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Article
Publication date: 21 September 2018

Mikhail Batuev and Leigh Robinson

The purpose of this paper is to investigate the processes that influence the evolution of a modern sport. It focusses on the case of international skateboarding: the sport…

Abstract

Purpose

The purpose of this paper is to investigate the processes that influence the evolution of a modern sport. It focusses on the case of international skateboarding: the sport that was recently included into the Olympic Games.

Design/methodology/approach

An inductive research strategy was informed by the notions of evolution of modern sport, prolympism and new institutionalism. The primary data were collected through a series of interviews and supplemented by the analysis of documents, press and social media.

Findings

The paper analysed how the organisation of international skateboarding has changed to date and identified three major determinants of its evolution: values of the activity, commercial interests and the Olympic movement. The following recurring discussion themes emerged: the link between commercialism and legitimisation of sport; bureaucratisation under the Olympic movement; and tensions between prolympism and values of skateboarding.

Research limitations/implications

A limitation of the case study method is that any conclusions refer to this particular sport and their applicability to other sports lies within analytical generalisation. Still sport governing bodies and policy makers can learn from the evolution of international skateboarding and analyse potential issues and consequences for other emerging sports. In terms of theoretical implications, the study highlights legitimisation as one the key characteristics of evolution of modern sport, which should be considered along with previously established criteria, such as bureaucratisation, commercialisation and professionalisation.

Originality/value

The study extends the existing research on evolution of modern sports by examining a very rich contemporary case of skateboarding, the internationally growing sport with unique organisational arrangements. It contributes to knowledge of the evolution towards legitimisation of emerging sports, but also towards sportification of popular culture and society.

Details

Sport, Business and Management: An International Journal, vol. 8 no. 5
Type: Research Article
ISSN: 2042-678X

Keywords

Article
Publication date: 23 September 2020

Anne Tjønndal

The purpose of this paper is to study virtual resistance towards the introduction of Norway's first professional eSport league in the category of sport video games (SVGs)…

Abstract

Purpose

The purpose of this paper is to study virtual resistance towards the introduction of Norway's first professional eSport league in the category of sport video games (SVGs), Eserien – the professional FIFA league and its inclusion in the Norwegian Football Federation.

Design/methodology/approach

A qualitative content analysis of texts published from the first season of Eserien was launched (December 2018) and during the first season of Eserien (April 2019 to December 2019) in Norwegian online spaces. Based on this approach, a total of 23 texts were subjected to a qualitative content analysis. The theoretical framework for the analysis of the material is Guttmann's (1978/2004) characteristics of modern sport and processes of sportification, as well as conceptualizations of the sport-health ideology in national and international sport policies today.

Findings

The arguments made against the inclusion of the professional FIFA league Eserien as part of the Norwegian Football Federation revolves around three main themes: (1) eSport as something unhealthy and inactive, (2) issues of cheating and match fixing in professional eSports and (3) threats professionalized eSport poses for traditional football clubs and players in terms of securing sponsorship and gaining media attention.

Research limitations/implications

A limitation is the small sample size consisting of data from the first season of the first professional FIFA league organized by a Norwegian governing sport body. More research is needed to support the results found here, and readers should be careful to transfer the findings from this study to other sporting contexts.

Originality/value

This study is an empirical exploration of resistance towards eSport expressed by traditional sport fans. These insights expand on existing sport management research on spectators, commercialization and professionalization of eSport.

Details

Sport, Business and Management: An International Journal, vol. 11 no. 1
Type: Research Article
ISSN: 2042-678X

Keywords

Article
Publication date: 15 November 2013

Pascale Garnier

The aim of the research is to emphasise the role of material culture, and especially the role of objects related to physical activities, in children's socialization. It…

Abstract

Purpose

The aim of the research is to emphasise the role of material culture, and especially the role of objects related to physical activities, in children's socialization. It involves children's bodies but also symbolic meanings and values which introduce children to the universe of sport's consumption.

Design/methodology/approach

The research is grounded on the construction of a system of objects related to children's physical activities in France. The production of a corpus of objects involves a methodological circle where the choice of the objects goes together with a reflexive analysis about the operations of categorization of objects. The analysis of objects require both technological and semiotical approaches.

