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The purpose of this paper is to determine whether consumers’ attitude toward sporting goods retailers depends on who engages in corporate social responsibility (CSR) activities and where CSR takes place. The study aims to replicate previous findings on football teams (Kulczycki and Koenigstorfer, 2016) for for-profit sporting goods retailers by looking at how organization size and proximity of the supported cause to the retailers’ headquarters interact with consumers’ motive attributions for CSR (philanthropic vs profit).

In total, 200 participants took part in the experimental study. The study applied a between-participant design manipulating both the proximity of the supported social cause (local vs distant CSR) and the size of the organization (small- vs large-sized organization) and measured perceived motives for CSR as independent variables. Attitude toward retailers was the dependent variable.

The results of regression analyses showed that perceived philanthropic motives increased attitude toward retailers. This relationship became stronger for large-sized sporting goods retailers, in particular when they engaged in CSR activities at distant locations. For small-sized retailers, the proximity of CSR did not impact on the relationship between motive attribution and attitude toward the retailer.

Large-sized retailers are encouraged to take particular care that consumers perceive CSR activities as philanthropy-driven, especially when supporting social causes at distant locations.

The study replicates previous findings and shows that not only for sports teams, but also for sporting good retailers, CSR can increase consumer attitudes even when the consumer population at the organization headquarters’ location does not directly benefit from CSR.

This paper analyses the determinants of sports participation and attendance in 40 sports and recreational activities in Spain. Ordered probit models are used to identify determinants in each case and to test for possible relationships. The results show that the two types of involvement, participation and attendance, are very different, the former constrained by economic, sociological and psychological variables such as gender, age, time availability and motivational factors, the latter explained by variables such as age, gender and size of household.

The purpose of this paper is to examine the impact of young people's participation in organised sport on their educational outcomes.

Systematic review of the literature. A comprehensive search was used to identify all research evidence about engagement, impact and value in culture and sport. A combination of manual and automated screening was used to select studies for inclusion in this review based on pre-specified criteria. Included studies had to use a “high”-quality experimental research design, focus on children and young people and have quantitative educational outcome measures. Results from the individual studies were transformed into a standardised effect size and meta-analysis was used to combine the results from individual studies where appropriate.

Young people's participation in sport may lead to improved educational outcomes. Young people's participation in organised sports activities, when compared to non-participation, improves their numeracy skills. Young people's participation in organised sport linked with extra-curricular activities, when compared to non-participation, improves a range of learning outcomes for underachieving pupils. These findings are based on six “high”-quality studies conducted in the UK and North America. Study populations included young people within the range of four to 16 years old.

This paper builds on the existing evidence base in two main ways. First, it focuses specifically on the impacts associated with organised sport whereas previous reviews have had a broader focus. Second, it uses meta-analytic methods to synthesise study findings. This paper provides pooled effect sizes for overall educational impacts and translates these into potential changes in test/grade scores.

This paper presents the findings of a literature review and survey conducted on sport sponsorship in the UK. The paper seeks to establish relevant material published that addresses the issue of the transferability of techniques and skills from sports to business. The findings of the literature review highlighted the close relationship between the two mediums. The results of the sponsorship questionnaire showed evidence of the transference of mutually beneficial skills between the organisations offering the assistance, and the sporting organisation receiving the funding. The survey indicated that a majority of sports sponsoring organisations offered more than just monetary assistance to their beneficiaries. Sponsors also assisted with the management of specific events, and operated the complicated software and computer equipment required for the smooth running of the sporting activity. These organisations supplied the sports with key personnel, and highly skilled staff who were experts in their respective fields in marketing, public relations, corporate hospitality, and management.

The objective of this paper is to provide insight into how the practice of sports, commonly known as a pastime or leisure activity, highlights the human agent as an organisational resource and pulling force, and how it can lie within the framework of general employee management policies. But which functions can sport fulfil?

In order to answer this question, qualitative surveys were conducted at ten company sites in France (Adidas France, Apple, 3M, Caisse d'Epargne, Crédit Immobilier de France, Lilly France, Lohr Industrie, Nestlé France, Steelcase International, Würth France). A total of 14 interviews with decision makers on company sport policies were conducted. The empirical data were then cross‐examined in two competitor observations: Steelcase and 3M France.

