. Furthermore, this study identified problems, potentials, demands and trends for future tourism development by evaluating global best practices and policies.

1 – 10 of over 1000