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The purpose of this research is to present an integrated methodological framework to aid in performance stewardship of management institutions according to their strategies based on a holistic evaluation encompassing social, economic and environmental dimensions.

A Mamdani fuzzy inference system (FIS) approach was adopted to design the quantitative models with respect to balanced scorecard (BSC) perspectives to demonstrate dynamic capability. Individual models were developed for each perspective of BSC using Mamdani FIS. Data was collected from subject matter experts in management education.

The proposed methodology is able to successfully compute the scores for each perspective. Effective placement, teaching learning process, faculty development and systematic feedback from the stakeholders were found to be the key drivers for revenue generation. The model is validated as the results were well accepted by the head of the institution after implementation.

The model resulting from this study will assist the institution to cyclically assess its performance, thus enabling continuous improvement. The strategy map provides the causality of the objectives across the four perspectives to aid the practitioners to better strategize. Also this study contributes to the literature of BSC as well to the applications of multi-criteria decision-making (MCDM) techniques.

Mamdani FIS integrated BSC model is a significant contribution to the academia of management education to quantitatively compute the performance of institutions. This quantified model reduces the ambiguity for practitioners to decide the performance levels for each metric and the priorities of metrics.

The study aims to present a systematic literature review (SLR) to understand the current status of research on social media usage among the bottom of the pyramid (BOP). The purpose of this study is to identify the research gaps in this domain and review future research agendas by using theory, context, characteristics and methods [TCCM] framework.

An SLR, keywords co-occurrence and TCCM analysis were used to analyse and synthesize insights from 44 studies gained from Web of Science and Scopus databases.

The findings suggest that the USA and India are popular contexts for studying BOP. The BOP population uses social media to gain utilitarian, hedonic and social values. Further, social media can help BOP explore “entrepreneurship” opportunities, value co-creation and bring innovations.

This study expands the intellectual boundaries of social media at BOP and suggests multidisciplinary research. Additionally, adopting novel theoretical lenses helped determine social media's impact on BOP.

The study aims to analyze the impact of market participation on small paddy farmers' income and consumption expenditure. The study also estimates various determinants affecting the market participation of smallholders. Further, the study computes the efficiency of different paddy marketing channels and identifies the determinants that impact the marketing channel selection of paddy growers in Eastern India.

The study used the propensity score matching (PSM) approach to measure the impact of market participation on farm income and per capita consumption. Further, the study employed Acharya and Aggarwal's composite index approach to estimate the marketing efficiency of various paddy marketing channels. Further, a multinomial logit model was used to determine the marketing channel selection constraints.

The outcomes indicate that market participation positively impacts farm income and consumption expenditure. Education, membership in farmers' organizations, price information and distance to the marketplace significantly affect farmers' market participation. The results show that the producer–retailer marketing channel is the most efficient compared to others. However, most paddy farmers sell paddy to farmgate collectors due to a lack of market information, vehicle ownership, storage system, and inability to take the risk of venturing out of the farmgate into markets.

The study uses primary data and captures only farmers' perspectives to measure the impact of market participation, marketing channel efficiency and determinants for market channel selection. The other stakeholder's perceptions can be included in future studies.

Rarely does any study identifies the efficiency of different marketing channels for paddy farmers in India and includes cognitive factors like risk perception and trust in buyers as constraints for market channel selection.

This paper aims to examine the current quality of work-life (QWL) situation and the effectiveness of labor laws for promoting QWL in the context of Nepalese workplaces.

It uses a descriptive-interpretative-qualitative approach to analyze the responses. Information is gathered through discussions with 85 higher- and middle-level managers of large and medium-sized organizations.

The majority of Nepalese organizations accept safe and healthy working conditions, social relevance of work-life, social integration in the work organization, and work and total life space as the key aspects of QWL. They have become even more critical as a result of the COVID-19 pandemic. However, they face challenges in providing employees with opportunities for continued growth and security, immediate opportunity to use and develop human capacities, adequate and fair compensation and constitutionalism in the work organization. QWL-related provisions in Labour Act, 2017, play a vital role in promoting the QWL situation. The QWL programs offer many benefits to employees’ private and working lives. The lack of such programs would undoubtedly have negative consequences for Nepalese companies. Compliance with labor laws will promote a better QWL situation at Nepalese workplaces.

Only managerial perspectives are considered for examining the current situation of QWL and the effectiveness of QWL-related provisions of the Labour Act, 2017. It excludes the views of union leaders.

This paper indicates that labor laws’ QWL-related provisions are effective. It also provides several policy measures for promoting a better QWL in Nepalese workplaces.

