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1 – 10 of over 4000Sporting goods retailing is a significant sector within the sport industry with the total revenue of this sector reaching $52.2 billion in 2018. Beset with formidable competition…
Abstract
Purpose
Sporting goods retailing is a significant sector within the sport industry with the total revenue of this sector reaching $52.2 billion in 2018. Beset with formidable competition, sporting goods stores are compelled to augment their merchandise with service and improve retail quality. The purpose of this study is to investigate retail quality of sporting goods stores (RQSGS).
Design/methodology/approach
Based on 27,793 online reviews of 1481 stores in the United States, this study used Leximancer 4.0, a text mining software, to identify critical retail quality dimensions associated with sporting goods stores, and further explored the most salient dimensions among different levels of ratings.
Findings
Customer service and store aspects are the two higher-order dimensions of RQSGS; holistic experience, manager and staff are three themes under customer service, and product, B&M store and online–offline integration are three themes under store aspects. Furthermore, extreme reviews focus more on customer service, whereas lukewarm reviews focus more on store aspects.
Practical implications
Knowledgeable staff, managers and online–offline integration are instrumental in creating superior retail quality. Sporting goods stores should enhance hedonic and social values for consumers in order to ward off online competitions.
Originality/value
This study explored retail quality dimensions that are pertinent to sporting goods retailing utilizing text mining methods. This study to certain extent cross-validated the existing retailing literature that is developed on alternative methods.
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Angelo Bonfanti, Vania Vigolo, Virginia Vannucci and Federico Brunetti
This study focuses on memorable customer shopping experience design in the sporting goods retail setting. It aims to identify the phygital customers' needs and expectations that…
Abstract
Purpose
This study focuses on memorable customer shopping experience design in the sporting goods retail setting. It aims to identify the phygital customers' needs and expectations that are satisfied through in-store technologies and to detect the in-store strategies that use these technologies to make the store attractive and experiential.
Design/methodology/approach
This exploratory study adopted a qualitative research methodology, specifically a multiple-case study, by performing semi-structured interviews with sporting goods store managers.
Findings
Sporting goods retailers use various in-store technologies to create a phygital customer shopping experience, including devices, mobile apps, wireless communication technologies, in-store activations, support devices, intelligent stations, and sensors. To improve the phygital customer journey and the phygital shopping experience, retailers meet customers' needs for utilitarian, hedonic, social, and playfulness experiences. Purely physical or digital strategies, as well as phygital strategies, are identified. This research also proposes a model of in-store phygital customer shopping experience design for sporting goods retailers.
Practical implications
Sporting goods managers can invest in multiple technologies by designing a physical environment according to the customers' needs for utilitarian, hedonic, social, and playful experiences. In addition, they can improve the phygital customer shopping experience with specific push strategies that increase customer engagement and, in turn, brand and store loyalty.
Originality/value
This study highlights how the phygital customer experiential journey can be created through new technologies and improved with specific reference to the sporting goods stores.
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In the era of the retail Apocalypse, the surge of e-commerce has transmuted the competitive landscape for many traditional retailers that heavily rely on brick-and-mortar stores…
Abstract
Purpose
In the era of the retail Apocalypse, the surge of e-commerce has transmuted the competitive landscape for many traditional retailers that heavily rely on brick-and-mortar stores. This study examines the relationship among retail quality, market environment and businesses' survival in the context of the sporting goods retail industry.
Design/methodology/approach
Based on a data set from yelp.com, the authors examine the survival of 1,360 stores within 306 zip codes in the United States using mixed effects logistic modeling.
Findings
(1) Retail quality is positively related to survival, but the relationship is nonlinear; (2) the author find a null relationship between market competition and survival, which is subject to several competing interpretations; (3) 10% of the individual variation in survival is due to systematic differences between zip codes and (4) chain stores and stores with more heterogenous reviews have a higher closure rate.
Originality/value
This study contributes to the literature by offering an empirical testing of the relationship between retail quality and business survival and examining the impact of trading area in the modern marketing milieu. The findings have practical implications for site selection and designing a service quality program.
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Retail has evolved over the past century alongside megatrends such as urbanization, consumerism and digitalization. To contribute to existing knowledge on patterns of retail form…
Abstract
Purpose
Retail has evolved over the past century alongside megatrends such as urbanization, consumerism and digitalization. To contribute to existing knowledge on patterns of retail form evolution, the purpose of this paper is to investigate when and how novel retail forms have evolved in the Swedish sporting goods market.
