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The aim of this research is to measure the impact of eWOM (electronic word of mouth) and brand celebrity use on the purchasing behavior of sports consumers.

To test the model hypotheses, sports consumers who use social media and have purchased at least one online sports product were selected as the research group. Online survey method was used, and 836 participants were reached. The model was tested with structural equation modeling (SEM) through smart PLS software.

As a result, the quality, credibility and usefulness of the information consumers encounter on online platforms cause them to adopt information about products or services, and then exhibit online purchase behavior. While the attractiveness and trustworthiness of celebrities are seen as important factors affecting consumers' online purchase of sports products, the effect of celebrity expertise was found to be ineffective in this study.

Marketers can develop more effective eWOM strategies by considering consumers' expectations. Businesses that want to implement an effective marketing strategy may prefer celebrities in product promotions or advertisements of their brands.

This research revealed the effect of eWOM and celebrity endorsement on the online purchase behavior of sports consumers in terms of the sports industry. Unlike previous studies, this study examined these variables together on sports consumers and contributed to the development of models.

The increased importance of sports and athlete brands highlights the need for athletes to pay attention to branding as it has positive impacts. As athletes, Muslim women have not succeeded in building their brands. This study aims to understand the branding challenges facing Muslim female athletes and how to overcome them.

These branding obstacles and guidelines were explored using qualitative methods – specifically semi-structured interviews with Muslim female athletes and focus groups with experts. Data were analysed using open and axial coding to identify the codes.

The study identifies three major obstacles to branding by Muslim female athletes. Self-related obstacles, such as knowledge of brand building, social media, personal pressure and a lack of role models, impact the brand-building decision. Social-related (family and society) and sport-related obstacles (participation as women and as Muslims) further complicate this task. Experts provide additional insights regarding these obstacles, suggesting strategies to overcome them.

The research focuses on athletes from one geographical area and has limitations associated with using qualitative methods.

The study suggests how self-, social- and sport-related obstacles are faced by athletes. It provides suggestions for federations, sports codes and other stakeholders to support athletes to overcome these barriers.

This study expands the understanding of the struggles Muslim women face in building their brands as part of an under-represented group.

This article presents a novel case study that analyzes the applicability of DoE in the curling sport in order to improve their own performance and the performance of its athletes. Specifically, this study analyzes the most important factors to increase accuracy and precision in the draw game with curlers' opinions. It was decided to use the “Last Stone Draw (LSD)’ as an appropriate play situation.

Specifically, this study analyzes most important factors to increase accuracy and precision in the draw game with curlers opinions from the German Curling association. Three research techniques were used in this study: case study, interviews and a well-designed experiment. The analysis through the use of DoE includes a measurement system analysis, an initial variance test between two players, a screening and a characterization experiment.

The results obtained from DoE suggest that the factors routine, stress, release, balance, and the previous play situation have a substantial impact on the score of the player's draw game. However, no factor has a statistically significant impact on the average distance to the center of the target. Moreover, the DoE analysis also concludes that the accuracy and precision of the player's performance is not affected equally by all analyzed factors, but they turn into highly significant when examining their relationship to the other factors.

The findings of this study can be beneficial to other sports events in improving the performance. Moreover, DoE has proved to be an invaluable tool for many people in the German Curling Association in understanding the factors which influence the curlers performance and also factors which do not affect the curlers performance.

This research attempts to contribute to the existing sports management literature by identifying a way in which DoE can be an effective tool in non-manufacturing settings for identification of most important factors which influence the curling performance.

The prevalence of sexual harassment (SH) in Pakistan can be traced back to deeply ingrained cultural ideas, myths and practices that justify and normalize such behavior. This prevalence justifies the need to uncover the factors behind this phenomenon.  As a result, a more detailed mechanism of how and why abuse of power (AOP) can influence female athletes' perceptions of SH behaviors is needed. This study aims to investigate the indirect effects of gender stereotyping in sports (GSS) and benevolent sexism (BS) using sequential mediation.

We collected data from 398 female athletes at football sports clubs in Pakistan. The SEM-PM technique was applied to determine whether these factors are linked to an increased risk of female athlete SH.

The direct relationship between AOP and SH was discovered to be positive and significantly associated with SH, where GSS and BS sequentially mediate the relationship between AOP and SH.

This research provided valuable insights and data related to perceptions of athletes of SH in sports in Pakistan that can lead to the development of effective policies and introduce preventative measures. By addressing this problem, study advises sports governance officers and directors to establish policies, protocols and procedures, including periodic training and dissemination of the policy, subsequent review of its effectiveness, and successful reactions to sexual contact. To ensure that criminal and disciplinary provisions are applied by providing specialized training to the staff of sports organizations.

Primary data collection and analysis were focused.

This study aims to investigate if engineered compression variations using moisture-responsive knitted fabric design can improve breast support in seamless knitted sports bras.

An experimental approach was used to integrate a novel moisture-responsive fabric panel into a seamless knitted bra, and the resulting compression variability in dry versus wet conditions were compared with those of a control bra. Air permeability and elongation testing of between breasts fabric panels was conducted in dry and wet conditions, followed by three-dimensional body scanning of eight human participants wearing the two bras in similar conditions. Questionnaires were used to evaluate perceived comfort and breast support of both bras in both conditions.