This study presents QWL-related legal provisions and the actual situation at the workplaces of Nepal. It also presents the key aspects of QWL in the context of Nepal.

This paper aims to review the history of Roldós y Compañía, one of the oldest advertising agencies in the world and the oldest currently operating. This research aims to highlight the importance of this agency and its founder, Rafael Roldós Viñolas – the first documented advertising agent in Spain to this day – in shaping the emerging Spanish advertising industry at the end of the 19th century.

The methodology used in this paper is based on a review of period and contemporary literature, as well as on newspaper sources and documents from the private archive of Roldós, S.A.

In its early years, the agency’s participation in two of the most significant events for the modernization of the city of Barcelona, the Universal Exhibition of 1888 and the International Exhibition of 1929; as well as the ideation and implementation of several urban projects with the aim of finding new formulas and advertising media are factors that make it one of the most important in the country. In 1929, the alliance Roldós-Tiroleses, S.A. de Publicidad, the first great merger of advertising agencies in Spain, which lasted three years, was led. The outbreak of the Civil War and the subsequent post-war period marked a few years of business irregularities and advertising silences that gave instability to its activity. During the last third of the 20th century, the agency was immersed in the generalized advertising euphoria around the world. With the arrival of North American agencies in Barcelona and the consequent business movements, Roldós, S.A. specializes in the processing of advertisements and media planning. The 21st century began with important changes in the media planning sector, and the agency was forced to restructure its services and organizational structure. In 2022, it celebrates 150 years of uninterrupted activity, recognized by the country’s business sector.

This research aims to internationalize the history of the Roldós y Compañía agency, so that it can be studied together with other names of Anglo-Saxon advertising pioneers who were contemporaries of Rafael Roldós.

Scientific research on the history of advertising agencies, especially in Spain, is scarce, so this paper aims to help fill this gap.

This study aims to deal with both the development and mechanical investigations of unsaturated polyester matrix (UPR) composites containing recycled polyethylene terephthalate (PET) fibers as new fillers.

UPR/PET fibers composites have been developed as mats by incorporating 5, 8, 13 and 18 parts per hundred of rubber (phr) of 6-, 10- and 15-mm length PET fibers from the recycling of postconsumer bottles. The mechanical and physical properties of the composites were investigated as a function of fiber content and length. A significant increase in stress at break and in ultimate stress (sr) were observed for composites reinforced with 5 and 8 phr of 15-mm length PET fibers. The Izod impact strength of UPR/mat PET fiber composites as a function of fiber rate and length showed that the 5 and 8 phr composites for the 15-mm length PET fiber have the optimal mechanical properties 13.55 and 10.50 Kj/m², respectively. The morphological study showed that the strong adhesion resulting from the affinity of the PET fiber for the UPR matrix. The ductile fracture of materials reinforced with 5 and 8 phr is confirmed by the fiber deformation and fracture surface roughness.

This study concluded that the PET fiber enhances the properties of composites, a good correlation was observed between the results of the mechanical tests and the structural analysis revealing that for the lower concentrations, the PET fibers are well dispersed into the resin, but entanglements are evidenced when the fiber content increases.

It can be shown from scanning electron microscopy micrographs that the fabrication technique produced composites with good interfacial adhesion between PET fibers and UPR matrix.

The incompatibility of natural fibers with polymer matrices is one of the key obstacles restricting their use in polymer composites. The interfacial connection between the fibers and the matrix was weak resulting in a lack of mechanical properties in the composites. Chemical treatments are often used to change the surface features of plant fibers, yet these treatments have significant drawbacks such as using substantial amounts of liquid and chemicals. Plasma modification has recently become very popular as a viable option as it is easy, dry, ecologically friendly, time-saving and reduces energy consumption. This paper aims to explore plasma treatment for improving the surface adhesion characteristics of sisal fibers (SFs) without compromising the mechanical attributes of the fiber.

A cold glow discharge plasma (CGDP) modification using N₂ gas at varied power densities of 80 W and 120 W for 0.5 h was conducted to improve the surface morphology and interfacial compatibility of SF. The mechanical characteristics of unmodified and CGDP-modified SF-reinforced epoxy composite (SFREC) were examined as per the American Society for Testing and Materials standards.

The cold glow discharge nitrogen plasma treatment of SF at 120 W (30 min) enhanced the SFREC by nearly 122.75% superior interlaminar shear strength, 71.09% greater flexural strength, 84.22% higher tensile strength and 109.74% higher elongation. The combination of improved surface roughness and more effective lignocellulosic exposure has been responsible for the increase in the mechanical characteristics of treated composites. The development of hydrophobicity in the SF had been induced by CGDP N₂ modification and enhanced the size of crystals and crystalline structure by removing some unwanted constituents of the SF and etching the smooth lignin-rich surface layer of the SF particularly revealed via FTIR and XRD.