The study illustrates that sport at companies can take on multiple functions and forms: structures in situ, events, company sporting associations, sponsorship, and so forth. Its functions are often interrelated and integrated into human resources management (as training and motivational tools) and both internal and external communication policies. Furthermore, they contribute to the social policy of the company. Therefore, sport in business is a contributor to defining a company's identity by highlighting intangible and human resources.

This research, completed in large manufacturing and service companies, does not mention the range of sports actions carried out within the framework of intercultural management of multinationals. It could be extended to cover small and medium‐sized enterprises (SMEs) to verify the findings. The research does not deal with the effectiveness of sports actions on employees. Only an employee investigation on accepting management practices would permit the verbalization their feeling of belonging to a company and their job involvement.

This paper describes possibilities to evolve human relations through a sporting means. Collective mobilizing around sports attracts just as much top management as “secondary executives”. It creates network relations outside traditional work circuits and helps develop governance methods, management and human resources management practices, and the nature of human relations.

This paper shows how companies – although obsessed by economic performance – give the opportunity to empower staff through the means of sporting leisure activities for the purpose of a managerial target. This study unveils the uses and functions of sport in companies, and its associated attributes. It furthermore reveals contemporary transformations in the entrepreneurial world: new management styles and re‐enchantment of the company by diffusing the image of an entrepreneurial employee. Henceforth, the man or woman in the company is more than ever considered as a social being endowed with assets in the form of available resources for the purpose of management practices.

This study investigates three issues associated with playing sports video games: the correlates of participation (and its intensity) in this type of activity, their complementarity with traditional sports and their perception as sport. Given the scarcity of data on esports participation, these results can be seen as an initial approach to these issues with regard to esports.

Sequential, two-part and regression models are estimated using a sample of 11,018 individuals from the Survey of Sporting Habits in Spain 2015.

First, the association of the correlates follows different patterns for participation in sports video games and its intensity. Second, complementarity with traditional sports is found using different approaches. Third, young people consider this activity as a dimension of their overall interest in sports.

The different association of the correlates with participation in esports and its intensity can be used to define marketing and brand investment strategies. The complementarity between esports and traditional sports should influence how the actual stakeholders in sport define future strategies to favour the growth of both industries. Finally, the increasing perception of esports as a sport should influence the future organisation of multi-sport events like the Olympic Games.

Using sports video games participation as a proxy of esports participation, this study is the first to provide empirical evidence of the relevance of distinguishing between participation in esports and its intensity, their complementarity with traditional sports and their perception as sport.

The purpose of this paper is to promote discussion about, and the development of the evidence-base underpinning integrated working for intergenerational working. It discusses perspectives on intergenerational work in general and specifically draws on case experiences of the use of intergenerational reminiscence based on sporting memories to highlight issues pertaining to integrated working.

The paper presents a general discussion of issues of intergenerational projects and integrated working, with case discussions of the use of sporting memories as an intervention for focusing intergenerational contact.

It is concluded that intergenerational work has much to offer but that it is far from clear how best to organise integrated working for this type of work. There are interesting lessons to be drawn for intergenerational interventions and integrated working from the case study discussions.

Although case studies can provide crucial in-depth knowledge they can be limited in developing evidence we can be sure is more generalisable across contexts. Hence, further research is required into the impact of intergenerational projects, and how best to maximise this through effective integrated working.

The discussion and case study materials suggest there is much potential in using intergenerational projects to achieve a range of possible outcomes but it is not clear how integrated working is best operationalised in such work. Care is required about clarity concerning the aims of specific projects, but practitioners and others should be encouraged to carefully explore this area of work.

The challenges of an ageing society are significant, as is the need to maintain intergenerational contact, mutuality and the implicit social contract across generations. Specifically developing opportunities for such contact may help achieve this and a range of other positive outcomes.

This paper brings together a discussion of intergenerational projects with consideration of the challenges of integrated working, and adds specific case study lessons from the use of sports-based reminiscence.