Air permeability test results showed that the novel panel had the highest variance between dry and wet conditions, confirming its moisture-responsive design, and increased its elongation coefficient in both wale and course directions in wet condition. There were significant main effects of bra type and body location on breast compression measurements. Breast circumferences in the novel bra were significantly larger than in the control bra condition. The significant two-way interaction between bra type and moisture condition showed that the control bra lost compressive power in wet condition, whereas the novel bra became more compressive when wet. Changes in compression were confirmed by participants’ perception of tighter straps and drier breast comfort.

These findings add to the limited scientific knowledge of moisture adaptive bra design using engineered knitted fabrics via advanced manufacturing technologies, with possible applications beyond sports bras, such as bras for breast surgery recovering patients.

Adequate nutrition knowledge forms the foundation for optimal physical health and performance. In Lebanon, there are limited studies on the effect of nutrition knowledge on the athletes’ performance. This study aims to evaluate university athletes’ nutrition knowledge status and to identify the factors predicting athletes’ performance.

A cross-sectional survey was conducted among 384 university student-athletes, using a validated tool with modifications (Furber et al., 2017) to assess nutrition knowledge. The modified questionnaire includes seven subsections (vitamins and minerals, general nutrition, fluid, fat, carbohydrate, protein and sporting performance). Further, anthropometric measurements were taken; body composition was determined by the bioelectrical impedance analysis method. Handgrip strength, as an indirect measure of athlete performance, was assessed with the hand dynamometer. To measure the existence and degree of significance among different variables, Pearson correlation coefficients, χ² and linear regression were used.

The health group had a higher level of nutritional knowledge, compared with the non-health group. The overall mean sports nutrition knowledge score for the student-athletes was 63.54%, which was considered inadequate sports nutrition knowledge (mean < 75%). Further, athletes’ performance was significantly predicted by the resting metabolic rate, lean muscle mass and weight.

The findings may help the university administration to implement a nutrition education program for athletes enrolled in non-health majors. Information gained serve to help dietetics professionals in Lebanon refine education strategies and sports clubs in universities to start to budget for hiring dietitians.

This study aims to develop a sports bra with cosmetic microcapsules that supports the breasts and provides an aesthetically upright and lifted posture by using 28 days period.

A fitting process was carried out on provided seamless sports bras to determine the criteria that have to be improved considering the desired properties. The new sports bras were produced after the pattern design was developed; cosmetic microcapsules were applied to some of the bras and some were used as a control group to compare the real cosmetic effects. Female subjects tried the newly developed sports bras in a 28-day wear trial. Measurements were taken at certain periods during the wear trials, and the obtained data were analyzed statistically.

The findings of this study determined that the product provides a decrease in breast girth and increases skin moisture and nipple height after 28 days of regular use due to the effect of cosmetic ingredients released from microcapsules. A great majority of subjects found the breast lifting and supporting property of the sports bra successful and were satisfied with the new shape of the subjects' breasts.

Fitting studies were carried out directly on the female body, and the designed and developed encapsulating type sports bra has been transformed into a cosmetic textile product that gains also cosmetic properties. The cosmetic effects of the bra were investigated with wear trials. On the other hand, the nipple height measure term was defined for the first time and added to the literature within the scope of the study.

The corona virus disease 2019 (COVID-19) pandemic had devastating impact on sporting activities, education and global health. Given the impact of the pandemic-related restrictions and closed fitness centers and other sports facilities, the coping strategies adopted by athletes while training at home to continue their training remain an important question. The purpose of this review is to examine the findings of key studies focusing on the impact of the pandemic on sport training.

A review was conducted on Google Scholar, Scopus and PubMed to identify articles on physical activity and sport training during the COVID-19 pandemic. Eligibility criteria included peer-reviewed empirical and quantitative studies. The selected articles were reviewed using contextual analysis.

The COVID-19 pandemic had devastating impact on sports activities globally. Studies evaluating the influence of the pandemic on sports training have revealed abysmal decline in training volume and general physical fitness, limited access to facilities and equipment and significant reduction in training load. The damage of the pandemic on the sporting world should serve as a guide for proactive steps that should be taken to prevent recurrence of a similar calamity.

This paper highlights important lessons to be learned from the lockdown imposed by the COVID-19 pandemic by stakeholders in sport, including the importance of improvisation of sports facilities by utilizing available spaces at home and neighborhood for physical training.

The purpose of this paper is to predict the effect of bra pad specifications on breast deformation during jumping using a finite element (FE) method. Breast deformation is a key concern for women during exercise and can be effectively controlled with sports bras. In most studies, the deformation of breasts when wearing a sports bra is measured using motion capture devices to judge their effectiveness. However, the operation of such devices is highly complex and time-consuming. Computer-aided technology is an efficient way to simulate these experiments.

In this study, the breast model was obtained using three-dimensional (3D) scanning. Assembling models were obtained for FE analysis using reverse engineering and computer-aided design (CAD) software. The breast deformation results were obtained by completing pre-processing, solving and post-processing in the FE simulation software. To extend the application of these models, pads of different sizes and thicknesses within the bra were constructed to simulate the effect of pads on breast deformation.

The calculated root mean square errors were <1%, which indicated good agreement between the FE and experimental data in all the models. Nipple deformation was always the largest in most models. The smallest deformation occurred at the superior position of breasts in all models. In addition, larger pads were not effective in reducing breast deformation; however, thicker pads were.

The method developed in this study provides an effective way to predict breast deformation in multiple positions and is convenient for designing compression bras.