Chemical and physical treatments have been identified as the most efficient ways of treating the fiber surface. However, the huge amounts of liquids and chemicals needed in chemical methods and their exorbitant performance in terms of energy expenditure have limited their applicability in the past decades. The use of appropriate cohesion in addition to stimulating the biopolymer texture without changing its bulk polymer properties leads to the formation and establishment of plasma surface treatments that offer a unified, repeatable, cost-effective and environmentally benign replacement.

The authors are sure that this technology will be adopted by the polymer industry, aerospace, automotive and related sectors in the future.

Digital data acquisition is crucial for operations in the digital transformation era. Reality capture (RC) has made an immeasurable contribution to various fields, especially in the built environment. This paper aims to review RC applications, potentials, limitations and the extent to which RC can be adopted for cost monitoring of construction projects.

A mixed-method approach, using Bibliometric analysis and the PRISMA framework, was used to review and analyse 112 peer-reviewed journal articles from the Scopus and Web of Science databases.

The study reveals RC has been applied in various areas in the built environment, but health and safety, cost and labour productivity monitoring have received little or no attention. It is proposed that RC can significantly support cost monitoring owing to its ability to acquire accurate and quick digital as-built 3D point cloud data, which contains rich measurement points for the valuation of work done.

The study’s conclusions are based only on the Scopus and Web of Science data sets. Only English language documents were approved, whereas others may be in other languages. The research is a non-validation of findings using empirical data to confirm the data obtained from RC literature.

This paper highlights the importance of RC for cost monitoring in construction projects, filling knowledge gaps and enhancing project outcomes.

The implementation of RC in the era of the digital revolution has the potential to improve project delivery around the world today. Every project’s success is largely determined by the availability of precise and detailed digital data. RC applications have pushed for more sustainable design, construction and operations in the built environment.

The study has given research trends on the extent of RC applications, potentials, limitations and future directions.

This paper aims to study the origin story of Harvard Business School’s involvement with the Indian Institute of Management Ahmedabad to study the reasons for the spread of American management education. It introduces both the explicit influence of Cold War politics and Indian development imaginaries to the export of American management thought in the early 1960s.

This paper relies on archival research for its primary source material, drawing upon rich archives of documents found at the Baker Library of Harvard Business School.

Harvard’s role in Ahmedabad was explicitly influenced by the Cold War anti-communist foreign policy of the USA, but did so opportunistically and contrary to the Ford Foundation’s (FF) original plans. Vikram Sarabhai, who was a key player in the Indian national imaginary of development, invited Harvard on his own initiative and forced the foundation to follow his interests rather than being a mere “subaltern.”

This paper could additionally add to the historical debate about the scope and periodization of the Cold War and the role of non-state actors.

This paper covers new ground in exploring the early connection between the Indian development imaginary and business education. It concludes that the export of hegemonic US management education was not successful during Cold War, and the FF was not as dominant as it was made out to be.

Despite the susceptibility of cotton crops to pest attacks in the Malwa Region of Indian Punjab, no crop insurance policy has been implemented there– not even the Pradhan Mantri Fasal Bima Yojana (PMFBY), which is a central scheme. Therefore, this paper attempts to gauge the likely impact of the PMFBY on Punjab cotton farmers and assess the changes needed for greater uptake and effectiveness of PMFBY.

The authors have conducted a primary survey to conduct this study. Initially, the authors compared the costs of cotton production with the returns in two scenarios (with and without insurance). Additionally, the authors have applied a logistic regression framework to examine the determinants of the willingness of farmers to participate in the crop insurance market.

The study finds that net returns of cotton crops are conventionally small and insufficient to cope with damages from crop failure. Yet, PMFBY will require some modifications in the premium rate and the level of indemnity for its greater uptake among Punjab cotton farmers. Additionally, using the logistic regression framework, the authors find that an increase in awareness about crop insurance and farmers' perceptions about their crop failure in the near future reduces the willingness of the farmers to participate in the crop insurance markets.

The present study looks for the viability of PMFBY in Indian Punjab for the cotton crop, which can also be extended to other crops.

Punjab could also use crop insurance to encourage diversification in agriculture. There is a need for special packages for diversified crops under any crop insurance policy. Crops susceptible to volatility due to climate-related factors should be identified and provided with a special insurance package.

There exist very scant studies that have discussed the viability of a central crop insurance scheme in the agricultural-rich state of India, i.e. Punjab. Moreover, they do not also focus on crop losses accruing due to pest and insect attacks.