Findings

In the context of globalization and commodification of childhood, but also of the globalization and mediatization of sports, the research shows that objects for children's physical activities are inscribed in a double transformation: sportification of children's games and childification of sports.

Research limitations/implications

The research focuses on material culture and does not investigate children's uses of the objects for physical activity and does not determine the process of their conception and design.

Practical implications

The paper emphasises the difference between two faces of children's physical activities: spending calories and the development of motor skills and interpretative competences linked to sports' culture and children's mass culture.

Originality Value

In contrast to the work done on food and digital culture, the field of children's physical activities and sports is not as well researched. This is especially the case for the objects designed for children and this research is one of the first in the field in international literature. It constitutes also the first attempt for including this topic in the worlds of children's consumption.

Details

Young Consumers, vol. 14 no. 4
Type: Research Article
ISSN: 1747-3616

Keywords

Book part
Publication date: 5 December 2018

Thomas Raymen

This chapter brings the book to a close by summarising the overall argument and looking to the future of commodified lifestyle sports and post-industrial cities under an…

Abstract

This chapter brings the book to a close by summarising the overall argument and looking to the future of commodified lifestyle sports and post-industrial cities under an ailing capitalist economy. Most importantly, it calls upon academics to abandon concepts of resistance and social scientific approaches rooted in symbolic interactionism and discursive meanings in order to return to a critical analysis of the real generative mechanisms of political economy. This chapter closes with a brief epilogue that returns to the traceurs and the parkour community in this study one year after the ethnographic fieldwork ended.

Details

Parkour, Deviance and Leisure in the Late-Capitalist City: An Ethnography
Type: Book
ISBN: 978-1-78743-812-5

Keywords

Book part
Publication date: 6 August 2020

Christopher J. Finlay and Lawrence A. Wenner

Purpose – Building on the work of Wenner (2011) and Messner and Montez de Oca (2005), this study provides an updated critical stocktaking of the narrative tendencies in…

Abstract

Purpose – Building on the work of Wenner (2011) and Messner and Montez de Oca (2005), this study provides an updated critical stocktaking of the narrative tendencies in sport-related alcohol advertising on television. Set in contemporary understandings of a ‘crisis of masculinity’ and in the political economy of the alcohol industry, this study anchors a critical reading of masculinity, the sporting context and alcohol advertising in Wenner's (2007, 2013) ‘dirt theory of narrative ethics’.

Design/methodology/approach – Our theoretical and methodological approach is grounded in a dirt theory of narrative ethics. Set at the intersection of reader-oriented literary theory (Iser, 1978) and ethical criticism (Gregory, 1998), we ‘follow the dirt’ to understand how contagion from imported communicative meanings (McCracken, 1990) exerts power (Leach, 1976) by influencing reading and interpretation. We draw upon a diverse sample of 20 television ads representing a balanced cross-section of sport-dirtied beer commercials produced between 2010 and 2019. To balance this sample, we divided the ads by their opposing tendencies to characterize men as either ‘real men’, drawn in mythical masculinity terms, or ‘himbos’, drawn as ‘losers’ or slackers. To address the dominance of Anheuser-Busch InBev (ABI) in the American market, we further divided our ‘real men’ and ‘himbo’ samples, contrasting five ads produced for ABI brands with five ads produced for beer brands not held by ABI.

Findings – We contend that contemporary sports-dirtied beer ads combine to form a schizophrenic picture of American manhood. Male sports fans are alternatively hailed through mocking and misandry, through playfully saluting the norms of ‘bro culture’, and through encouraging men to understand themselves as proud keepers of tradition. We critically consider the ethical implications of building brand affinities through staking disparate positions in contemporary cultural and political debates about the place of men and masculinity in contemporary society.

Research limitations/implications – We discuss the difficulties involved in holding advertisers accountable for balancing ethical and market demands. Nevertheless, we call on the industry to engage in a more reflexive and responsible approach to crafting sports-dirtied alcohol advertising.