Design/methodology/approach
An evolutionary approach that encompasses population thinking is used to interpret the history of sporting goods retailing in Sweden from the interwar era onwards. Drawing on archival data and interviews, the focus in the historical analysis is on the evolution of retail form variation in terms of size, strategy, product range and retail channel (online/offline).
Findings
The paper suggests that evolutionary mechanisms cumulatively have changed the sports retail population from a rather homogenous set of smaller generalist stores toward a larger variety and specialization in mainly two directions: one trajectory toward small and service-focused niche specialists and the other toward high-volume sales outlets.
Originality/value
The paper provides a detailed empirical account of sports retail history in Sweden and an application of theoretical concepts contributing to an integrated investigation of empirical issues and theoretical positions. It concludes that being able to attain “closures” – finding ways to close off a section of the market and avoid direct competition – has historically been a crucial capability for individual retailers to thrive.
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Angelo Bonfanti and Georgia Yfantidou
This study aims to detect the dimensions of the in-store customer shopping experience from the sports retailer perspective and to investigate how the role of sports equipment…
Abstract
Purpose
This study aims to detect the dimensions of the in-store customer shopping experience from the sports retailer perspective and to investigate how the role of sports equipment stores is changing.
Design/methodology/approach
This exploratory study performs semi-structured interviews with retail managers of sports equipment stores.
Findings
This research reveals the importance of the dimensions of immersive design, sensorial ambient elements, social relationships, trialability and real experience sharing in designing a memorable in-store shopping experience in sports stores, and it highlights that the store's role in the sports context is transitioning from sales space to an interactive, immersive, engaging and convivial place. It proposes a model to design the in-store customer shopping experience effectively.
Practical implications
Sports equipment managers can make their physical stores as experiential as possible by investing in expert, passionate personnel and technology in order to create a real in-store experience of the product and the sports practice.
Originality/value
While sports equipment retailers acknowledge the importance of providing customers with a memorable shopping experience by creating an evocative environment and placing multiple touchpoints in stores, management scholars have paid limited attention to sports stores. This study explores the ways in which sports retail managers can design their stores effectively in experiential terms.
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Victor Timchenko, Kseniia Kaisheva and Vladimir Timchenko
Alain d'Astous and Karim Chnaoui
This article reports the results of an experimental study in which four factors were manipulated in the context of an evaluation of two sports garments by 172 consumers: t-shirts…
Abstract
This article reports the results of an experimental study in which four factors were manipulated in the context of an evaluation of two sports garments by 172 consumers: t-shirts and athletic shoes. These factors were intended usage situation (sport versus pleasure), brand name (national versus private brand), price (discount versus no discount), and store name (sports shop versus department store). Some significant interactions were obtained between some of the manipulated factors suggesting the necessity of qualifying the brand name, store name, and price discount effects on consumer perceptions. The results of the study are discussed in light of the existing marketing literature and the implications for sports marketing practice.
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Sharon M. Davidson and Amy Rummel
The state of Maine was selected for study, since adequate sales tax records were available during the early 1990s, when Wal‐Mart entered the state. The sales tax reports were used…
Abstract
The state of Maine was selected for study, since adequate sales tax records were available during the early 1990s, when Wal‐Mart entered the state. The sales tax reports were used to document the retail sales of Wal‐Mart towns, neighboring towns, and other towns in the state, in the years before and after a Wal‐Mart store’s arrival. The change in each community’s various categories of retail trade (building supply, food stores, general merchandise, other retail, auto and restaurants) was examined. The results indicate that the towns in each of the three categories were affected in the same manner: Wal‐Mart towns attract new shoppers and total retail sales increased at rates substantially higher than other towns in the state, while neighboring towns’ retail sales levels declined or increased at very low rates.
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The method most often used to gather information on the attitudesand opinions of retail customers, the exit/location survey, has severalshortcomings. Presents an alternative…
Abstract
The method most often used to gather information on the attitudes and opinions of retail customers, the exit/location survey, has several shortcomings. Presents an alternative method for gathering such data involving two stages: creating a name/ telephone number list via random selection of customers at the retail location, and a subsequent telephone interview. Tests the method in two retail environments and compares the results with those of two other tests of the method. Overall, the method is successful at gathering good quality, detailed data and generates acceptable‐to‐high response rates.
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Abstract
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