Details

Sport, Alcohol and Social Inquiry
Type: Book
ISBN: 978-1-78769-842-0

Keywords

Abstract

Details

Reflections on Sociology of Sport
Type: Book
ISBN: 978-1-78714-643-3

Book part
Publication date: 5 December 2018

Thomas Raymen

This explores the evolution of leisure in post-industrial consumer capitalist society, specifically the relationships between work, leisure and identity. It begins by…

Abstract

This explores the evolution of leisure in post-industrial consumer capitalist society, specifically the relationships between work, leisure and identity. It begins by suggesting that in contemporary society the association of leisure with freedom, autonomy, voluntarism, enjoyment and its distinction from work are all obsolete. In doing so, it uses ethnographic and interview data to outline how the popular cultural lifestyle sport of parkour and freerunning conforms to the contemporary values of consumer capitalism and is a product of tectonic changes in the global economy in the latter part of the twentieth century. This goes a long way to dismantle the prevailing wisdom that such forms of spatial transgression are a mode of performative resistance against contemporary capitalism.

Details

Parkour, Deviance and Leisure in the Late-Capitalist City: An Ethnography
Type: Book
ISBN: 978-1-78743-812-5

Keywords

Book part
Publication date: 10 November 2016

Stéphane Héas and Patrice Régnier

Nowadays, several processes help organize scholarly work about sport and physical activities in France. These include professional development activities of sport and…

Abstract

Nowadays, several processes help organize scholarly work about sport and physical activities in France. These include professional development activities of sport and leisure organizations; cultural innovations within sports and physical activities, which involve new spaces with new technologies; questions of public health; and questions of inclusion for marginal groups such as handicapped persons. Questions of power are important to understand each sport situation and each sport sociocultural, economic, and ecologic system. Behind the political and institutional instrumentalization of sport, the reality of social and cultural changes is rarely clear. Strong social, cultural, and economic forces continue to govern sports and seem to be more and more prominent. When sport scandals emerge, the media reveal the case, notably but not exclusively in the context of commercial interests. The possibility for a caring and respectful physical education experience and to improve inclusion for all (Gardou, C. (2012). La société inclusive, parlons-en! Toulouse: Erès) seems like an uphill battle.

Details

Sociology of Sport: A Global Subdiscipline in Review
Type: Book
ISBN: 978-1-78635-050-3

Keywords

Article
Publication date: 12 January 2010

Yong Jae Ko, Yu Kyoum Kim, Min Kil Kim and Jeoung Hak Lee

Since the introduction of martial arts in the global community through a variety of international sport events, the sport of Taekwondo (TKD) has grown rapidly. Although…

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Abstract

Purpose

Since the introduction of martial arts in the global community through a variety of international sport events, the sport of Taekwondo (TKD) has grown rapidly. Although the magnitude of the TKD market has increased, few systematic studies have been conducted to understand TKD participants, particularly consumer variables associated with TKD events. The rapid growth of TKD as a global cultural product warrants a better understanding of event consumers and their decision‐making processes. Accordingly, the purpose of this paper is to investigate consumers' quality perceptions and satisfaction by focusing on their sport involvement and identification.

Design/methodology/approach

Research respondents (n = 215) were spectators of the 2007 US Open TKD Championship, an annual event held by USA Taekwondo Inc.

Findings

Results suggest that identification and involvement positively influence event quality perceptions and satisfaction. Specifically, highly identified fans/competitors are highly satisfied and perceive service quality more positively. This study proceeds to a discussion of theoretical implications and future opportunities for event managers.

Originality/value

Until now, there has not been substantial research on these issues. It is anticipated that the results of this study may enhance the understanding of a particular TKD market in the USA and provide guidance for developing effective marketing strategies and maintaining current event successes. Therefore, the scholarly effort aimed at understanding these issues will make both scientific and practical contributions.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 22 no. 1
Type: Research Article
ISSN: 1355-5855

Keywords

Content available
Book part
Publication date: 17 October 2017

Abstract

Details

Reflections on Sociology of Sport
Type: Book
ISBN: 978-1-78714-643-3

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